Digital reimagination in the manufacturing industry

TCS’GlobalTrend Study
revealed interesting trends about the
digital strategies, investments, and
plans of automotive companies
and industrial manufacturers.
Substantial revenue generation from
digital initiatives in 2014 (in USD)
% of companies who brought new
digital offerings to the market in 2014
Investments on digital initiatives in
2014 (in USD)
285million
230million
87 9564% 56%
million
THE STUDY REVEALED HOW MANUFACTURERS
ARE CONNECTING WITH CUSTOMERS DIGITALLY
AUTOMOTIVE COMPANIES:
are monitoring
social media
comments
have digital
sensors in their
products
use other
digital online
connections
have wearable
technologies
46%
25%
29%
7%
50%
39%
have apps for
customers’mobile
devices
have digital products
that customers
can directly
buy online
41%
24%
are monitoring
social media
comments
32%have apps for
customers’mobile
devices
have digital products
that customers
can directly
buy online
18%
12%37%
have digital sensors
in their products
have wearable
technologiesuse other digital
online connections
MANUFACTURERS ARE ADOPTING THE
THREE WAVES OF THE DIGITAL REVOLUTION
TO TRANSFORM ENTERPRISE PERFORMANCE
BY 2020, MANUFACTURERS WILL COLLECT
DIGITAL DATA FROM CUSTOMERS THROUGH:
Digitization
Digital
Transformation
To streamline existing business processes
To revamp business processes and create new
customer experiences. They are using:
Mobile apps to improve customer engagement
Automotive companies are investing in the
human-machine interface (HMI) or the
digital car dashboard.
Industrial manufacturers can offer preventive,
repair, and other maintenance services based on
data from sensors that indicate how customers
use products.
Social media for feedback management
Sensors to improve the shop floor experience
Wearables for real-time information capture
Digital
Reimagination™
To bring a completely new business
model to market
BOTH AUTOMOTIVE COMPANIES AND INDUSTRIAL
MANUFACTURERS ARE LOOKING AT GROWING
THEIR DIGITAL FOOTPRINT BY 2020
Digital
Reimagination™
Digital
Transformation
Digitization
In the automotive
industry
In the industrial
manufacturing
industry
32
49
31
11
39
64
2020 Predictions (%)
Current Projections (%)
Social media
monitoring
Mobile apps Embedded digital
devices or sensors
Online distribution
of digital products
Wearable
digital devices
Social media
monitoring
Mobile apps Embedded digital
devices or sensors
Online distribution
of digital products
Wearable
digital devices
2020 Predictions (%)
Current Projections (%)
DIGITAL INITIATIVES CAN ACCELERATE BUSINESS
CAPABILITIES IN THE FOLLOWING WAYS:
DO MANUFACTURERS HAVE
A STRATEGY FOR DIGITAL?
Predicting
customer demands
companies not
having a digital
strategy
companies having
an overarching
digital strategy
driving all
initiatives
companies
having separate
digital strategies for
each business
function
companies not
having a digital
strategy
companies having
an overarching
digital strategy
driving all
initiatives
companies
having separate
digital strategies for
each business
function
Increasing information
sharing among employees
Increasing the speed of improving
or inventing products/services
71%
68%
57% 59%
63%
66%
Among automotive
companies
Among industrial
manufacturers
Industrial
manufacturers
Automotive
companies
39%
50%
11%
48%
42%
10%
TO TRANSFORM BUSINESSES THROUGH DIGITAL TECHNOLOGIES,
BOTH AUTOMOTIVE COMPANIES AND INDUSTRIAL MANUFACTURERS MUST HAVE:
A unified strategy:
Reliable digital technologies
Automotive companies rated it second in importance
Industrial manufacturers rated it as the most important
Enhanced digital connections with customers and suppliers
Technologies integrated with existing information systems
51% 56% 66% 62% 59%
DIGITAL REIMAGINATION™ INTHE MANUFACTURING INDUSTRY
INDUSTRIAL MANUFACTURERS:
7
37
44
4
32
50
Automotive companies Industrial manufacturers
million
AUTOMOTIVE COMPANIES:
INDUSTRIAL MANUFACTURERS:

Digital reimagination in the manufacturing industry

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