Price is one of the key topic in todays era, which talks about pricingjackdorsan22
The document discusses various types of marketing and the 5 P's of marketing. It defines marketing as activities to promote the buying or selling of products and services, including advertising, selling, and delivery. It also explains that marketing involves market research and understanding customers to get people interested in a company's offerings. Finally, it outlines the 5 P's of marketing as product, price, promotion, place, and people.
This document discusses various aspects of promotion including definitions, objectives, tools, and methods. It defines promotion as activities that communicate the benefits of a product or service to customers and generate sales. The key tools of promotion discussed are advertising, personal selling, sales promotion, direct marketing, publicity, and public relations. Both conventional methods like brochures and unconventional methods like emotional branding are covered. The document also outlines some advantages and disadvantages of promotions, particularly sales promotions which can increase price sensitivity and forward buying from dealers.
The document provides an overview of key marketing concepts including strategic marketing planning, situation analysis using PESTL and SWOT frameworks, positioning, target markets, and marketing mix (product, price, place, promotion). It discusses conducting situation analysis to understand external forces and internal strengths/weaknesses. The marketing mix section focuses on the 4Ps - product lifecycle, pricing strategies, distribution channels, and promotional tools. It also covers additional elements for services marketing and strategic planning matrices like BCG and Ansoff.
This document discusses various tools for marketing communication including advertising, public relations, sales promotion, personal selling, direct marketing, and publicity. It provides details on each tool such as definitions, objectives, methods, examples, and the process of planning marketing communications. The key tools covered are advertising, its objectives and budgeting process, public relations objectives and methods, sales promotion methods and examples, and the process of personal selling. Social media marketing and its advantages for companies are also overviewed.
Promotion involves communicating with customers about products and brands to inform, persuade, and reinforce messaging in order to increase sales. The objectives of promotion are to inform, persuade, remind, reinforce, and build brand image. Promotional tools include advertising, publicity, events, sales promotion, personal selling, direct marketing, online activities, and interactive marketing. The ultimate goal is to develop an integrated marketing communication strategy that combines these tools to deliver a consistent message through various contact points with customers.
The document discusses several key concepts in marketing:
1) Marketing is defined as the activity of creating, communicating, delivering, and exchanging offerings that have value for customers. It involves managing customer relationships and satisfying customer needs.
2) The marketing concept proposes that organizations should anticipate customer needs and satisfy them better than competitors.
3) The 4Ps of marketing are product, price, place, and promotion - which are the basic elements of an organization's marketing strategy.
4) Marketing research and planning are important processes that involve defining problems, developing research plans, collecting and analyzing data, and disseminating information to guide marketing activities.
This document discusses advertising and its role in marketing communications. It begins by outlining the aims and objectives of understanding advertising's role, examining theories of consumer behavior and advertising strategy. It then provides definitions of advertising and discusses the key components of an advertising plan including targeting audiences, developing message strategies, and choosing appropriate media. Finally, it outlines the major players involved in advertising including advertisers, agencies, media sources, suppliers and audiences as well as the functions and types of advertising.
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.
Price is one of the key topic in todays era, which talks about pricingjackdorsan22
The document discusses various types of marketing and the 5 P's of marketing. It defines marketing as activities to promote the buying or selling of products and services, including advertising, selling, and delivery. It also explains that marketing involves market research and understanding customers to get people interested in a company's offerings. Finally, it outlines the 5 P's of marketing as product, price, promotion, place, and people.
This document discusses various aspects of promotion including definitions, objectives, tools, and methods. It defines promotion as activities that communicate the benefits of a product or service to customers and generate sales. The key tools of promotion discussed are advertising, personal selling, sales promotion, direct marketing, publicity, and public relations. Both conventional methods like brochures and unconventional methods like emotional branding are covered. The document also outlines some advantages and disadvantages of promotions, particularly sales promotions which can increase price sensitivity and forward buying from dealers.
The document provides an overview of key marketing concepts including strategic marketing planning, situation analysis using PESTL and SWOT frameworks, positioning, target markets, and marketing mix (product, price, place, promotion). It discusses conducting situation analysis to understand external forces and internal strengths/weaknesses. The marketing mix section focuses on the 4Ps - product lifecycle, pricing strategies, distribution channels, and promotional tools. It also covers additional elements for services marketing and strategic planning matrices like BCG and Ansoff.
This document discusses various tools for marketing communication including advertising, public relations, sales promotion, personal selling, direct marketing, and publicity. It provides details on each tool such as definitions, objectives, methods, examples, and the process of planning marketing communications. The key tools covered are advertising, its objectives and budgeting process, public relations objectives and methods, sales promotion methods and examples, and the process of personal selling. Social media marketing and its advantages for companies are also overviewed.
Promotion involves communicating with customers about products and brands to inform, persuade, and reinforce messaging in order to increase sales. The objectives of promotion are to inform, persuade, remind, reinforce, and build brand image. Promotional tools include advertising, publicity, events, sales promotion, personal selling, direct marketing, online activities, and interactive marketing. The ultimate goal is to develop an integrated marketing communication strategy that combines these tools to deliver a consistent message through various contact points with customers.
The document discusses several key concepts in marketing:
1) Marketing is defined as the activity of creating, communicating, delivering, and exchanging offerings that have value for customers. It involves managing customer relationships and satisfying customer needs.
2) The marketing concept proposes that organizations should anticipate customer needs and satisfy them better than competitors.
3) The 4Ps of marketing are product, price, place, and promotion - which are the basic elements of an organization's marketing strategy.
4) Marketing research and planning are important processes that involve defining problems, developing research plans, collecting and analyzing data, and disseminating information to guide marketing activities.
This document discusses advertising and its role in marketing communications. It begins by outlining the aims and objectives of understanding advertising's role, examining theories of consumer behavior and advertising strategy. It then provides definitions of advertising and discusses the key components of an advertising plan including targeting audiences, developing message strategies, and choosing appropriate media. Finally, it outlines the major players involved in advertising including advertisers, agencies, media sources, suppliers and audiences as well as the functions and types of advertising.
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.
The document discusses various marketing communication tools used by firms, including advertising, sales promotion, public relations, direct marketing, and personal selling. It provides details on each tool's objectives, strategies for implementation, and factors to consider when developing an integrated marketing communications plan. The goal of marketing communications is to inform, persuade, and remind consumers about a company's products and brands through an optimal mix of communication channels.
The document provides information on integrated marketing communications, advertising, and promotions. It discusses developing effective communication strategies, including identifying target audiences, setting objectives, designing messages, selecting channels, establishing budgets, and deciding on media mixes. Specific topics covered include the role of advertising, developing advertising plans using the five M's framework, selecting appropriate media types, print ad components, and determining advertising budgets.
Marketing is the process of communicating the value of a product or service to customers for the purpose of selling that product or service. It involves determining customer needs and wants, identifying target markets, and developing the right marketing strategies including the 4Ps of product, price, place, and promotion. Fashion marketers use strategies like increasing customer base, average transaction amount, and purchase frequency. Products move through channels of distribution from producers to consumers, typically passing through textiles, apparel, and retail segments. Marketing objectives aim to achieve goals like customer acquisition, retention, cross-sell, and up-sell.
Marketing research and Trends in Marketing BA4207 Anna University UNIT 5Freelance
Marketing Information System – Marketing Research Process – Concepts and applications: Product –Advertising – Promotion – Consumer Behavior – Retail research – Customer driven organizations – Cause related marketing − Ethics in marketing – Online marketing trends - social media and digital marketing
This document provides an overview of marketing strategies and services. It discusses traditional marketing methods, developing a marketing plan, and BizCentral USA's marketing services and process. Key points include defining marketing, the importance of ongoing marketing even for seasonal businesses, traditional marketing methods, developing a marketing plan with goals and budgets, and BizCentral's services like press releases, branding, and paid advertising setup. It emphasizes integrating traditional and digital strategies to produce the best results.
Introduction to Intergrated Marketing CommunicationAshish Awasthi
The document discusses Integrated Marketing Communication (IMC). IMC coordinates all marketing communication tools to deliver consistent messaging to customers. It helps differentiate products, create awareness, and persuade customers to purchase. IMC plays a vital role in the marketing process, especially in promotion. The factors that affect IMC include promotion objectives, budget, available tools, and customer responses. The main IMC tools discussed are advertising, public relations, sales promotion, personal selling, direct marketing, and publicity through word-of-mouth.
The document discusses key aspects of developing a marketing strategy, including:
1. Defining target markets and understanding customer needs and competitors.
2. Setting specific, measurable marketing objectives.
3. Developing the marketing mix of product, price, place, and promotion strategies.
4. Creating a marketing budget and allocating funds across different promotional activities.
The marketing strategy provides an overall direction for a company's marketing efforts to achieve its goals.
Role of Integrated Marketing Communication; Process of Marketing Communication; Definition and
Scope of Advertising Management; Determination of Target Audience, Advertising and Consumer
Behavior; Setting Advertising Objectives, DAGMAR; Determining Advertising Budgets; Advertising
Strategy and Planning, Creative Strategy Development and Implementation
A marketing plan outlines a business's advertising and marketing efforts for the coming year. It includes sections for market research, segmentation, targeting, positioning, developing marketing strategies like product, price, place, and promotion mixes, budgeting the plan, implementing, monitoring, and reviewing the plan. The document provides details on how to conduct market research, segment the market, evaluate and select target markets, position products, develop the marketing mix strategies, budget costs, implement the plan, and monitor performance.
The document discusses integrated marketing communications and the promotion mix. It defines integrated marketing communications as carefully coordinating various communication channels to deliver a consistent message about an organization and its products. The promotion mix refers to the combination of promotional elements like advertising, personal selling, sales promotion, and publicity that a company uses to communicate with consumers. The document also outlines the characteristics and uses of each element in the promotion mix as well as considerations for developing an effective promotional strategy and budget.
This document discusses promotion and its aims. It identifies several forms of promotion including advertising, sales promotions, public relations, and personal selling. The document notes that promotion communicates between businesses and customers to inform people about products, where they are located, what they do, and to persuade customers to purchase products. Promotion aims to introduce new products, increase sales, improve company image, and create brand image. It also discusses factors to consider for promotion methods and activities to analyze different promotion options.
This document outlines key concepts related to promotion and pricing strategies. It discusses integrated marketing communications, the promotional mix, and objectives of promotion. It describes different types of advertising, sales promotion, personal selling, and public relations. It also outlines pushing and pulling promotional strategies and different types of pricing strategies, including how firms set prices and consumer perceptions of price.
This document discusses key concepts in marketing including marketing research, branding, pricing strategies, advertising, product distribution, and public relations. It defines these terms and describes common techniques and objectives. For example, it notes that marketing research is the first step and involves collecting and analyzing data. Branding establishes a unique name and identity to differentiate a product. Pricing factors include costs, competition and market conditions. The overall document provides a high-level overview of various marketing functions and strategies.
Marketing involves developing, promoting, and distributing products to satisfy customer needs. It utilizes the 4 P's of marketing: product, price, place, and promotion. Marketing creates value for customers through awareness, reputation building, and boosting sales and services. It includes relationship marketing to create loyalty, viral marketing using social sharing, and digital marketing across online platforms. Benefits include increased brand visibility, lasting customer relationships, improved awareness and authority in the industry.
Marketing definition and core concepts that how marketing affects the business and what are the channels of different Marketing. This presentation gives you he detailed information about 4 P's of Marketing Mix with Product development life cycle and Product Policy. It also shows strategies of Marketing with interactive examples. This will definitely help you to lead to keen interest in Marketing.
This document provides an overview of advertising management. It defines advertising and outlines its objectives such as creating awareness and differentiating products. It describes the characteristics of advertising like being a paid form of promotion and one-way communication. It also lists different types of advertising like print, broadcast, outdoor and digital. The document discusses the importance of advertising for providing information and creating demand. It outlines the functions of advertising in introducing new products and building reputation. It then covers advertising budgets and common methods for setting budgets. Finally, it details the key steps in the advertising management process from briefing to execution and performance evaluation.
The document discusses marketing communication and integrated marketing communication (IMC). It defines marketing communication and IMC, and explains their goals and importance. The key aspects covered are the marketing mix, promotion mix, tools of communication used in IMC, and the role and importance of semiotics in understanding marketing communication.
The document discusses the promotional mix, which combines different types of promotion used by businesses. It describes the four basic types of promotion: personal selling, advertising, sales promotion, and public relations. Personal selling involves direct contact with potential buyers and is the largest form of promotion. Advertising is a paid, non-personal form of promotion to inform and persuade buyers. Sales promotion uses temporary incentives to stimulate sales. Public relations creates a favorable image of a business through indirect communication channels. Together, these promotional methods work to increase awareness, sales, and profits for businesses.
Integrated Marketing Communication involves coordinating different promotional tools like advertising, direct marketing, digital marketing, sales promotions, public relations, and personal selling to deliver consistent messaging. The document discusses IMC and its key elements - ensuring all communications are carefully linked together and work in harmony. It also covers the basic concepts of marketing, marketing communication, and the various forms of promotions. The benefits of advertising and factors to consider for an effective advertising strategy and campaign are summarized.
This document provides an overview of marketing communications, including advertising, public relations, personal selling, sales promotion, and direct marketing. It discusses the objectives of marketing communications programs as well as strategies for developing integrated marketing communication plans and selecting an optimal promotional mix. Key aspects covered include developing advertising campaigns, evaluating advertising effectiveness, conducting public relations, and managing personal selling and sales. The document presents frameworks for conceptualizing these various promotional techniques and their application in consumer and business markets.
The document discusses various marketing communication tools used by firms, including advertising, sales promotion, public relations, direct marketing, and personal selling. It provides details on each tool's objectives, strategies for implementation, and factors to consider when developing an integrated marketing communications plan. The goal of marketing communications is to inform, persuade, and remind consumers about a company's products and brands through an optimal mix of communication channels.
The document provides information on integrated marketing communications, advertising, and promotions. It discusses developing effective communication strategies, including identifying target audiences, setting objectives, designing messages, selecting channels, establishing budgets, and deciding on media mixes. Specific topics covered include the role of advertising, developing advertising plans using the five M's framework, selecting appropriate media types, print ad components, and determining advertising budgets.
Marketing is the process of communicating the value of a product or service to customers for the purpose of selling that product or service. It involves determining customer needs and wants, identifying target markets, and developing the right marketing strategies including the 4Ps of product, price, place, and promotion. Fashion marketers use strategies like increasing customer base, average transaction amount, and purchase frequency. Products move through channels of distribution from producers to consumers, typically passing through textiles, apparel, and retail segments. Marketing objectives aim to achieve goals like customer acquisition, retention, cross-sell, and up-sell.
Marketing research and Trends in Marketing BA4207 Anna University UNIT 5Freelance
Marketing Information System – Marketing Research Process – Concepts and applications: Product –Advertising – Promotion – Consumer Behavior – Retail research – Customer driven organizations – Cause related marketing − Ethics in marketing – Online marketing trends - social media and digital marketing
This document provides an overview of marketing strategies and services. It discusses traditional marketing methods, developing a marketing plan, and BizCentral USA's marketing services and process. Key points include defining marketing, the importance of ongoing marketing even for seasonal businesses, traditional marketing methods, developing a marketing plan with goals and budgets, and BizCentral's services like press releases, branding, and paid advertising setup. It emphasizes integrating traditional and digital strategies to produce the best results.
Introduction to Intergrated Marketing CommunicationAshish Awasthi
The document discusses Integrated Marketing Communication (IMC). IMC coordinates all marketing communication tools to deliver consistent messaging to customers. It helps differentiate products, create awareness, and persuade customers to purchase. IMC plays a vital role in the marketing process, especially in promotion. The factors that affect IMC include promotion objectives, budget, available tools, and customer responses. The main IMC tools discussed are advertising, public relations, sales promotion, personal selling, direct marketing, and publicity through word-of-mouth.
The document discusses key aspects of developing a marketing strategy, including:
1. Defining target markets and understanding customer needs and competitors.
2. Setting specific, measurable marketing objectives.
3. Developing the marketing mix of product, price, place, and promotion strategies.
4. Creating a marketing budget and allocating funds across different promotional activities.
The marketing strategy provides an overall direction for a company's marketing efforts to achieve its goals.
Role of Integrated Marketing Communication; Process of Marketing Communication; Definition and
Scope of Advertising Management; Determination of Target Audience, Advertising and Consumer
Behavior; Setting Advertising Objectives, DAGMAR; Determining Advertising Budgets; Advertising
Strategy and Planning, Creative Strategy Development and Implementation
A marketing plan outlines a business's advertising and marketing efforts for the coming year. It includes sections for market research, segmentation, targeting, positioning, developing marketing strategies like product, price, place, and promotion mixes, budgeting the plan, implementing, monitoring, and reviewing the plan. The document provides details on how to conduct market research, segment the market, evaluate and select target markets, position products, develop the marketing mix strategies, budget costs, implement the plan, and monitor performance.
The document discusses integrated marketing communications and the promotion mix. It defines integrated marketing communications as carefully coordinating various communication channels to deliver a consistent message about an organization and its products. The promotion mix refers to the combination of promotional elements like advertising, personal selling, sales promotion, and publicity that a company uses to communicate with consumers. The document also outlines the characteristics and uses of each element in the promotion mix as well as considerations for developing an effective promotional strategy and budget.
This document discusses promotion and its aims. It identifies several forms of promotion including advertising, sales promotions, public relations, and personal selling. The document notes that promotion communicates between businesses and customers to inform people about products, where they are located, what they do, and to persuade customers to purchase products. Promotion aims to introduce new products, increase sales, improve company image, and create brand image. It also discusses factors to consider for promotion methods and activities to analyze different promotion options.
This document outlines key concepts related to promotion and pricing strategies. It discusses integrated marketing communications, the promotional mix, and objectives of promotion. It describes different types of advertising, sales promotion, personal selling, and public relations. It also outlines pushing and pulling promotional strategies and different types of pricing strategies, including how firms set prices and consumer perceptions of price.
This document discusses key concepts in marketing including marketing research, branding, pricing strategies, advertising, product distribution, and public relations. It defines these terms and describes common techniques and objectives. For example, it notes that marketing research is the first step and involves collecting and analyzing data. Branding establishes a unique name and identity to differentiate a product. Pricing factors include costs, competition and market conditions. The overall document provides a high-level overview of various marketing functions and strategies.
Marketing involves developing, promoting, and distributing products to satisfy customer needs. It utilizes the 4 P's of marketing: product, price, place, and promotion. Marketing creates value for customers through awareness, reputation building, and boosting sales and services. It includes relationship marketing to create loyalty, viral marketing using social sharing, and digital marketing across online platforms. Benefits include increased brand visibility, lasting customer relationships, improved awareness and authority in the industry.
Marketing definition and core concepts that how marketing affects the business and what are the channels of different Marketing. This presentation gives you he detailed information about 4 P's of Marketing Mix with Product development life cycle and Product Policy. It also shows strategies of Marketing with interactive examples. This will definitely help you to lead to keen interest in Marketing.
This document provides an overview of advertising management. It defines advertising and outlines its objectives such as creating awareness and differentiating products. It describes the characteristics of advertising like being a paid form of promotion and one-way communication. It also lists different types of advertising like print, broadcast, outdoor and digital. The document discusses the importance of advertising for providing information and creating demand. It outlines the functions of advertising in introducing new products and building reputation. It then covers advertising budgets and common methods for setting budgets. Finally, it details the key steps in the advertising management process from briefing to execution and performance evaluation.
The document discusses marketing communication and integrated marketing communication (IMC). It defines marketing communication and IMC, and explains their goals and importance. The key aspects covered are the marketing mix, promotion mix, tools of communication used in IMC, and the role and importance of semiotics in understanding marketing communication.
The document discusses the promotional mix, which combines different types of promotion used by businesses. It describes the four basic types of promotion: personal selling, advertising, sales promotion, and public relations. Personal selling involves direct contact with potential buyers and is the largest form of promotion. Advertising is a paid, non-personal form of promotion to inform and persuade buyers. Sales promotion uses temporary incentives to stimulate sales. Public relations creates a favorable image of a business through indirect communication channels. Together, these promotional methods work to increase awareness, sales, and profits for businesses.
Integrated Marketing Communication involves coordinating different promotional tools like advertising, direct marketing, digital marketing, sales promotions, public relations, and personal selling to deliver consistent messaging. The document discusses IMC and its key elements - ensuring all communications are carefully linked together and work in harmony. It also covers the basic concepts of marketing, marketing communication, and the various forms of promotions. The benefits of advertising and factors to consider for an effective advertising strategy and campaign are summarized.
This document provides an overview of marketing communications, including advertising, public relations, personal selling, sales promotion, and direct marketing. It discusses the objectives of marketing communications programs as well as strategies for developing integrated marketing communication plans and selecting an optimal promotional mix. Key aspects covered include developing advertising campaigns, evaluating advertising effectiveness, conducting public relations, and managing personal selling and sales. The document presents frameworks for conceptualizing these various promotional techniques and their application in consumer and business markets.
Similar to MARKETING RULES AND REGULATIONS FOR EACH AREA (20)
Better Builder Magazine brings together premium product manufactures and leading builders to create better differentiated homes and buildings that use less energy, save water and reduce our impact on the environment. The magazine is published four times a year.
Sachpazis_Consolidation Settlement Calculation Program-The Python Code and th...Dr.Costas Sachpazis
Consolidation Settlement Calculation Program-The Python Code
By Professor Dr. Costas Sachpazis, Civil Engineer & Geologist
This program calculates the consolidation settlement for a foundation based on soil layer properties and foundation data. It allows users to input multiple soil layers and foundation characteristics to determine the total settlement.
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2. • Marketing refers to activities a company undertakes to promote
the buying or selling of a product or service. Marketing includes
advertising, selling, and delivering products to consumers or
other businesses. Some marketing is done by affiliates on
behalf of a company
• Marketing is the process of getting people interested in your
company's product or service. This happens through market
research, analysis, and understanding your ideal customer's
interests. Marketing pertains to all aspects of a business,
including product development, distribution methods, sales, and
advertising
Introduction
3. Traditional marketing
• Traditional marketing refers to any type of marketing that isn’t
online. This means print, broadcast, direct mail, phone, and
outdoor advertising like billboards. From newspapers to radio,
this method of marketing helps reach targeted audiences.
8. 5 P’s of Marketing
• Product - The goal is to create a product that meets the needs and
wants of the target market.
• Price - Set a price that is competitive and reflects the value of the
product.
• Promotion - The goal is to create awareness and interest in the
product and persuade customers to make a purchase
• Place - The product is easily accessible and available at the right
time and place, for the right people
• People - Create a positive relationship between the company and its
stakeholders, and ensure that everyone’s needs and wants are
being met
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