How AI is Shaping the Future of Digital Marketing Landscape.pdf

Introduction
The world has witnessed a paradigm shift regarding technological innovation
and artificial intelligence is one among them. Marketers have been benefiting
from efficient AI digital marketing strategies.
Embrace improved customer experiences with these technological
advancements, thereby, saving both time and money.

Artificial intelligence is the intelligence displayed by machines. It
empowers machines to think, respond to, and perform tasks like living
beings. It also assists machines to acquire knowledge from experiences
and adapt to new input.
What is Artificial Intelligence?
Boosted Precision and Accuracy
Deeper Data Analysis
Value-Added Capabilities
Ongoing Machine Learning
Why is AI Gaining Popularity?

Let’s have a glance over the future
of AI digital marketing!

The
Interrelation
Between AI &
Digital
Marketing
Initially, marketers and companies were
cynical about the use of AI in their marketing
strategies.
The biggies like Amazon and Spotify led the
successful implementation of AI in several
ways across their marketing and consumer
experience, which forced small companies to
take notice of AI implementation.

How is AI
Transforming
Digital
Marketing
Phenomenon?
With efficient data analysis and the capacity to
adapt to input, artificial intelligence is
transforming the face of the present digital
landscape- right from Google’s RankBrain and
Voice Search to customized Amazon
suggestions.
How AI can deliver your business a competitive
edge:
Helps You Understand Your Target Audience
Enhances User Experience
Efficient Marketing
Better Productivity
Boosts ROI

How Can You
Execute AI
Digital
Marketing for
Your Business?
AI technology is capable enough to
transform the way you get involved with your
audience. It can assist you to draw relevant
traffic, gain a new customer base, boosting
sales as well as retain your existing
customers.
Here’s, how AI technology can process your
customers’ needs, wants, and preferences
into tailor-made customer experiences.

An AI chatbot program can help you
engage with your customers effectively.
You can infuse chatbots within your
websites, emails, apps, & text
messages. Chatbots can be used to
reach out to your customers or respond
to their questions.
Chatbots can be used to gather leads
when asleep. Hence, you don’t need to
be anxious about losing valuable
customers.
1. Chatbots 2. Customized
Product Suggestions
AI is popular among various retail &
eCommerce br & s as it helps in tracking
customers’ preferences, habits, & buying
behaviour.
Why?
Insights help them make recommendations
about products & services that might
interest customers.
AI digital marketing coupled with data
analysis is quick & precise against human
capability, it authorizes you to customize the
user experience for your audience, & engage
them, thereby, boosting eCommerce sales.

AI digital marketing has revolutionized
the way we shop.
Brands are at the forefront of
experimenting with different versions of
AI to improve the shopping experience.
3. Improved Shopping
Experience
4. Improved
Advertising
For any marketing campaign to be successful,
the requirement is to reach the right audience.
With AI-powered technology, it’s seamless for
companies to reach their target people.
AI helps in collecting and analyzing user data,
thereby, helping to predict future behaviour.
With information handy, brands can target
advertisements as per users’ preferences.
A cherry on the top, AI digital marketing
provides massive opportunities to create
innovative ad campaigns.
Wondering How?
AI technology is proficient enough to
create virtual fitting rooms within a
clothing store. Customers can try the
appearance of the dress virtually by
standing in front of a screen and a
camera.

AI digital marketing assures to eliminate
the labour of website design. AI-powered
website design platforms can help
design a website based on user data as
well as discover how they interact with
your content.
At present, most of these AI-powered
website builders are still in their early
phases. However, expect more
sophisticated website builders in the
foreseeable future.
Website Developers
6. AI for CRM
Content relationship management systems
are built to help companies study & evaluate
their connection with their customers,
suppliers, & employees.
The Web is loaded with a huge amount of CRM
tools & many of them use AI in one form or
the other.
AI helps in gathering customer information &
data. It can be then used to discover ways to
enhance customer associations & sales
channels.
5. AI-Powered

All Set to Enclasp AI in Digital Marketing?
If leveraged appropriately, artificial intelligence can bring laurels to your business.
Integrating AI digital marketing strategies will help your business offer meliorated
customer experiences and market your brand productively.
AI-powered digital marketing can alter the way we create websites and interact with
customers.
The field is likely to become more competitive, and businesses failing to deploy AI and
data will be at a disadvantage!
Embrace the future of AI-enabled digital marketing services in India with Smartifologiks!

THANK YOU
sales01@smartinfologiks.com
+91 7400064691
www.smartinfologiks.com

How AI is Shaping the Future of Digital Marketing Landscape.pdf

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