Artificial intelligence a major digital transformation in 2018

Artificial Intelligence AMajor Digital Transformation in
2018.
Artificial Intelligence is already in a dynamically
evolving phase by revolutionizing industries
one by one. Advent increase in technology
affects the business strategies and operations.

AI holds a huge potential in the field of digital
marketing by providing a better customer
experience, targeted marketing and predictive
analysis that gives a major impact in obtaining
high ROI to business.
AI and Digital Marketing
Marketers were hesitant to incorporate
artificial intelligence into their strategies. While
with the broad impact AI continues to be the
important for business. Marketers witnessed
confidence by practical application. They
observed that there is less confusion with the
application and reaped significant benefits.
Let’s check out how AI can impact digital
marketing. What are the capable areas where
AI can tremendously boost digital marketing?

1. Makes Your Decisions Easier with
Predictive Marketing
Want to know how it works?
Here we go! Whenever a user browses on
internet new data is generated and that is
collected for AI analysis. The data which is
obtained can reveal the information like user
needs and future actions. Based on this data
marketing can be optimized to get the most
relevant information.
This further reduces the sales-cycle work as the
relevant information is handed over to
customers all at one go. The predictive
campaigns can drastically reduce customer
research on the product. From the view of
marketers, they can continue to analyze the
buyer through data and even make the
customers back.AI-enabled algorithms will have
a huge impact and challenge the current
‘hotshots’ like SEO. With AI powering chances

of trends such as SEO, banner ads become
obsolete.
2. Personalizing the user experience
This is the major breakthrough where AI can
create a significant impact. The major concept
of a marketer in fact the belief of a marketer is
customer is the king. When it comes to digital
marketing content is the king. So, if content
marketing strategy is aligned with artificial
intelligence it could show the ultimate impact.
Based on data gathered such as customer
interests, buying behavior and especially on
customer search, customized content
campaigns can be conducted.
Chatbots are another example of AI
interference which are designed to interact
with the customers. This would completely
enhance the user experience. Traditional

chatbox and text communication will soon give
away to a multi-dimensional approach with
sensory abilities such as voice and touch. It
gives the complete virtual experience as talking
to a real person with consciousness.
Augmented reality, will help user to make easy
decision as they are able to perceive the
product even before purchasing. This will
regulate a quicker response from the customer
and in turn generates the revenue.
3. Using image recognition to get
maximum ROI
Image recognition was confined only to
identify the objects but with the emerging
technology AI can assist to get the complete
information of an image. This can be used in
various ways for various sectors.

For Banking Sector for making the fastest
payment process and improve the customer
security.
The social media outreach is more with the
images. According to the research the world
population shares around 4 billion images a
day. Machine language software will look
for images in social media and compare it to
a large image library to draw relation. AI will
help to align the marketing strategies in
order to extract maximum Return on
Investment.

Conclusion
Finally we can know much better than we
ever did. Artificial intelligence will bring
marketers and customers closer in the
coming years. There will be a mutual

benefits to customers in better
understanding of a product and marketers
have a better understanding of consumers.
Artificial Intelligence acts as a link between
Customer and marketer.
With artificial intelligence as the connecting
link between them, it would be interesting
to see how digital marketing turns out in
2018.Predictive analysis will Optimize
decision making, and better sales-cycle. But
this time both customers and brands would
be on the winning side.
Let’s watch how marketers are going to
use this Artificial Intelligence and multiply
their revenue.

Artificial intelligence a major digital transformation in 2018

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