How AI Benefits Sales and Marketing

How AI Benefits Sales
and Marketing

Terms like machine learning, artificial
intelligence, and algorithms can seem
intimidating to people who work in sales and
marketing. However, it’s important to
overcome the hesitation about using them for
companies who want to remain profitable
and competitive. Artificial intelligence (AI),
for example, is a technological revolution
that helps to automate many business
functions. This frees up your time to focus on
your company’s growth.

With AI, you can uncover rich insights that
provide immense value to your marketing and
sales teams. According to a recent report
released by Salesforce, the use of AI will increase
by approximately 50 percent by 2019. This is a
much higher rate than any other type of
technology. There’s no reason to fear machines
taking over repetitive and complicated tasks. In
fact, it can be quite freeing to your entire
organization.

Artificial Intelligence Then and Now
Alan Turing, an early pioneer of AI, developed
the Turing test in 1950. This is a way to test a
machine to determine if it can display intelligent
behavior that equals or surpasses that of a
human. While conducting his research, Turing
asked a work associate to interact with and write
notes to another person and to a computer. The
result was that the machine won the game
because the person in the interpreter role
couldn’t tell the difference between the other
player and the computer.

One of Turing’s goals during his research was to
determine if it was possible for a machine to
exhibit signs of general intelligence. His conclusion
was that any feature of intelligence or learning
could be described precisely enough for a machine
to simulate it.

In the modern world, AI is an abundant part of
sales and marketing. These teams use it in places
such as predictive segmenting and website
chatbots. One of the biggest benefits of AI is that
it can locate data patterns that would be difficult
and extremely time-consuming for humans to
do. AI takes the guesswork and monotony out
of marketing campaigns by pulling rich insights
from an abundance of data.

Benefits of AI for Marketers
Nearly every industry can benefit from AI,
including marketing. It can help marketers
become more efficient by gathering data and
allowing people to personalize it. Below are
some of the specific benefits your team can
expect when using AI.

Score Leads Automatically
AI and advanced algorithms make it
possible for marketers to established
automatic lead scoring while using the
marketing automation tools they already
have. This removes the pressure from
marketers to qualify their prospects using
long forms. It also frees up their time to
develop other types of marketing initiatives.

In addition to saving time, AI-powered lead
scoring enables machines to qualify leads in a
more accurate, faster, and smarter fashion. You
can vet the lead immediately and select the ones
that appear to show the most potential. This
enables you to optimize your current marketing
efforts to attract the attention of similar
prospects. Many people are realizing the value of
having a machine score leads and having people
devote their time to improving existing ad
campaigns and developing more effective ones
for the future.

Customer Segmentation and Advanced
Personalization
AI may be a machine, but it enables marketers to
personalize the customer experience and gain a
better understanding of their journey. For
example, an AI tool called keyword spotting
allows you to analyze data sets quickly and learn
unique things about each visitor that you
wouldn’t see with any other type of analytics
system. As a marketer, you can discover
prevailing customer attitudes and problems with
your products without having to sift through
hours of conversations.

Another feature of AI is the ability to set
up predictive and automated journeys.
Call Sumo’s AI tools enable you to use
machine learning to display the most
appropriate message on the correct
channel. When you deliver it at just the
right time, it makes it easy to leverage the
data of your customers to provide them
with highly relevant experiences. You will
lose fewer leads because AI makes it
possible to tailor your message in real
time.

A Game-Changer for Sales
Representatives
There’s no doubt that AI empowers marketing
teams, but it also allows sales representatives to
gain efficiency in closing more deals. With a
better understanding of their prospects, they can
provide the best possible customer service.

Shorten the Sales Cycle by Automating
Lead Qualification
Yet another benefit of AI is that it helps sales
professionals do more in less time. Instead of
spending time manually qualifying leads, they
can focus their limited resources and time on the
customers that AI has determined most
profitable. This saves considerable time and
money because you won’t have to hire people to
sift through and respond to every lead.

AI filters the prospects and identifies
patterns in the flow of your sales to
prioritize your actions more effectively. It
allows your marketing teams to follow up on
leads immediately before the competition
even knows about them.

Power Tailored Conversations with
Predictive Analytics
Similar to the way that AI assists marketers
to identify trends and target leads more
effectively, it also assists sales representatives to
determine the probability of a customer
purchase. Additionally, it highlights important
information about each customer to prompt
product suggestions according to their buying
history and needs. The goal of predictive
analytics is to anticipate future events such as
the likelihood of customer purchase and the
probable date of a closed sale.

Additionally, using the keyword spotting
feature of AI aids sales managers in knowing
when a deal might fall through. It does this by
identifying terms such as disappointed, want
to speak to a manager, and similar terms in
real time. Best of all, this happens
automatically.

Sales, Marketing & AI
It’s impossible to ignore the continued use
and acceptance of AI. Companies that invest
in this technology will see increased efficiency
and revenue while those that don’t could
struggle to remain relevant and competitive.
We invite you to contact Call Sumo to learn
more about exploding your business growth
with our AI tools.

How AI Benefits Sales and Marketing

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