Konica Minolta implemented Microsoft Dynamics CRM across 26 European countries to consolidate various legacy CRM systems into a single system. This provided a centralized view of customer data, increased sales and marketing efficiencies, and enabled real-time access to key performance indicators. Scribe Software was used to integrate CRM with 18 ERP systems and other applications through hundreds of integration processes and scheduled tasks to migrate and synchronize data in real time without requiring direct communication between business units. The new system improved customer retention, order processing, and data-driven decision making. Next steps include upgrading CRM and Scribe versions and expanding integrations.