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bifrost.is
Helga Guðrún Jónasdóttir
Communication Manager
bifrost.is
BU in short
o Small rurally rooted college
o Founded by the co-operative movement in Iceland in
1918
o The only full distance uni in Iceland
o Privately own but state funded
o Ambitious 2030 growth and research policy
bifrost.is
Two C-rules
o Know your audience
- Lærum heima (Let’s study at home)
o Think digital
- Sell hard digital marketing
- Conventional media mix branding
bifrost.is
Lærum heima (study at home)
o Study at home – study anywhere you want
o Guerilla marketing and “young” undertones
o Light tone emphasis in branding
- University of “small town/this street” opens soon
- Tired of the stuffed bus in the morning?
- Overslept… again? No worries…
bifrost.is
S A M V I N N A – F R U M K V Æ Ð I – Á B Y R G Ð
bifrost.is
Award winning campaign
Lærðu hvar sem er
bifrost.is
o Fees instead of intuition (app -2 m pr. year)
o Need to get applications up by 350%
Biggest challence to
this:

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Communication and Marketing at Bifröst - Helga Guðrún Jónasdóttir

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