This document is a project report submitted by Ankur Mukeshkumar Nagar to Prof. Falguni Jani at Veer Narmad South Gujarat University in partial fulfillment of an MHRD degree. The report examines mobile phone usage among different age groups in Oversociety. It includes an introduction, literature review on factors influencing mobile phone preferences among age and gender groups, methodology explaining a survey of 30 respondents of different ages and genders, data collection methods, and preliminary analysis of the survey results.
A survey (Marketing Research) of what customers want in a cell phone designdevan_kataria
This project gives insights on different featurs of interest to cell phone customers, what they seek in cell phones today, which features prompt them to purcahse cell phones the most, which are most significant and least significant featurs, the relationship among features and the features which impact overall satisfaction of customers.
This document provides an overview of a project report on brand preference for mobile phones with a focus on Motorola phones. It includes an introduction to the company Motorola and its history in India. The document outlines the objectives, research methodology, findings and recommendations of the project report. It examines factors that influence consumers' brand preferences when purchasing mobile phones.
A project report on brand preference of mobile phonesProjects Kart
The document discusses the history and development of the telecom industry in India, from its beginnings in 1851 with landline services to the modern mobile phone industry. It describes how the industry was initially state-run but has since opened up to private operators. Major players in the current mobile market include Airtel, Vodafone, Idea, Reliance, and Tata, with the industry experiencing rapid growth in subscribers.
A project report on brand preference of mobile phonesProjects Kart
This document is a project report on brand preference of mobile phones. It includes an acknowledgement, preface, introduction on cellular/mobile phones and the telecom industry in India. It discusses the key players in the Indian telecom market like Nokia, Motorola, Samsung, LG and Sony Ericsson. The document also includes sections on research methodology, data analysis, findings and recommendations.
This document presents a study on customer attitudes towards smartphones in Madurai District, India. It begins with an introduction on the importance of smartphones today. It then describes the objectives and methodology of the study, which involved collecting primary data from 250 smartphone users through questionnaires. Several tables and charts present the findings of the study, which analyzed customers' demographic information, mobile brand and operating system used, and common usage purposes of smartphones. The key findings were that most respondents were male, aged 17-26, used Android operating systems, and chat/browse as their main smartphone usage.
This document outlines a survey that aims to study mobile usage patterns among different age groups in society. The survey questionnaire contains 18 questions regarding respondents' demographics, mobile phone ownership and usage behaviors, preferences about phone features and design, spending on mobile services, and frequency of phone replacement. The objective is to understand how different age groups use mobile phones differently and what factors influence their usage.
Study of consumer behaviour towards smartphonesSuvendu Ghorai
This document summarizes a study on consumer behavior towards smartphones. It analyzed data collected through a questionnaire of 50 respondents aged 20-30 years. Key findings include that 96% of respondents owned smartphones, with Samsung, Xiaomi and Moto being most preferred brands. 55% considered features over brand when choosing phones. Most purchased smartphones out of necessity or for upgrading. Friends and family had the biggest influence on purchasing decisions. The majority viewed smartphones as good value for money and useful.
Research Project on Brand Preference of Mobile PhonesMonika Kadam
The document is a project report submitted by Monika Kadam to fulfill the requirements of a Bachelor of Business Administration degree. It discusses Monika's research on the brand preferences of mobile phones among students. The report includes an introduction to mobile phones and the telecom industry in India, objectives, research methodology, data analysis, findings, recommendations, and references. Key players in the Indian mobile market discussed include Samsung, Nokia, Sony, Blackberry, Apple, Micromax, and LG.
A survey (Marketing Research) of what customers want in a cell phone designdevan_kataria
This project gives insights on different featurs of interest to cell phone customers, what they seek in cell phones today, which features prompt them to purcahse cell phones the most, which are most significant and least significant featurs, the relationship among features and the features which impact overall satisfaction of customers.
This document provides an overview of a project report on brand preference for mobile phones with a focus on Motorola phones. It includes an introduction to the company Motorola and its history in India. The document outlines the objectives, research methodology, findings and recommendations of the project report. It examines factors that influence consumers' brand preferences when purchasing mobile phones.
A project report on brand preference of mobile phonesProjects Kart
The document discusses the history and development of the telecom industry in India, from its beginnings in 1851 with landline services to the modern mobile phone industry. It describes how the industry was initially state-run but has since opened up to private operators. Major players in the current mobile market include Airtel, Vodafone, Idea, Reliance, and Tata, with the industry experiencing rapid growth in subscribers.
A project report on brand preference of mobile phonesProjects Kart
This document is a project report on brand preference of mobile phones. It includes an acknowledgement, preface, introduction on cellular/mobile phones and the telecom industry in India. It discusses the key players in the Indian telecom market like Nokia, Motorola, Samsung, LG and Sony Ericsson. The document also includes sections on research methodology, data analysis, findings and recommendations.
This document presents a study on customer attitudes towards smartphones in Madurai District, India. It begins with an introduction on the importance of smartphones today. It then describes the objectives and methodology of the study, which involved collecting primary data from 250 smartphone users through questionnaires. Several tables and charts present the findings of the study, which analyzed customers' demographic information, mobile brand and operating system used, and common usage purposes of smartphones. The key findings were that most respondents were male, aged 17-26, used Android operating systems, and chat/browse as their main smartphone usage.
This document outlines a survey that aims to study mobile usage patterns among different age groups in society. The survey questionnaire contains 18 questions regarding respondents' demographics, mobile phone ownership and usage behaviors, preferences about phone features and design, spending on mobile services, and frequency of phone replacement. The objective is to understand how different age groups use mobile phones differently and what factors influence their usage.
Study of consumer behaviour towards smartphonesSuvendu Ghorai
This document summarizes a study on consumer behavior towards smartphones. It analyzed data collected through a questionnaire of 50 respondents aged 20-30 years. Key findings include that 96% of respondents owned smartphones, with Samsung, Xiaomi and Moto being most preferred brands. 55% considered features over brand when choosing phones. Most purchased smartphones out of necessity or for upgrading. Friends and family had the biggest influence on purchasing decisions. The majority viewed smartphones as good value for money and useful.
Research Project on Brand Preference of Mobile PhonesMonika Kadam
The document is a project report submitted by Monika Kadam to fulfill the requirements of a Bachelor of Business Administration degree. It discusses Monika's research on the brand preferences of mobile phones among students. The report includes an introduction to mobile phones and the telecom industry in India, objectives, research methodology, data analysis, findings, recommendations, and references. Key players in the Indian mobile market discussed include Samsung, Nokia, Sony, Blackberry, Apple, Micromax, and LG.
Milagrow Business and Knowledge Solutions did a dipstick market research on Mobile Phone brands in India, reasons why people buy particular phones, what price range they prefer etc.
Consumer perception towards smartphones.Mayanksng07
This document provides an introduction and overview of smartphones. It discusses the history and evolution of smartphones from early devices that combined mobile phones and PDAs in the 1990s to modern operating systems like Android and iOS. It profiles key features of smartphones like touchscreens, mobile broadband, apps, and advanced computing capabilities. The document also outlines objectives and methodology for a research project on consumer perceptions and preferences for smartphone brands.
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
This mobile phone questionnaire asks respondents about the type of phone they have, how long they have had it, whether they are on a pay as you go plan or contract, their service provider, if the phone has apps and lists some common apps, and how they use their phone for games, music, internet, camera, and social media. It concludes by asking about their ideal phone.
This document is a project report on the brand preferences of mobile phones among college students in Ghaziabad, India. It includes an introduction that defines mobile phones and outlines the history and key players in the Indian telecommunications industry. The report describes the research methodology, data collection and analysis sections. It presents findings on factors influencing student preferences and provides recommendations. In summary, the report examines mobile phone brand preferences of college students in Ghaziabad through a survey and analysis of influencing factors.
This survey is being conducted to gather information about consumers' mobile phone usage and features used other than making calls. Participation is voluntary and anonymous, with 20 multiple choice and short answer questions focused on brand, usage time, favorite features, service providers, and health concerns. The survey should take about two minutes to complete.
Brant preference on mobile phones among studentsakhilplakkal
The document discusses the history and evolution of mobile phones over several generations from the 1970s to present. It describes early mobile phone systems from the 1970s that were limited to cars and required operators. The first automated mobile phone system was introduced in Sweden in 1960. Major developments included the 1G analog cellular networks in the late 1970s and 1980s, the 2G digital GSM and CDMA standards in the 1990s, and the introduction of SMS messaging. The mobile internet was first introduced by NTT DoCoMo in 1999. The evolution of mobile phones has been driven by technological advances in areas like batteries, components, and network infrastructure that have made phones smaller and increased capabilities.
The document is a 10 question questionnaire about mobile phone usage. It asks respondents about the type of phone they have, whether they are on a contract or pay-as-you-go plan, their most used apps, which social networks they access on their phone, how long they have had internet access on their phone, how many phones they have owned, how long they have had their current phone, if their phone has a camera, what their ideal phone would be, and if they use their phone to listen to music.
consumer's preference and satisfaction towards telecom operatorsandeepjalebar
this project is entitled to have an idea about the current scenario of the telecom industry and consumers satisfaction and their preferences as per the level of service that are been provided by these operators.
customer satisfaction on Reliance jio, company profile, need & scope, objecti...DevadattaSai Cheedella
The document discusses a study on customer satisfaction with Reliance Jio mobile network in India. It outlines the objectives of studying customer satisfaction levels in areas like network connectivity, internet quality, monthly expenses, and preferred services. A survey was conducted of 101 Jio customers through Google forms to collect primary data on these metrics. The analysis found that over half of respondents use Jio, spend over Rs. 500 monthly on recharges, and have been using Jio for over a year. It also provides suggestions such as expanding rural network coverage and improving call quality and customer service.
The document appears to be a mobile phone questionnaire containing 14 multiple choice questions regarding a respondent's mobile phone preferences, purchase history, and demographics. It asks the respondent about their preferred brand, when they purchased their current phone, important factors when choosing a brand, features prioritized in a phone, and expectations from different phone brands. The questionnaire aims to understand purchasing decisions and gather consumer insights related to mobile phones.
This document appears to be a questionnaire about telecommunication service providers. It contains questions about the respondent's name, address, gender, current provider, length of usage, reasons for selection, awareness and usage of TATA Indicom, problems ignoring TATA Indicom, important selection factors, current services provided, availability of TATA Indicom in the area, network quality, which company may provide better services, and opinion of TATA Indicom services. The questionnaire aims to collect feedback from customers on various cellular network providers and their offerings.
Presentation on survey online vs. offline shoppingHarpreet Gautam
The document presents the results of a survey on consumer behavior for online and offline shopping. It finds that 56% of consumers prefer online shopping while 76% prefer offline shopping. Of the consumers surveyed, 67% of males and 57% of females prefer offline shopping. The most common reasons for preferring offline shopping are being able to check product quality, reliability, and in-store discounts. The survey also examines consumer motivations, behaviors, and challenges with both online and offline shopping.
Consumer Satisfaction Towards Reliance JIOAyush Solanki
This document provides an overview of Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries focused on providing 4G wireless services across India. Some key points:
- RJIL was formerly known as Infotel Broadband Services Limited and aims to provide high-speed internet connectivity and digital services nationwide.
- It holds spectrum to provide 4G services using LTE technology across 22 telecom circles in India.
- RJIL began beta testing its services in late 2015 and plans to provide services including 4G, mobile apps, and TV content over its fiber network.
- It faces challenges in gaining market share from major competitors and recovering its $
This document discusses the impact of smartphones on various aspects of life. It argues that smartphones negatively affect productivity in the workplace by creating distractions and addiction to devices. They also undermine communication, as people focus on their phones instead of interacting with others, both at work and socially. In education, smartphones interfere with learning by distracting students and reducing focus, leading to higher failure rates. The document concludes that while smartphones have benefits, they also reduce social engagement and focus if overused.
A market survey was conducted among 50 people at various locations to understand mobile phone brand usage and customer satisfaction. Nokia was the most used brand at 46%, followed by Samsung at 20%. Battery backup, camera resolution, MP3/MP4, and Bluetooth were considered the most important phone features. Nokia and Sony received high satisfaction ratings across battery life, storage space, camera quality, and media playback. Customers expect future phones to have dual SIM capability, Android operating systems, WiFi, and improved cameras. In conclusion, Nokia remains the dominant brand in the market while other brands like Sony, Blackberry, and China Mobiles provide strong competition.
This document appears to be a student project report on consumer behavior in online shopping. It includes an introduction outlining the growth of online shopping in India and factors influencing consumer behavior. It also includes a literature review summarizing several other studies on online consumer behavior. The report will analyze survey data on factors influencing Indian online shoppers and identify key segments. It was submitted by a group of students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
This document provides an overview of online and offline shopping. It defines online shopping as purchasing goods directly from sellers over the internet without an intermediary. Offline shopping involves purchasing products from physical stores. Both models provide benefits like convenience, but online shopping allows geographic and time flexibility while offline shopping offers the ability to physically see items. The document also discusses risks of online shopping like fraud and difficulties in returns. Overall it analyzes the differences and similarities between online and offline shopping experiences.
Project report on brand preference of mobile phones with special reference to...Projects Kart
This document is a project report on brand preference of mobile phones with special reference to Motorola phones. It includes sections on the company profile of Motorola, the history of the company, its products, quality systems, ratings from interest groups, and successes in various business divisions. It also discusses the company's research and development efforts, corporate responsibility initiatives, and awards won for mobile devices.
sample research proposal on 'mobile phone usage and health of youth'.gagandhawan07
This document outlines a proposed study on the impact of increased mobile phone usage on the health of youth ages 15-25 in Jaipur, India. The study will use a quantitative descriptive cross-sectional design. It will survey 500 youth, collecting data on demographics, mobile phone use habits, and health issues. The study aims to determine the health impacts of increased mobile use, identify factors contributing to rise in use among youth, and measure awareness of health effects. Data will be analyzed using frequency distributions and SPSS to measure relationships between mobile use and health problems.
Milagrow Business and Knowledge Solutions did a dipstick market research on Mobile Phone brands in India, reasons why people buy particular phones, what price range they prefer etc.
Consumer perception towards smartphones.Mayanksng07
This document provides an introduction and overview of smartphones. It discusses the history and evolution of smartphones from early devices that combined mobile phones and PDAs in the 1990s to modern operating systems like Android and iOS. It profiles key features of smartphones like touchscreens, mobile broadband, apps, and advanced computing capabilities. The document also outlines objectives and methodology for a research project on consumer perceptions and preferences for smartphone brands.
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
This mobile phone questionnaire asks respondents about the type of phone they have, how long they have had it, whether they are on a pay as you go plan or contract, their service provider, if the phone has apps and lists some common apps, and how they use their phone for games, music, internet, camera, and social media. It concludes by asking about their ideal phone.
This document is a project report on the brand preferences of mobile phones among college students in Ghaziabad, India. It includes an introduction that defines mobile phones and outlines the history and key players in the Indian telecommunications industry. The report describes the research methodology, data collection and analysis sections. It presents findings on factors influencing student preferences and provides recommendations. In summary, the report examines mobile phone brand preferences of college students in Ghaziabad through a survey and analysis of influencing factors.
This survey is being conducted to gather information about consumers' mobile phone usage and features used other than making calls. Participation is voluntary and anonymous, with 20 multiple choice and short answer questions focused on brand, usage time, favorite features, service providers, and health concerns. The survey should take about two minutes to complete.
Brant preference on mobile phones among studentsakhilplakkal
The document discusses the history and evolution of mobile phones over several generations from the 1970s to present. It describes early mobile phone systems from the 1970s that were limited to cars and required operators. The first automated mobile phone system was introduced in Sweden in 1960. Major developments included the 1G analog cellular networks in the late 1970s and 1980s, the 2G digital GSM and CDMA standards in the 1990s, and the introduction of SMS messaging. The mobile internet was first introduced by NTT DoCoMo in 1999. The evolution of mobile phones has been driven by technological advances in areas like batteries, components, and network infrastructure that have made phones smaller and increased capabilities.
The document is a 10 question questionnaire about mobile phone usage. It asks respondents about the type of phone they have, whether they are on a contract or pay-as-you-go plan, their most used apps, which social networks they access on their phone, how long they have had internet access on their phone, how many phones they have owned, how long they have had their current phone, if their phone has a camera, what their ideal phone would be, and if they use their phone to listen to music.
consumer's preference and satisfaction towards telecom operatorsandeepjalebar
this project is entitled to have an idea about the current scenario of the telecom industry and consumers satisfaction and their preferences as per the level of service that are been provided by these operators.
customer satisfaction on Reliance jio, company profile, need & scope, objecti...DevadattaSai Cheedella
The document discusses a study on customer satisfaction with Reliance Jio mobile network in India. It outlines the objectives of studying customer satisfaction levels in areas like network connectivity, internet quality, monthly expenses, and preferred services. A survey was conducted of 101 Jio customers through Google forms to collect primary data on these metrics. The analysis found that over half of respondents use Jio, spend over Rs. 500 monthly on recharges, and have been using Jio for over a year. It also provides suggestions such as expanding rural network coverage and improving call quality and customer service.
The document appears to be a mobile phone questionnaire containing 14 multiple choice questions regarding a respondent's mobile phone preferences, purchase history, and demographics. It asks the respondent about their preferred brand, when they purchased their current phone, important factors when choosing a brand, features prioritized in a phone, and expectations from different phone brands. The questionnaire aims to understand purchasing decisions and gather consumer insights related to mobile phones.
This document appears to be a questionnaire about telecommunication service providers. It contains questions about the respondent's name, address, gender, current provider, length of usage, reasons for selection, awareness and usage of TATA Indicom, problems ignoring TATA Indicom, important selection factors, current services provided, availability of TATA Indicom in the area, network quality, which company may provide better services, and opinion of TATA Indicom services. The questionnaire aims to collect feedback from customers on various cellular network providers and their offerings.
Presentation on survey online vs. offline shoppingHarpreet Gautam
The document presents the results of a survey on consumer behavior for online and offline shopping. It finds that 56% of consumers prefer online shopping while 76% prefer offline shopping. Of the consumers surveyed, 67% of males and 57% of females prefer offline shopping. The most common reasons for preferring offline shopping are being able to check product quality, reliability, and in-store discounts. The survey also examines consumer motivations, behaviors, and challenges with both online and offline shopping.
Consumer Satisfaction Towards Reliance JIOAyush Solanki
This document provides an overview of Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries focused on providing 4G wireless services across India. Some key points:
- RJIL was formerly known as Infotel Broadband Services Limited and aims to provide high-speed internet connectivity and digital services nationwide.
- It holds spectrum to provide 4G services using LTE technology across 22 telecom circles in India.
- RJIL began beta testing its services in late 2015 and plans to provide services including 4G, mobile apps, and TV content over its fiber network.
- It faces challenges in gaining market share from major competitors and recovering its $
This document discusses the impact of smartphones on various aspects of life. It argues that smartphones negatively affect productivity in the workplace by creating distractions and addiction to devices. They also undermine communication, as people focus on their phones instead of interacting with others, both at work and socially. In education, smartphones interfere with learning by distracting students and reducing focus, leading to higher failure rates. The document concludes that while smartphones have benefits, they also reduce social engagement and focus if overused.
A market survey was conducted among 50 people at various locations to understand mobile phone brand usage and customer satisfaction. Nokia was the most used brand at 46%, followed by Samsung at 20%. Battery backup, camera resolution, MP3/MP4, and Bluetooth were considered the most important phone features. Nokia and Sony received high satisfaction ratings across battery life, storage space, camera quality, and media playback. Customers expect future phones to have dual SIM capability, Android operating systems, WiFi, and improved cameras. In conclusion, Nokia remains the dominant brand in the market while other brands like Sony, Blackberry, and China Mobiles provide strong competition.
This document appears to be a student project report on consumer behavior in online shopping. It includes an introduction outlining the growth of online shopping in India and factors influencing consumer behavior. It also includes a literature review summarizing several other studies on online consumer behavior. The report will analyze survey data on factors influencing Indian online shoppers and identify key segments. It was submitted by a group of students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
This document provides an overview of online and offline shopping. It defines online shopping as purchasing goods directly from sellers over the internet without an intermediary. Offline shopping involves purchasing products from physical stores. Both models provide benefits like convenience, but online shopping allows geographic and time flexibility while offline shopping offers the ability to physically see items. The document also discusses risks of online shopping like fraud and difficulties in returns. Overall it analyzes the differences and similarities between online and offline shopping experiences.
Project report on brand preference of mobile phones with special reference to...Projects Kart
This document is a project report on brand preference of mobile phones with special reference to Motorola phones. It includes sections on the company profile of Motorola, the history of the company, its products, quality systems, ratings from interest groups, and successes in various business divisions. It also discusses the company's research and development efforts, corporate responsibility initiatives, and awards won for mobile devices.
sample research proposal on 'mobile phone usage and health of youth'.gagandhawan07
This document outlines a proposed study on the impact of increased mobile phone usage on the health of youth ages 15-25 in Jaipur, India. The study will use a quantitative descriptive cross-sectional design. It will survey 500 youth, collecting data on demographics, mobile phone use habits, and health issues. The study aims to determine the health impacts of increased mobile use, identify factors contributing to rise in use among youth, and measure awareness of health effects. Data will be analyzed using frequency distributions and SPSS to measure relationships between mobile use and health problems.
The National Library of Australia conducted a mobile services survey to understand user needs and preferences. Over 1,700 respondents participated. The majority were Australian residents, Library members, and smartphone owners. Respondents expressed strong interest in mobile access to Library services like Trove and the catalog to search and access materials on the go. Users valued improved access and a well-designed user experience over social features or games. They emphasized the importance of core search functions and resources while showing little concern for data security.
This document provides a comparative analysis of smartphone and non-smartphone users through market research methods. It includes an executive summary, introduction, objectives, research methodology, questionnaire and responses, sample plan and size, data analysis and hypothesis, SWOT analysis, observations, and conclusions. The research was conducted through a survey of 74 individuals in Delhi, India using questionnaires. Key findings include that the majority of smartphone users are aged 18-21, use Android OS, and consume information on their smartphones while waiting or in meetings. Graduates are also frequent smartphone users.
1) The document discusses Mobilink, a leading telecommunications company in Pakistan and subsidiary of Orascom Telecom. It outlines Mobilink's products, mission/vision, goals, strategies, strengths, weaknesses, opportunities, threats, and competition in the market.
2) Mobilink follows typical management functions including planning, organizing, leading, and controlling. It has a departmental organizational structure covering key areas like marketing, finance, HR, and sales.
3) Some problems faced by Mobilink include cultural differences, connectivity issues, and information overload from customers. However, Mobilink has demonstrated effective management and is working to adopt new technologies and retain talent in Pakistan's competitive telecom industry
This document contains the resume of Akkala Rajesh Babu summarizing his professional experience and qualifications. He has 4 years of experience in manual testing and has worked on various projects in domains like healthcare, ERP, and salesforce applications. He is proficient with testing tools like HP Quality Center, Selenium, and has experience in Agile methodology. He is seeking a challenging role in software quality assurance and test management.
The document discusses using trigonometric functions like sine waves to create movement and variation in computer graphics programs. It provides examples of using noise, sine, random and related functions to vary properties like width, color, and position over time. It also introduces 2D arrays and provides an example of using one to create an image of clouds or array of dots. Finally, it mentions that iteration 2 presentations will be in less than a week and directs the reader to posted expectations and assigned reading for the next class.
This document discusses strategies for effective note-taking. It notes that many students are passive notetakers who rely on materials being posted online rather than actively engaging with the material. The process of creating notes is important for long-term recall. Notetaking on devices can offer benefits like organization, multimedia capabilities, and assistance for learning disabilities, but some research shows handwritten notes may aid recall more. The document provides tips for improving notetaking like modeling, collaboration, and accountability. It also reviews notetaking apps Evernote and Google Docs.
This document provides information and instructions for a final project worth 15% of the student's grade. It will be judged based on visual appeal, code quality, and how fun, informative, and thought-provoking it is. The document also summarizes string and text processing methods in Processing, including joining, splitting, formatting, loading fonts, and setting text attributes. Students are assigned to read about additional text functions and complete a homework assignment involving text as images. Presentations for iteration 3 of the class project will take place in about a week.
The document discusses variables in programming, including what variables are (an address in memory with a type and name), different variable types like integers, floats, and strings, and how to declare and initialize variables to use them in a program. It also covers system variables in Processing that provide useful information like mouse position, frame rate, and screen dimensions. Examples are provided to demonstrate declaring and using variables.
This document provides an overview of video processing in Processing by discussing the Capture and Movie classes. The Capture class allows capturing video from an input source and has methods like list(), available(), start(), stop(), and read(). The Movie class allows loading a video file into memory and provides playback control methods like start(), stop(), read(), speed(), pause(), and play(). Users are instructed to read about these classes more in Shiffman and a quiz on other topics is assigned.
This document discusses personal learning networks (PLNs) which allow teachers to continue learning through online connections and resources. It notes that teachers have always been lifelong learners and today there are more opportunities than ever through tools like blogs, social media, RSS feeds and online communities. The document provides an overview of how to get started with a PLN by connecting with others, contributing your own work, conversing to build relationships and requesting information once connections have been made. It also highlights specific tools and platforms that can be used to build a PLN like Twitter, blogs, RSS feeds, Nings and social bookmarking sites.
The document provides information on various types of workplace communication such as emails, minutes, reports, proposals, presentations, interviews, and profiles of institutions. It discusses effective strategies for different forms of written and oral communication in professional settings. Various tips are provided on drafting emails, minutes, reports and other documents as well as delivering presentations and conducting interviews. The document aims to help students and professionals enhance their workplace communication skills.
This document provides a summary of what was covered in a previous class on text objects in Processing. It discusses String and PFont objects, text attributes, and demonstrations of falling text, flashbulb text, rapid serial visual presentation, and animating characters. It also lists upcoming assignments and deadlines, including reading on data, homework on representing text as an image, and presentations being due in one week.
Lionsgate produced The Hunger Games film in 2009 based on the novel of the same name. Principal photography took place in North Carolina in 2011 on a budget of $78 million. The film was a major commercial success, grossing over $690 million worldwide. Due to the film's success, Lionsgate moved forward with plans to adapt the subsequent novels in the Hunger Games series into films, with the second installment Catching Fire being released in 2013.
Growing your biz & multiple streams of revenueTravis Jenkins
#102 – In this episode, Travis speaks with successful entrepreneur Chris Wiser. Chris is an entrepreneur with an IT background and a great thirst for success and in reaching his true potential. Ever since he was little Chris knew that he has to carve his own path in his career in order to be bring satisfaction and accomplishment in his life. And through hard work and perseverance he has finally created a successful business also that caters to businesses just like his own.
Travis and Chris share an interesting conversation that listeners can learn valuable lessons from. Being a risk-taker and not being contented with mediocrity are valuable characteristics that every entrepreneur should have. Also, getting a coach to provide you with guidance and wisdom, as well as investing in education are vital in keeping yourself up-to-date and getting the knowledge you need to grow your business. They also point out that execution rather than ideas is what fuels success and that every entrepreneur should strive to create a self-sustaining and independent business. These and so much more are what you can expect from this episode of the Entrepreneur’s Radio Show.
Young indian muslim consumers an escalating trend of potentialAlexander Decker
This document discusses a study examining the spending patterns and buying behaviors of young Indian Muslim consumers ages 10-15 and 16-20. Researchers surveyed 200 young consumers in each age group and 100 parents. They found that 75% of 10-15 year olds and 42% of 16-20 year olds received less than $2-4 weekly in pocket money. 40% of money was spent on food/beverages by both groups, while the 16-20 group also spent 54% on education and personal items. 80-90% of parents considered their children's opinions when making household purchases. The study provides insights into attitudes and purchase choices of young Indian Muslims.
This document summarizes a study on consumer buying behavior towards Samsung mobiles in Coastal Andhra Pradesh, India. The study aimed to determine factors influencing consumers' decisions to purchase Samsung phones and their brand loyalty. A sample of 100 consumers in Vijayawada and Guntur cities were surveyed. The findings showed that smartphone capabilities supporting daily life and jobs, reasonable prices, and high quality were key factors. The study provided suggestions for Samsung such as expanding rural markets, innovative features for youth, and opening more service centers to improve customer satisfaction.
This document discusses factors that affect consumer purchasing decisions of mobile phones. It analyzes six factors - price, social group, product features, brand name, durability, and after-sales services. Through a survey of 246 consumers in Hawassa, Ethiopia, the study found that price and product features were the most important factors influencing purchases. Consumers valued price followed by the features of mobile phones as the primary motivators for their purchase decisions. The study recommends that mobile phone sellers consider these key factors to better understand consumer opportunities.
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This document summarizes a research article about customer decision making styles based on the Bugis-Makassar culture in Indonesia. The article explores how cultural characteristics and desires of consumers in Makassar, influenced by the Bugis culture, impact their purchasing decisions. Previous research on consumer decision making has focused on demographic and economic factors or compared decision making across different countries and cultures. However, there is a lack of research specifically examining decision making based on the local Bugis-Makassar culture. The article aims to address this gap by exploring the customer decision making model and factors considered in the purchase process according to the Bugis-Makassar cultural background. Understanding local cultural influences can help marketers better predict customer
An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in ...scmsnoida5
Abundance of technology has made our life very
rich and qualitatively healthy. Gadgets like
phone, refrigerator, microwave, TV, computer,
Internet, and smart phones are now ubiquitous.
These innovations make us more efficient, break
geographic barriers, connect and entertain us
and make our living easier. But of course, this
has resulted in a more demanding consumer and
intense competition amongst the marketer. The
interesting part in all this is the challenge which
a marketer faces, in order to stand out amongst
the crowd, for a better product, better service and
for delivering a better experience to the consumer.
This study focuses on how a consumer formulates
his purchase decision regarding a mobile phone,
what are the forces and factors which influence
him while making such decisions. Although the
process of buying is not mere transfer of item from
seller to buyer, consumer of today wants value
enriched and ecstatic buying process, enhancing
his experience of shopping.
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Difference in Differences - Does Strict Speed Limit Restrictions Reduce Road ...ThinkInnovation
Objective
To identify the impact of speed limit restrictions in different constituencies over the years with the help of DID technique to conclude whether having strict speed limit restrictions can help to reduce the increasing number of road accidents on weekends.
Context*
Generally, on weekends people tend to spend time with their family and friends and go for outings, parties, shopping, etc. which results in an increased number of vehicles and crowds on the roads.
Over the years a rapid increase in road casualties was observed on weekends by the Government.
In the year 2005, the Government wanted to identify the impact of road safety laws, especially the speed limit restrictions in different states with the help of government records for the past 10 years (1995-2004), the objective was to introduce/revive road safety laws accordingly for all the states to reduce the increasing number of road casualties on weekends
* The Speed limit restriction can be observed before 2000 year as well, but the strict speed limit restriction rule was implemented from 2000 year to understand the impact
Strategies
Observe the Difference in Differences between ‘year’ >= 2000 & ‘year’ <2000
Observe the outcome from multiple linear regression by considering all the independent variables & the interaction term
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Survey Report on Mobile usage among different age group
1. 1
A
Project Report
On
“A STUDY OF MOBILE USAGE IN DIFFERENT AGE GROUP IN OVER SOCITY”
In partial fulfillment of the
Requirement for the degree of
DEPARTMENT OF HUMAN RESOURCE DEVELOPMENT
Submitted by
NAME:- ANKUR MUKESHKUMAR NAGAR
ROLL NO:- 84
DIVISION:- B (Semester-1)
Submitted to
Prof.Falguni Jani
VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.
2. 2
ACKNOWLEDGEMENT
I wish to first give my deepest thanks to prof. Falguni Jani for
giving me opportunity to work on this project and learn and explore
myself completely.
Special thanks for the respondents, who kindly gave their
response and guidance for completing my project successfully.
Nagar Ankur M.
3. 3
DECLARATION
I Nagar Ankur M. , Hereby declare that the project report entitled
“A STUDY OF MOBILE USAGE IN DIFFERENT AGE GROUP IN OVER SOCITY”
under the guidance of prof. Falguni Jani submitted in partial fulfillment
to Veer Narmad South Gujarat University, Surat.
Signature _____________
Date _____________
MHRD ( SEM-1)
Roll No : 84
4. 4
INDEX
CHAPTER
NO
CONTENT PAGE
NO:
1 Introduction
2 Literature review
3 Research methodology
4 Data analysis and interpretation
5 Findings
6 conclusion
7 Questionnaire
5. 5
ABSTRACT
The prime objective of the study was to understand the variation in the importance given by different
age and gender group. The study concludes that the mobile handset users of age group of 18-30 years
are less price sensitive than consumers of other groups; rather they consider ‘physical appearance’,
‘brand’, ‘value added features’, and ‘core technical features’ more important than users of any other age
groups. On the contrary, the consumers of age group 50 years and above have given greater importance
to ‘price’ than consumers of other age groups. There were significant differences between different age
groups as regards to the importance given to all the factors except ‘post - purchase services’. The
difference was highest for the ‘brand’ closely followed by ‘core technical features’ of the handset.
Gender differences have also existed for these factors.
Mobile phone use has grown dramatically throughout the world. While researchers have
explored various facets of use and perceptions across age groups, genders and segmentation by utility
of mobile phone attributes has received little attention in academic research. Further understanding
how antecedent of attitudes differ by utility-based consumer segments has been under explored. This
research helps to fill these gaps by presenting a holistic view of mobile phone user preferences and
perceptions among university students by applying methodologies from the marketing and information
systems domains. Conjoint analysis provides insights into how students value various mobile phone
applications and tools. Cluster analysis extracts salient and homogenous consumer segments from the
conjoint analysis output. Structural equation modeling then explores how antecedents to attitude may
differ by the elicited consumer segments found through the cluster analysis. Implications of this work for
theory and practice are presented.
INTRODUCTION
India is the world’s 12th largest consumer market. It is projected that by 2025, it will be ahead of
Germany and will become the fifth largest economy of the world. There is an explosive growth in almost
all the areas of consumer goods and services. Communication that accounts for 2 percent of consumer’s
spending today will be one of the fastest expanding categories with growth of about 13 percent . Mobile
telecommunication industry has shown a tremendous growth over the last few years and at present
there are about twenty crore (1 crore = 10 million) subscribers of the mobile phone usage in the
country. The market for the mobile is also growing with the growing demand for mobile services. This
demand will continue to grow in future also. India at present is the second largest market for mobile
handsets . The growth in this sector has been improved due to liberalization of telecommunication laws
and policies. The consumers of both rural and urban areas, from college - going students to mature
elders, of almost all income groups have started using mobile telecom services. The growth is fastest in
6. 6
mobile services as compared to fixed lines where it is modest. Some of the consumers particularly
college - going students have to rely on their parents for the buying of products like mobile handset and
automobile. This is so because large majority of such people are not economically independent till the
age of 22-24 years. Therefore, they have to satisfy themselves with what their parents buy for them. But
now-a-days, these people have become more able to influence their parents in buying the products of
their choice. This is probably due to small family size of one or two children these days, where parents
comply more with the requests of their children as compared to the past.
7. 7
2. Literature Review
Sabnavis (2002) identified three different age group &0 types of three generations in India. Traditional
consumers of pre-liberalization phase (1960-70s) were, stable, inward looking and had limited choices.
They kept their family needs on the top and their own personal needs were subordinate to their family
needs. They avoided risk. In the transient phase (1980-90s), the consumers were more risk taking than
their predecessors. They had experienced multi-choices and had a tendency to be better off than their
parents. Economically, they had no fears or concerns. The new millennium consumer tends to enjoy life.
He has greater self-control, and looks for personal style and pleasure. Exposures to variety of products
and enhancement of economic status have changed the attitudes of the upper middle – class consumers
towards brands. Indian society being hierarchical in nature is therefore, status conscious (Sahay and
Walsham, 1997). Indians give very high value to brands. In India, a brand is a cue to quality because the
quality of the unbranded products varies widely (Johansson, 1997). According to study conducted by
Maxwell (2001) on testing of homogeneity versus heterogeneity of global consumption in a cross-cultural
price/brand effect model; Indian consumers in comparison to Americans are tougher for the
marketers to sell their products. However he found Indian consumers more price and less brand
conscious.
Technological innovations such as cellular phones and digital televisions have attracted the attention of
marketing researchers as regards to their adoption process (Saaksjarvi, 2003). Rogers (1976) has
provided a classification of adopters in terms of innovators, early adopters, early majority, late majority
and laggards. But now consumers are also looking into the compatibility of the new products to their
self-image and life style (Saaksjarvi, 2003). Funk and Ndubisi (2006) observed a considerable association
between color and the choice of an automobile. The study further identifies the gender moderation on
the relationship between different color dimensions and the product choice. According to Barak and
Gould (1985), younger consumers are greater fond of fashionable/stylish products than older ones.
Young consumers are normally more willing to try new products and they are interested in asking more
information than older ones. It makes them self-confident and that is why they are more likely to be
opinion leaders and less hesitant in brand switching. But one should not ignore the older consumers
also. The studies have revealed that the older consumers are wealthy, innovative and they also have a
tendency to be the part of a typical consumption system (Szmigin and Carrigan, 2001). They can be a
prime market for the luxury products.However they give more preference to comfort or convenience
than any other feature of the product. It also needs to be recognized that most older people
International Journal of Business and Managementaccept and enjoy their life stage, and are as willing to
spend their money as any other generation, but only if the product and the message are relevant
(Carrigan and Szimigin, 1999). On the other hand, the youth, which is more informed, pragmatic,
opportunistic, demanding and restless, will always seek excitement in products and services (Sharma,
2004). It is normally perceived that young buyers try new products, seek greater information and are
8. 8
more self-confident in decision-making. Elderly consumers are selectively innovative and they accept
only those innovations that provide exclusive benefits (Nam et al, 2007). Therefore, age and life cycle
can be the delicate variables (Kotler and Keller, 2006) in the consumer behavior process.
H1: The importance of factors varies among different age groups.
Men and women purchase and relate products for different reasons (Dittmar et al, 1996). They are
subjected to different social pressures (Darley and Smith, 1995). Male and female have a propensity to
be right and left hemisphere reliant respectively (Meyers-Levy, 1994). Males are generally self-focused
while females are responsive to the needs of both self and others (Meyers-Levy, 1988). Coley and
Burgess (2003), in their empirical study on wide range of products such as clothing, consumer
electronics and books etc. had found significant differences between men and women with respect to
both affective and cognitive process components. Rocha et al (2005) had also experienced different
requirements for clothing and fashion products based upon age and gender. Laroche et al (2000) had
found gender differences in relation to acquisition of in-store information for buying Christmas clothing
gifts. Vankatesh and Morris (2000) studied the moderating role of gender in the adoption of a new
software system. They revealed that the determinants of adoption vary between genders; perceived
usefulness of the technology was the major factor considered by men for the acceptance of new
software. In contrast, the perceived ease of use of the software and the normative influence (i.e.
influence of peers and superior perception) were found key determinants for women. Ease of use and
normative influence had not been found significant for men. Men consider the most prominent sign;
they are more likely to focus on task effectiveness of a technology without considering risk. In contrast,
women are detailed processors and consider all information available including the ones that are
understated and potentially disconfirming. Women are then more likely to incorporate risk and other
secondary information in their decisions and behavior (Graham et al, 2002). Williams (2002) investigated
the effect of social class, income and gender effects on the buying perceptions, attitudes and behavior.
The products like dress clothing, garden tools, automobiles, wedding gifts, living room furniture,
children’s play clothing, kitchen appliances, casual clothing and stereos were selected that varied in
durability, necessity, expressiveness and gender orientation. The study emphasized on understanding
the evaluation criteria, which correspond to product attributes and the benefits expected by the
consumers. Both men and women rated utilitarian criterion high over the subjective criterion. Women
attached importance to all criteria across all products, while men gave importance to only price.
However Goldsmith (2002) found consistency for both men and women while examining personal
characteristics of frequent clothing buyers.
9. 9
3. Methodology
The study has been carried out by interviewing 30 respondent based on convenience sampling during
august 2014 to September2014 ,with the help of a questionnaire in surat city . The cities were chosen
for the reason that even though the mobile telecom services are expanding across the country, yet
these are concentrated in urban areas . The respondents who were using mobile handsets were asked
to rate the select factors on a five point scale (1 for lowest consideration and 5 for highest
consideration) that they considered most while buying their latest mobile handsets. These factors were
selected from the study conducted by researchers . Five of the seven factors evolved through principal
component analysis of the study were selected keeping in view of their relevance to the mobile
handsets. This is so because mobile phones technologically in India are perceived as recently innovative
as laptops. The sixth factor-‘brand’ was selected for the reason that it is being considered as the proxy
for the quality determination in the absence of any other intrinsic quality determinant in case of mobile
handsets. Indians give very high value to brands. In India, a brand is a cue to quality because the quality
of their unbranded products varies widely (Johansson, 1997).
The prime objective of the study was to understand the variation in the importance of the
factors given by different age and gender groups. Among the 30 consumers, 15 were male and 15 were
female. These were further classified into three groups based on their age. These three groups were
5-16, 18-30 years, 30-50 years, and 50 years and above. There were 10 respondents (5 male and 5
female) of 18-30 years age group, 10 (5 male and 5 female) of 30-50 years group, and 10 (5 male and 5
female) of 50 years and above age group.
Two-way ANOVA has been applied for the data analysis & conclusions. The approach was
chosen to understand both main independent impacts as well as interaction effects of variables - age
and gender. The respondents were asked to rate the following factors: ‘Brand’, ‘Physical Appearance’
(weight, size, color and design), ‘Price’, ‘Value Added Features’ (messaging, music, games, videos,
photos etc), ‘Core Technical Features’ (GPRS, Bluetooth, memory etc), and ‘Post-Purchase Services’
(warranties, maintenance and repairs, technical support etc).
10. 10
4. Data Collection
0Primary and secondary data are used in this research. The primary data defined as the data
collected first hand for subsequent analysis to find solutions to the problem research. The primary data
were obtained from a questionnaire survey while the secondary data refer to information gathered by
someone other than the researcher conducting the current study. The secondary data were obtained
from books, brochures and pamphlets, company publications, documents government publication
indexes, newspaper, periodicals and journals, internet web sites.
To access the respondents of this study for data collection, the questionnaires were distributed
to the respondents by handed personally. Confidentiality was assured by encouraging the respondent to
return back the questionnaire directly.
11. 11
5. Data Analysis and Results
The distribution of respondents of different age and gender groups has been summarized the frequency
distribution of mobiles handsets being used by the respondents .
Name of company & brand Percentage
Nokia 12%
Sony xperia 15%
Samsung 45%
Apple 19%
Lg 6%
Other 3%
12. 12
CHART INDEX
SR.NO. QUESTIONS PG.NO.
1 Do you have own mobile phone?
2 What do consider important when choosing a mobile phone?
3 What type of phone would you like to have?
4 How important is the design or style of mobile phone to you as
opposed to functionality?
5 What size of handset would you prefer?
6 What method of interaction do you prefer when using mobile
phone?
7 Which of these is your favorite feature?
8 How much time do you spend on your mobile phone in one day?
9 Do you use Internet in your mobile phone?
10 What do you preferred to use when using internet on your mobile
phone?
11 How much money do you spend on your mobile service?
12 How often you change your mobile phone?
13. 13
DATA ANALYSIS
Question.1 Do you have your own mobile phone?
TABLE-1
Parameters Frequency Percent Cumulative Percent
YES 25 83.3333 83.3333
NO 5 16.6667 100
TOTAL 30 100
CHART-1
Do you have your own mobile phone?
83.3333
16.6667
INTERPRETATION
From Above chart we can have following conclusion :
• Almost all 85% of people have their own mobile phones.
Yes
No
14. 14
• Just 15% people don’t have mobile phones.
Thus, We can conclude that most of the people have their own mobile-phones.
Question.2 Do you feel your mobile phone is necessary item ?
TABLE-2
Parameters Frequency Percent Cumulative Percent
YES 20 66.6667 66.6667
NO 10 33.3333 100
TOTAL 30 100
CHART-2
Do you have your mobile phone is necessary
item ?
INTERPRETATION
33.33333
From Above chart we can have following conclusion :
66.66667
• Almost all 67% of people believe that their phone is necessary item for them.
Yes
No
• Just 33% people don’t believe that their phone is not that much important to them.
15. 15
Thus, We can conclude that most of the people believe that mobile phone is necessary
item for them.
Question.3 What do consider important when choosing mobile phone ? (combined of 5 questions)
Q-3.1 Do you consider functionality as important when choosing a mobile phone ?
TABLE-3.1
Parameters Frequency Percent Cumulative Percent
WORST 3 10 10
BAD 2 6.66667 16.6667
AVERAGE 7 23.3333 40
GOOD 6 20 60
BEST 12 40 100
TOTAL 30 10
Q-3.2 Do you consider Name of brand as important when choosing a mobile phone ?
TABLE-3.2
Parameters Frequency Percent Cumulative Percent
WORST 3 10 10
BAD 4 13.3333 23.3333
AVERAGE 9 30 53.3333
GOOD 7 23.3333 76.6667
BEST 7 23.3333 100
TOTAL 30 10
Q-3.3 Do you consider Look and feel as important when choosing a mobile phone ?
TABLE-3.3
Parameters Frequency Percent Cumulative Percent
WORST 2 6.66667 6.66667
BAD 1 3.33333 10
AVERAGE 12 40 50
GOOD 9 30 80
BEST 6 20 100
TOTAL 30 10
16. 16
Q-3.4 Do you consider Play store as important when choosing a mobile phone ?
TABLE-3.4
Parameters Frequency Percent Cumulative Percent
WORST 2 6.66667 6.66667
BAD 3 10 16.6667
AVERAGE 2 6.66667 23.3333
GOOD 11 36.6667 60
BEST 12 40 100
TOTAL 30 10
Q-3.5 Do you consider Price as important when choosing a mobile phone ?
TABLE-3.5
Parameters Frequency Percent Cumulative Percent
WORST 5 16.6667 16.6667
BAD 5 16.6667 33.3333
AVERAGE 8 26.6667 60
GOOD 6 20 80
BEST 6 20 100
TOTAL 30 10
17. 17
CHART-3
INTERPRETATION
45
40
35
30
25
20
15
10
5
From Above chart we can have following conclusion :
• Functionality :
o There are 40% people who believe that the functionality of their phone is
important part of their mobile phone.
10
6.66667
23.3333
20
40
10
13.3333
30
23.3333
23.3333
10
13.3333
30
23.3333 23.3333
6.66667
10
6.66667
36.6667
40
16.6667 16.6667
26.6667
20 20
0
Worst Bad Average Good Best
Functionality
Name of Brand
Look and feel
Play store
Price
18. 18
o There are 6% of people who do not concern with the functionality of their
phone.
• Name of Brand :
o There are 30% people who believe that the name of brand of their phone is
important part of their mobile phone.
o There are 10% of people who do not believe in any big brand name but just see
the performance of the phone.
• Look and feel :
o There are 40% of respondent who believe in the look of their phone should be
average means that not too much of stylish and not too much of low.
o There are 3.33% of respondent who do not want stylish phone at all, just they
want their functionally in the mobile phone .
• Play Store :
o There are 40% of respondent who believe that the play store in their phone
should be must have means without that they do not choose mobile phone.
o There are 3.33% of respondent who do not any concern with the play store.
• Price :
o There are 26.7% of respondent who want their mobile phone at average price
like 10000 to 15000.
o There are 16.7% of respondent who want mobile phone at cheapest price.
Question.4 What type of phone would you like have ?
TABLE-4
Parameters Frequency Percent Cumulative Percent
Flip phone 3 10 10
Slide phone 4 13.3333 23.3333
Tough phone 5 16.6667 40
Smart Phone 18 60 100
TOTAL 30 100
19. 19
What type of phone would you like to
have ?
16.66667 13.33333
Flip Phone Slide Phone
Smart Phone Tough Phone
INTERPRETATION
6.66667
53.33333
From Above chart we can have following conclusion :
• Now a days most of the people want smart phone. we can see in the chart that more
then 50% of respondents want to have smart phone .
• There are many few people who uses tough phone till now .
• There another 16.67% of respondent who use flip phone
Thus, We can conclude that most of the people want to use a smart phone.
Question.5 How Important Is the design or style of mobile phone to you as opposed to
functionality?
TABLE-5
Parameters Frequency Percent Cumulative Percent
Not important 3 10 10
Fairly important 9 30 40
Very important 10 33.3333 73.3333
Extremely important 8 26.6667 100
TOTAL 30 100
20. 20
INTERPRETATION
From Above chart we can have following conclusion :
• There are 33.33% of respondent who believe that style is very important for choosing
their mobile phone.
• There are 10% of respondent who do not want stylish phone at all, just they want their
functionally in the mobile phone .
Thus, We can conclude that most of the people want to use a stylish phon
Question.6 What size of handset you prefer?
TABLE-6
Parameters Frequency Percent Cumulative Percent
Small 6 20 20
Medium 18 60 80
Large 6 20 100
TOTAL 6 20 20
CHART-6
What size of phone would you prefer ?
20
60
20
Small Medium Large
21. 21
INTERPRETATION
From Above chart we can have following conclusion :
• There are 60% of respondent who believe that medium size of mobile phone is more
convenient to them .
• There are 20% of respondent who believe that large size of mobile phone is more
convenient to them .
• There are 20% of respondent who believe that small size of mobile phone is more
convenient to them .
Question.7 What method of interaction do you prefer when using mobile phone (in one day) ?
(combined of 3 questions)
Q-7.1 Do you consider that touch-screen as important factor when use a mobile phone ?
TABLE-7.1
Parameters Frequency Percent Cumulative Percent
WORST 5 16.6667 16.6667
BAD 2 6.66667 23.3333
AVERAGE 2 6.66667 30
GOOD 6 20 50
BEST 15 50 100
TOTAL 30 100
Q-7.2 Do you consider keypad as important when using a mobile phone ?
TABLE-7.2
Parameters Frequency Percent Cumulative Percent
WORST 8 26.6667 26.6667
BAD 6 20 46.6667
AVERAGE 8 26.6667 73.3333
GOOD 4 13.3333 86.6667
BEST 4 13.3333 100
TOTAL 30 100
22. 22
Q-7.3 Do you consider physical button as important when using a mobile phone ?
TABLE-7.3
Parameters Frequency Percent Cumulative Percent
WORST 9 30 30
BAD 9 30 60
AVERAGE 6 20 80
GOOD 4 13.3333 93.3333
BEST 2 6.66667 100
TOTAL 30 100
CHART-7
16.6667
6.66667 6.66667
20
50
26.6667
20
26.6667
13.3333
13.3333
30 30
20
13.3333
6.66667
60
50
40
30
20
10
0
Worst Bad Average Good Best
TouchScreen
Keypad
Physical
Button
23. 23
INTERPRETATION
From Above chart we can have following conclusion :
• Touchscreen :
o There are 50% people who believe that the touchscreen phone is important
facility of mobile phone.
o There are 6.66% of people who do not concern with the toichscreen of their
phone.
• Keypad :
o There are 26.67% people who believe that the keypad of their phone is
important part of their mobile phone.
o There are 13.33% of people who do not believe in keypad.
• Physical button :
o There are 30% of respondent who believe in physical button of their phone
should be good.
o There are 6.67% of respondent who do not want physical button in their phone.
Question.8 Which of these is your favorite feature ?
TABLE-8
Parameters Frequency Percent Cumulative Percent
Camera 10 33.3333 33.3333
Internet Browsing 9 30 63.3333
Social networking 6 20 83.3333
Gaming 5 16.6667 100
TOTAL 30 100
24. 24
Which of these is your favorite feature ?
33.3333
INTERPRETATION
30
20
16.6667
Camera
Internet Browsing
Social Networkig
Gaming
From Above chart we can have following conclusion :
• Now a days most of the people use camera through mobile phone. we can see in the
chart that mostly use camera in their mobile phone.
• There are many respondents also uses Internet through mobile phone.
• There are many less people use mobile phone for gaming purpose.
Thus, We can conclude that most of the people want to use camera from their mobile phone.
Question.9 How much time do you spend in your mobile phone ?
TABLE-9
Parameters Frequency Percent Cumulative Percent
30 min 6 20 20
2 hour 13 43.3333 63.3333
4 hour 4 13.3333 76.6667
4 hour 7 23.3333 100
TOTAL 30 100
25. 25
How much time do you spend in your
mobile phone ?
23.3333
Question.10 Do you use internet in your mobile phone ?
TABLE-10
Parameters Frequency Percent Cumulative Percent
YES 22 73.3333 73.3333
NO 8 26.6667 100
TOTAL 30 100
CHART-10
20
43.3333
13.3333
30 min 2 hour
4 hour 4 hour
73.3333
26.6667
Yes
No
26. 26
INTERPRETATION
From Above chart we can have following conclusion :
• Almost all 73.33% of peoples are use internet in mobile phone .
• Just 26.67 people are not use internet in mobile phone.
• Thus, We can conclude that most of the people believe that mobile phone is necessary
item for them.
Question.11 What do you preferred to use when using internet on your mobile phone ?
TABLE-11
Parameters Frequency Percent Cumulative Percent
Entertainment 9 30 30
Study 8 26.6667 56.6667
Business 5 16.6667 73.3333
Improve your knowledge 8 26.6667 100
TOTAL 30 100
CHART-11
What do you preferred to use when using
internet on your mobile phone ?
30
26.6667
26.6667
16.6667
Entertainment
Study
Business
Improve your knowledge
27. 27
INTERPRETATION
From Above chart we can have following conclusion :
• Now a days most of the people use mobile phone for entertainment.
• There are many respondents also uses Internet for study and Improve their knowledge.
• There are many less people use mobile phone for business purpose.
Thus, We can conclude that most of the people uses mobile phone for Entertainment.
Question.12 How much money do you spent on your mobile service per month?
TABLE-12
Parameters Frequency Percent Cumulative Percent
50-100 rs 8 26.6667 26.6667
101-200 rs 9 30 56.6667
201-400 rs 10 33.3333 90
400 rs 3 10 100
TOTAL 30 100
CHART-12
How much money do you spent on your
mobile service per month?
26.6667
30
10
33.3333
50-100 rs 101-200 rs
201-400 rs 400 rs
28. 28
INTERPRETATION
From Above chart we can have following conclusion :
• Now a days most of the people spend 200-400 rs for their mobile phone service.
• There are many less people spend more than 400 rs for mobile phone service.
Thus, We can conclude that most of the people spend 200-400 rs per month.
Question.13 Would you classify mobile phone as an important part of your life ?
TABLE-13
Parameters Frequency Percent Cumulative Percent
YES 24 80 80
NO 6 20 100
TOTAL 30 100
CHART-13
80
20
Yes
No
29. 29
INTERPRETATION
From Above chart we can have following conclusion :
• Almost all 80% of peoples are use mobile phone .
• Just 20% people are not use mobile phone.
Thus, We can conclude that most of the people believe that mobile phone is necessary item
for them.
Question.14 How often you change your mobile phone?
TABLE-14
Parameters Frequency Percent Cumulative Percent
6months-1 year 5 16.6667 16.6667
1-3 year 14 46.6667 63.3333
3 year 11 36.6667 100
TOTAL 30 100
CHART-14
How often you change your mobile phone?
16.6667
46.6667
36.6667
6months-1 year
1-3 year
3 year
30. 30
INTERPRETATION
From Above chart we can have following conclusion :
• There are 46.67% of respondent change their mobile in 1 to 3 years .
• There are 36.67% of respondent use their mobile more than 3 years .
• There are 16.67% of respondent change their mobile in 6 months to 1 years .
31. 31
Conclusions
The mobile telecom services are now being widely consumed by the Indian society. Rather
these have become an essential part of their lives. Besides communication, people now seek
entertainment and other features that are compatible to their self-image and lifestyle. The
self-image and lifestyle may vary among genders and different age groups. Therefore, the
study was carried out among consumers of different age and gender groups to understand
the importance of factors that influence their mobile handset buying. The intense
competition between manufacturers has forced them to expand their market base. The
study concludes that the users of age group of 18-30 years are less price sensitive than
consumers of other groups; rather they consider ‘physical appearance’, ‘brand’, ‘value
added features’, and ‘core technical features’ more important than users of any other age
groups. This may be due to the reason that majority of Indian youth seeks excitement in the
products and also they are more exposed (Sabnavis, 2002) to new technological
developments than other age groups particularly mature ones. The mature consumers on
the other hand may have priorities for other products due to other obligations. That is why
they are more price-sensitive. Also they have less knowledge about new technological
developments and therefore, consider ‘value added features’, ‘brand’ and ‘core technical
features’ less important. Overall, people have given the least preference to the ‘core
technical features’. This is probably due to the high price difference between handsets with
highly advanced technical features and other handsets. Also female consumers gave only
low to moderate preference to this factor. As most of the respondents were above 30 years
of age and owed family obligations, therefore they have a chance to seek these features in
other products also. The study also reveals that the consumer does not bother much about
the price of handset provided they are satisfied with other features. This may probably be
due to the fact that majority of the respondents were of the age less than 50 years and
therefore, their sensitivity to price was relatively less as compared to other factors.
The gender differences were very conspicuous in ‘core technical features’ and
‘brand’. This is probably due to less familiarity of female consumers with core technical
aspects. Though less significant, yet gender differences also emerged in ‘value added
features’ and ‘physical appearance’. The female consumers probably due to their
overwhelming orientation to ‘physical appearance’ of handset do not find ‘brand’ as much
important as men do. Moreover, India remained a man-dominated society over a longer
period and Indian women did not enjoy much freedom in terms of independent
communication. In India, traditionally, a woman has only been seen as a member in a family
or a group in the role of a daughter, wife, or mother. She has largely been denied the role as
an individual with an identity, aspiration, or right of her own. Even the British rule could not
change the role of women in the Indian society (Ghosh and Roy, 1997). Now with the social
change that provides them greater freedom, probably has made Indian women so pleased
32. 32
just with the possession of an independent handset that they are so far less oriented than
men to other features such as ‘core technical features’ and ‘brand’. However, in future,
these differences may disappear because the attribute-linked satisfaction may change over
time (Mittal et al, 1999). Even though the income levels of an average Indian has increased
considerably, yet mobile handset is being considered a high value product. Therefore, like
other value products, the consumers of all age groups are equally concerned about ‘post -
purchase services’. ‘Physical appearance’ does matter for all the age groups, though it is of
greater importance for 18-30 years age group. This is so because new Indian consumer is
more style and pleasure seeking than ever before (Sabnavis, 2002). People in India
particularly youth have two types of tendencies - one to show their possessions to others
and second relating their possessions to their own physical looks and style.A handset of
reputed brand, smart appearance and with advanced value added features is the choice of
18-30 years age group. However these sets with advanced and moderate core technical
features may exclusively be offered to male and female consumers respectively of this age
group. Male consumers of 30-50 years age group look for a handset of reputed brand and
with all other features moderate, while the female consumers of the same age group prefer
to buy a handset of attractive appearance with all other features fair. A handset with
moderate appearance, and lowly developed core technical and value added features; is the
probable liking of 50 years and above age group but at the low price. However the male
consumers of this age group may see brand leverage fairly in selecting the handset but not
at the increased price.
7. Scope for Future Research
The study can be extended to more number of variables such as different income groups,
different occupations, and different personality traits and lifestyles of consumers. The future
studies may further investigate reasons for differences between different consumer groups.
8. Managerial Implications
India has become the second largest mobile handset market in the world. It is now worth
about US$ 2 billion, but will rush forward by over 60 percent (Indian Brand Equity
Foundation, 2005). It is very important for the marketers to understand the preferences of
the users belonging to different age and gender groups. The marketers must be very clear
about their customer base while offering the products. Different customers value a product
or a firm differently. Therefore, all products are not meant for all customers (Ganesh et al,
2000). Therefore, the companies must translate
In many number of cases, children are taken into confidence when a parent buys an item like
handset as a gift to be given to the other parent on special occasions like anniversaries. This implies that
these people may not only act as independent buyers, but influence the buying of people of other
age/gender groups. The marketers of handsets can earn a lot of admiration from Indian female
consumers by offering a wide range (colors and designs) of models that are not only attractive in
33. 33
appearance but also compatible to their physical looks and style. The companies that wish to target
Indian youth must strengthen their brand equity besides improving ‘appearance’, ‘value added features’
and ‘core technical features’. It will help them in increasing their revenues manifold in India due to the
reason that Indian marpket is youth rich with median age of 24 years (The World Factbook, 2008). The
companies with poor brand equity may find a niche in 50 years and above age group, provided they
reasonably improve ‘appearance’ and ‘post-purchase services’ and keeping the prices as low as possible.
The gray-market products from countries like China due to the lack of adequate ‘post-purchase
services’; did not get much success despite all other technical, value added features and low price.