This document outlines the key components of an effective dissemination and communication plan, including defining the purpose, identifying target audiences or stakeholders, determining appropriate messages and channels, establishing a timeline, and considering where dissemination will take place. An effective plan answers questions about why the dissemination is occurring, who the target groups are, what can be disseminated, how the information will be shared, when activities will happen, and where outreach will focus. The goal is to strategically communicate the appropriate messages to stakeholders through tailored, well-timed methods.