It outlines the basic identity elements such as symbol, logotype, colors, and typefaces. It provides examples of applying the identity to materials like letterhead, business cards, reports, folders, and websites.
This document provides branding guidelines for a company. It summarizes the purpose and importance of branding guidelines in establishing a consistent visual identity. It then outlines sections on the logo, fonts, colors, proper logo usage, logo formats, resizing guidelines, accessing brand assets, and includes a mockup logo example. The overall purpose is to ensure visual consistency of the brand across all communication materials and platforms.
The document is an ACC brand guideline manual that provides guidance on proper usage of the ACC brand identity. It covers topics such as the logo rationale, logo specifications for size and color, acceptable typography, proper applications of the logo on business materials like business cards and letterhead, and examples of correct and incorrect uses of the logo. The purpose is to present a consistent brand image when applying the ACC logo to various materials.
These guidelines summarize the fundamental technical characteristics of the Fontech brand, serving as a guide for any material produced under the brand Fontech. We face the future with a new brand that represents the technology arm of the company. After many exciting years consolidating our brand in the WiFi market with a young, casual attitude that confronted the topics of the telecommunications industry in a fresh way, we now evolve to demonstrate our maturity, capacity, and know-how as a company!
This document provides guidelines and specifications for King Salman Center's corporate identity manual, including:
1. The logo philosophy, versions, elements, sizing, and correct/incorrect usage.
2. Typography guidelines for the logotype fonts, corporate fonts, and font families.
3. Color systems including the primary and secondary colors, color harmony, screens, and shades.
4. Corporate pattern designs including the evolution, final patterns, stripe and background formats.
5. Stationery system templates for letterhead, fax sheet, business cards, envelopes, ID cards, email signature, and stamp.
This document provides branding guidelines for using the Andrea Ariel Dance Theatre logo. It outlines the logo elements, including the logotype and logomark. Standards are defined for logo spacing, colors, sizing, and incorrect usages. The primary color palette and acceptable black/white versions are specified to ensure a cohesive visual identity. This guide must be referenced whenever the logo is used to maintain branding consistency.
This document introduces the elements that make up the eXp Realty brand identity, including the logo, typography, color palettes, image styles, and brand pattern. It provides guidelines for correctly using each element to create a strong and consistent brand. Any questions about these guidelines should be directed to marketing@exprealty.net.
Photography for Equality // Phfe guidelinesMarina Alves
This brand and its manual were built to the discipline of Design Practice 1 at Anglia Ruskin University,2013/2, taught by Will Hill, with the goal of generating an understanding of what is a Visual Identity, which composes and how to build it and other elements that it involves. Project developed by Marina Alves Teixeira, design student at University of Brasília.
The document provides branding guidelines for Healthfirst, including:
- The target audience is primarily single women ages 12-26, with opportunities to expand to men, Hmong, Hispanic, and Black communities.
- The logo should be used in four-color or black and white versions only, with consistent spacing and sizing. Typefaces include Optima, Futura, Minion Pro, and Lato.
- Brand colors are purple (PMS 683c) and 75% black, to be used consistently on the logo and all materials. Photography should be in color and reflect an aspirational, inclusive tone.
This document provides branding guidelines for a company. It summarizes the purpose and importance of branding guidelines in establishing a consistent visual identity. It then outlines sections on the logo, fonts, colors, proper logo usage, logo formats, resizing guidelines, accessing brand assets, and includes a mockup logo example. The overall purpose is to ensure visual consistency of the brand across all communication materials and platforms.
The document is an ACC brand guideline manual that provides guidance on proper usage of the ACC brand identity. It covers topics such as the logo rationale, logo specifications for size and color, acceptable typography, proper applications of the logo on business materials like business cards and letterhead, and examples of correct and incorrect uses of the logo. The purpose is to present a consistent brand image when applying the ACC logo to various materials.
These guidelines summarize the fundamental technical characteristics of the Fontech brand, serving as a guide for any material produced under the brand Fontech. We face the future with a new brand that represents the technology arm of the company. After many exciting years consolidating our brand in the WiFi market with a young, casual attitude that confronted the topics of the telecommunications industry in a fresh way, we now evolve to demonstrate our maturity, capacity, and know-how as a company!
This document provides guidelines and specifications for King Salman Center's corporate identity manual, including:
1. The logo philosophy, versions, elements, sizing, and correct/incorrect usage.
2. Typography guidelines for the logotype fonts, corporate fonts, and font families.
3. Color systems including the primary and secondary colors, color harmony, screens, and shades.
4. Corporate pattern designs including the evolution, final patterns, stripe and background formats.
5. Stationery system templates for letterhead, fax sheet, business cards, envelopes, ID cards, email signature, and stamp.
This document provides branding guidelines for using the Andrea Ariel Dance Theatre logo. It outlines the logo elements, including the logotype and logomark. Standards are defined for logo spacing, colors, sizing, and incorrect usages. The primary color palette and acceptable black/white versions are specified to ensure a cohesive visual identity. This guide must be referenced whenever the logo is used to maintain branding consistency.
This document introduces the elements that make up the eXp Realty brand identity, including the logo, typography, color palettes, image styles, and brand pattern. It provides guidelines for correctly using each element to create a strong and consistent brand. Any questions about these guidelines should be directed to marketing@exprealty.net.
Photography for Equality // Phfe guidelinesMarina Alves
This brand and its manual were built to the discipline of Design Practice 1 at Anglia Ruskin University,2013/2, taught by Will Hill, with the goal of generating an understanding of what is a Visual Identity, which composes and how to build it and other elements that it involves. Project developed by Marina Alves Teixeira, design student at University of Brasília.
The document provides branding guidelines for Healthfirst, including:
- The target audience is primarily single women ages 12-26, with opportunities to expand to men, Hmong, Hispanic, and Black communities.
- The logo should be used in four-color or black and white versions only, with consistent spacing and sizing. Typefaces include Optima, Futura, Minion Pro, and Lato.
- Brand colors are purple (PMS 683c) and 75% black, to be used consistently on the logo and all materials. Photography should be in color and reflect an aspirational, inclusive tone.
The document provides brand standards and guidelines for Our House Inc.'s visual identity. It details the approved primary and secondary colors, how to apply them correctly for print and digital use. It also explains the approved logo formats and how to ensure proper spacing around the logo. Typography standards are also covered, with Century Gothic as the primary font and alternatives if needed. Examples are given of how to apply the brand identity to various marketing materials like letterhead, business cards, and envelopes to maintain a consistent visual style.
The document provides Toyota's visual identity guidelines for its new car sharing program called YUKO. It details the YUKO logo design including the icon, wordmark, and variations. Guidelines are given for logo spacing, sizing, placement, and acceptable uses. Color palette, typography, and examples of logo application on materials like stationery and advertisements are also outlined. The guidelines are meant to be used alongside Toyota's overall brand guidelines to maintain a consistent look and feel across YUKO visual identity elements.
The document presents a mood board for a client relationship management iPad application. It includes the proposed logo, color palette, typography, visual styles, and application inspirations. The logo and Futura font are recommended as guidelines. A dark tile background is proposed to focus on interface elements. Icons should be subtle yet explanatory. Layouts could include pop-up windows, typographic titling, and simple shading with easy-to-read text. Example apps like Twitter, NPR, and Kayak provided inspiration for clean interfaces using menus, pop-overs, and typography without unnecessary graphics.
The document provides branding guidelines for the ASA brand identity. It outlines the proper usage of the logo, including allowed color palettes, appropriate placement and sizing. The logo consists of a symbol and logotype that should always appear together clearly and consistently. Guidelines also specify typefaces, with Helvetica used for print and Arial as the secondary web typeface. Proper spacing around the logo is emphasized to protect its integrity across applications.
The document provides brand guidelines for AcroSports, including specifications for proper usage of the primary and secondary logos, graphic elements, spacing, sizing, colors, background usage, improper usage, and typography. The primary logo consists of the word "AcroSports", secondary type, and an encompassing circle. It can be used with or without the optional tagline. Graphic elements, colors, spacing, sizing, and typography are also standardized.
This document outlines branding guidelines for Wash@Home, including:
- The logo, its variations, minimum sizes, and incorrect uses
- Primary and secondary colors that should be used consistently
- Gotham Rounded as the primary typography across all platforms
- Iconography that clearly communicates through rounded simple shapes
- Illustrations that are inclusive and help expand the visual language
- Graphical elements that showcase the brand across applications
The guidelines provide a flexible yet consistent brand identity system to represent Wash@Home.
This portfolio page showcases graphic and web design work by Alex Pickles including brand identities, publications, illustrations, and UI/UX design projects. It features logos, style guides, packaging, websites and apps created for clients across various industries including breweries, sports, and local government. Project highlights include brand identities for Rutland Cider Company, Sports Think Tank, and Charnwood Borough Council as well as website designs for Foreman Homes, Owlgetit, and SportSuite.
The document provides branding guidelines for Curious Confections including logo usage, sizing, color palette, typography, icons, photography, and application examples. The brand guide outlines how to properly implement the brand elements to ensure consistent representation of the Curious Confections brand across different media and marketing materials.
This style guide provides branding guidelines for using the ALPHA logo and brand identity. It outlines the primary and icon-only versions of the logo that can be used in different contexts. Proper usage includes only using approved logo versions and formats without stretching, skewing, changing colors, or placing the logo too close to other elements. Color codes, font styles, and typography guidelines are also specified to maintain a consistent brand appearance in web and print materials. Padding requirements are defined to give the logo adequate spacing from other design elements.
This document provides guidelines for using the brand identity of ASA. It includes sections on the logo, colors, and typography. The logo consists of a symbol and logotype that should always appear together. Guidelines are provided for logo placement, sizes, and maintaining clear space around it. The primary colors used in the logo and other materials are also defined. Finally, it specifies Helvetica as the primary print typeface to be used in light, regular and bold weights, and Arial as the secondary typeface for digital/web materials.
The document provides brand logo guidelines for the C3 Centre logo. It specifies that the logo must have clear space around it at least 0.25 times the height and width of the logo to isolate it. The minimum size for the logo is 0.75 inches to ensure readability. The logo should always be used in solid black on a light background. It provides directions on proper logo placement, orientation, and usage, including in advertising. The logo is not to be altered or placed in improper contexts.
The document provides brand guidelines for using the TikTok For Business logo and brand identity. It outlines rules for the logo lockups, color variations, minimum sizes, clearspace, placement, and animation. It also describes the typography, color palette, and design toolkit that make up the visual language of the brand. Guidelines are provided for using the proper tone of voice and messaging when representing the brand, emphasizing creativity, playfulness and bringing joy to audiences.
The document outlines brand guidelines for Convergence.vc including their signature, colors, typography and misuses of the brand identity. It specifies the color palette of black, red, light gray and dark gray and provides examples of the proper and improper uses of the logo and wordmark. Clear space and variation guidelines are also defined for the signature across different locations and backgrounds.
The document provides brand guidelines for TSA, including:
- Logo construction and usage guidelines to maintain brand integrity.
- Color palette with Pantone, RGB, CMYK and hex values for primary and secondary colors.
- Typography guidelines specifying font family, styles and sizes for headlines, body copy and more.
- Photographic style guidelines recommending black and white or single color images focusing on people.
- Support graphic guidelines and examples of internal documents like presentations and info sheets applying the brand standards.
Wilson Almeida is a highly experienced graphic designer specializing in print, online, and social media design. He has over 20 years of experience working for design studios, agencies, and as a freelance consultant. His core competencies include branding, advertising campaigns, marketing collateral, and website design. He has worked on identity design, branding guidelines, and marketing materials for various clients in the UAE and India.
The logo, colors, typography, visuals, and stationery are outlined with specifications on correct usage to ensure consistency across Inatech's materials. Guidelines cover logo variations and placement, color variations, approved typefaces and sizes, using the grid for layouts, approved imagery using chevrons and shapes, and examples of business cards, envelopes, letterhead, folders, and other materials. Adherence to these brand identity guidelines is important to maintain Inatech's visual style.
The document provides graphic standards for Eyemaginations' visual identity and branding. It includes specifications for the corporate logo, product logos, colors, typefaces, and templates for various marketing collateral like business cards, letterhead, envelopes, and labels. The goal is to present a cohesive look for all of Eyemaginations' visual communications and strengthen brand recognition.
The document provides brand guidelines for the Subway visual identity system. It introduces the new bold and vibrant visual identity as an update that balances their history with their future. The guidelines contain sections on brand positioning, design principles, brand marks, color, typography, tone of voice, imagery, iconography, layouts, and contacts. The brand's positioning focuses on accessibility and quality. Core colors include Subway green and yellow. The logotype and new Choice Mark are the two main brand marks.
The document provides branding guidelines for TC SYSTEMS, including specifications for proper usage of the company logo, typography, color palette, and imagery. It outlines the logo construction and variations, primary and secondary fonts, color codes and applications, and general rules for images. The goal is to reinforce a consistent visual identity across all communications through standardized graphic elements.
The document provides brand standards and guidelines for Our House Inc.'s visual identity. It details the approved primary and secondary colors, how to apply them correctly for print and digital use. It also explains the approved logo formats and how to ensure proper spacing around the logo. Typography standards are also covered, with Century Gothic as the primary font and alternatives if needed. Examples are given of how to apply the brand identity to various marketing materials like letterhead, business cards, and envelopes to maintain a consistent visual style.
The document provides Toyota's visual identity guidelines for its new car sharing program called YUKO. It details the YUKO logo design including the icon, wordmark, and variations. Guidelines are given for logo spacing, sizing, placement, and acceptable uses. Color palette, typography, and examples of logo application on materials like stationery and advertisements are also outlined. The guidelines are meant to be used alongside Toyota's overall brand guidelines to maintain a consistent look and feel across YUKO visual identity elements.
The document presents a mood board for a client relationship management iPad application. It includes the proposed logo, color palette, typography, visual styles, and application inspirations. The logo and Futura font are recommended as guidelines. A dark tile background is proposed to focus on interface elements. Icons should be subtle yet explanatory. Layouts could include pop-up windows, typographic titling, and simple shading with easy-to-read text. Example apps like Twitter, NPR, and Kayak provided inspiration for clean interfaces using menus, pop-overs, and typography without unnecessary graphics.
The document provides branding guidelines for the ASA brand identity. It outlines the proper usage of the logo, including allowed color palettes, appropriate placement and sizing. The logo consists of a symbol and logotype that should always appear together clearly and consistently. Guidelines also specify typefaces, with Helvetica used for print and Arial as the secondary web typeface. Proper spacing around the logo is emphasized to protect its integrity across applications.
The document provides brand guidelines for AcroSports, including specifications for proper usage of the primary and secondary logos, graphic elements, spacing, sizing, colors, background usage, improper usage, and typography. The primary logo consists of the word "AcroSports", secondary type, and an encompassing circle. It can be used with or without the optional tagline. Graphic elements, colors, spacing, sizing, and typography are also standardized.
This document outlines branding guidelines for Wash@Home, including:
- The logo, its variations, minimum sizes, and incorrect uses
- Primary and secondary colors that should be used consistently
- Gotham Rounded as the primary typography across all platforms
- Iconography that clearly communicates through rounded simple shapes
- Illustrations that are inclusive and help expand the visual language
- Graphical elements that showcase the brand across applications
The guidelines provide a flexible yet consistent brand identity system to represent Wash@Home.
This portfolio page showcases graphic and web design work by Alex Pickles including brand identities, publications, illustrations, and UI/UX design projects. It features logos, style guides, packaging, websites and apps created for clients across various industries including breweries, sports, and local government. Project highlights include brand identities for Rutland Cider Company, Sports Think Tank, and Charnwood Borough Council as well as website designs for Foreman Homes, Owlgetit, and SportSuite.
The document provides branding guidelines for Curious Confections including logo usage, sizing, color palette, typography, icons, photography, and application examples. The brand guide outlines how to properly implement the brand elements to ensure consistent representation of the Curious Confections brand across different media and marketing materials.
This style guide provides branding guidelines for using the ALPHA logo and brand identity. It outlines the primary and icon-only versions of the logo that can be used in different contexts. Proper usage includes only using approved logo versions and formats without stretching, skewing, changing colors, or placing the logo too close to other elements. Color codes, font styles, and typography guidelines are also specified to maintain a consistent brand appearance in web and print materials. Padding requirements are defined to give the logo adequate spacing from other design elements.
This document provides guidelines for using the brand identity of ASA. It includes sections on the logo, colors, and typography. The logo consists of a symbol and logotype that should always appear together. Guidelines are provided for logo placement, sizes, and maintaining clear space around it. The primary colors used in the logo and other materials are also defined. Finally, it specifies Helvetica as the primary print typeface to be used in light, regular and bold weights, and Arial as the secondary typeface for digital/web materials.
The document provides brand logo guidelines for the C3 Centre logo. It specifies that the logo must have clear space around it at least 0.25 times the height and width of the logo to isolate it. The minimum size for the logo is 0.75 inches to ensure readability. The logo should always be used in solid black on a light background. It provides directions on proper logo placement, orientation, and usage, including in advertising. The logo is not to be altered or placed in improper contexts.
The document provides brand guidelines for using the TikTok For Business logo and brand identity. It outlines rules for the logo lockups, color variations, minimum sizes, clearspace, placement, and animation. It also describes the typography, color palette, and design toolkit that make up the visual language of the brand. Guidelines are provided for using the proper tone of voice and messaging when representing the brand, emphasizing creativity, playfulness and bringing joy to audiences.
The document outlines brand guidelines for Convergence.vc including their signature, colors, typography and misuses of the brand identity. It specifies the color palette of black, red, light gray and dark gray and provides examples of the proper and improper uses of the logo and wordmark. Clear space and variation guidelines are also defined for the signature across different locations and backgrounds.
The document provides brand guidelines for TSA, including:
- Logo construction and usage guidelines to maintain brand integrity.
- Color palette with Pantone, RGB, CMYK and hex values for primary and secondary colors.
- Typography guidelines specifying font family, styles and sizes for headlines, body copy and more.
- Photographic style guidelines recommending black and white or single color images focusing on people.
- Support graphic guidelines and examples of internal documents like presentations and info sheets applying the brand standards.
Wilson Almeida is a highly experienced graphic designer specializing in print, online, and social media design. He has over 20 years of experience working for design studios, agencies, and as a freelance consultant. His core competencies include branding, advertising campaigns, marketing collateral, and website design. He has worked on identity design, branding guidelines, and marketing materials for various clients in the UAE and India.
The logo, colors, typography, visuals, and stationery are outlined with specifications on correct usage to ensure consistency across Inatech's materials. Guidelines cover logo variations and placement, color variations, approved typefaces and sizes, using the grid for layouts, approved imagery using chevrons and shapes, and examples of business cards, envelopes, letterhead, folders, and other materials. Adherence to these brand identity guidelines is important to maintain Inatech's visual style.
The document provides graphic standards for Eyemaginations' visual identity and branding. It includes specifications for the corporate logo, product logos, colors, typefaces, and templates for various marketing collateral like business cards, letterhead, envelopes, and labels. The goal is to present a cohesive look for all of Eyemaginations' visual communications and strengthen brand recognition.
The document provides brand guidelines for the Subway visual identity system. It introduces the new bold and vibrant visual identity as an update that balances their history with their future. The guidelines contain sections on brand positioning, design principles, brand marks, color, typography, tone of voice, imagery, iconography, layouts, and contacts. The brand's positioning focuses on accessibility and quality. Core colors include Subway green and yellow. The logotype and new Choice Mark are the two main brand marks.
The document provides branding guidelines for TC SYSTEMS, including specifications for proper usage of the company logo, typography, color palette, and imagery. It outlines the logo construction and variations, primary and secondary fonts, color codes and applications, and general rules for images. The goal is to reinforce a consistent visual identity across all communications through standardized graphic elements.
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1. The logo concept draws inspiration from the company's commitment to providing high-quality cleaning products
while instilling a sense of safety and security in its audience.
Taking this into account, three elements were chosen to create the shape of the logo.
The incorporation of water, gives a sense of cleanliness and security.
Nature conveys the company's focus on creating a calming and reliable feeling in our consumers’ mind.
The Sun evokes a sense of warmth and cleanliness, aligning with the company's goal of providing products that
create a refreshing hygienic environment.
Sun
Nature
Water
2. Water Sun
+
+
=
=
Nature
The colors inspired from nature will help create a soothing and secure feeling in our consumers’
subconscious. This will create a sense of trust within our customers.
Logo Concept Breakdown
10. Logo Clear Space
Use the “T” in Toiletries from the logo as a guideline for the logo clear space.
11. Logo Size
80 px
300 px
MAXIMUM
MINIMUM
The minimum height of the logo is 80 pixels, and the maximum size of the logo
should not be more than 40% of the layout
12. Cannot change the transparency of the logo
Do not use different colors Do not use different colors Do not rotate the logo
Do not use any borders around the logo Do not outline logotype Do not put the logo on similar color backgrounds
Use the one provided in the next slide
Do not distort the logo Do not put drop shadows or any other effects
Logo Don’ts
13. In situations where the logo color matches the background,
use the following logos with border.
Logo Border
Horizontal Vertical
16. For digital layouts of 1 : 1 ratio, use the vertical logo for the bottom right position
and use the horizontal logo for the top left position.
17. For layouts of 16 : 9 ratio, use the horizontal logo for the top or bottom left position.
18. 4bb9e8 6dbc45 ffc309
Hex Code
R 75
G 185
B 232
C
M
Y
K
R 109
G 188
B 69
R 255
G 195
B 0
61
0
0
0
C
M
Y
K
C
M
Y
K
61
0
100
0
0
24
100
0
19. English (Primary)
English (Secondary)
Acumin Variable Concept
Roboto
€‚ƒ„ †‡ˆ‰Š‹ŒŽ‘
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
Bengali (Primary) Li Alinur Showpnopuri
অ আ ই ঈ উ ঊ ঋ এ ঐ ও ঔ
ক খ গ ঘ ঙ চ ছ জ ঝ ঞ ট ঠ ড ঢ ণ ত থ দ ধ ন প ফ ব ভ ম য র ল
শ ষ স হ ড় ঢ় য় ৎ ং ঃ
ঁ
20.
21. The logo has a lot of freedom when it comes to watermark. The
placement cropping of the logo can be changed according to
the layout, keeping a soothing and fluid environment where the
logo becomes a part of the design.
22. In situations where the
watermark conflicts with
the logo, it is always best
to place the logo diagonal
to the logo.