English 101 - Reminders and Help for Rhetorical Analysis Paragraphs 1. Remember the “Rule of Thirds” for Body Paragraphs (Besides BP1 on Essay II) Top 1/3 of Paragraph (about 4-5 sentences) – your development of an idea stated through a clear topic sentence and a group of follow up sentences that explain and ‘analyze’ the point. -(P) main point of paragraph in the topic sentence -(I) follow up and explanation of the idea, how it is true and its importance Middle 1/3 of paragraph (4-5 sentences) – this section should be focused on ‘support’ of your that will in a sense prove the idea presented -(E) Use of a specific example/evidence from the text or perhaps a ‘universal’ example to display and ‘show’ your audience what you mean or perhaps a secondary source Final 1/3 (4-5 sentences) – summarize and reassert your main point in a fresh way. -(S) Returning to your main point – you may have to transition out of your example to return back to your main idea. Be sure to restate it and perhaps change the context to analyze it in a new way. 2. Help Developing Main Points – Rhetorical Analysis The I and S sections carry a lot of ‘weight’ because they are the areas where a student writer can show the depth of their thinking and comprehension of the idea presented. This is especially true with rhetorical analysis paragraphs: Target Audience, Message, Manipulation/Persuasion, Effectiveness, and/or Effect (an indiv. essay will not have all of these). Asking questions of your main point is a great way to ‘dig’ for development of your idea. Here are some example questions for each RA paragraph that may help you plan/develop your I and S sections: A. Target Audience (TA) – Why has this audience been chosen by the ‘company’/advertiser/text? What does knowing this TA tell you about the ad’s purpose/message? Why/how is this audience susceptible to the purpose/message of text. B. Message – Why is this message being used by the ‘text’? How/why is this message meaningful to the audience? What is the message trying to make the audience feel or believe? C. Manipulation/Persuasion – Explain a specific method/way the text tries to persuade the audience. How does this method of persuasion ‘work’ within the text? More generally, why is this approach to manipulation/persuasion used? D. ***Effectiveness*** (prob. a paragraph only for ads) – How/why does the ad succeed or fail in its purpose? What could be done to make the ad more effective? E. Effect – How does the add connect to, support, or create a problem in the real world? How/why does ad have this impact? How does the ‘effect’ benefit or damage the real life of audience? English 101 - Essay II – Assignment Texts Covered to Prepare for EII: -“Why Good Advertising Works (Even When You Think It Doesn’t)” – Nigel Hollis -“How Advertisers Are Manipulating You in Ways You Don’t Even Know” – video link provided on Canvas -“Backpacks vs. Briefcases” - Laura Bolin Carroll -“How Advertising Has Become an Agent o.