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Why Growing, Engaging, and Retaining Customers Is Your #1 Audience Imperative

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Ethology
Ethology

The webinar discusses the importance of developing and engaging proprietary audiences as a top marketing priority. It promotes the concept of the "Audience Imperative", which is focusing media efforts on growing, engaging, and retaining audiences over the long run. The webinar features speakers from ExactTarget and ethology who will discuss how challenger brands can compete through audience development and how research and audience growth can drive branding, sales and loyalty. The webinar aims to teach attendees how to adopt the Audience Imperative approach and emphasize the importance of audiences as business assets.

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2014 Webinar Series Wednesday, February 12, 2014 Why Growing, Engaging, and Retaining Customers Is Your #1 Audience Imperative
Why Growing, Engaging, and Retaining Customers Is Your #1 Audience Imperative Learn why audience development is at the core of marketing today, and why this focus is the core responsibility for each and every marketer, from the CEO and CMO, to marketing directors and managers, down to on-the-front-line staff. Hear from "Audience" author Jeffery Rohrs, vice president of marketing with ExactTarget, how marketing has changed over the past decade to one of subscribers, followers, and fans, and why consumers want more from companies than just services and products; they want content and thought leadership. Drawing from his new book, “Audience,” during this eConsultancy webcast, Jeffrey will challenge companies to adopt The Audience Imperative focus – a mandate to use paid, earned and owned media to not only sell, but to engage and retain their audience long-term. Mike Corak, executive vice president of strategy for ethology, will join and discuss how “challenger brands” (those sitting in 3rd, 4th and 5th place) don't have to play behind anymore in this new audience-focused world. David Tradewell, vice president of client engagement with eConsultancy, will moderate the webcast. | 2 #audienceET
What We Hope You Learn Today! 1. How to start thinking about and adopting The Audience Imperative; 2. How Challengers Brands don't have to play from behind anymore; and 3. The importance of research and audience development to drive branding, sales and loyalty/retention. | 3 #audienceET
Today’s Speakers Jeffrey Rohrs, VP of Marketing | ExactTarget Jeff is a recovering attorney, bacon-lover, and Diet Coke addict who heads up ExactTarget’s Marketing Insights Team—a rag-tag bunch of awesome folks specializing in content marketing, social media, and thought-leadership. For the past four years, he has produced the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—the world’s first and longest-running examination of the changing nature of consumer relationships with brands through email, mobile, and social channels. His first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, establishes audiences as critical business assets and challenges marketers to embrace a new, permanent responsibility: Proprietary Audience Development. When not pondering marketing’s complexities, Jeff can be found on the North Coast of Ohio bemoaning the state of his beloved Cleveland Browns. Twitter @jkrohrs of @ExactTarget Mike Corak – EVP, Strategy | ethology Mike Corak is the Executive Vice President of Strategy at ethology, leading the strategic planning and agency services teams. An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12-year career, including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Prior to ethology, Corak led the interactive services, strategy and client management teams at Off Madison Avenue and iCrossing. Corak serves on the board of SEMPO (Search Engine Marketing Professional Organization), helping drive the search industry’s trade group initiatives in research and best practices education. Twitter @mikecorak of @ethology | 4 #audienceET
Today’s Moderator DAVID ST. JOHN TRADEWELL – ECONSULTANCY David has been an advertising, marketing and media professional since the early 1990’s and has more than 17 years experience in digital. He founded the first online advertising team for the Times Supplements Group at News International before joining the original global search engine, AltaVista in 1999. He was part of the founding team of Europe’s leading search and social media specialists, Spannerworks and stayed with the firm after its sale to iCrossing. During his tenure the company became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. David has worked with dozens of global brands and Fortune 500 business such as Coca-Cola, Bank of America, Toyota, eBay, Dell, Pfizer and Unilever. | 5 #audienceET
AUDIENCE MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS
WWW.AUDIENCEPRO.COM
THE AUDIENCE IMPERATIVE USE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM. @JKROHRS
TAKEAWAY #1: WE ARE THE HYBRID MARKETING GENERATION
FOSSIL FUEL
RENEWABLE ENERGY
KINETIC ENERGY @JKROHRS
HYBRID ENGINEERING
WHERE DOES BUSINESS ENERGY ORIGINATE?
CONSUMERS
WHAT IS MARKETING ENERGY COMPRISED OF?
ATTENTION
SO WHERE DO WE STORE CONSUMER ATTENTION?
AUDIENCES
CHANNEL (R)EVOLUTION Events Direct Fax Direct Mail Telephone IM Email Events Direct Fax Direct Mail Telephone IM Email Events Direct Fax Direct Mail Telephone <1990 Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone 1990s 1999 2000s TV Radio Print Display TV Radio Print Display Cable TV Website Search Online Display TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web SnapChat/WeChat Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone 2014 TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds In-Game Advertising Widgets Twitter Mobile Apps Geolocation Pinterest Vine
PAID MEDIA
OWNED MEDIA
EARNED MEDIA
TAKEAWAY #1: WE ARE THE HYBRID MARKETING GENERATION
TAKEAWAY #2 #AUDIENCES ARE BUSINESS ASSETS @JKROHRS
$545 BILLION USD SOURCE: @EMARKETER
30 SECONDS $4.5 MILLION USD @JKROHRS
$35B USD @JKROHRS
@JKROHRS
24.6M 23.8M - 800,000 - 3.2%
$298.73 $64.53 - $234.20 - 78.4%
EMAIL SUBSCRIBERS ARE A BUSINESS ASSET
YOUTUBE SUBSCRIBERS ARE A BUSINESS ASSET
SMS SUBSCRIBERS ARE A BUSINESS ASSET
FACEBOOK FANS ARE A BUSINESS ASSET
TWITTER FOLLOWERS ARE A BUSINESS ASSET
INSTAGRAM FOLLOWERS ARE A BUSINESS ASSET
PINTEREST FOLLOWERS ARE A BUSINESS ASSET
TAKEAWAY #2 #AUDIENCES ARE BUSINESS ASSETS @JKROHRS
TAKEAWAY #3 #AUDIENCES DO NOT BUILD THEMSELVES
THE VALUE OF PROPRIETARY AUDIENCES IS NOT APPRECIATED BY THE AVERAGE C-SUITE
MARKETING AS COST-CENTER
MARKETING AS ASSET GENERATOR
WE FOCUS ON CAMPAIGN-BASED ROI @JKROHRS
INSTEAD OF BIG-PICTURE VALUE
1,000,000 x $30.00 $30,000,000.00 ASSET
WE NEED MORE THAN COMMUNITY MANAGERS @JKROHRS
WE NEED ASSET MANAGERS @JKROHRS
WE NEED DIRECTORS OF AUDIENCE DEVELOPMENT
TAKEAWAY #3 #AUDIENCES DO NOT BUILD THEMSELVES
TAKEAWAY #4 #WE ARE ALL MEDIA COMPANIES
“CONTENT MARKETING IS A MARKETING TECHNIQUE OF CREATING & DISTRIBUTING RELEVANT & VALUABLE CONTENT TO ATTRACT, ACQUIRE & ENGAGE A CLEARLY DEFINED & UNDERSTOOD TARGET AUDIENCE WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION.” -- @JOEPULIZZI
CONTENT MARKETING & PROPRIETARY AUDIENCE DEVELOPMENT ARE DIFFERENT SIDES OF THE SAME COIN.
TAKEAWAY #4 #WE ARE ALL MEDIA COMPANIES
TAKEAWAY #5 #NO AUDIENCE IS OWNED
AUDIENCE SOVEREIGNITY
AUDIENCES CAN BE PROPREITARY
PROPRIETARY AUDIENCES ARE EXCLUSIVE
THEY ARE BUILT UPON INDIVIDUAL PERMISSION
PERMISSION CAN BE REVOKED
ATTENTION MUST CONSTANTLY BE EARNED
ABBA: ALWAYS BE BUILDING AUDIENCES
TAKEAWAY #5 #NO AUDIENCE IS OWNED
TAKEAWAY #6 #MOMENTS MATTER
@esurance • 200K+ entries in 1st minute • 5.4M hashtag uses • 2.6B social impr. on Twitter • +211K Twitter Followers • 12x web traffic
WE MUST DEMAND MORE FROM OUR PAID & OWNED MEDIA
TAKEAWAY #6 #MOMENTS MATTER
TAKEAWAY #7 #PAID & PROPRIETARY AUDIENCES ARE CONVERGING
TAKEAWAY #7 #PAID & PROPRIETARY AUDIENCES ARE CONVERGING
TAKEAWAY #8 #WINNING COMPANIES WILL STAND ON THEIR AUDIENCE’S SHOULDERS
@JKROHRS
@JKROHRS
TAKEAWAY #8 #WINNING COMPANIES WILL STAND ON THEIR AUDIENCE’S SHOULDERS
TAKEAWAY #9 #AUDIENCE GROWTH MEANS SIZE, ENGAGEMENT & VALUE
SIZE IS RELATIVE
SIZE ALSO MEANS ACTIONABLE DATA
AUDIENCE ENGAGEMENT
ENGAGEMENT = ATTENTION
CHANNEL EXPLOSION Events Direct Fax Direct Mail Telephone <1990 TV Radio Print Display IM Email Events Direct Fax Direct Mail Telephone IM Email Events Direct Fax Direct Mail Telephone 1990s 1999 TV TV Radio Radio Print Print Display Display Cable TV Website Website Search Search Online Display Online DisplayPaid Search Landing Pages Microsites Online Video Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone SnapChat/WeChat Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone 2000s 2014 TV TV Radio Print Display Radio Website Search Print Online Display Paid Search Display Landing Pages Microsites Website Online Video Affiliate Marketing Webinars Search Blogs/ RSS Online DisplayPodcasts Contextual Paid Search Wikis Networks Social Mobile Web Landing Behavioral Social Media & Ads Virtual Worlds Pages Widgets Twitter Microsites Mobile Apps Online Video Geolocation Pinterest Vine
PRIMING THE PUMP
AUDIENCE VALUE
VALUE = VALUE TO YOU
LCV: LIFETIME CUSTOMER VALUE
NEV: NET EQUIVALENCY VALUE
CIV: COMPARATIVE INCENTIVE VALUE
TAKEAWAY #9 #AUDIENCE GROWTH MEANS SIZE, ENGAGEMENT & VALUE
TAKEAWAY #10 #PROPRIETARY AUDIENCE DEVELOPMENT IS A LONG-TERM RESPONSIBILITY
WWW.AUDIENCEPRO.COM
JEFFREY K. ROHRS VP, MARKETING INSIGHTS - EXACTTARGET @JKROHRS
| 119 #audienceET
About ethology ethology is an integrated full-service digital marketing agency for evolving brands. The agency offers consumer research, strategy, planning, search, display and social media, email, content and web development, creative and analytic services. www.ethology.com | 120 #audienceET
Thanks for your time Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and ecommerce. Our hub has 180,000+ subscribers worldwide from clients, agencies and suppliers alike. We help our subscribers build their internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking. Since 1999 our resources have helped subscribers learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practices and innovation. www.econsultancy.com All rights reserved. No part of this presentation may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsulancy.com Ltd 2011. | 121

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Why Growing, Engaging, and Retaining Customers Is Your #1 Audience Imperative

  • 1. 2014 Webinar Series Wednesday, February 12, 2014 Why Growing, Engaging, and Retaining Customers Is Your #1 Audience Imperative
  • 2. Why Growing, Engaging, and Retaining Customers Is Your #1 Audience Imperative Learn why audience development is at the core of marketing today, and why this focus is the core responsibility for each and every marketer, from the CEO and CMO, to marketing directors and managers, down to on-the-front-line staff. Hear from "Audience" author Jeffery Rohrs, vice president of marketing with ExactTarget, how marketing has changed over the past decade to one of subscribers, followers, and fans, and why consumers want more from companies than just services and products; they want content and thought leadership. Drawing from his new book, “Audience,” during this eConsultancy webcast, Jeffrey will challenge companies to adopt The Audience Imperative focus – a mandate to use paid, earned and owned media to not only sell, but to engage and retain their audience long-term. Mike Corak, executive vice president of strategy for ethology, will join and discuss how “challenger brands” (those sitting in 3rd, 4th and 5th place) don't have to play behind anymore in this new audience-focused world. David Tradewell, vice president of client engagement with eConsultancy, will moderate the webcast. | 2 #audienceET
  • 3. What We Hope You Learn Today! 1. How to start thinking about and adopting The Audience Imperative; 2. How Challengers Brands don't have to play from behind anymore; and 3. The importance of research and audience development to drive branding, sales and loyalty/retention. | 3 #audienceET
  • 4. Today’s Speakers Jeffrey Rohrs, VP of Marketing | ExactTarget Jeff is a recovering attorney, bacon-lover, and Diet Coke addict who heads up ExactTarget’s Marketing Insights Team—a rag-tag bunch of awesome folks specializing in content marketing, social media, and thought-leadership. For the past four years, he has produced the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—the world’s first and longest-running examination of the changing nature of consumer relationships with brands through email, mobile, and social channels. His first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, establishes audiences as critical business assets and challenges marketers to embrace a new, permanent responsibility: Proprietary Audience Development. When not pondering marketing’s complexities, Jeff can be found on the North Coast of Ohio bemoaning the state of his beloved Cleveland Browns. Twitter @jkrohrs of @ExactTarget Mike Corak – EVP, Strategy | ethology Mike Corak is the Executive Vice President of Strategy at ethology, leading the strategic planning and agency services teams. An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12-year career, including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Prior to ethology, Corak led the interactive services, strategy and client management teams at Off Madison Avenue and iCrossing. Corak serves on the board of SEMPO (Search Engine Marketing Professional Organization), helping drive the search industry’s trade group initiatives in research and best practices education. Twitter @mikecorak of @ethology | 4 #audienceET
  • 5. Today’s Moderator DAVID ST. JOHN TRADEWELL – ECONSULTANCY David has been an advertising, marketing and media professional since the early 1990’s and has more than 17 years experience in digital. He founded the first online advertising team for the Times Supplements Group at News International before joining the original global search engine, AltaVista in 1999. He was part of the founding team of Europe’s leading search and social media specialists, Spannerworks and stayed with the firm after its sale to iCrossing. During his tenure the company became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. David has worked with dozens of global brands and Fortune 500 business such as Coca-Cola, Bank of America, Toyota, eBay, Dell, Pfizer and Unilever. | 5 #audienceET
  • 6. AUDIENCE MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS
  • 8. THE AUDIENCE IMPERATIVE USE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM. @JKROHRS
  • 9. TAKEAWAY #1: WE ARE THE HYBRID MARKETING GENERATION
  • 10.
  • 17. WHAT IS MARKETING ENERGY COMPRISED OF?
  • 19. SO WHERE DO WE STORE CONSUMER ATTENTION?
  • 21. CHANNEL (R)EVOLUTION Events Direct Fax Direct Mail Telephone IM Email Events Direct Fax Direct Mail Telephone IM Email Events Direct Fax Direct Mail Telephone <1990 Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone 1990s 1999 2000s TV Radio Print Display TV Radio Print Display Cable TV Website Search Online Display TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web SnapChat/WeChat Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone 2014 TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds In-Game Advertising Widgets Twitter Mobile Apps Geolocation Pinterest Vine
  • 25. TAKEAWAY #1: WE ARE THE HYBRID MARKETING GENERATION
  • 28. 30 SECONDS $4.5 MILLION USD @JKROHRS
  • 30.
  • 34. EMAIL SUBSCRIBERS ARE A BUSINESS ASSET
  • 35. YOUTUBE SUBSCRIBERS ARE A BUSINESS ASSET
  • 36. SMS SUBSCRIBERS ARE A BUSINESS ASSET
  • 37. FACEBOOK FANS ARE A BUSINESS ASSET
  • 38. TWITTER FOLLOWERS ARE A BUSINESS ASSET
  • 39. INSTAGRAM FOLLOWERS ARE A BUSINESS ASSET
  • 40. PINTEREST FOLLOWERS ARE A BUSINESS ASSET
  • 42. TAKEAWAY #3 #AUDIENCES DO NOT BUILD THEMSELVES
  • 43.
  • 44. THE VALUE OF PROPRIETARY AUDIENCES IS NOT APPRECIATED BY THE AVERAGE C-SUITE
  • 46. MARKETING AS ASSET GENERATOR
  • 47. WE FOCUS ON CAMPAIGN-BASED ROI @JKROHRS
  • 50. WE NEED MORE THAN COMMUNITY MANAGERS @JKROHRS
  • 51. WE NEED ASSET MANAGERS @JKROHRS
  • 52. WE NEED DIRECTORS OF AUDIENCE DEVELOPMENT
  • 53. TAKEAWAY #3 #AUDIENCES DO NOT BUILD THEMSELVES
  • 54. TAKEAWAY #4 #WE ARE ALL MEDIA COMPANIES
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62. “CONTENT MARKETING IS A MARKETING TECHNIQUE OF CREATING & DISTRIBUTING RELEVANT & VALUABLE CONTENT TO ATTRACT, ACQUIRE & ENGAGE A CLEARLY DEFINED & UNDERSTOOD TARGET AUDIENCE WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION.” -- @JOEPULIZZI
  • 63. CONTENT MARKETING & PROPRIETARY AUDIENCE DEVELOPMENT ARE DIFFERENT SIDES OF THE SAME COIN.
  • 64. TAKEAWAY #4 #WE ARE ALL MEDIA COMPANIES
  • 69. THEY ARE BUILT UPON INDIVIDUAL PERMISSION
  • 75.
  • 76.
  • 77.
  • 78. @esurance • 200K+ entries in 1st minute • 5.4M hashtag uses • 2.6B social impr. on Twitter • +211K Twitter Followers • 12x web traffic
  • 79.
  • 80.
  • 81.
  • 83.
  • 84.
  • 85.
  • 87. TAKEAWAY #7 #PAID & PROPRIETARY AUDIENCES ARE CONVERGING
  • 88.
  • 89. TAKEAWAY #7 #PAID & PROPRIETARY AUDIENCES ARE CONVERGING
  • 90. TAKEAWAY #8 #WINNING COMPANIES WILL STAND ON THEIR AUDIENCE’S SHOULDERS
  • 93.
  • 94.
  • 95.
  • 96.
  • 97.
  • 98.
  • 99.
  • 100. TAKEAWAY #8 #WINNING COMPANIES WILL STAND ON THEIR AUDIENCE’S SHOULDERS
  • 101. TAKEAWAY #9 #AUDIENCE GROWTH MEANS SIZE, ENGAGEMENT & VALUE
  • 106. CHANNEL EXPLOSION Events Direct Fax Direct Mail Telephone <1990 TV Radio Print Display IM Email Events Direct Fax Direct Mail Telephone IM Email Events Direct Fax Direct Mail Telephone 1990s 1999 TV TV Radio Radio Print Print Display Display Cable TV Website Website Search Search Online Display Online DisplayPaid Search Landing Pages Microsites Online Video Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone SnapChat/WeChat Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone 2000s 2014 TV TV Radio Print Display Radio Website Search Print Online Display Paid Search Display Landing Pages Microsites Website Online Video Affiliate Marketing Webinars Search Blogs/ RSS Online DisplayPodcasts Contextual Paid Search Wikis Networks Social Mobile Web Landing Behavioral Social Media & Ads Virtual Worlds Pages Widgets Twitter Microsites Mobile Apps Online Video Geolocation Pinterest Vine
  • 108.
  • 110. VALUE = VALUE TO YOU
  • 111.
  • 115. TAKEAWAY #9 #AUDIENCE GROWTH MEANS SIZE, ENGAGEMENT & VALUE
  • 116. TAKEAWAY #10 #PROPRIETARY AUDIENCE DEVELOPMENT IS A LONG-TERM RESPONSIBILITY
  • 118. JEFFREY K. ROHRS VP, MARKETING INSIGHTS - EXACTTARGET @JKROHRS
  • 120. About ethology ethology is an integrated full-service digital marketing agency for evolving brands. The agency offers consumer research, strategy, planning, search, display and social media, email, content and web development, creative and analytic services. www.ethology.com | 120 #audienceET
  • 121. Thanks for your time Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and ecommerce. Our hub has 180,000+ subscribers worldwide from clients, agencies and suppliers alike. We help our subscribers build their internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking. Since 1999 our resources have helped subscribers learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practices and innovation. www.econsultancy.com All rights reserved. No part of this presentation may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsulancy.com Ltd 2011. | 121

Editor's Notes

  1. Here to talk about one thing today. Audience.
  2. 24.6M subscribers in June 201123.8M subscribers in Sept 2011As of June 2013, Netflix has 29.8M subscribers.
  3. Econsultancy Quarterly Intelligence Briefing: Digital Trends for 2013Figure 1: What do you regard as the most important opportunity in 2013?
  4. Econsultancy Quarterly Intelligence Briefing: Digital Trends for 2013Figure 1: What do you regard as the most important opportunity in 2013?
  5. Econsultancy Quarterly Intelligence Briefing: Digital Trends for 2013Figure 1: What do you regard as the most important opportunity in 2013?
  6. Econsultancy Quarterly Intelligence Briefing: Digital Trends for 2013Figure 1: What do you regard as the most important opportunity in 2013?
  7. Scott Wade’s “Dirty Car Art”
  8. Scott Wade’s “Dirty Car Art”
  9. Scott Wade’s “Dirty Car Art”
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