Ukm promotional activities

PROMOTIONAL
ACTIVITIES
ELEK B & D - 2014

Relating to the publicizing of a
product, organization, or venture
so as to increase sales or public
awareness.
What is PROMOTIONAL?
Promotion is one of the market
mix elements of features, and a
term used frequently in
marketing. The marketing mix
includes the four P’s: price,
product, promotion and place.
Promotion refers to raising
customer awareness of a product
or brand generating sales and
creating brand loyalty.
Faculty promotion display aim to raising
customer awareness of a program and
courses offered by the faculty.

A promotional plan can have a
wide range of objectives,
including: sales increases, new
product acceptance, creation of
brand equity, positioning,
competitive retaliations, or
creation of a corporate image.
Fundamentally, there are three
basic objectives of promotion.
These are:
o To present information to
consumers as well as others.
o To increase demand .
o To differentiate a product
Display aim to present information to
consumers as well as others. Its also to
increase demand from potential customers.

There are different ways to
promote a product in different
areas of media. Promoters use
internet advertisement, special
events, endorsements, and
newspapers to advertise their
product.
Promotions are also held in
physical environments at special
events such as concerts, festivals,
trade shows, and in the field such
as in grocery or department
stores. Building a community
through promoting goods and
services can lead to brand loyalty.
A press release is a written statement to the
media. It can announce a range of news items,
including scheduled events, personnel promotions,
awards, new products and services, sales
accomplishments, etc. It can also be used to
generate a feature story. Reporters are more likely
to consider a story idea if they first receive a press
release. It is a fundamental tool of PR work.

Promotion can be done by
different media, namely print
media which includes newspaper
and magazines, electronic media
which includes radio and
television, digital media which
includes internet, social
networking and social media sites
and lastly outdoor media which
includes banner ads, OOH (out of
home).
Digital media is a modern way of
brands interacting with
consumers as it releases news,
information and advertising from
the technological limits of print
and broadcast infrastructures.

Facebook, Twitter, LinkedIn,
Pinterest, Google Plus, Tumblr
and Instagram are rated as some
of the most popular social
networking sites. As a
participatory media cultures,
social media platforms or social
networking sites are forms of
mass communication that
through media technologies allow
large amounts of product and
distribution of content to reach
the largest audience possible.
With the rise of technological
advances, promotions can be
done outside of local contexts
and cross geographic borders to
reach a greater number of
potential consumers.

The goal of a promotion is then to
reach the most people possible in
a time efficient and a cost
efficient manner.
We are looking for cigarette promoter girls in KL,Penang (PT/FT)
Responsibilities :
~ Able to work independent
~ Self motivate
~ Can speak fluent English, Malay. (able to speak Chinese will
be better)
Rewards :
* Basic RM 1500 ++ Monthly income RM2500 ~ 4000 and many
more.

Promotional Model
A promotional model is a model
hired to drive consumer demand
for a product, service, brand or
concept by directly interacting
with potential consumers.
A vast majority of promotional
models typically tend to be
attractive in physical appearance.
They serve to provide information
about the product or service and
make it appealing to consumers.
While the length of interaction
may be short, the promotional
model delivers a live experience
that reflects on the product or
service he or she is representing.

This form of marketing touches
fewer consumers for the cost than
traditional advertising media
(such as print, radio, and
television): however the
consumer’s perception of a
brand, product, and service, or
company, is more profoundly
affected by a live person-to-
person experience.
The responsibilities of the
promotional model depend on
the particular marketing
campaign being carrying out, and
may include: increasing product
awareness; providing product
information; creating an
association in the consumer's…

mind between the product or
brand and a particular idea
(natural beauty, classic heritage,
reliability); handing items to
consumers, such as a sample of
the product itself, a small gift, or
printed information.
Marketing campaigns that make
use of promotional models may
take place in stores or shopping
malls, at tradeshows, special
promotional events, clubs, or
even at outdoor public spaces.
They are often planned at high
traffic locations to reach as many
consumers as possible or at
venues at which a particular type
of target consumer is expected to
be present.

Promotional Model
SPOKESMODEL
"Spokesmodel" is a term used for
a model who is employed to be
associated with a specific brand in
advertisements (in contract to a
“brand ambassador”, who is also
expected to represent the
company at various events), but
more often the term refers to a
model who isn’t a celebrity in
their own right.

Promotional Model
TRADE SHOW MODEL
Trade show models work a trade
show floor space or booth, and
represent a company to
attendees. Trade show models are
typically not regular employees of
the company, but are freelancers
hired by the company renting the
booth space. They are hired for
several reasons. They make a
company’s booth more visibly
distinguishable from the hundreds
of other booths with which it
compete for attendee attention.
Trade show models can be skilled
at drawing attendees into the
booth, engaging them in
conversation, and…

at spurring interest in the
product, service, or company.
Attire varies and depends on the
nature of the show, and on the
image the company would like to
portray. They may wear a dress, or
simple but flattering business
attire. They sometimes wear
wardrobe that is particular to the
company, product, or service
represented. The slang term
"booth babe" is often used to
refer to a trade show model.
In recent years, the label “booth
babe” has picked up a negative
connotation, primarily because
some vendors have dressed their
trade show models quite scantily -
- in some cases exposing as much
flesh as the law permits.
A booth babe’s responsibilities typically
involve greeting attendees, handing out
literature and guiding potential customers to
a sales representative. She may also pose
for photographs with trade show visitors or
take part in a short entertainment routine
designed to gather a crowd.

Promotional Model
CONVENTION MODEL
A convention model is an
assistant that works with a
company's sales representatives
at a trade show exhibit. They are
used to draw in attendees and
provide them with basic
information about product or
services. Convention models may
be used to distribute marketing
materials or gather customer
information for future
promotions. They are typically
asked to pose for photographs
with convention goers.
Booth babe is slang for a female model who
is hired for the duration of a trade show to
attract potential customers. Such models
are typically dressed provocatively and are
hired for their appearance rather than for
their knowledge about the product they are
promoting.

Michelle Yeoh Ikon Program
Membaca Kebangsaan
Sabtu 15 Mei, 2010
Senator Heng Seai Kie (dua, kanan) menandatangani plak
sebagai simbolik pelancaran "Ikon Membaca 1Malaysia:
Datuk Michelle Yeoh" di Perpustakaan Negara.
-foto BERNAMA
SELEBRITI antarabangsa Datuk Michelle Yeoh
ada misi baru untuk anda semua di tanah air.
Jelitawan kelahiran Ipoh, Perak (dengan nama
Yeoh Choo Kheng) ini yang terkenal dalam
pelbagai watak lakonan dalam filem aksi di
Hong Kong dan Hollywood ingin mempromosi
tabiat membaca terutama di kalangan umum
seiringan dengan perlantikan beliau sebagai
ikon baru untuk program "Mari Membaca
1Malaysia".
Seorang yang percaya bahawa pengetahuan
mampu memperkayakan minda, Yeoh berkata,
membaca ialah satu tabiat yang boleh dipupuk
dan ia hendaklah ditanam sedari usia muda
lagi.
"Abang saya mempunyai empat anak dan
membaca adalah satu daripada amalan yang
saya amat tekankan ke atas mereka, sejak
mereka kanak-kanak lagi," katanya.
Beliau berkata membaca adalah pelengkap
dalam kehidupan setiap manusia di samping
menjadi satu keperluan untuk membina
sebuah negara membangun.

"Saya biasa membaca dalam bilik air semasa
remaja, walaupun sekarang tidak lagi
melakukan tabiat itu," jelas beliau.
Malahan, tidak keterlaluan untuk menyatakan
bahawa kehidupan aktres berkenaan, yang
terkenal dengan lakonan dalam filem seperti
James Bond: Tomorrow Never Dies, Crouching
Tiger, Hidden Dragon", bergelumang dengan
buku, di mana beliau meluangkan setiap masa
lapangnya dengan bahan bacaan yang sentiasa
ada di sisi.
Purata beliau membaca antara 10 dan 15 buku
sebulan tidak kira fiksyen, perniagaan,
komunikasi, sains, treler, kerohanian dan alam
sekitar.
"Saya banyak membaca, jika awak datang ke
bilik tidur saya, terdapat di sebelahnya satu
rak buku.
"Saya membaca tak kira apa jua, terutama
yang berkaitan dengan kerja. Tapi saya juga
suka fiksyen, hasil karya Sidney Seldon dan
Michael Crichton.
ULAT BUKU
Membaca telah menjadi kegemaran
sejak sekian lama bagi bekas ratu cantik
ini, yang kini menjadi pelakon aksi
kung-fu.

"Justeru, saya kira pemilihan beliau (Yeoh)
sebagai ikon kempen Membaca 1Malaysia
adalah satu pemilihan yang tepat dan wajar,"
tambah Heng.
KOMITMEN PERIBADI
Pada pelancaran program berkenaan, Yeoh
mencadangkan agar Michelle Yeoh's Reading
Corner (Sudut Membaca Michelle Yeoh)
diwujudkan di Perpustakaan Negara, di mana
beliau juga bersedia menyumbang sebahagian
daripada koleksi buku beliau untuk dikongsi
bersama dengan pembaca ulat buku di sini.
Aktres berkenaan juga biasa aktif dalam
projek-projek amal di Hong Kong di mana
beliau mengumpulkan buku dan peralatan
tulis untuk didermakan kepada kanak-kanak
miskin di tanah besar China.
Selain itu, beliau merancang untuk
mengadakan sesi membaca dengan pembaca
lain dan berharap dengan berbuat demikian
beliau akan dapat menjalinkan hubungan
mesra dengan pembaca tempatan.
PILIHAN TEPAT
Awal tahun ini, Yeoh secara rasmi dilantik sebagai
ikon untuk Program Membaca IMalaysia
Kementerian Penerangan Komunikasi dan
Kebudayaan.
Program berkenaan dirasmikan oleh Timbalan
Menteri berkenaan Senator Heng Senator Heng
Seai Kie.
Heng berkata kementerian berkenaan berharap
dengan populariti dan status Yeoh sebagai aktres
antarabangsa, dapat mempengaruhi dan
memupuk tabiat membaca di kalangan orang
ramai di negara ini.
Beliau juga yakin Yeoh boleh menjadi duta bagi
memperkenalkan kerja-kerja kesusasteraan di
peringkat antarabangsa.

Sekarang ini beliau sedang membaca
mengenai pemuliharaan dan negara-negara di
rantau sini bagi mendapat kefahaman yang
lebih mengenai masalah kegiatan penebangan
pokok hutan di samping aktiviti pemuliharaan
yang telah dilaksanakan.
Jika ada lagi masa terluang beliau akan
menyelak buku-buku mengenai kerohanian.
"Saya seronok membaca buku mengenai
agama orang lain atau agama saya sendiri
kerana saya berpendapat bahawa ia adalah
satu-satunya cara anda boleh memiliki fikiran
yang luas dan memahami mengenai
kepercayaan dan agama orang lain," katanya.
–BERNAMA
MEMBACA LUASKAN MINDA
Yeoh berkata, selain daripada suka-suka, bahan
bacaan beliau banyak yang berhubung dengan
tugasnya.
"Sebagai produser dan aktres, saya banyak
membaca untuk melakukan kajian mengenai
watak yang saya akan lakonkan.
"Contohnya, apabila penggambaran Memoirs of
a Geisha, saya banyak membaca mengenai
budaya di Jepun dan geisha," katanya.

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Ukm promotional activities