The document is a summer project report submitted by Sweta Jaiswal for her MBA course at the Biju Patnaik Institute of IT & Management. The report focuses on analyzing the fabricators loyalty program of Tata Steel in India. It includes sections on the history and profile of Tata Steel, an overview of the objectives and methodology of the analysis of the fabricators loyalty program, as well as preliminary findings and recommendations.
Following the unforeseen disruption of the coronavirus pandemic, companies are now resorting to intelligent automated systems that offer virtual screening environment and interviewing experience, instead of conducting in-person interviews.
Companies have taken the rising global health crisis very seriously and are concerned about the health of their employees and until this public health emergency is contained, corporates are shifting their entire recruitment strategy to virtual platforms
1) Tata Steel is an Indian multinational steel company and subsidiary of Tata Group, with manufacturing operations in 26 countries and over 80,000 employees.
2) Its mission is to strengthen India's industrial base through effective utilization of staff and materials using high technology and productivity.
3) It produces a variety of steel products for industries like construction, automotive, appliances, and sells mainly in the Indian market as well as other Asian markets.
This document provides an overview of an internship at Tata Steel in Jamshedpur, India. It discusses the history and operations of Tata Steel, both domestically in India and internationally. It then describes the intern's work in contract labor management, including analyzing applicable labor laws and identifying gaps in how they are implemented at Tata Steel. The intern aims to provide recommendations to address issues with contractor compliance and worker welfare.
Tata Steel is one of the largest steel companies in the world. It was established in 1907 by Jamshetji Tata and is now a Fortune 500 company with over 81,000 employees globally. Tata Steel has major production facilities in India, the UK, Netherlands, Thailand, Singapore, China, and Australia. It has a global annual crude steel capacity of over 28 million tonnes. Tata Steel is committed to excellence, innovation, and social responsibility. It was the first integrated steel plant outside of Japan to receive the Deming Application Prize and Deming Grand Prize for excellence in quality management.
The document summarizes the Indian steel industry. It discusses that India is the 3rd largest producer of raw steel globally. It outlines the history and establishment of major steel plants in India such as Tata Steel and Steel Authority of India Limited (SAIL). Current major steel producers in India like Tata Steel, Essar Steel, and JSW Steel are also summarized. The role of the steel industry in the Indian economy and employment opportunities are highlighted. Issues faced by the industry such as capital, technology, productivity, and shortage of raw materials are briefly mentioned.
JSW Group is one of the fastest growing business conglomerates with a strong presence in the core economic sector. This enterprise has grown from a steel rolling mill in 1982 to a multi business conglomerate.
http://www.unitedworld.edu.in/
This document provides an overview of the city of Jamshedpur and the key organizational areas covered in the project report. Jamshedpur is located in Jharkhand and is home to Tata Steel, India's first private steel company. The report focuses on the steel tube division of Tata Steel, which manufactures a broad range of structural steel tubes. Other major companies in Jamshedpur mentioned include Tata Motors and Tata Power. The project report aims to study the demand for structural steel tubes in Jamshedpur to provide insights to Tata Steel's tube division management.
Comparative study of the financial analysis of Tata steel and Jindal Steelarchit aggarwal
This document provides an overview of the steel industry in India. It discusses that India is the 4th largest producer of crude steel globally. It then outlines the major players in the public and private sector of the Indian steel industry such as SAIL, Tata Steel, and JSW Steel. The document also summarizes recent major investments and developments in the industry as well as various initiatives taken by the Indian government to support the steel sector. It concludes by stating that the steel industry in India is anticipated to see investments of Rs. 2 trillion in the coming years based on increasing domestic demand.
Following the unforeseen disruption of the coronavirus pandemic, companies are now resorting to intelligent automated systems that offer virtual screening environment and interviewing experience, instead of conducting in-person interviews.
Companies have taken the rising global health crisis very seriously and are concerned about the health of their employees and until this public health emergency is contained, corporates are shifting their entire recruitment strategy to virtual platforms
1) Tata Steel is an Indian multinational steel company and subsidiary of Tata Group, with manufacturing operations in 26 countries and over 80,000 employees.
2) Its mission is to strengthen India's industrial base through effective utilization of staff and materials using high technology and productivity.
3) It produces a variety of steel products for industries like construction, automotive, appliances, and sells mainly in the Indian market as well as other Asian markets.
This document provides an overview of an internship at Tata Steel in Jamshedpur, India. It discusses the history and operations of Tata Steel, both domestically in India and internationally. It then describes the intern's work in contract labor management, including analyzing applicable labor laws and identifying gaps in how they are implemented at Tata Steel. The intern aims to provide recommendations to address issues with contractor compliance and worker welfare.
Tata Steel is one of the largest steel companies in the world. It was established in 1907 by Jamshetji Tata and is now a Fortune 500 company with over 81,000 employees globally. Tata Steel has major production facilities in India, the UK, Netherlands, Thailand, Singapore, China, and Australia. It has a global annual crude steel capacity of over 28 million tonnes. Tata Steel is committed to excellence, innovation, and social responsibility. It was the first integrated steel plant outside of Japan to receive the Deming Application Prize and Deming Grand Prize for excellence in quality management.
The document summarizes the Indian steel industry. It discusses that India is the 3rd largest producer of raw steel globally. It outlines the history and establishment of major steel plants in India such as Tata Steel and Steel Authority of India Limited (SAIL). Current major steel producers in India like Tata Steel, Essar Steel, and JSW Steel are also summarized. The role of the steel industry in the Indian economy and employment opportunities are highlighted. Issues faced by the industry such as capital, technology, productivity, and shortage of raw materials are briefly mentioned.
JSW Group is one of the fastest growing business conglomerates with a strong presence in the core economic sector. This enterprise has grown from a steel rolling mill in 1982 to a multi business conglomerate.
http://www.unitedworld.edu.in/
This document provides an overview of the city of Jamshedpur and the key organizational areas covered in the project report. Jamshedpur is located in Jharkhand and is home to Tata Steel, India's first private steel company. The report focuses on the steel tube division of Tata Steel, which manufactures a broad range of structural steel tubes. Other major companies in Jamshedpur mentioned include Tata Motors and Tata Power. The project report aims to study the demand for structural steel tubes in Jamshedpur to provide insights to Tata Steel's tube division management.
Comparative study of the financial analysis of Tata steel and Jindal Steelarchit aggarwal
This document provides an overview of the steel industry in India. It discusses that India is the 4th largest producer of crude steel globally. It then outlines the major players in the public and private sector of the Indian steel industry such as SAIL, Tata Steel, and JSW Steel. The document also summarizes recent major investments and developments in the industry as well as various initiatives taken by the Indian government to support the steel sector. It concludes by stating that the steel industry in India is anticipated to see investments of Rs. 2 trillion in the coming years based on increasing domestic demand.
1. Tata Group is a successful conglomerate with 114 companies. Tata Steel is one of its companies and a leading steel producer in India.
2. Tata Steel's vision is to become a global benchmark in value creation and corporate citizenship. It was founded in Jamshedpur, India in 1907 and has since expanded operations globally through acquisitions.
3. As of 2015, Tata Steel employs over 86,000 people worldwide and produces a wide range of steel products. It aims to balance business success with social responsibility through various CSR initiatives.
The document appears to be a student's organizational study report submitted for their Master's degree. It includes an introduction and declaration section, table of contents, and initial sections on the steel industry profile and JSPL Raipur's organizational structure and functional areas like human resources, marketing, materials management, IT, and vigilance.
JSW Steel is India's leading private steel producer with operations across India and internationally. It has grown significantly in recent years through expansion and acquisitions. A financial analysis of JSW Steel's 2014 annual report shows increases in revenues, assets, and shareholder equity compared to the previous year, though net profits declined. Looking ahead, JSW Steel aims to increase total production capacity to 40 million tons per year through ongoing expansion projects.
Tata Steel is one of the largest steel producers in the world with a presence in over 50 countries. It has a crude steel production capacity of 30 million tonnes annually. The company has expanded significantly through acquisitions in recent years including Corus Group, which expanded its operations in Europe. It is focusing on increasing production capacity in India and securing raw materials globally through investments and joint ventures. The global economic slowdown has impacted steel demand and Tata Steel's financial performance. It is taking steps like cost reductions and production rationalization to address challenges in the current market environment.
This document is a report on a summer internship project for Bajaj Bikes conducted by Varun Tonk. The report includes sections on the company profile, objectives, research methodology, marketing mix plan involving segmentation, targeting, positioning, the 4Ps of product, price, place, and promotion. It also includes data analysis and interpretation, conclusions, recommendations, and limitations. The report provides an overview of Bajaj as one of the largest two and three-wheeler manufacturers in India and discusses the company's history, philosophy, products, market share and research and development efforts.
Tata Steel is an Indian steel company and subsidiary of Tata Group. It has manufacturing operations in 26 countries and employs around 80,500 people. Some key points:
- Tata Steel was established in 1907 and is headquartered in Mumbai, India. It acquired UK steelmaker Corus in 2007 in its largest international acquisition.
- It has an annual crude steel capacity of 25.3 million tonnes and is the 11th largest steel producer globally.
- The company's vision is to be a global benchmark in value creation and corporate citizenship through excellence of people, innovation, and conduct.
- Tata Steel has manufacturing facilities in India, Europe, Southeast Asia and produces a variety of
This document provides an overview of Jindal Steel and Power Limited (JSPL), an Indian steel and energy company. It outlines JSPL's mission to be a globally admired organization that enhances stakeholders' quality of life through sustainable development. The document then discusses JSPL's business segments including steel, cement, coal and iron ore mining, power, and future petroleum projects. It also summarizes JSPL's financial performance, competitive advantages of backward integration, expansion plans, strategic goals, corporate governance policies, and corporate social responsibility initiatives.
This PPT defines the SAIL as a company.This presentation is about my summer internship programme in Steel Authority Of India Limited,New Delhi....it was a part of my curriculam of MBA,being a part of Central University of Haryana as a student.
Tata Steel is one of the largest steel companies in the world, with operations across five continents. It was established in 1907 and is headquartered in Jamshedpur, India. The document discusses Tata Steel's history, products, strengths, and performs a SWOT analysis. Some of Tata Steel's key strengths include its large mineral reserves in India, investments in information technology, a credible management team, brand value as part of the respected Tata Group, and a focus on sustainability and corporate governance.
Tata Steel Group is a Fortune 500 company and one of the top ten global steel producers with over 28 million tons of annual steel capacity. It employs over 81,000 people globally and generated $1.3 billion in revenue in 2011-2012. Despite economic challenges, Tata Steel focused on keeping employees motivated through initiatives like talent development, leadership training, and cross-functional movement of executives worldwide.
This document provides an overview of Jindal Steels Pvt. Ltd., an Indian steel and energy company. It discusses the company's locations, sectors, product mix, quality policy, organizational structure, corporate social responsibility initiatives, waste management practices, and emphasis on safety. Key points include that Jindal Steels has operations in India, Oman, Bolivia, Mauritius, and the United States; produces a variety of steel and cement products; and focuses on sustainable development, social initiatives, and maintaining a safe work environment.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
This document provides an overview of Reliance Jio, including its organizational profile and products. Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G mobile and broadband services in India. It holds pan-India licenses and spectrum and aims to provide high-speed internet connectivity and digital services. Reliance Jio offers various apps and services and is building out a next-generation network to handle increasing demand for data and voice.
The iron and steel industry is one of India's oldest and most important industries. Tata Iron and Steel Company (TISCO), established in 1907, was the beginning of the modern iron and steel industry in India. After independence, the industry was developed through five-year plans, which established large plants with foreign assistance. In 1974, Steel Authority of India Limited (SAIL) was formed by the government to further develop the industry. While production has increased over the decades, the industry still faces issues like lack of metallurgical coal, technical knowledge, and inefficiency in some public sector units.
Hero MotoCorp was originally established in 1984 as a joint venture between Hero Group of India and Honda of Japan called Hero Honda Motors Ltd. In 2010, Honda decided to terminate the joint venture and Hero Group bought out Honda's 26% stake, renaming the company Hero MotoCorp. Hero MotoCorp is now the largest motorcycle and scooter manufacturer in India with a 46% market share in the two-wheeler category. The document provides details on the history and formation of Hero MotoCorp, its operations, products, and financial performance.
The document provides information about JSW Steel Ltd., one of the largest steel companies in India. It details the company's founding in 1982, current capacity of 14.3 MTPA and goal of reaching 34 MTPA by 2020. It also summarizes the company's product portfolio, vision, mission and core values. The document then describes the company's policies related to recruitment, training, and other human resource processes.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
1. The document discusses capacity planning for the steel industry in India. It analyzes historical production trends, current strengths and weaknesses, opportunities and threats.
2. A SWOT analysis is presented for the steel industry. Key players like SAIL, Tata Steel, and JSW Steel are discussed. Current demand and supply projections indicate a potential excess supply situation by 2012.
3. Strategies for capacity planning are outlined, including expanding existing sites, developing new sites, acquiring other companies, and utilizing subcontracting. The objectives of the Indian steel industry are defined as achieving global competitiveness and a production target of 110 MTPA by 2019-20.
A STUDY OF JSW – AN INDIAN STEEL MANUFACTURING COMPANYKushal Shah
the world. The purpose of the study is to evaluate the actual condition and trend of the steel industry in India With Reference to Jsw Steel Company Growth. The steady growth of production and consumption indicates that India has set a higher growth path by the end of the decade. JSW Steel increased the size of its steel-making operations at a faster rate through both organic and inorganic routes. Currently, Jsw Steel in the midst of ramping up their operations further through the implementation of brownfield expansion projects. JSW Steel’s lower capital expenditure per tonnes leads to higher return profile. A lower gestation period and capex to set up a new facility lead to a higher return on capital and equity for JSW Steel. The franchise-based authorized retail format (Jsw Shoppe) create a sustainable differentiator for JSW Steel's exclusive value-added products and service offerings. Digital Marketing Through LinkedIn, Facebook and other Social Media to Interacting with Customer. Jsw Shoppe Is beneficial for not only Urban Market but for Rural Market Too. Jsw Steel Jsw Shoppe Case study use for Harvard case study of retail marketing. JSW Steel is also among the fastest-growing companies in India with 18.91% net sales of steel and 15% profit margin which is highest amongst steel industry competitors. JSW Steel has plans to increase its manufacturing capacity to 44-45 million tons per annum by 2030 from the present 19 million tonnes.
Tata Steel is Asia's first and India's largest private sector steel company. It is also India's 2nd largest and 2nd most profitable private sector company. Tata Steel was founded in 1907 and is headquartered in Mumbai. It has major steel production facilities and mines located across India and has expanded globally through acquisitions and partnerships. Tata Steel aims to be a globally competitive steel producer and expand its addressable markets through international growth. It is currently in discussions with the Jharkhand government regarding the renewal of its lease on 12,708 acres of land in the state.
George Titu Sarker is seeking a challenging career in international business. He has a BBA and MBA from the University of Dhaka in international business with high grades. His professional experience includes roles as a brand officer for Kohinoor Chemical and lecturer at Uniaid. He also had an internship at Prime Bank. Sarker has strong English language and computer skills and experience in extracurricular activities like organizing seminars, volunteering, and playing keyboard in cultural programs.
1. Tata Group is a successful conglomerate with 114 companies. Tata Steel is one of its companies and a leading steel producer in India.
2. Tata Steel's vision is to become a global benchmark in value creation and corporate citizenship. It was founded in Jamshedpur, India in 1907 and has since expanded operations globally through acquisitions.
3. As of 2015, Tata Steel employs over 86,000 people worldwide and produces a wide range of steel products. It aims to balance business success with social responsibility through various CSR initiatives.
The document appears to be a student's organizational study report submitted for their Master's degree. It includes an introduction and declaration section, table of contents, and initial sections on the steel industry profile and JSPL Raipur's organizational structure and functional areas like human resources, marketing, materials management, IT, and vigilance.
JSW Steel is India's leading private steel producer with operations across India and internationally. It has grown significantly in recent years through expansion and acquisitions. A financial analysis of JSW Steel's 2014 annual report shows increases in revenues, assets, and shareholder equity compared to the previous year, though net profits declined. Looking ahead, JSW Steel aims to increase total production capacity to 40 million tons per year through ongoing expansion projects.
Tata Steel is one of the largest steel producers in the world with a presence in over 50 countries. It has a crude steel production capacity of 30 million tonnes annually. The company has expanded significantly through acquisitions in recent years including Corus Group, which expanded its operations in Europe. It is focusing on increasing production capacity in India and securing raw materials globally through investments and joint ventures. The global economic slowdown has impacted steel demand and Tata Steel's financial performance. It is taking steps like cost reductions and production rationalization to address challenges in the current market environment.
This document is a report on a summer internship project for Bajaj Bikes conducted by Varun Tonk. The report includes sections on the company profile, objectives, research methodology, marketing mix plan involving segmentation, targeting, positioning, the 4Ps of product, price, place, and promotion. It also includes data analysis and interpretation, conclusions, recommendations, and limitations. The report provides an overview of Bajaj as one of the largest two and three-wheeler manufacturers in India and discusses the company's history, philosophy, products, market share and research and development efforts.
Tata Steel is an Indian steel company and subsidiary of Tata Group. It has manufacturing operations in 26 countries and employs around 80,500 people. Some key points:
- Tata Steel was established in 1907 and is headquartered in Mumbai, India. It acquired UK steelmaker Corus in 2007 in its largest international acquisition.
- It has an annual crude steel capacity of 25.3 million tonnes and is the 11th largest steel producer globally.
- The company's vision is to be a global benchmark in value creation and corporate citizenship through excellence of people, innovation, and conduct.
- Tata Steel has manufacturing facilities in India, Europe, Southeast Asia and produces a variety of
This document provides an overview of Jindal Steel and Power Limited (JSPL), an Indian steel and energy company. It outlines JSPL's mission to be a globally admired organization that enhances stakeholders' quality of life through sustainable development. The document then discusses JSPL's business segments including steel, cement, coal and iron ore mining, power, and future petroleum projects. It also summarizes JSPL's financial performance, competitive advantages of backward integration, expansion plans, strategic goals, corporate governance policies, and corporate social responsibility initiatives.
This PPT defines the SAIL as a company.This presentation is about my summer internship programme in Steel Authority Of India Limited,New Delhi....it was a part of my curriculam of MBA,being a part of Central University of Haryana as a student.
Tata Steel is one of the largest steel companies in the world, with operations across five continents. It was established in 1907 and is headquartered in Jamshedpur, India. The document discusses Tata Steel's history, products, strengths, and performs a SWOT analysis. Some of Tata Steel's key strengths include its large mineral reserves in India, investments in information technology, a credible management team, brand value as part of the respected Tata Group, and a focus on sustainability and corporate governance.
Tata Steel Group is a Fortune 500 company and one of the top ten global steel producers with over 28 million tons of annual steel capacity. It employs over 81,000 people globally and generated $1.3 billion in revenue in 2011-2012. Despite economic challenges, Tata Steel focused on keeping employees motivated through initiatives like talent development, leadership training, and cross-functional movement of executives worldwide.
This document provides an overview of Jindal Steels Pvt. Ltd., an Indian steel and energy company. It discusses the company's locations, sectors, product mix, quality policy, organizational structure, corporate social responsibility initiatives, waste management practices, and emphasis on safety. Key points include that Jindal Steels has operations in India, Oman, Bolivia, Mauritius, and the United States; produces a variety of steel and cement products; and focuses on sustainable development, social initiatives, and maintaining a safe work environment.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
This document provides an overview of Reliance Jio, including its organizational profile and products. Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G mobile and broadband services in India. It holds pan-India licenses and spectrum and aims to provide high-speed internet connectivity and digital services. Reliance Jio offers various apps and services and is building out a next-generation network to handle increasing demand for data and voice.
The iron and steel industry is one of India's oldest and most important industries. Tata Iron and Steel Company (TISCO), established in 1907, was the beginning of the modern iron and steel industry in India. After independence, the industry was developed through five-year plans, which established large plants with foreign assistance. In 1974, Steel Authority of India Limited (SAIL) was formed by the government to further develop the industry. While production has increased over the decades, the industry still faces issues like lack of metallurgical coal, technical knowledge, and inefficiency in some public sector units.
Hero MotoCorp was originally established in 1984 as a joint venture between Hero Group of India and Honda of Japan called Hero Honda Motors Ltd. In 2010, Honda decided to terminate the joint venture and Hero Group bought out Honda's 26% stake, renaming the company Hero MotoCorp. Hero MotoCorp is now the largest motorcycle and scooter manufacturer in India with a 46% market share in the two-wheeler category. The document provides details on the history and formation of Hero MotoCorp, its operations, products, and financial performance.
The document provides information about JSW Steel Ltd., one of the largest steel companies in India. It details the company's founding in 1982, current capacity of 14.3 MTPA and goal of reaching 34 MTPA by 2020. It also summarizes the company's product portfolio, vision, mission and core values. The document then describes the company's policies related to recruitment, training, and other human resource processes.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
1. The document discusses capacity planning for the steel industry in India. It analyzes historical production trends, current strengths and weaknesses, opportunities and threats.
2. A SWOT analysis is presented for the steel industry. Key players like SAIL, Tata Steel, and JSW Steel are discussed. Current demand and supply projections indicate a potential excess supply situation by 2012.
3. Strategies for capacity planning are outlined, including expanding existing sites, developing new sites, acquiring other companies, and utilizing subcontracting. The objectives of the Indian steel industry are defined as achieving global competitiveness and a production target of 110 MTPA by 2019-20.
A STUDY OF JSW – AN INDIAN STEEL MANUFACTURING COMPANYKushal Shah
the world. The purpose of the study is to evaluate the actual condition and trend of the steel industry in India With Reference to Jsw Steel Company Growth. The steady growth of production and consumption indicates that India has set a higher growth path by the end of the decade. JSW Steel increased the size of its steel-making operations at a faster rate through both organic and inorganic routes. Currently, Jsw Steel in the midst of ramping up their operations further through the implementation of brownfield expansion projects. JSW Steel’s lower capital expenditure per tonnes leads to higher return profile. A lower gestation period and capex to set up a new facility lead to a higher return on capital and equity for JSW Steel. The franchise-based authorized retail format (Jsw Shoppe) create a sustainable differentiator for JSW Steel's exclusive value-added products and service offerings. Digital Marketing Through LinkedIn, Facebook and other Social Media to Interacting with Customer. Jsw Shoppe Is beneficial for not only Urban Market but for Rural Market Too. Jsw Steel Jsw Shoppe Case study use for Harvard case study of retail marketing. JSW Steel is also among the fastest-growing companies in India with 18.91% net sales of steel and 15% profit margin which is highest amongst steel industry competitors. JSW Steel has plans to increase its manufacturing capacity to 44-45 million tons per annum by 2030 from the present 19 million tonnes.
Tata Steel is Asia's first and India's largest private sector steel company. It is also India's 2nd largest and 2nd most profitable private sector company. Tata Steel was founded in 1907 and is headquartered in Mumbai. It has major steel production facilities and mines located across India and has expanded globally through acquisitions and partnerships. Tata Steel aims to be a globally competitive steel producer and expand its addressable markets through international growth. It is currently in discussions with the Jharkhand government regarding the renewal of its lease on 12,708 acres of land in the state.
George Titu Sarker is seeking a challenging career in international business. He has a BBA and MBA from the University of Dhaka in international business with high grades. His professional experience includes roles as a brand officer for Kohinoor Chemical and lecturer at Uniaid. He also had an internship at Prime Bank. Sarker has strong English language and computer skills and experience in extracurricular activities like organizing seminars, volunteering, and playing keyboard in cultural programs.
Mohammad Mijanur Rahman completed a one-year job attachment at the Mohakhali Standard-A Satellite Earth Station in Dhaka, Bangladesh. During this time, he was responsible for running international circuits and maintaining satellite communication equipment. In this report, he provides an overview of the earth station, including its satellite orbit and technical components. He also summarizes key aspects of satellite communication systems such as uplinks, downlinks, frequency bands, and antenna size. The knowledge and experience gained during his job attachment provided valuable practical training.
Banglalink is one of the leading cellular companies in Bangladesh that was established in 2000 after being acquired by Orascom Telecom. It has grown rapidly through effective segmentation, targeting, and marketing strategies. Banglalink offers a variety of prepaid and postpaid packages at competitive prices to appeal to different customer segments based on demographics like income, occupation, and lifestyle. Their goal is to provide innovative, high quality services while maintaining excellent customer service.
Sangita Roy is seeking a challenging position that allows her to utilize her 1.5 years of experience as a legal and secretarial professional. She has a M.Com degree and is certified in company secretarial practices. Her skills include team leadership, analysis, and self-motivation. Currently she works as a company secretary, where her responsibilities include maintaining statutory records, preparing meeting materials, and ensuring compliance. Previously she held secretarial roles with other companies and gained experience in areas like capital increases and reductions, legal documentation, and liaising with regulators.
This document provides background information on Tata Steel, including its vision, mission, products, pricing strategies, distribution channels, and promotional strategies. Tata Steel is India's largest private sector steel company with an annual production capacity of 31 million tons. It aims to be a global benchmark for value creation and corporate citizenship through its people, products and services, innovative approach, and ethical conduct. The company produces a variety of finished and semi-finished steel products and uses various pricing, placement, and promotional strategies to market these products.
Summer Internship project On Study of 3PLKapil Mittal
This project was basically done to find out the errors that are encountered by a logistics company and how can they overcome those error by using the required technology
L&T B&F IC SUMMER INTERNSHIP REPORT BIHAR MUSEUM PROJECTDeepak Kumar
The document is a project report for an internship at the Bihar Museum Project construction site from June to July 2015. It provides details about:
1) The construction company, Larsen & Toubro Constructions Buildings & Factories, which is undertaking the project.
2) The Bihar Museum Project itself, including site layout, master plan, block descriptions and structural systems.
3) Environmental, Health and Safety practices at the site, including qualifications, policies, hazards identified and safety rules.
4) Specific structural work undertaken, including the boundary wall, water feature and their structural details.
5) Finishing works like waterproofing, cladding and flooring.
This document is a summer internship project report submitted by Krishna Bhawsar to Dexter Consultancy Pvt. Ltd. The report summarizes three projects worked on during the internship: 1) Optimizing the process of collecting water meter connection data in Ahmedabad to improve water supply, 2) Conducting a feasibility study of a mobile ordering app for different business sectors, and 3) Conducting a "dipstick study" of a client's product to understand why they were losing sales. The report includes the objectives, methodologies, findings, and recommendations for each project. It also acknowledges those who supported and guided the internship experience.
This document provides an overview of transportation of third party logistics (3PL) in India. It discusses Hansol Logistics India Pvt. Ltd, including its history and departments. Key topics covered include supply chain management, the advantages of 3PL, implementation issues of 3PL collaboration, and inventory management. The document also examines transportation methods, warehouse management, and inbound logistics processes at Hansol's Ghaziabad distribution center.
This document provides an overview of Bharti Airtel's marketing strategies in India. It discusses Airtel's market segmentation, targeting, positioning, and marketing mix. Airtel segments the market based on demographics like age and income. It targets youth, professionals, and women. Airtel positions itself as a provider of expressive services. The marketing mix discusses Airtel's mobile, broadband, and enterprise services and its pricing, placement, and promotion strategies. A SWOT analysis identifies Airtel's strengths in market leadership, pan-India presence, and opportunities in rural markets, while threats include competition.
The document provides details about Chirag Shah's summer internship project report on the logistics industry at Logistic Integrators (I) Pvt. Ltd. It includes an acknowledgement, preface, executive summary, table of contents, and the beginning of chapter 1 which provides an introduction to logistics including its origin, objectives, and key management functions such as order processing, inventory management, warehousing, transportation, material handling, packing, and information flow.
Internship Completion Certificate Amit VadeAmit Vade
Amit Vade has successfully completed a two-month internship as a Software Developer Intern at SkillWiz in Bangalore. The internship began on May 26th, 2014 and concluded on July 25th, 2014. During this period, Amit worked on various areas of software product development and met the objectives that were set at the beginning of the project. The CEO of SkillWiz, Kunal Varma, issued this completion certificate praising Amit's work and wishing him success in future endeavors.
The document provides information about Radico Khaitan Ltd, an Indian liquor manufacturer. It discusses Radico's brands, financial performance, vision, mission, values and corporate social responsibility programs. It also describes the Rampur distillery, which is one of Radico's largest and most advanced distilleries in India with a capacity of 90 million liters per year. The distillery has various environmental protections and treats its effluent on-site to produce biogas, fertilizer, and achieve zero discharge.
Report on customer service in telecom sector mineMd. Ahadujjaman
This report analyzes the customer service of mobile operator Banglalink based on a case study. The objectives are to understand Banglalink's customer service standards, customer satisfaction levels, challenges and opportunities for improvement. Primary data was collected through interviews with Banglalink employees and customers. Secondary sources included internal documents and external research.
Key findings include barriers to Banglalink's customer care like network coverage issues. Reliability was found to most significantly influence overall customer satisfaction. The report recommends Banglalink focus on expanding network coverage and prioritizing reliability to improve the customer experience.
A case study of leading fire and safety manufacturing company in u.a.e Anu Damodaran
This document provides a summer internship project report on optimizing supply chain performance at a leading fire and safety manufacturing company in the UAE. The report includes:
1. An introduction to the company and the internship goals.
2. Concepts of supply chain management, including definitions, decision phases, and supply chain components.
3. Discussion of supply chain efficiency and responsiveness, and how they are improved through strategic fit between customer priorities and supply chain capabilities.
4. Identification of impacts of improving supply chain performance, challenges, and relevant information like information technology.
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Summer project report by sweta jaiswal biitm
1. Summer Project Report
On
Fabricators Loyalty Program.
At
TATA STEEL
Submitted at Biju Patnaik Institute of IT & Management,
Bhubaneshwar, for the MBA course.
By
SWETA JAISWAL
Session: 2010-2012
BIJU PATNAIK INSTITUTE OF IT & MANAGEMENT
Plot No - F/4, Patia , Bhubaneswar, Orissa, India - 751024
2. DECLARATION OF ORIGINALITY
I hereby declare that the project report entitled “Fabricators Loyalty Program”.
submitted for the degree of MBA at Biju Patnaik Institute of IT & Management
Studies is my original work and the project report has not formed the basis for the
award of any diploma, degree, associate ship, fellowship or similar other titles. It has
not been submitted to any other university or institution for the award of any degree
or diploma.
Place: Kolkata SWETA JAISWAL
Date: 12/09/2011
3. CONTENTS
• Acknowledgement
PART 1
• History Of Tata Steel
• Tata Group Profile.
• Corporate Sustainability.
• Awards and Recognitions.
• Vision and Values.
• Tata Steel and Product Profile.
PART 2
A: Tata Shaktee
B: Roof Junction.
PART 3
A: Overview of Fabricators Loyalty Programme
• Objectives
• Research problem.
• Research objectives.
• Sample design.
• Data collection.
• Data analysis.
• Fabricators report analysis.
PART 4
A. Club Shakteeman
B. Shop branding
C. Promotion support
D. Testimonials.
E. Recommendation.
F. Conclusion
ACKNOWLEDGEMENT
4. A task or project cannot be completed alone. It requires the effort of many
individuals. I take this opportunity to thank all those who helped me directly or
indirectly in the completion of this project.
I would like to first of all thank :
Ms. Bhawna M. Raj (Senior Manager, HR/ IR- Commercial) for giving me
opportunity to work on this project.
Mr. Santosh Antony (Chief Sales Manager, East, Flat Products) for his continuous
support and guidance.
This project study in the field of market research, carried out for Tata Steel Limited,
would not have been possible without the help and valuable guidance of my mentor
Mr. Bibekananda Mukherjee (Head, Retail Sales, Kolkata Sales Office), for briefing
us on their organization and providing us with all the required information needed to
complete the project.
I would also like to thank Mr. Anil Kr. Bari (Marketing Co-ordinator, Flat Products,
Kolkata Sales Office) for providing us every kind of facilities and a lot of information
about the products and services, required during the project.
I would also like to thank Mr.SOUMYAJYOTI GHOSH my teammate whose co-
operation has made the project successful.
5. HISTORY OF TATA STEEL
Backed by 100 glorious years of experience in steel making, Tata Steel is the world’s
6th largest steel company with an existing annual crude steel production capacity of
30 Million Tonnes Per Annum (MTPA). Established in 1907, it is the first integrated
steel plant in Asia and is now the world`s second most geographically diversified steel
producer and a Fortune 500 Company.
Tata Steel has a balanced global presence in over 50 developed European and fast
growing Asian markets, with manufacturing units in 26 countries.
It was the vision of the founder; Jamsetji Nusserwanji Tata., that on 27th February,
1908, the first stake was driven into the soil of Sakchi. His vision helped Tata Steel
overcome several periods of adversity and strive to improve against all odds.
Tata Steel`s Jamshedpur (India) Works has a crude steel production capacity of 6.8
MTPA which is slated to increase to 10 MTPA by 2010. The Company also has
proposed three Greenfield steel projects in the states of Jharkhand, Orissa and
Chhattisgarh in India with additional capacity of 23 MTPA and a Greenfield project
in Vietnam.
Through investments in Corus, Millennium Steel (renamed Tata Steel Thailand) and
NatSteel Holdings, Singapore, Tata Steel has created a manufacturing and marketing
6. network in Europe, South East Asia and the pacific-rim countries. Corus, which
manufactured over 20 MTPA of steel in 2008, has operations in the UK, the
Netherlands, Germany, France, Norway and Belgium.
Tata Steel Thailand is the largest producer of long steel products in Thailand, with a
manufacturing capacity of 1.7 MTPA. Tata Steel has proposed a 0.5 MTPA mini blast
furnace project in Thailand. NatSteel Holdings produces about 2 MTPA of steel
products across its regional operations in seven countries.
Tata Steel, through its joint venture with Tata BlueScope Steel Limited, has also
entered the steel building and construction applications market.
The iron ore mines and collieries in India give the Company a distinct advantage in
raw material sourcing. Tata Steel is also striving towards raw materials security
through joint ventures in Thailand, Australia, Mozambique, Ivory Coast (West Africa)
and Oman. Tata Steel has signed an agreement with Steel Authority of India Limited
to establish a 50:50 joint venture company for coal mining in India. Also, Tata Steel
has bought 19.9% stake in New Millennium Capital Corporation, Canada for iron ore
mining.
Exploration of opportunities in titanium dioxide business in Tamil Nadu, ferro-
chrome plant in South Africa and setting up of a deep-sea port in coastal Orissa are
integral to the Growth and Globalisation objective of Tata Steel.
Tata Steel’s vision is to be the global steel industry benchmark for Value Creation and
Corporate Citizenship.
Tata Steel India is the first integrated steel company in the world, outside Japan, to be
awarded the Deming Application Prize 2008 for excellence in Total Quality
Management. (tatasteel.com)
7. TATA GROUP PROFILE
The Tata Group of Companies has always believed strongly in the concept of
collaborative growth, and this vision has seen it emerge as one of India's and the
world's most respected and successful business conglomerates. The Tata Group has
traced a route of growth that spans through six continents and embraces diverse
cultures. The total revenue of Tata companies, taken together, was 67.4 billion USD
(around Rs319,534 crore) in 2009-10, with 57 per cent of this coming from business
outside India. In the face of trying economic challenges in recent times, the Tata
Group has steered India’s ascent in the global map through its unwavering focus on
sustainable development. Over 395,000 people worldwide are currently employed in
the seven business sectors in which the Tata Group Companies operate. It is the
largest employer in India in the Private Sector and continues to lead with the same
commitment towards social and community responsibilities that it has shown in the
past. The Tata Group of Companies has business operations (114 companies and
subsidiaries) in seven defined sectors – Materials, Engineering, Information
Technology and Communications, Energy, Services, Consumer Products and
Chemicals. Tata Steel with its acquisition of Corus has secured a place among the top
ten steel manufacturers in the world and it is the Tata Group’s flagship Company.
Other Group Companies in the different sectors are – Tata Motors, Tata Power, Indian
Hotels, Tata Global Beverages and Tata Chemicals. Consultancy Services (TCS),
Tata Communications, Tata
Tata Motors is India’s largest automobile company by revenue and is among the top
five commercial vehicle manufacturers in the world. Jaguar and Landrover are now
part of Tata Motor’s portfolio.
Tata Consultancy Services (TCS) is an integrated software solutions provider with
delivery centres in more than 18 countries. It ranked fifth overall, and topped the list
8. for IT services, in Bloomberg Businessweek's 12th annual 'Tech 100', a ranking of the
world's best performing tech companies.
Tata Power has pioneered hydro-power generation in India and is the largest power
generator (production capacity of 2300 MW) in India in the private sector.
Indian Hotels Company (Taj Hotels, resorts and palaces) happens to be the leading
chain of hotels in India and one of the largest hospitality groups in Asia. It has a
presence in 12 countries in 5 continents.
Tata Global Beverages (formerly Tata Tea), with its major acquisitions like Tetley
and Good Earth is at present the second largest global branded tea operation.
When Jamsetji Tata gave shape to his vision of nation building by forming what was
to become the Tata Group in 1868, he had envisaged India as an independent strength
– politically, economically and socially. In order to become a force that the world has
to reckon with, the Tata Group has always ventured into path breaking territory and
pioneered developments in industries of national importance.
Nation building
As a policy, the Tata Group Companies promote and encourage economic, social and
educational development in the community, returning wealth to the society they serve.
Two-thirds of the equity of Tata Sons is held in philanthropic trusts that take care of
endowments towards improvement programmes in these spheres.
Through the years, the Tata Group has been amongst the most prestigious corporate
presences in the world governed by its principles of business ethics. Its foray into
international business has been recognised by various bodies and institutions. Brand
Finance, a UK based consultancy firm after a recent valuation of the Tata brand at
$11.22 billion has ranked it 65th among the world's top 100 brands. In Business Week
magazine's list of the 25 most innovative companies the Tata name appears 13 th and
The Reputation Institute, USA has evaluated the Tata Group as the 11th in a global
study of the most reputed companies.
In the road ahead, the Tata Group is focusing on integration of new technologies in its
operations and breaking new grounds in product development. The Eka
supercomputer had been ranked the world’s fourth fastest in 2008 and the launch of
the Nano has been a benchmark for the auto industry specifically and the economy in
general.
9. With a holistic approach in all its business operations, a loyal and dedicated
workforce and its rooted belief in value creation and corporate citizenship, the Tata
Group is always ready to realise its vision and objectives. The challenges of the future
will only help to enhance the Group’s performance and transform newer dreams to
reality.
10. CORPORATE SUSTAINABILITY
• Regarded globally as a benchmark in corporate social responsibility, Tata
Steel's commitment to the community remains the bedrock of its hundred
years of sustainability. Its mammoth social outreach programmed covers
the company-managed city of Jamshedpur and over 800 villages in and
around its manufacturing and raw materials operations through uplift
initiatives in the areas of income generation, health and medical care,
education, sports, and relief
• The Company, fully conscious of its responsibilities to the future
generations, has always taken pro-active measures to ensure optimum
utilization of natural resources. This is reflected in the ISO-14001
certification that all its operations have achieved for environment
management. The SA 8000 certification for work conditions and
improvements in the workplace at the steel works in Jamshedpur, along
with its Ferro Alloys and Minerals Division, is a reiteration of its
commitment towards the Company's employees. Tata Steel has pioneered
numerous employee welfare measures such as the 8 hours working day
and the three tier joint consultation system of management which have
been the platform for nearly 80 years of industrial harmony in its Steel
Works in Jamshedpur.
• Tata Steel has set an ambitious target to achieve a capacity of 100 million
tonne by 2015. Managing Director Balasubramanian Muthuraman
(shortened simply to "B Muthuraman") stated that of the 100 million
tonne, Tata Steel is planning a 50-50 balance between Greenfield facilities
and acquisitions.
11. AWARDS AND RECOGNITIONS
Tata Steel India awarded the Deming Application Prize 2008 for excellence in
Total Quality Management. It is the first integrated steel company in the
world, outside Japan to get this award.
World Steel Dynamics has ranked Tata Steel as the world's best steel maker
(for two consecutive years) in its annual listing in February 2006.
Tata Steel has been conferred the Prime Minister of India's Trophy for the
Best Integrated Steel Plant five times.
It has been awarded Asia's Most Admired Knowledge Enterprise award five
times in 2003, 2004, 2006, 2007 and 2008.
Conferred the prestigious Global Business Coalition Award for Business
Excellence in the Community in recognition of its pioneering work in the field
of HIV/ AIDS awareness.
Tata Steel works has been conferred the prestigious social accountability (SA)
8000 certification by social. Accountability international (SAI), USA. It is the
first steel company in the world to receive this certificate.
Corporate Sustainability Report of Tata Steel hailed by United Nation's
Environment Programme (UNEP) and Standard and poor as strongest,
submitted by any corporate house from emerging economies.
Best governed company Award 2006 for setting high standards in governance
practices.
12. VISION AND VALUES
Our vision is to be the global steel industry benchmark for value creation and
corporate citizenship.
We will achieve our vision through:
Our conduct, by fostering teamwork, nurturing talent, enhancing leadership
capability and working together with pace, pride and passion.
Our offer, by developing leading-edge solutions in technology, processes and
products.
Our people, by becoming the supplier of choice, delivering premium products
and services, and creating value in close partnership with our customers.
Our innovation, by providing a safe and healthy workplace, respecting the
environment, caring for our communities and demonstrating high ethical
standards.
Founding Principles
Since its formation by Jamsetji Tata in 1868, the Tata Group has consistently
been run according to the principle that the wealth it creates should be
returned to society. Jamsetji Tata believed that ‘the health and welfare of the
employees are the sure foundation of our prosperity.’
The Group’s stated aim is ‘to improve the quality of life of the communities we
serve.’ This is demonstrated constantly by its businesses through their
contributions to the communities of which they are part – now in over 80
countries around the world.
13. Two thirds of the equity of Tata Group’s holding company, Tata Sons, is held
by philanthropic trusts. Over the decades, these trusts have benefited a vast
range of medical, academic, social and cultural projects and institutions.
Tata Steel was one of the main foundations on which this pioneering industrial
group has continued to grow around the world.
Our Values
The Tata Group has always been driven by five core values:
• Integrity. We must conduct our business fairly, with honesty and
transparency. Everything we do must stand the test of public
scrutiny.
• Understanding. We must be caring, show respect, compassion and
humanity for our colleagues and customers around the world, and
always work for the benefit of the communities we serve.
• Excellence. We must constantly strive to achieve the highest
possible standards in our day-to-day work and in the quality of the
goods and services we provide.
• Unity. We must work cohesively with our colleagues across the
group and with our customers and partners around the world,
building strong relationships based on tolerance, understanding and
mutual cooperation.
• Responsibility. We must be responsible and responsive to the
countries, communities and environments in which we work, always
ensuring that what comes from the people goes back to the people
many times over.
Goals
The Tata Steel Group is proud of its performance culture. We are committed to the
pursuit of challenging targets, and to safety, environmental protection, continuous
improvement, openness and social responsibility in every aspect of our business
around the world.
14. We have set ourselves four key corporate goals to achieve by 2012:
• Value creation: Deliver a 30% return on invested capital (ROIC)
• Safety: Achieve an industry leadership position by driving down our lost
time injury frequency rate (LTIF) to a maximum of 0.4 incidents per
million hours worked
• Environment: Reduce carbon dioxide (CO2) emissions to less than 1.9
tonnes per tonne of crude steel (t/tls)1
• People: Rank as an employer of choice in the top quartile across all
industries.
15. Tata Steel - Product Profile
• Steel
• Hot Rolled Coils and Sheets
• Cold Rolled and Galvanised Coils and Sheets
• Wire Rod Coils
• Rebars and Light Structurals
• Forging Quality Steels
• Semis
• Tubes
• Precision tubes
• Black/Galvanised tubes
• Bearings
• Ball bearings
• Engineering Equipment
• Steel plant equipment
• Non-ferrous plant equipment
• Material handling equipment
• Rings and Agrico
• Bearing Rings
• Automotive forgings
• Agricultural implements
17. TATA SHAKTEE
Tata Shaktee is Tata Steel's flagship brand in the field of galvanized corrugated
sheets. Launched in the year 2000, the brand has recently completed 10 years of its
journey. Over the years, TATA Steel has altered the landscape of the roofing industry
in India. The company has been a pioneer in the field of manufacturing superior
quality TATA Shaktee Galvanised Corrugated (GC) sheets. Manufactured with world
class technological expertise, these GC sheets are stronger and longer lasting than any
other ordinary GC sheets. TATA Shaktee GC Sheets are not only made of virgin steel
processed at TATA Steel's state-of-the-art Cold Rolling Mill but also have uniform
Zinc coating on them, which gives them the required strength in fighting the weather
and to last longest. Living up to the company's assurance of good quality and
trustworthy products, these sheets are manufactured to exact parameters of thickness,
length, width and Zinc coating as per the specified requirements. In addition to this,
TATA Shaktee GC sheets are ISI certified under Bureau of Indian Standards (BIS).
(IS 277) All in all, TATA Shaktee GC sheets give more value for money and are the
best choice for anyone looking for a product that will perform year after year.
19. TATA SHAKTEE GC SHEETS EDGE
GC Sheet Attributes Tata Shaktee GC Sheet Ordinary GC Sheet
Hardness in Roofing Accurate tempering resists cracks Uneven tempering causes cracks during installation.
Sheets and fissures.
Tensile Strength High tensile strength resists Low tensile strength results in damage and dents.
external forces.
Zinc Adherence Superior technology and process Inferior and outdated technology results in unclean steel
control leads to cleaner steel surface leading to Zinc peel-off and reduced sheet life.
surface that enhances sheet life.
Zinc Coating Uniform 120 gsm Zinc coating Non-uniform Zinc coating causes parts of GC sheet to corrode
Technology through 'Feed Forward X-Ray faster.
Coating Gauge' ensures even
surface protection.
Zinc Mass Correctly printed thickness and Low Zinc coating, not verifiable through naked eye while buying
Zinc coating on sheet assures true new GC sheet, results in lower sheet life.
value for money.
Overlapping Even corrugations ensure Perfect Uneven corrugations lead to gaps in overlapping that ensures a
overlapping that results in a neat badly fabricated roof and poor weather proofing.
roof structure.
Physical Dimension Length of sheet equal or more than Length of sheet lower than standard specified length.
standard specified length.
Chromating Usage of the best and adequate Inadequate chromate solution results in formation of white rust.
chromate solution prevents
formation of white rust.
Thickness Thickness of the sheet is equal to The thickness printed is very often incorrect and lower to the
or more than the standard standard specified thickness.
specified thickness printed on the
sheet.
Packaging Packaged with Blue Woven HDPE Ordinary sheets are packaged in a poor quality plastic that
(450 microns) and LDPE (250 results in damage to sheets.
microns) plastic and shielded by
the edge protector that preserves
sheet quality.
Pricing The Recommended Consumer Pricing of ordinary GC sheets is opportunistic and unfair, which
Price (RCP) ensures that prices means that prices are unstable and
are uniform and transparent across prone to opportunism
the state.
Distribution Network A network comprising 3500 dealers A poor distribution network in absence of distribution guidelines
and 28 distributors ensures results in irregular supply of GC sheets.
excellent and regular supply.
20. Why roofing solution?
(a) Scarcity of time with customers
(b) Economical as in most cases the multiple agencies involved in doing
estimation, fabrication and sheeting , increase the labor cost and quality of the
work
(c) Less rework
(d) Hassle free service to customer
(e) After sales service
21. (f) Robust and quality work
Roofing Solution guidelines
Standard offer:
Tata Shaktee GC sheets or Durashine Colour coated sheets
o Purlin: Tata Structure pipes/ Durashine C/Z purlin
o Ridge Caps
o Gutters
o Gable Flashing
o Self-drilling Fasteners
o Communicate assured timelines
o Rate to be quoted in per square feet
o Fabricator will not provide BoM directly to customer. He
will pass on the BoM to dealer. Dealer will give the BoM to
Customer.
o Cost break-up to be provided in terms of material cost &
Service cum installation cost only.
o Service Cum installation charges to include Transportation +
unloading cost, fabrication + labour cost, One-year
maintenance charges & Dealer margin
o Site visit and Consultancy charges will be charged to
customer to eliminate Bogus customers.
o Use of safety equipment.
22. BENEFITS TO THE CUSTOMERS
The customers will be provided with the complete roofing
solution.
House will be built at a low investment with best raw
materials.
Tata Steel is a trusted company so customers have full
confidence that they will be provided with the best
engineering practices in the whole project.
Dealer would stock the entire range of products: Single
destination for roofing products.
Service of well trained & certified fabricators.
Power of a reputed brand the offer.
Best Quality branded accessories are part of the Standard
offer.
Assured Job completion schedule.
23. Significant role of fabricators in this
model
Face of the brand
Provide uniform standard of service as per guideline
Fabrication using modern accessories and equipments
High level of workmanship
26. OBJECTIVES
• TATA Shaktee GC sheets give more value for money and are the best choice
for anyone looking for a product that will perform year after year.
• The Club Shakteeman main objective is to provide a complete roofing solution
to the customers.
• Secondly, it will give a distinct recognition to the fabricators working for the
company.
• Nowadays the families are being nuclear, where people demands house that
has low investment. The Club Shakteeman with the dealers provides a
complete house to the people on the basis of their level of investment.
• TATA Shaktee GC sheets are serving for the last 10 years. Competitors are
taking away the market shares slowly. To rule the market with a higher
number of shares the company has planned to launch “Club Shakteeman”, so
that the company can provide extra service to the customers..
• TATA Steel has always been a responsible company towards the society and
the people. Keeping this in mind the Club Shakteeman is going to provide a
respectful job to the fabricators who doesn’t have a strong identity.
• People have a strong believe on TATA and this believes is turned into reality
by proving the customer the best GC sheets with a complete roofing solution
by the launch of the “Club Shakteeman”.
27. RESEARCH PROBLEM
Though Tata Steel is the largest manufacturer of steel in the country, there has not
been much focus on the after sales service related to the selling of roofing products
like Tata Shaktee, Durashine. Therefore the market knowledge about this service was
incomprehensible for the future exploration. The management was interested to know
whether apart from buying the sheets are customers really interested to buy complete
roof if offered by Tata Steel. Complete roof means making the entire roof of the
customers from structure to sheeting.
This management objective was transformed into the management problem:
“Market study on the need of complete roofing solution in the metal roofing segment”
The problem was to be answered not only in terms of the quantitative aspect but also
in terms of the qualitative aspect to seek information about the consumption pattern,
product and service requirements, brand awareness and perception of Tata Steel in the
mind of the customers.
The right answer to this problem would help Tata Steel to locate the target segment
and decide if it is viable to provide the customers with the complete roofing solution.
28. RESEARCH OBJECTIVES
• To study the market need for complete roofing solution
• To understand the point of view of the dealers regarding roofing solution
• To record the fabricators views on the roofing solution
• To make the customers understand roofing solutions and record their views on
it.
• To propose a model for the roll out of the complete roofing solution based on
the views of the customers, dealers and fabricators.
29. QUESTIONNAIRE DESIGN
The ultimate and most important effect of marketing intelligence is reflected in
business decision making. To get the right information to make the right decision, one
has to ask the right question to the right audience. Questionnaire construction is
properly regarded as a very imperfect art. The questionnaire was constructed
appropriately keeping the target respondents in mind.
Three different questionnaires were prepared for the dealers, fabricators and
customers respectively. The questionnaires started with administrative questions
which were used for collecting identification information. These questions were filled
by directly asking the respondents face to face and sometimes by gathering
information from the dealers.
Then we had investigative questions to get the responses from dealers, fabricators and
customers based on their past experience and their future plans.
A major part of all the three questionnaires consisted of measurement questions which
were basically closed ended like dichotomous questions which seek Yes/No
response, multiple choice and multiple rating scale. Multiple rating scale was used to
collect the feedback of the dealers, fabricators and customers on quality and service of
30. Tata Steel and its competitors. The subjective or open ended questions whose
variables were recorded from the respondents were later transformed in the form of
multiple choice questions. Likert scale was also used to measure the satisfaction level
of the respondents. Paired comparison was also used.
SAMPLE DESIGN
Target Population
Element: The information was mainly collected from the dealers, the head fabricators
and the customers
Sampling Unit: The sample consisted of mainly the authorized dealers of Tata
Shaktee, Durashine in southern Bengal. The respective fabricators of the dealers were
also taken into the sample and the customers of these dealers were also taken.
Sampling Frame: The references of the dealers were taken from the authorized
distributor of Tata Shaktee, Durashine in West Bengal. The database of the fabricators
and customers were being provided by the dealers.
Sampling Technique: The sampling technique used here was Quota sampling as we
had covered the respondents only in the southern part of West Bengal.
Sample Size: The sample size consisted of 20 dealers, 32 fabricators and 18
customers.
31. DATA COLLECTION
Data are of two types: Primary data and Secondary data. As we had no secondary data
available with us we collected primary data by going directly to the field for close to
six weeks. About 20 dealers, 18 customers and 33 fabricators were covered the details
of which are being given on a separate data sheet.
The final data has been also compiled in a data sheet which can be easily accessed in
the future. It is in the form of an excel sheet. The data has been compiled in the form
of pie- charts and bar diagram which has been shown in the analysis portion. The
analysis portion is being divided into three portions- dealers report analysis,
fabricators report analysis and customers report analysis.
32. DATA ANALYSIS
Data of any form has to be given a right platform to make a meaningful understanding
for the decision makers. As mentioned above the data has been maintained and
recorded in the excel sheet. The data has been compiled and arranged in tabular and
graphical forms. The graphical form includes pie-charts, bar diagrams and tables for
quick reference. Graphs have been used for analysis part.
In some places the likert scale has also been used and the data recorded has been
transformed into pie-charts to show the satisfaction level of the customers.The bar
diagrams have been used to compare the records of the respondents. All the details of
the dealers, fabricators and customers have been recorded in the data sheet in excel
format.
The analysis portion has been divided into three categories- Customer report analysis,
Fabricator report analysis and Dealer report analysis given below.
Product range includes: DURASHINETM Roof, DURASHINETM Wall,
DURASHINETM Steel Tile Roof, DURASHINETM Purlin, DURASHINETMTypical
Accessories
33. FABRICATOR REPORT ANALYSIS
The total number of fabricators in the sample was 746.
A. Upon asking the fabricators about how many years of experience they have
working in this field, 55% of the fabricators said that they have more than 15
years of experience, 24% of the fabricators said that they have 10-15 years of
experience, 15% of the fabricators said that they have 5-10 years of experience
and 6% of the fabricators said that they have less than 5 years of experience as
a fabricators. The pie chart has been given below.
Inference; Most of the dealers have experienced fabricators. More experienced
fabricators means quality work can be imparted to customers and it would be
easier for these fabricators to train.
34. B. When the fabricators were asked that what has been their maximum area of
sheeting, 21% of the fabricators replied that it is upto 1000 sq ft, 46% of the
fabricators replied that it is upto 2000 sq ft, 15% of the fabricators replied that
it was upto 5000 sq ft, 9% of the fabricators replied that it was upto 10000 sq
ft, 95 of the fabricators replied that it more than 10000 sq ft. The pie chart
depicting the figures has been shown below:
35. Inference: This pie chart shows that a majority of the fabricators work on small
scale projects which are mainly under the area bracket of 1000 to 5000 square
feet. Most of the fabricators do not want to do projects which involve bigger areas
i.e. more than 5000 square feet as they do not have the proper training to do so. So
training of the fabricators is an important aspect of roofing solution.
C. When the fabricators were asked whether they only fix roofs or structure or
both, 97% of the fabricators said that they do both sheeting and structure and
only 3% of the fabricators said that they do only sheeting. The bar diagram
has been depicted below:
Inference: As almost all of the fabricators can do both the sheeting as well as
structural work, so the fabricators can be pooled together according to their
36. respective dealers and train them properly so that they provide better quality work
to the customers.
D. When the fabricators were asked about the number of roofing solutions they
had provided in a year, 50% of the fabricators said that it was between 20-30,
16% of the fabricators said that it was less than 20, 6% of the fabricators said
that it was between 30-40, 28% of the fabricators said that it was above 40.
The pie chart has been shown below:
37. Inference: It can be said that a majority of the fabricators are providing 20-30
roofing solutions per year which can be increased with proper training and linking
them to the dealers.
“CLUB SHAKTEEMAN”
39. TIER 1 TIER 2
Fabricators who will This will have
be the members of fabricators who
Club Shakteeman. would be
categorised as Star
Fabricators (i.e.
those fabricators
who would be part
of Club
Shakteeman)
REGISTRATION FORM
41. Tier membership eligibility will be guided by a pass book system of
recording purchases and it will be based on the quantity of
purchase.
To start off with, pass books will be issued to all the fabricators.
(We have database of 746 fabricators)
The scheme period will extend from Sept’11-Feb’12
After the scheme period, transactions recorded in the pass book
will be computed. This will help to categorize fabricators into both
tier 1 and tier 2.
Pass Book Slab
42. The reward points will be based on the purchase details of the
fabricators in terms of the number of sheets. Each sheet may be
valued at Rs 2/- and taking 1 sheet = 30 sq. ft.
Number of Sheets purchased Value of gifs (Rs)
600 – 1000 1200 – 2000
1000 – 1500 2000 – 3000
1500 – 2000 3000- 4000
2000 – 4000 4000 – 8000
43. Pass Book Design (Outside)
Passbook Design (Inside)
SHOP BRANDING
46. “Mein jaanta hun ki Tata ki quality bahut achhi
hai, par usko khareedne ke liye paise kahan se
laaun. Bahut mehnat karke do waqt ki roti
naseeb hoti hai”
..... Sanket Das, Ganjam Dist. Orissa
“Apne naye ghar mein maine Tata Shaktee GC
sheet lagayee hai kyunki main sirf Tata ki quality
pe hi bharosa karta hun”
.....Debashish Mandal, Malda Dist.,West
Bengal
“RCP ke hone se hum Tata ki sheet ka sahi
daam jaan patey hain. Dealer kabhi humein
dhokha nahi de sakta”
....Som Misra, Phoolbani Dist. Orissa
RECOMMENDATION MAINTENANCE
Storage:
Due to capillary action, moisture easily enters between the surfaces of stacked sheets.
In areas of high humidity, wind takes them between the sheets. The trapped moisture
between the sheets cannot evaporate easily leading to deterioration of the surface
coating, a phenomenon known as White Rusting. This leads to reduced life of sheets
and poor appearance. In areas of high humidity levels, it is advisable to have exhaust
47. fans to reduce humidity level inside the sheet storage point. If the sheets are not
required for immediate use, it should be stacked neatly and clear of the ground at
covered space. It is advisable to protect them with waterproof covers.
If stacked sheets become wet, separate it without delay, wipe it with a clean cloth or
saw dust and stack it under sun till it dries thoroughly.
Marking, cutting and drilling during installation:
Avoid usage of black pencils, i.e. lead pencils; to mark a galvanized surface as the
graphite content can create an electric cell when wet and this may cause deterioration
of the finish of surface. One can use colored pencils or a fine felt-tipped marker.
For cutting thin metal sheets:
It is recommended to use a hand or electric saw with a metal-cutting blade since it
produces lesser damaging metal particles and burr on the sheets.
Holes on the sheets;
Holes should be made by drilling. Use of punch in making holes should be avoided as
it may not produce a clean cut hole and may even damage the profile of the sheet.
Maintenance:
Besides roof design and the environment, maintenance also plays an important role on
the life of a roof or wall.
Maintenance includes the following:
Preferably, washing should be done at least every six months and more frequently in
coastal areas where moisture in atmosphere contains high level of salt. Washing of
roof is also recommended in areas of high industrialization, which have higher
content of oxides of sulphur, nitrogen and chloride salts along with humidity in the
air.
Regular inspection of roofs and walls for problems before they become major
corrosionsites.
48. Removal of foreign particles such as leaves and debris from gutters and flashings.
Keep Wall Claddings free of soil, concrete and debris near the ground.
Contact with incompatible material:
To enhance life of galvanized steel sheets, it is important to note its compatibility with
other commonly used material in construction. Contact with some non-compatible
material and even water or moisture flowing from such material can adversely affect
the life of the sheets.
GENTABLE- 1: LIST OF NON-COMPATIBLE MATERIALS
Incompatible Materials
Limestone (commonly used in coloring cement walls)
Pesticides
Wet and dry concrete
Soils
Lead
Copper
Uncoated steel
Carbon (in pencils and some rubbers)
Chemically treated wood or plywood
Materials having excessive moisture content
(Non-seasoned timber, bitumen sheets and washers)
Note: The list mentioned above is not exhaustive. In case of doubts on compatibility
of other products being used with roofing sheets but not mentioned above, kindly seek
advice from the manufacturer of Galvanized roofing sheets.
THE BENEFITS THAT CAN BE GIVEN TO THE FABRICATORS
The points accumulated, based on the pass book purchase entries, will be
linked with reward schemes and other benefits.
Member fabricators (Tier 1) ,based on their points accumulation will be
entitled to benefits like –
49. 1. Medical Insurance/ Health Insurance:- Fabricators are mostly poor people and
they can not afford to have Medical Insurance, which is very essential for
them because of the nature of their work. They can easily get ill due to
excessive heat or rain during their work on roof. So it will help them as well as
their family will be benefited from this.
2. Purchasing coupons:- Some fabricators are so poor that they can not afford
some very essential consumer goods. So company should provide them some
purchasing coupons which will help them to buy those things.
3. T-Shirts with TATA Roofjunction Advertisements:- Every fabricators should
be provided a couple of T-Shirts with TATA Roofjunction advertisements on
them. This will make them happy as well as company can promote his Brand.
4. Hats with TATA Shaktee Logo:- Fabricators work on roofs and sometimes
they feel ill due to excess heat of Sun-ray. So a hat with TATA Shaktee logo
will help them to shed their heads from sun-light as well as it can promote the
Brand.
Tier 2 fabricators based on their accumulated points, will be entitled for
redeeming their points against gifts in addition to the benefits enjoyed by Tier
1 category of fabricators.
5. Holiday trips will be provided:- Star fabricators should be provided with free
holiday trips as it will help to entertain them with their family as well as
motivate them to work more with TATA products.
6. Gold coins will be provided:- Gold prices are going higher day by day, so it is
hard to possess gold as an asset to middle class and lower class people.
Fabricators are mostly of those class people. So gold coins for hard work, will
be very appreciable to the fabricators and this will motivate them a lot.
SUPPORT COMPANY CAN GIVE
A. Events and workshops can be organized where the fabricators are given
knowledge and training about the kind of work they have to perform.
50. B. Proper visual programs can also be organized so that they can see and learn
the method of working on GC sheets efficiently.
C. The fabricators can be provided with latest equipment so that they can work
properly giving the best finishing to the roofing.
D. Free education can be provided to their children and scholarships can be
provided for higher studies.
E. Proper uniform and identity cards can be given to the fabricators so that they
can carry and hold their own identity their at work place.
F. Travelling and Food allowances can be provided.
G. Fabricator rewards program: Reward points for every Roofing solution
project executed.
H. Membership card to fabricators: As a proof of credentials.
I. Plant visit, Training Sessions & Fun trips
CONCLUSIONS
After the extensive survey conducted in the market and speaking to distributor,
dealers and fabricator , I believe the initiative by TSL to offer Complete Roofing
Solution in the steel roofing market is a step in the right direction and will go a long
way in securing the customer delight and ultimately share of business.
Secondly,after going through the data and fabricators form it was found that most of
the fabricators are self employed and they can be brought under one roof named
CLUB SHAKTEEMAN.
Club Shakteeman is the next step taken by TSL to move one step further than its
competitors.This will given recognition to the fabricators and will be a service to the
customers in the roofing solution.