1) More than 60% of consumers shop across multiple retail channels such as stores, malls, markets, and online. There is a gap between what retailers offer and what they actually deliver to customers.
2) Effective branding strategies are needed to maintain a consistent brand image across different locations and channels. Optimizing the media mix across channels is important to maximize performance within budget.
3) Partnerships can support marketing strategies and promotions through tailored promotions, advertising, events, and other strategies to drive more sales and traffic while reducing costs.
This document discusses marketing strategies and communications channels. It defines a value proposition and how to communicate it effectively in an elevator pitch. It also covers the marketing mix of the 4 Ps - price, product, place and promotion. Finally, it discusses the differences between internal and external marketing and reviews traditional and digital media options, noting that the best strategy combines multiple channels.
Insight Fuelled Shopper Marketing - Engage Shopper MarketingMerlien Institute
This document provides information about the Insight Valley Asia 2013 conference on May 16-17 in Bangkok, Thailand. It discusses topics that will be covered at the conference including understanding shopper behavior, integrating marketing approaches, defining consumption opportunities, and promoting brands effectively in stores. The conference aims to help consumer goods companies identify growth opportunities and savings through the application of shopper marketing insights.
The document provides information on key marketing concepts including the 4 Ps of marketing (product, place, price, and promotion), the marketing process, consumer behavior, and factors influencing buying decisions. It defines marketing as getting potential customers interested in products/services through researching, promoting, selling, and distributing. The 4 Ps framework explains key elements of a marketing strategy. Consumer behavior is influenced by psychological, social, cultural, personal and economic factors. The stages of consumer buying behavior are identifying needs, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
The marketing mix, also known as the 4Ps, refers to product, price, place, and promotion - the key elements that help achieve marketing objectives. The document discusses each element in detail. It explains that product refers to the good or service, and marketers must understand the product's benefits and life cycle. Price is what customers pay, and it is important to select an accessible price that meets business goals. Place refers to where the product is sold and delivered, which should target the intended customer locations. Promotion covers advertising the product through various traditional and digital marketing strategies to spread awareness among the target market. The document provides questions under each element to help identify successful strategies.
This document discusses marketing strategies and communications channels. It defines a value proposition and how to communicate it effectively in an elevator pitch. It also covers the marketing mix of the 4 Ps - price, product, place and promotion. Finally, it discusses the differences between internal and external marketing and reviews traditional and digital media options, noting that the best strategy combines multiple channels.
Insight Fuelled Shopper Marketing - Engage Shopper MarketingMerlien Institute
This document provides information about the Insight Valley Asia 2013 conference on May 16-17 in Bangkok, Thailand. It discusses topics that will be covered at the conference including understanding shopper behavior, integrating marketing approaches, defining consumption opportunities, and promoting brands effectively in stores. The conference aims to help consumer goods companies identify growth opportunities and savings through the application of shopper marketing insights.
The document provides information on key marketing concepts including the 4 Ps of marketing (product, place, price, and promotion), the marketing process, consumer behavior, and factors influencing buying decisions. It defines marketing as getting potential customers interested in products/services through researching, promoting, selling, and distributing. The 4 Ps framework explains key elements of a marketing strategy. Consumer behavior is influenced by psychological, social, cultural, personal and economic factors. The stages of consumer buying behavior are identifying needs, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
The marketing mix, also known as the 4Ps, refers to product, price, place, and promotion - the key elements that help achieve marketing objectives. The document discusses each element in detail. It explains that product refers to the good or service, and marketers must understand the product's benefits and life cycle. Price is what customers pay, and it is important to select an accessible price that meets business goals. Place refers to where the product is sold and delivered, which should target the intended customer locations. Promotion covers advertising the product through various traditional and digital marketing strategies to spread awareness among the target market. The document provides questions under each element to help identify successful strategies.
Marketing Management Chapter 1 What is Marketing ManagementDr. John V. Padua
This document provides an overview of key concepts in marketing management from the textbook "Marketing Management" by Dawn Iacobucci. It discusses what marketing is, the exchange between companies and customers, orientations like product and customer-oriented strategies, and frameworks for strategic marketing planning using the 5Cs (customers, company, context, collaborators, competitors), STP (segmentation, targeting, positioning), and 4Ps (product, price, place, promotion). It provides examples and discusses ensuring strategies across these frameworks are aligned. Study questions at the end quiz readers on topics like the customer focus of marketing, non-marketing roles, parts of the 5Cs analysis, and types of organizational buying processes.
The document discusses shopper marketing and the importance of in-store communication. It notes that 75% of purchase decisions are made in-store, but current in-store communication efforts often involve trial and error, lack consumer insights, and have immeasurable effectiveness. It introduces BUYSTORIES as a shopper marketing partner that uses proprietary tools like the Shopper Engagement Wheel to develop effective in-store campaigns through insights into brands, shoppers, and stores to create unique consumer experiences. BUYSTORIES measures campaign effectiveness through observation and consumer interviews.
The document provides an overview of key marketing concepts:
1. It defines marketing as "meeting customer needs profitably" and the process of creating value for customers to capture value in return.
2. The marketing process involves understanding customer needs, developing a customer-driven strategy and integrated program, and capturing value to build profitable relationships.
3. Companies must design their value proposition and marketing strategy around satisfying customer needs, not just selling products.
4. The marketing concept emphasizes customer focus over production or selling concepts to achieve organizational goals.
5. Building customer value, satisfaction, and relationships are essential aspects of customer relationship management.
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
Hansa cequity creating power customers (global)Ajay Kelkar
The document discusses creating power customers rather than power brands by focusing on building deeper relationships with individual customers. It discusses managing customer migration rather than just attrition by focusing on changes in customer value over time. It also discusses creating experience brands by focusing on staging memorable experiences for customers rather than just advertising to build brands. The document provides an overview of Hansa Cequity's trip segmentation framework which analyzes customer trips at the store and product level to provide insights to improve business transformations.
Hansa Cequity Creating Power Customers (Global)Ajay Kelkar
The document discusses creating power customers rather than power brands by focusing on building deeper relationships with individual customers. It discusses managing customer migration rather than just attrition by focusing on changes in customer value over time. It also discusses creating experience brands by focusing on staging memorable experiences for customers rather than just advertising. The document provides an overview of Hansa Cequity's trip segmentation framework which analyzes customer trips at the store and product level to provide insights to increase customer spending and retention.
This document discusses market segmentation and communication. It explains that marketing management aims to find, attract, keep and grow target customers through superior customer value. A company's demand comes from new and repeat customers. Marketing management works to attract new customers and build lasting relationships with current customers. The document outlines the steps in target marketing as market segmentation, market targeting, and market positioning. It also discusses the differences between mass marketing and target marketing, noting that target marketing allows for a more cost effective and impactful approach at creating customer loyalty.
The document provides guidance for digital training for planners. It discusses how the assumptions and approaches for digital marketing differ from traditional marketing. Digital marketing requires considering the user experience across multiple touchpoints and platforms, and motivating users to engage at each step of the customer journey. It also emphasizes understanding the target audience and framing content in a way that provides value and motivates the desired behaviors.
Five ways to crack content marketing ROIB2B Marketing
Companies that focus on connecting with their audience through content marketing have growth rates triple that of their competitors. Only 21% of marketers track return on investment (ROI) of their content marketing. NewsCred is introduced as a content marketing platform that helps companies build measurement frameworks, understand their audiences, create content aligned to sales funnels, and activate distribution to see revenue growth. Measurement of content performance includes metrics like impressions, social shares, time spent, returns visits, and impact on leads, sales, and brand awareness.
The marketing mix, also known as the four Ps, refers to the set of controllable tactical marketing tools that a company uses to produce a desired response from its target market. The four Ps include:
1) Product - The goods and services a company offers to the market. It is important to understand customer needs and how the product is differentiated from competitors.
2) Price - The amount customers pay for the product. Pricing must consider costs, perceived value, and competitors. Both too high and too low a price can negatively impact sales.
3) Promotion - Communications to raise awareness and influence customer purchasing decisions. This includes advertising, public relations, social media, and word-of-mouth
Brands Exist to Serve Customers, Not the other way around. But you’d never know that from the way Brands are Managed. But are we acting in Customer focused way or Brand focused way ? Brand Management still trumps Customer Management in most large companies and the focus is increasingly incompatible with Growth. Brand should be in the service of the larger goal: growing customer equity
The document discusses segmentation, buyer personas, content marketing strategy, and content planning. It provides information on developing buyer personas including defining important attributes and creating example personas. It also discusses segmenting buyers based on demographics, psychographics, and behaviors. The document outlines developing a content marketing strategy and content plan, defining goals and creating a timeline and budget.
This document discusses organizational models for global marketing. It begins by outlining Lionbridge's capabilities in language services and its work with major brands. It then discusses common pain points companies face like inconsistent branding and high costs. The document examines different models like dispersed, center of excellence, hub and spoke, and honeycomb. It argues that the answer is a balanced approach combining centralization and decentralization. A strategic approach to vendor management in three tiers is suggested to improve governance, focus, consistency and scalability. Technology standardization and an integrated partner ecosystem are also presented as important factors for success.
Marketing is constantly changing in response to changes in customers, competitors, technology and regulations. Fewer than one third of the top 500 companies from 1957 still exist today due to this constant change. To succeed, companies must continually monitor changes in the market and respond through changes to their own marketing. Marketing involves understanding customer needs and wants in order to develop products and services to meet those needs, while effectively communicating to customers. Both an art and a science, marketing requires planning, segmentation, targeting, positioning and organization-wide involvement to be effective over the long term.
Importance of Marketing: Contemporary Marketing PracticesNaveenKumarR692816
The document discusses the importance of marketing and provides details on key marketing concepts. It defines marketing as the process of attracting customers to generate revenue. It notes that companies heavily invest in marketing campaigns involving things like trailers, posters, and social media to promote products. Several marketing strategies are mentioned, including digital marketing on platforms like Facebook and Google, as well as techniques like content marketing and influencer marketing. The Four P's of marketing - Product, Price, Place, and Promotion - are also summarized.
what is marketing mix, 4 p's of marketing mix, product mix, place mix, price mix, promotion mix,distribution channels, marketing 7p's , 4 c's of marketing, application of marketing mix and example of amazon's marketing mix.
The document defines key marketing concepts such as markets, marketing, customer needs and wants. It discusses different marketing orientations like production, product and selling concepts. The marketing concept is customer-centric where customer satisfaction and value are priorities. Products can be consumer or industrial goods, classified based on purchase involvement. Marketing mix elements like product, price, place and promotion are also outlined.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company facilitating the workshop, and an overview of their vision. The presenter, Stephen Bavister, will then discuss key aspects of developing a digital marketing strategy, including defining the brand promise, buyer personas, customer journeys, values, pricing, and creating a marketing plan. Participants will complete a worksheet to assess their current strategy and develop an action plan.
This document provides an introduction to emotional intelligence (EI). It begins with an overview of the presenter and what will be covered in the 2 hour session. It then defines EI as involving both the capacity for recognizing one's own emotions and the emotions of others, for motivating oneself, and for managing emotions well. The document emphasizes that EI is important both for individual success and for organizational outcomes like employee satisfaction, retention, and productivity. It notes that EI has physiological and psychological aspects and discusses the development of EI over time. Finally, it introduces the four components of EI: self-awareness, self-management, social awareness, and relationship management.
This document discusses factors that influence consumer shopping behavior and food retailing. It covers topics like gravity models that influence where consumers shop, attributes that drive store choice like location and price, types of shopping trips, consumer segments, the impact of the in-store environment on emotions and behaviors, and retail strategies around pricing, private labels, and information use.
Marketing Management Chapter 1 What is Marketing ManagementDr. John V. Padua
This document provides an overview of key concepts in marketing management from the textbook "Marketing Management" by Dawn Iacobucci. It discusses what marketing is, the exchange between companies and customers, orientations like product and customer-oriented strategies, and frameworks for strategic marketing planning using the 5Cs (customers, company, context, collaborators, competitors), STP (segmentation, targeting, positioning), and 4Ps (product, price, place, promotion). It provides examples and discusses ensuring strategies across these frameworks are aligned. Study questions at the end quiz readers on topics like the customer focus of marketing, non-marketing roles, parts of the 5Cs analysis, and types of organizational buying processes.
The document discusses shopper marketing and the importance of in-store communication. It notes that 75% of purchase decisions are made in-store, but current in-store communication efforts often involve trial and error, lack consumer insights, and have immeasurable effectiveness. It introduces BUYSTORIES as a shopper marketing partner that uses proprietary tools like the Shopper Engagement Wheel to develop effective in-store campaigns through insights into brands, shoppers, and stores to create unique consumer experiences. BUYSTORIES measures campaign effectiveness through observation and consumer interviews.
The document provides an overview of key marketing concepts:
1. It defines marketing as "meeting customer needs profitably" and the process of creating value for customers to capture value in return.
2. The marketing process involves understanding customer needs, developing a customer-driven strategy and integrated program, and capturing value to build profitable relationships.
3. Companies must design their value proposition and marketing strategy around satisfying customer needs, not just selling products.
4. The marketing concept emphasizes customer focus over production or selling concepts to achieve organizational goals.
5. Building customer value, satisfaction, and relationships are essential aspects of customer relationship management.
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
Hansa cequity creating power customers (global)Ajay Kelkar
The document discusses creating power customers rather than power brands by focusing on building deeper relationships with individual customers. It discusses managing customer migration rather than just attrition by focusing on changes in customer value over time. It also discusses creating experience brands by focusing on staging memorable experiences for customers rather than just advertising to build brands. The document provides an overview of Hansa Cequity's trip segmentation framework which analyzes customer trips at the store and product level to provide insights to improve business transformations.
Hansa Cequity Creating Power Customers (Global)Ajay Kelkar
The document discusses creating power customers rather than power brands by focusing on building deeper relationships with individual customers. It discusses managing customer migration rather than just attrition by focusing on changes in customer value over time. It also discusses creating experience brands by focusing on staging memorable experiences for customers rather than just advertising. The document provides an overview of Hansa Cequity's trip segmentation framework which analyzes customer trips at the store and product level to provide insights to increase customer spending and retention.
This document discusses market segmentation and communication. It explains that marketing management aims to find, attract, keep and grow target customers through superior customer value. A company's demand comes from new and repeat customers. Marketing management works to attract new customers and build lasting relationships with current customers. The document outlines the steps in target marketing as market segmentation, market targeting, and market positioning. It also discusses the differences between mass marketing and target marketing, noting that target marketing allows for a more cost effective and impactful approach at creating customer loyalty.
The document provides guidance for digital training for planners. It discusses how the assumptions and approaches for digital marketing differ from traditional marketing. Digital marketing requires considering the user experience across multiple touchpoints and platforms, and motivating users to engage at each step of the customer journey. It also emphasizes understanding the target audience and framing content in a way that provides value and motivates the desired behaviors.
Five ways to crack content marketing ROIB2B Marketing
Companies that focus on connecting with their audience through content marketing have growth rates triple that of their competitors. Only 21% of marketers track return on investment (ROI) of their content marketing. NewsCred is introduced as a content marketing platform that helps companies build measurement frameworks, understand their audiences, create content aligned to sales funnels, and activate distribution to see revenue growth. Measurement of content performance includes metrics like impressions, social shares, time spent, returns visits, and impact on leads, sales, and brand awareness.
The marketing mix, also known as the four Ps, refers to the set of controllable tactical marketing tools that a company uses to produce a desired response from its target market. The four Ps include:
1) Product - The goods and services a company offers to the market. It is important to understand customer needs and how the product is differentiated from competitors.
2) Price - The amount customers pay for the product. Pricing must consider costs, perceived value, and competitors. Both too high and too low a price can negatively impact sales.
3) Promotion - Communications to raise awareness and influence customer purchasing decisions. This includes advertising, public relations, social media, and word-of-mouth
Brands Exist to Serve Customers, Not the other way around. But you’d never know that from the way Brands are Managed. But are we acting in Customer focused way or Brand focused way ? Brand Management still trumps Customer Management in most large companies and the focus is increasingly incompatible with Growth. Brand should be in the service of the larger goal: growing customer equity
The document discusses segmentation, buyer personas, content marketing strategy, and content planning. It provides information on developing buyer personas including defining important attributes and creating example personas. It also discusses segmenting buyers based on demographics, psychographics, and behaviors. The document outlines developing a content marketing strategy and content plan, defining goals and creating a timeline and budget.
This document discusses organizational models for global marketing. It begins by outlining Lionbridge's capabilities in language services and its work with major brands. It then discusses common pain points companies face like inconsistent branding and high costs. The document examines different models like dispersed, center of excellence, hub and spoke, and honeycomb. It argues that the answer is a balanced approach combining centralization and decentralization. A strategic approach to vendor management in three tiers is suggested to improve governance, focus, consistency and scalability. Technology standardization and an integrated partner ecosystem are also presented as important factors for success.
Marketing is constantly changing in response to changes in customers, competitors, technology and regulations. Fewer than one third of the top 500 companies from 1957 still exist today due to this constant change. To succeed, companies must continually monitor changes in the market and respond through changes to their own marketing. Marketing involves understanding customer needs and wants in order to develop products and services to meet those needs, while effectively communicating to customers. Both an art and a science, marketing requires planning, segmentation, targeting, positioning and organization-wide involvement to be effective over the long term.
Importance of Marketing: Contemporary Marketing PracticesNaveenKumarR692816
The document discusses the importance of marketing and provides details on key marketing concepts. It defines marketing as the process of attracting customers to generate revenue. It notes that companies heavily invest in marketing campaigns involving things like trailers, posters, and social media to promote products. Several marketing strategies are mentioned, including digital marketing on platforms like Facebook and Google, as well as techniques like content marketing and influencer marketing. The Four P's of marketing - Product, Price, Place, and Promotion - are also summarized.
what is marketing mix, 4 p's of marketing mix, product mix, place mix, price mix, promotion mix,distribution channels, marketing 7p's , 4 c's of marketing, application of marketing mix and example of amazon's marketing mix.
The document defines key marketing concepts such as markets, marketing, customer needs and wants. It discusses different marketing orientations like production, product and selling concepts. The marketing concept is customer-centric where customer satisfaction and value are priorities. Products can be consumer or industrial goods, classified based on purchase involvement. Marketing mix elements like product, price, place and promotion are also outlined.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company facilitating the workshop, and an overview of their vision. The presenter, Stephen Bavister, will then discuss key aspects of developing a digital marketing strategy, including defining the brand promise, buyer personas, customer journeys, values, pricing, and creating a marketing plan. Participants will complete a worksheet to assess their current strategy and develop an action plan.
This document provides an introduction to emotional intelligence (EI). It begins with an overview of the presenter and what will be covered in the 2 hour session. It then defines EI as involving both the capacity for recognizing one's own emotions and the emotions of others, for motivating oneself, and for managing emotions well. The document emphasizes that EI is important both for individual success and for organizational outcomes like employee satisfaction, retention, and productivity. It notes that EI has physiological and psychological aspects and discusses the development of EI over time. Finally, it introduces the four components of EI: self-awareness, self-management, social awareness, and relationship management.
This document discusses factors that influence consumer shopping behavior and food retailing. It covers topics like gravity models that influence where consumers shop, attributes that drive store choice like location and price, types of shopping trips, consumer segments, the impact of the in-store environment on emotions and behaviors, and retail strategies around pricing, private labels, and information use.
The document discusses the marketing environment and its impact on a company's ability to serve its customers. It defines the microenvironment as being close actors like suppliers, intermediaries, customer markets, competitors, and the public. The macro environment consists of larger societal forces like demographics, economics, technology, politics, culture and law. It provides examples of opportunities and threats posed by India's changing marketing environment following economic reforms in the 1990s, such as increased competition from multinational companies and removal of subsidies impacting industry viability.
Marketing involves creating, offering, and exchanging products and services to satisfy customer needs and wants. It is a societal process that directs the flow of goods and services from producers to consumers. Marketing offers both tangible and non-tangible goods across different categories to meet customer needs at various levels according to Maslow's hierarchy, from basic physical needs to complex psychological or self-fulfillment needs.
The document discusses employee attrition, or turnover, as a global challenge. It notes that attrition occurs when employees leave an organization through resignation, retirement, or death. Some of the key reasons employees leave include lack of flexibility, respect, appreciation, challenges, coaching/feedback and trust in leadership. This turnover negatively impacts organizations through loss of productivity, costs to replace employees, and lower morale. Effective employee retention strategies are important and should focus on compensation, work environment, growth opportunities, relationships, and support.
Human resource accounting aims to provide managers with information on the cost and value of an organization's human resources. It involves identifying, measuring, and reporting investments in activities like recruiting, hiring, training, and developing employees. The objectives of human resource accounting include improving management decision-making regarding human resources, considering people as assets, and presenting the organization's financial position. However, there are also limitations to human resource accounting, such as uncertainty around valuing human resources and difficulties determining how to include human resource values in financial statements.
Get Success with the Latest UiPath UIPATH-ADPV1 Exam Dumps (V11.02) 2024yarusun
Are you worried about your preparation for the UiPath Power Platform Functional Consultant Certification Exam? You can come to DumpsBase to download the latest UiPath UIPATH-ADPV1 exam dumps (V11.02) to evaluate your preparation for the UIPATH-ADPV1 exam with the PDF format and testing engine software. The latest UiPath UIPATH-ADPV1 exam questions and answers go over every subject on the exam so you can easily understand them. You won't need to worry about passing the UIPATH-ADPV1 exam if you master all of these UiPath UIPATH-ADPV1 dumps (V11.02) of DumpsBase. #UIPATH-ADPV1 Dumps #UIPATH-ADPV1 #UIPATH-ADPV1 Exam Dumps
Decolonizing Universal Design for LearningFrederic Fovet
UDL has gained in popularity over the last decade both in the K-12 and the post-secondary sectors. The usefulness of UDL to create inclusive learning experiences for the full array of diverse learners has been well documented in the literature, and there is now increasing scholarship examining the process of integrating UDL strategically across organisations. One concern, however, remains under-reported and under-researched. Much of the scholarship on UDL ironically remains while and Eurocentric. Even if UDL, as a discourse, considers the decolonization of the curriculum, it is abundantly clear that the research and advocacy related to UDL originates almost exclusively from the Global North and from a Euro-Caucasian authorship. It is argued that it is high time for the way UDL has been monopolized by Global North scholars and practitioners to be challenged. Voices discussing and framing UDL, from the Global South and Indigenous communities, must be amplified and showcased in order to rectify this glaring imbalance and contradiction.
This session represents an opportunity for the author to reflect on a volume he has just finished editing entitled Decolonizing UDL and to highlight and share insights into the key innovations, promising practices, and calls for change, originating from the Global South and Indigenous Communities, that have woven the canvas of this book. The session seeks to create a space for critical dialogue, for the challenging of existing power dynamics within the UDL scholarship, and for the emergence of transformative voices from underrepresented communities. The workshop will use the UDL principles scrupulously to engage participants in diverse ways (challenging single story approaches to the narrative that surrounds UDL implementation) , as well as offer multiple means of action and expression for them to gain ownership over the key themes and concerns of the session (by encouraging a broad range of interventions, contributions, and stances).
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 3)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
Lesson Outcomes:
- students will be able to identify and name various types of ornamental plants commonly used in landscaping and decoration, classifying them based on their characteristics such as foliage, flowering, and growth habits. They will understand the ecological, aesthetic, and economic benefits of ornamental plants, including their roles in improving air quality, providing habitats for wildlife, and enhancing the visual appeal of environments. Additionally, students will demonstrate knowledge of the basic requirements for growing ornamental plants, ensuring they can effectively cultivate and maintain these plants in various settings.
Post init hook in the odoo 17 ERP ModuleCeline George
In Odoo, hooks are functions that are presented as a string in the __init__ file of a module. They are the functions that can execute before and after the existing code.
Information and Communication Technology in EducationMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 2)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐈𝐂𝐓 𝐢𝐧 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧:
Students will be able to explain the role and impact of Information and Communication Technology (ICT) in education. They will understand how ICT tools, such as computers, the internet, and educational software, enhance learning and teaching processes. By exploring various ICT applications, students will recognize how these technologies facilitate access to information, improve communication, support collaboration, and enable personalized learning experiences.
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭:
-Students will be able to discuss what constitutes reliable sources on the internet. They will learn to identify key characteristics of trustworthy information, such as credibility, accuracy, and authority. By examining different types of online sources, students will develop skills to evaluate the reliability of websites and content, ensuring they can distinguish between reputable information and misinformation.
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
2. Consumers are buying across different Retail Channels.
Insight…..
More than 60% of the consumers shop across more
than one channel.
Standalone
Retail Store
BROWSE& BUY
Malls
Markets
(All formats)
Other
•Internet
•Catalog
Source: NCR In-house Research-Ebony
3. Further ………
There lies a Huge Gap between the offer & actual
delivery of the offer to the customer…….
Plan &
Sell
Execute
Analysis &
Performance
Retail Store
•Availability.
•Length & breath in the product category.
•Customer service.
•Pricing.
GAPS
•Ineffective Communication.
•No Clarity in Offer.
•Cluttered catchments.
•Moving Population.
•Impulse Buyers.
GAPS
4. Original Questions……
Are we able to effectively track the customer behavior across
our geographically spread different locations?
-Different People.
- Different Culture.
-Different Value System.
-Different Languages.
- Different Needs
- and lot more of differences………………
How to communicate consistently the uniform brand image
across these entirely different locations?
Are we able to measure the each marketing campaign’s ROI?
.
We are trying to understand in present retail scenario……..
5. Then what is the need of the Hour….
Maintaining consistent branding across different
channels.
Optimizing the media mix.
A Partner to support Marketing Strategies &
promotions.
Use of Effective Campaign Management Techniques.
Managing the relationship with the customers.
Increasing the brands share of usage within a household.
For Effective Retail Marketing Strategy we need to focus
on……
6. Maintaining consistent branding across different channels.
We have to first become Consumer Centric with customers in mind, heart & soul.
SHIFT
Brand
Management
Value for
Brand
Sellers
market
Buyers
market
To become a strong brand…
7. Effective Branding Strategy needs a Value Platform.
Value Chain
•Brand awareness.
•Brand preference
•Brand Equity.
•Our Values.
•Our Experience.
•Our credibility.
•Best Practices.
8. Optimizing the media mix.
Optimize the media mix across channels for maximizing the
performance.
We have to determine the appropriate share of each media in
Campaigns.
Print Media
Electronic Media
Outdoor Advertising
FM/Radio
In-store POP
Direct Mailers
And more…….
•Reaching right Target segment.
•Less cost.
•Less time.
•More clear message.
•We have to evolve the media mix of the future.
•We have to use the multiple channels for communication.
9. A Partner to support Marketing Strategies & promotions
We have to develop a complete portfolio of alliances to support our
Marketing Strategies & promotions..
Tailored personal promotion.
Cross Promotions.
Advertising
Direct mail.
Public relations
Customized newsletters
Event marketing.
Giveaways.
Web Marketing.
New Product launches.
Planet M -Organizing Events inside
the store.
-Bringing in Celebrities.
-Tremendous Cost Saving.
-Less operational hassles.
Creative Promotions
With Limited Budgets
Cost Savings
•More Sales.
•Better
Conversions.
•More Traffic.
•Better Inventory
Turns.
•More time spend
inside the store.
Collective effort by Store & Alliances.
Competitive
Edge.
Example:
10. Use of Effective Campaign Management Techniques
Effective Campaign Management Techniques are being used to get the
best benefits out of it.
Objective.
Duration.
Ingredients.
Target Segment.
Communication.
Responsibility.
Hit the Market
How you are going
to sustain.
Quickly React &
adapt to early
changes.
Top down
strategy.
Adjust
downstream.
Stop losing out
campaign..
Fight competition
with rapid rollouts.
Check the performance
parameters.
Check the audited results.
Test the result
& effectiveness
ROI on the Campaign
11. Managing the relationship with the customers.
Building a relationship with customers only works if
the customer benefits from the relationship.
The trick in retailing, therefore, is to find things that
you can do for customers that will modify their
behavior in profitable ways.
What you provide to customers has to be
something that they will appreciate and value, but
which do not cost you too much.
The Change is evolving
The retail landscape is in a constant state of change. Traditional point
of sale (POS) is evolving to accommodate point of interaction (POI),
where customer loyalty drives multi-channel marketing strategies.
[Wide use of CRM]
12. My Target is complete household……
How to increase the brands share of usage within a household….
A Great Shift has occurred in Indian…….
We are strengthening our positioning of the “Complete Department
Store” to serve the whole household.
For this Store brand needs to be developed like a FMCG brand which
could be used by almost every family member, more and more times.
The teenagers would be the next big customers.
JOINT FAMILY NUCLEAR FAMILY
SINKS
DINKS
SINGLES
Their would be
a decline.
Customers of this
Decade
Customers of the
Next decade
13. Final words……..
Message to Retailers:
•Evolve your all strategies around customers.
•Focus on building brands to reap the fruits in future.
•Keep growing.
•“Customers is king of Past and now the Emperor of
Future.”
Message to Customers:
“Enjoy the Kingdom of Retailers”
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ZOZOTOWN
