The radio advert was for Nando's restaurant and was meant to promote it as a fun and relaxing place for people to enjoy their meals. It used a humorous and conversational tone delivered by a young male actor with a Latin American accent. Salsa music was played in the background to set the atmosphere and match the theme of Nando's food. The advert sought to persuade listeners to visit Nando's by portraying it as a fun environment without directly mentioning any contact details.