The document summarizes an executive panel and Q&A session at IBM's Pulse 2011 conference. The panelists include senior vice presidents and general managers from IBM divisions focused on middleware, software, security, systems, and rational software. The panel likely discussed key messages around improving infrastructure affordability and flexibility, enabling product and service innovation, and unleashing analytics to gain insights and improve business predictability. Integrated service management plays a role in achieving these goals across areas like virtualization, cloud, security, and analytics. The discussion focuses on evolving integrated service management capabilities for a new era of smarter computing across IBM's portfolio.