Presentationonfuturegroup 130412001511-phpapp02

A PRESENTATION OF
MARKETING MANAGEMENT ON

FUTURE GROUP

I n d i a t o mo r r o w

Presented By :
Group A-5

Presented To:
Dr. Bhavesh Vanaparia

History of Future Group
 Established in 1994 by Mr. Kishore
Biyani
 Retail forms the core business
activity
 Group subsidiaries are present in
 Consumer Finance
 Capital Insurance
 Leisure & Entertainment
 Brand Development
 Retail Real Estate Development
 Retail Media & Logistics
1/6/2014

Tolani Institute of Management Studies

2

Company Profile
• Future Group is India’s largest retailer and one
of the leading business houses with a strong
presence in retail. Its founder and Group CEO
is Mr. Kishore Biyani.
• Future Group employs 35,000 people directly
from every section of our society.
• It deals in Retail, Finance and service sector.
• May 2011 – Future Supply Chains becomes
ISO certified
1/6/2014


3

 Retail
 Pantaloon Retail (India) Limited
 Future Value Retail Limited
 Finance
 Future Generali Life Insurance Company Limited
 Future Generali (India) Insurance Company Limited
 Future Capital Holdings Limited
 Future Ventures (India) Limited
 Services
 Future Supply Chains Limited
 Future Human Development Limited
 Future Media (India) Limited
 Future Corporate Resources Limited
1/6/2014


4

Milestones and Achievements
 2011: Most Admired Large Format National Fashion
Retailer of the Year – Central
 2010: Most Admired Food & Grocery Retailer of the
Year : Private Labels – Food Bazaar
 2009: Most Preferred Multi Product Chain - Big
Bazaar by CNBC AWAAZ

1/6/2014


5

BRANDS UNDER FUTURE GROUP

1/6/2014


6

Product Mix
It is a set of all the products and services
provided which a particular seller offers.
It is also known as product assortment.
Its has certain length, width and depth of the
company’s product portfolio.

1/6/2014


7

Product-Mix Width

Future
group
retail

1/6/2014

services

finance


partnership

8

Product Length of Retail
retail

lifestyle

value

central

Big bazaar

Pantaloons
fresh fashion

digital
Future
bazaar.com

Food bazaar

Home town
1/6/2014


9

Length of Finance
Finance
Future
Capital

Future
Generali

Future
Venture

Personal

Life
Insurance

Fashion &
Food

Corporate

General
Insurance

Fmcg

Length of Services

Services

Logistics &
supply

Learning &
Development

Media &
Telephony

Length of Partnership

Partnership

Collaboration

Joint Brand
Building

Assistance

Product Classification
Marketers classify the products into basis of
durability, tangibility and its use that is
consumer or industrial.
They are durable, nondurable, shopping
goods, convenience goods & unsought goods.

1/6/2014


13

Product Classification
Products

Durability

Consumer or
Industrial

Durable

Specialty or
Unsought Goods

Nondurable

Shopping Goods

Products of Future Group
• Future Group’s products come under the
category of Durable as well as Nondurable.
• It offers perishable products, food items which
are frequently approached by consumers.
• Also they offer Clothing, Apparel, Home décor
items, Furniture which come under the
category of Nondurable.

Consumer Goods Classification
• Convenience Goods:- Those which customer
thinks that they get easily at one place.
• Shopping Goods:-Those which customer
compare on basis of suitability, price & style.
• Unsought Goods:- Those which customer
does not know much and if offered it is
beneficial for them.

Product Levels
Augmented
Product
Expected
Product
Basic
Product

Core
Benefit

Level of Future Group
Serving the
unexpected &
time savy

Discounts &
offer
Daily
Requirement
needs

Make all the
products available
easily

Potential Product
 In those Venn anything was not mentioned about
potential product.
 Potential Product means something offered to
customers which they have never expected.
 But whatever any company offers to the
customers, For sometime it is Augmented & then
it transforms into Expected.
 So still many companies including future group
are searching for serving customers something
called Potential.

Cont…
Nondurable Goods:- future group provide
product’s such as soap, food items, perishable
products which are consumed within few uses
and again it is required to purchase.
Durable:- clothing, apparels, shoes, home
décor items, furniture and many more things
which are tangible which last for long time.

1/6/2014


20

Cont…
Consumer goods classification:- products
served by future group are depending on the
habits of consumer.
First is convenience goods like soft
drinks, daily home needs are provided which
has minimum effort to buy and consumer can
easily get whenever they need.

1/6/2014


21

Cont.…
Then comes shopping goods. Which depend
on the choice & taste of the customer.
For e.g.:- clothing, shoes, apparels, furniture
etc..
Unsought goods:- These are the products
which consumer does not know much and
normally they don’t think of buying.
For e.g.:- life insurance.
1/6/2014


22

Holistic Marketing Concept
Integrated
Marketing

Internal
Marketing

Holistic
Marketing

Performance
Marketing

Relationship
Marketing

Cont…
It is an approach to recognize the scope of
Marketing Activities.
These are the four major themes on which any
companies' overall position can be judged.
This concept help companies to have a
complete
approach
towards
their
requirement.

Integrated Marketing
Product

Promotion

Integrated

Place

Price

Internal Marketing

Internal
Marketing
Department

Senior
Management

Other
Departments

Performance Marketing
Sales
Revenue

Ethics

Performance

Environment

Legal

Relationship Marketing
Customers

Partners

Relationship

Channel

Employees

Bases For Segmentation
Geographic:-

Rural area
1/6/2014

Urban area

29

 Demographic
•
•
•
•

Age
Family size
Gender
Income

1/6/2014


30

 Psychographic
• Lifestyle:-

 Behavioral
 Occasions:-

 User status:(There were one
time users and
regular users are
also there)

Full Market Coverage
Age
Income
Gender

Brand Elements
• Character: Future group

• Logo: Bird

• Slogan: India tomorrow
1/6/2014


35

Private Brands of Future Group

1/6/2014


36

Company Orientation towards the
Market Place
1. Selling concept

2. Marketing concept –SACH Brand

1/6/2014


37

1/6/2014


38

Price Mix
• Value pricing
• Psychological pricing
• Loss leader

1/6/2014


39

Value pricing
• Big bazaar promises
its consumers the
lowest available price
without
coupon
clipping, waiting for
discount
promotions,
or
comparison shopping

1/6/2014


40

Psychological Pricing

1/6/2014


41

Loss Leader

1/6/2014


42

Supply Chain Management at pantaloons

Consumer Behavior
• Cultural factors: Culture, subculture & social class
of the people influences the buying pattern
according to their culture.
• Social factors: buying behavior of the whole
family depend upon their taste and preference.
• Personal factors: financial status of the people
also influence their buying behavior. For ex.
mostly high class people buy from the
Pantaloons retail store.
1/6/2014


44

Advertisement
• Print Media

1/6/2014


47

Thank You

1/6/2014


48

Presentationonfuturegroup 130412001511-phpapp02

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Viewers also liked

Viewers also liked (20)

Similar to Presentationonfuturegroup 130412001511-phpapp02

Similar to Presentationonfuturegroup 130412001511-phpapp02 (20)

More from Neha Suman

More from Neha Suman (18)

Recently uploaded

Recently uploaded (20)

Presentationonfuturegroup 130412001511-phpapp02