Presales plays an important role in an organization beyond just booking meetings and editing proposals. It requires energy, enthusiasm, and passion around the clock to understand customers, gain domain knowledge, know competitors, own the bid management process, and effectively manage customer visits. The role requires both marketing and sales skills to differentiate services, build branding, and fuel the presales engine to help drive sales. Presales representatives must read extensively, understand customers' needs and budgets, map solutions to requirements, and make customers feel important through effective visit management.