Power goggling - To Search Easier On Google

Expanding and Narrowing Your Search
Power Goggling
Rahul Khanwani
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Interpreting Your Query
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» Understanding how Google treats your search terms
will help you devise effective queries and revise
ineffective ones.
Interpreting Your Query
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» Google returns only pages that match all your
search terms.
» don't need to include the word AND between
your terms, this notation is called an implicit
AND.
All Search Terms Count
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» Google returns pages that match your search
terms exactly.
» “Google simply matches strings of characters
together and doesn't currently base inferences on
uses of the language.”
Search Terms Match Exactly
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Search Terms Match Exactly
If you search for … Google won't find …
cheap inexpensive
tv television
effects influences
children kids
car automobile
Calif OR CA California
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If you search for … Google finds …
NYC New York City
SF San Francisco
GNP Gross National Product
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» Google returns pages that match variants of
your search terms.
» The query [ child bicycle helmet ] finds pages
that contain words that are similar to some or
all of your search terms, e.g., “child,”
“children,” or “children's,” “bicycle,” “bicycles,”
“bicycle's,” “bicycling,” or “bicyclists,” and
“helmet” or “helmets.” Google calls this feature
word variations or automatic stemming.
Stemming is a technique to search on the stem
or root of a word that can have multiple
endings.
3. Similar Words Match
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» Mostly Used by Females
Stop Words
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» Some common words, called “stop words” (such
as the, on, where, how, as well as certain single
digits and single letters) generally don't add
meaning to a search.
» Stop words appear on so many pages that
searching for them usually doesn't help you find
relevant results.
» words -- must appear on the page, we can told
Google to show only pages that contain the word.
» Note: Surround each such word or phrase with quotation marks (" ")
to insist that Google search for exactly these words
Stop Words
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» Google limits queries to 32 words.
» Google will indicate in a message below the query
box at the top of the page if your query exceeds the
32-word limit. The 32-word limit applies to search
terms and operators but not stop words. (The limit
was previously 10 words.)
Word Limit
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» Google favors results that have your search
terms near each other.
» Google considers the proximity of your search
terms within a page. So the query
[ snake grass ] finds pages about a plant of that
name, while [ snake in the grass ] tends to
emphasize pages about sneaky people.
Although Google ignores the words “in” and
“the,” (these are stop words), Google gives
higher priority to pages in which “snake” and
“grass” are separated by two words.
Terms Nearby
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» Google gives higher priority to pages that have the
terms in the same order as in your query.
» Black Color Berry
» Differs From
» Black Berry Color
Terms in Order
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» Google is NOT case sensitive; it shows both upper-
and lowercase results.
Not Case-Sensitive
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» Google ignores some punctuation and special
characters, including ! ? , . ; [ ] @ / # < > .
» Because punctuation is typically not as
important as the text around it, Google ignores
most punctuation in your search terms. There
are exceptions, e.g., C++ and $99.
Mathematical symbols, such as /, <, and >, are
not ignored by Google's calculator.
Characters Ignored
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» Be aware that web pages sometimes camouflage
email addresses to make collecting such
information difficult for spammers. For example,
on some sites you'll find the @ sign in an email
address replaced with the word “at.”
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» A term with an apostrophe (single quote, ') doesn't
match the term without an apostrophe.
Apostrophes
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» Because some people spell hyphenated words with a
hyphen and others with a space, Google searches for
variations on any hyphenated terms.
Hyphenated Terms
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» When Google encounters a hyphen (–) in a query
term, e.g., [ part-time ], it searches for:
» the term with the hyphen, e.g., part-time
» the term without the hyphen, e.g., parttime
» the term with the hyphen replaced by a space, e.g.,
part time
» [ part-time ] matches “part-time,” “part time,” and
“parttime”
» [ part time ] matches “part-time” and “part time”,
but
» [ "part time" ] (with quotes) is better for space-
separated words
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Crafting Your Query by using
Special Characters
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» By using special characters and operators, such as
" ", –, ~, .., *, OR, and quotation marks around a
phrase, you can fine-tune your search query and
increase the accuracy of its results.
Crafting Your Query by using Special Characters
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» To search for a phrase, a proper name, or a set
of words in a specific order, put them in double
quotes.
Quoted Phrases
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» Google eliminated the + operator in October 2011
and expanded the capabilities of the quotation
marks (” ”) operator.
» In addition to using this operator to search for an
exact phrase, you can now add quotation marks
around a single word to tell Google to match that
word precisely.
» So, if in the past you would have searched for
[ magazine +latina ], you should now search for
[ magazine "latina" ].
Quotation Marks Replace the + Operator
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» Precede each term you do not want to appear in
any result with a “–” sign.
The - Operator
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» Find synonyms by preceding the term with a ~,
which is known as the tilde or synonym
operator.
» [ ~run ] matches “run,” “runner’s,” “running,”
as well as “marathon”
The ~ Operator
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» Specify synonyms or alternative forms with an
uppercase OR or | (vertical bar).
» Note: If you write OR with a lowercase “o” or a
lowercase “r” Google interprets the word as a
search term instead of an operator.
» Note: Unlike OR, a | (vertical bar) need not be
surrounded by spaces.
The OR and | Operators
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» Specify that results contain numbers in a range by
specifying two numbers, separated by two periods,
with no spaces.
» For example, specify that you are searching in the
price range $250 to $1000 using the number range
specification $250..$1000.
The .. Operator
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» Use *, an asterisk character, known as a
wildcard, to match one or more words in a
phrase (enclosed in quotes).
The * Operator
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Simple Steps To Get Ur Website
In Google Or Any Other Search
Engines..
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Thanks 
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Power goggling - To Search Easier On Google

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