MARKETING SMACKDOWN: Hiring In-House Talent VS Hiring A Marketing Agency

•

137 likes•29,230 views

ROI Online, An Internet Marketing Agency

You can't deny the importance of marketing these days, especially in the digital realm. Unfortunately, your business may have reached a bottleneck. Whether you lack the manpower, time or budget to implement effective marketing, you've reached a crossroads: Should you hire in-house talent or outsource the bulk of your marketing to an agency? Here, we list the pros and cons of each option.

MARKETING
SmackDOWN
ADVANTAGES
Industry
knowledge
In certain niches, hiring
someone who has specialized
knowledge could be to your
company's advantage. Finding
that person, on a budget,
might be the problem.
FASTER
COLLABORATION
Having someone just down the
hall to meet and collaborate
with has certain advantages to
scheduling meetings with the
agency and doing most
communication online.
ACCOUNTABILITY
You are able to supervise an
in-house marketing associate
and stay apprised of their
daily work.
COMPANY INSIGHT
An employee gains certain
insights into the company's
goals and culture that
someone coming from the
outside might miss.
$48,000
AN ARRAY
OF EXPERTISE
When you hire one employee,
you are likely going to get
someone who specializes in
one aspect of marketing. When
you hire a marketing agency,
you get a wide range of
expertise for about the same
cost as hiring a single
employee.
MARKETINgtRENDS
EXPERTISE
A marketing agency spends a
good deal of time tracking
trends and trying them out for
diﬀerent clients. They bring that
knowledge to the table when
you hire them. A single new
employee will not have that
depth of knowledge.
CONCENTRATE ON
JOB DUTIES
Marketing can take up a lot of
time. In many smaller
companies, employees who
don't specialize in marketing
can be drawn into the
company's eﬀorts. Hiring an
agency takes all that extra work
away, allowing your employees
to focus on what they do best.
FRESH IDEAS
One of the pitfalls of an
in-house marketing team is
groupthink. That is when
certain ideas begin to
dominate the group, to the
exclusion of others. This can
be highly detrimental in
marketing groups where fresh
new ideas are critical for
ongoing success.
ADVANTAGES
STARTING AT A YEARLY RATE OF
Average starting
salary for an entry-
level marketing
associate in 2016
was found at
simplyhired.com.
Yearly rate for hiring a marketing
agency is dependent upon the
agency and services rendered.
$55,000
AVERAGE YEARLY SALARY OF
GETROIONLINE.COM
INFO@GETROIONLINE.COM
806-373-8700

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Smart creatives are not confined to specific tasks. They are not limited in their access to a company’s information and computing power. They are not averse to taking risks, nor are they punished or held back when those risks and initiatives fail. They are not restrained by role definitions or organizational structures. In fact, they are encouraged to exercise their own ideas. They don't keep quiet when they disagree with something. They get bored easily and frequently shift jobs. They are multidimensional, usually combining technical depth with business savvy and creative flair. In other words, smart creatives are not knowledge workers. They are a new kind of animal and they are the key to achieving success in the internet century. Since the industrial revolution, operating processes have been biased toward lowering risk and avoiding mistakes. These processes, and the overall management approach from which they were derived, result in environments that stifle smart creatives. Now, however, the defining characteristic of today's successful companies is the ability to continually deliver great products. And the only way to do that is to attract smart creatives and build an environment where they can succeed at scale. And who, exactly, is a smart creative? A smart creative has deep technical knowledge in how to use the tools of her trade, and plenty of hands-on experience. She may be a doctor, designer, scientist, filmmaker, engineer, chef, or mathematician. She is an expert in doing. She doesn't just design concepts; she builds prototypes.

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1. MARKETING SmackDOWN ADVANTAGES Industry knowledge In certain niches, hiring someone who has specialized knowledge could be to your company's advantage. Finding that person, on a budget, might be the problem. FASTER COLLABORATION Having someone just down the hall to meet and collaborate with has certain advantages to scheduling meetings with the agency and doing most communication online. ACCOUNTABILITY You are able to supervise an in-house marketing associate and stay apprised of their daily work. COMPANY INSIGHT An employee gains certain insights into the company's goals and culture that someone coming from the outside might miss. $48,000 AN ARRAY OF EXPERTISE When you hire one employee, you are likely going to get someone who specializes in one aspect of marketing. When you hire a marketing agency, you get a wide range of expertise for about the same cost as hiring a single employee. MARKETINgtRENDS EXPERTISE A marketing agency spends a good deal of time tracking trends and trying them out for diﬀerent clients. They bring that knowledge to the table when you hire them. A single new employee will not have that depth of knowledge. CONCENTRATE ON JOB DUTIES Marketing can take up a lot of time. In many smaller companies, employees who don't specialize in marketing can be drawn into the company's eﬀorts. Hiring an agency takes all that extra work away, allowing your employees to focus on what they do best. FRESH IDEAS One of the pitfalls of an in-house marketing team is groupthink. That is when certain ideas begin to dominate the group, to the exclusion of others. This can be highly detrimental in marketing groups where fresh new ideas are critical for ongoing success. ADVANTAGES STARTING AT A YEARLY RATE OF Average starting salary for an entry- level marketing associate in 2016 was found at simplyhired.com. Yearly rate for hiring a marketing agency is dependent upon the agency and services rendered. $55,000 AVERAGE YEARLY SALARY OF GETROIONLINE.COM INFO@GETROIONLINE.COM 806-373-8700

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