Build Features, Not Apps

BUILD FEATURES,
NOT APPS
@NATASHATHEROBOT

SWIFT ROBOT
▸ NatashaTheRobot.com
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▸ try! Swift - TRYTOKYOIOS

Most smartphone users download 0 apps per month

An average app loses up to 95% of users within the ﬁrst month

Can your app work via Notifications only?

"As speech recognition accuracy goes from say 95% to 99%, all of us in
the room will from barely using it today to using it all the time. Most
people underestimate the difference between 95% and 99% accuracy -
99% is a game changer" - Andrew NG, Chief Scientist at Baidu

SIRI INTENTS
▸ Audio or video calling
▸ Messaging
▸ Payments
▸ Searching photos
▸ Workouts
▸ Ride booking

Can your app work with Siri only?

"It took Line Messenger almost four
months to ﬁnd its ﬁrst two million
users ...

… but after stickers were launched, it
took only two days to ﬁnd the next
million...

The company now makes over $270M a
year just from selling stickers."

Can your app be used as an extension?

▸ Frameworks all the things!
▸ Vectorize Images
▸ NSUserActivity FTW

'I HAVE A FRAMEWORK IDEA' - REPEAT LESS, SHARE MORE.
by Fabio Milano at #Pragma Conference 2016

iceCreamImageView.tintColor = .purple

VECTORIZE IMAGES
▸ Single Scale PDFs
▸ Template Image for Icons

// AppDelegate
func application(_ application: UIApplication,
continue userActivity: NSUserActivity,
restorationHandler: @escaping ([Any]?) -> Void) -> Bool
{
if userActivity.activityType == NSUserActivityTypeBrowsingWeb,
let webpageURL = userActivity.webpageURL
{
// separate webpageURL using NSURLComponents
// present the correct View Controller if valid
// otherwise, open link in Safari
}
return false
}

NSUSERACTIVITY
▸ Handoff
▸ Universal Links
▸ Search
▸ Location
▸ Contextual Reminders
▸ Contact Interactions

Build Features, Not Apps

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