4 Biggest Challenges for Creative Teams

for Creative Teams
4 Biggest
Challenges

Biggest Challenges for Creative Teams
Logos, videos, designs, websites — we owe a lot to creative teams. The feeling
you get when you open a file and see the perfect depiction of what you wanted
in a design (even though you may not have known what you wanted) is what
makes creative talent indispensable to an organization.

But getting to that point is the challenge. Creative teams must organize
requests, listen to feedback, and seek approvals, all while trying to incorporate
their own creative vision, making it difficult to prioritize and meet deadlines.

We surveyed creative teams to discover their biggest challenges and bottlenecks,
from conception to completion.

Ad-hoc requests
are difficult to manage
#1

According to our survey, 67% of creatives spend at least 25% of their time managing
ad-hoc requests on top of their ongoing projects. This can be due to last-minute
changes to existing projects or other people’s lack of visibility into what the creative
team is currently working on. Without a tool to help creative teams prioritize or share
their workload, ad-hoc requests are inevitable.

Too much feedback
is a bottleneck
#2

This is the top collaboration challenge for creatives, with 40% saying too much
feedback from too many people leads to differing directions & viewpoints. Bringing
in too many opinions can lead to opposing ideas and uncertainty about what should
actually be implemented.

Last-minute changes
cause delays
#3

59% of creatives say that last minute changes in requirements is the #1 reason
deadlines aren’t met. Oftentimes, stakeholders aren’t sure what they want until they
see something they don’t want. Having them provide examples of designs that have
a similar look and feel to what they want can help decrease the number of iterations.

No time
for creativity
#4

When asked about their biggest road-
block as a creative professional, 27%
say they don’t have enough time to be
creative. That’s a significant percentage,
considering the next biggest roadblock
was 18%, citing unrealistic expectations
from stakeholders.
Not only that, but 50% of creatives say
that raw creativity is the most valuable
skill for a creative professional. With ad-
hoc requests and unnecessary feedback,
creatives are wasting their most valuable
resource: creativity.

Talk to your creative teams and discuss strategies for managing requests, streamlining
feedback, minimizing last-minute changes, and encouraging creativity. And remember,
it’s important that not only creative professionals, but other departments recognize
when these challenges are thwarting success.

Click here
Download our free
ebook to learn how to
grow and enhance your
creative team

4 Biggest Challenges for Creative Teams

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