Booker's Adda is launching a new app to make books affordable and accessible for those who can't pay high prices. The app will allow users to buy books through credit/debit cards or cash on delivery. It will partner with local book shops and coaching institutes to offer a wide range of book genres. The marketing plan details strategies to build trust with customers, expand categories and partnerships, and promote the app's affordable services through targeted advertisements. The goal is to become the dominant online book retailer in India.