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Integrating Social Media in your business model

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•
Pieter Baert
Pieter Baert

An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.

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pieter baert gerrie smits INTEGRATING SOCIALMEDIAIN YOUR BUSINESS MODEL Network Event, 15 December 2015 KBC TowerAntwerp
We help professionals understand the impact of digital & technology on their business, by focusing on people and their needs. We help companies define a digital marketing strategy, innovate online services and adopt a customer centric organisation culture. Pieter Baert Gerrie Smits
Social? #Digital #Social #People #interactive #Channel #Platform #Media #Culture #Conversation
1. Marketing 2. Customer service 3. Sales 4. Payments 5. Product Five ways to integrate social in your business model
Storytelling & advertising 1
A digital channel to market & promote your business via storytelling & advertising. “ ” A more traditional use
Rapha tells stories & offers experience
Ellen Kegels builds her entire brand via social
BMW engages luxury blogger Bart as ambassador
Customer service & satisfaction 2
A mean to serve your customers, create satisfaction or delight and create loyalty. “ ” Retaining customers via satisfaction
Custom service via twitter @replies
Direct messaging to solve customer problems
Coolblue is the king of customer satisfaction
Coolblue engages customers for reviews
Lead generation & conversion 3
Atool to drive visits to your platform and convert customers foryour business. “ ” A sales approach to funnel people
News media: from social sharing to paywall
Dropbox rewards social referral
Leading to more storage for each lead
Currency & transaction 4
Social as a currency for people to pay or a platform to facilitate payments. “ ” Creating value and facilitating financial transactions
Social as a currency: reward social sharing
Shopping services integrated in social media apps
Revolut credit card rewards referral with cash
Social platforms enable payments
Product & subscription 5
Social as core product feature for people to use and payfor a product. “ ” Retaining customers via satisfaction
Strava, a freemium social platform for cyclists
Peerby, a free social lending platform
Tinder, a freemium model driven by relations
Waze, a ad based community drive mobility app
pieter baert gerrie smits QUESTIONS? SHOOT! Pieter Baert Vision <> Strategy <> Concept +32 473 667 861 info@pieterbaert.be

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