HMBC Public Relations Profile

INSIGHT
Achieving competitive
advantage through a deeper level of
Brand and business understanding.
IDENTITY
Building business and brand identity
through cost-effective marketing
strategies and ground level initiatives.
INNOVATION
Support in introducing /
reinventing new products and services
to drive profitable growth.
PUBLICRELATIONS

Why HMBC ?
End to End E-Business Delivery Strength in Versatality
Data Driven Approach 18/7 Customer Care
With assistance from our technology
partners, we have the resources to execute
CentralAsia and South EastAsia.
We are a multi-skilled agency with the ability to
evolve and a creative streak that will aid you
our clients. From Start-ups to government
bodies and family businesses, the buck stops
here.
You need us, we are at your service.HMBC is driven by intelligent analysis an
ground level experience. Nothing is ever
done on a whim. Advice will be provided
after thorough research and solid data
collection.
operations in the USA, Europe,

Hi, I am Delzeen Watcha Mistry, the marketing expert and co-founder of HMBC. I am here to help
you build your brand into a world beater. I can provide advice on the foremost marketing solutions,
brand management, public relations and much more. With a work portfolio spanning over a
media links. My prominent clientele include members of the top 1% of corporate India and
Government authorities.Also, helping Small and Medium sized enterprises build a brand alongside
personality image management are my forte. My educational qualifications include degree in
Human Resources and Mass Media Management with a speciality in Advertising and Brand
Management. On a personal front, I am extremely passionate about Yoga and its ability to
DELZEEN WATCHA MISTRY
About Co-Founder
decade, I thrive at networking, research based work and the ability to leverage time proven
transform lives, also beings an avid traveler and a home maker.

About HMBC
Founded in 2013; headquartered in Mumbai, India
Partner Offices in Bengaluru and Kolkata with
associates across India
Presence in Tier2 and Tier3 cities
Significant experience with SMEs and Start-ups
Expertise across sectors, industries and media
We have a passionate and enthusiastic team of
publicists with a collaborative experience of over
twenty years with Event publicity, High Net Worth
Individuals, Book Launches, Business houses and
Motion Pictures.

DIGITAL MARKETING PUBLIC RELATIONS DESIGNING
Founded in 2015; headquartered in Mumbai we operate out of partner offices in
Bengaluru and Kolkata. With a strong presence in Tier 2 and Tier 3 cities, our extended reach spans across
various regions of India including Punjab and Haryana, Rajasthan,
Gujarat, Goa, Kerala, Tamil Nadu, Chhattisgarh, Madhya Pradesh and Uttar Pradesh.
Armed with note-worthy experience with SMEs and Start-ups,
there are few that can match our reach. Our expertise extends across multiple sectors,
industries and various sections of the media both digital and conventional.

Offerings
Strategic planning,
communications and
consulting
Media relations Investor relations
Corporate
communications
Crisis
communications
Content
development
Digital and
social media
Public affairs
Blogger meets,
roundtables and
discussions
Launches,
disseminations, etc.

What we do
Understand the clients brief
and requirement in the
current environment
Strategize and plan
accordingly
Provide necessary
training if required
Define the plan of action along
with its timeline
Execute the proposed plan
Track media for coverage,
stories, etc.
Review and evaluate
the success

Mediums
Print Electronic Wire Agency
Online
Bloggers Investors Radio
`

Brief
Maximise Visibility and re-establish brand authority in
Mumbai through strategic media planning and targeted
media exposure.
Networking on behalf of the Founder.
Propagating the key USP's and unique workouts
available at the Centres.
Arrange media interactions and event opportunities for
Mrs Navaz Modi Singhania (Founder).
Multiple Press releases and coverage in industry
relevant media publications.
Radio interviews.
Magazines with Regional and national coverage.
Strategic PR consultancy.
Tasks Performed
Case Study 1
Body Art Fitness Centre
Health Magazine, Mothers Day

HT Cafe Fitness Insights, November 2016
Urbanmelange Magazine,
November 2016
Urbanmelange Magazine,
September 2016

Case Study 2
Life Changing Mudra’s
by Deepa Vaswani
Smartlife Magazine, December 2014
Brief
Create an identity for the Yoga Mudra Expert and
introduce Deepa to the media community and the
public as a whole.
Networking on behalf of Deepa across a large spectrum
of Media publications.
Conceptualizing and placement of the practitioner's
profile and key USP's of the Yoga Mudra 'way of life'.
Arrange media interactions by inviting note-worthy
editors and journalists for Deepa's personal consultancy.
Speaker opportunities for the client.
Multiple Press releases and coverage in industry relevant
media publications.
Radio interview.
Magazines with Regional coverage.
Strategic brand consultancy.
Tasks Performed

Citadel, November 2015 Education & Career, March 2015
Click to Play Audio

Case Study 3
Mrs. Earth 2015 -
Priyanka Khurana Goyal
Brief
Create an identity for the recently crowned Mrs. India
2015. Bringing to the fore all her talents, social
aspirations and her humanitarian efforts leading to her
crowning at Mrs. Earth 2016 in Jamaica.
Creating a personality profile, arranging professional
photoshoots and body of work.
Multiple Press releases and coverage in print media.
Radio interview.
Magazines with Regional coverage.
Strategic brand consultancy.
Chief guest opportunities at events, exhibitions, Show
stopper opportunity at prominent Fashion show and at
events supporting social causes.
Tasks Performed
Health Magazine- Fit For Life

Smartlife Magazine, April 2015
Deccanherald, May 2015
Sarvapratham
Bollywood
Glamour,
April 2015 Gurgaon TimesWoman on Top Magazine, June 2015

Marwar Wedding Show in Marwar Magazine - Priyanka at Richfeel
Click to Play Audio
Radio One Interview 1
Click to Play Audio
Radio One Interview 2
Click to Play Audio
Click to Play Audio
Click to Play Audio
Click to Play Audio

Richfeel Trichology -
Dr. Apoorva & Sonal Shah
Brief
To maximise media exposure for Richfeel and creating
PR avenues to optimise sales pan-india.
Tasks Performed
Case Study 4
Richfeel Global Gujarati Magazine, Dec-Jan 2016
Keep media updated on all technological and regional
developments.
Exposure for the Founders through media interviews,
speaker opportunities, participation in events &
exhibitions.
Pursuing Industry relevant awards on behalf of the
company.
Media planning - Negotiations - media buying.

Ana Detox Coverage in
Health Magazine
Afternoon D&C Newspaper
Richfeel logo in Game on ad tie upDarashaw Emailer August 2014
RJ Archana from Radio city
at Richfeel spa as a part of
an experiential testimonial

CSR Project with Muskan foundation for
childern with multiple disabilities
In school events for Health Hair awareness
programs – J B Petit school
Kanika Maheshwari (Fame of Diya Aur Baati Hum)
Experience The ANA Detox Hair Spa - With Richfeel
Dr Apoorva Shah and Dr Sonal Shah being
felicitated by Mr Y. P Trivedi and Mr Sanjay Salunkhe
at Jaro education felicitation ceremony
Richfeel Project Empoerment launch at
Army Wifes Welfare Association - Mumbai
Dr Sir with Rj Hrishi K
at Radio One
Richfeel awareness activity at
wonder years school program

Syenergy Environics
Brief
Creating awareness about Mobile Radiation and its
harmful effects. Propagating the use of the multiple
radiation protection solutions in the process.
Tasks Performed
Networking on behalf of the Founder Mr Ajay Poddar in
Mumbai.
Propagating the key USP's and health benefits of using
the Envirochip (Mobile radiation protection).
Arrange media interactions and event opportunities for
the Founder at educational institutions and
exhibitions.
Multiple Press releases and coverage in B2B and B2C
media publications.
Radio interview.
Magazines with Regional and national coverage.
Case Study 5
Smart Life - Radiation Article

Case Study 6
Ruby Hall Clinic
Brief
As part of a campaign to augment their digital
footprint, we undertook a compact yet effective Digital
PR campaign to promote their technologically superior
medical facilities, in-house consultants and
philanthropy initiatives.
Tasks Performed
Arrange media interactions for the CEO with
Journalists.
Multiple Digital Press releases and coverage in B2B and
B2C relevant website.
Coverage in Magazine with Regional and national
coverage.

Thank You !
T: (+91) 98920 49568 | E: info@hmbc.co.in. | | Skype Id: hormazm
rd
No.15, 3 Floor, B Building, Navajbai Contractor Baug, Mori Road, Mahim West, Mumbai 400016.
W: www.hmbc.co.in

HMBC Public Relations Profile

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HMBC Public Relations Profile