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Sudhir Hasbe
T he A rt of the
P ossib le w ith G ra p h
Chief Product Officer
Sudhir.hasbe@neo4j.com
Neo4j Inc. All rights reserved 2023
The world
is changing
2
Neo4j Inc. All rights reserved 2023
THE WORLD IS CHANGING
Massive trends are
transforming
industries
3
4
Your business is
agile and dynamic
5
But data is locked in
columns & rows
6
You’re missing valuable
connections that are
hidden in the data
Neo4j Inc. All rights reserved 2024
7
Data, meet Graph.
Model your data like your business,
with a connected view of dynamic relationships
Neo4j Inc. All rights reserved 2024
8
Model Your Data Like Your Business
Suppliers &
Partners
Finance Customer
Network & Security
Infrastructure
Process
Product
Human Resources
Neo4j Inc. All rights reserved 2024
9
Human Resources
Uncover Patterns in the Data
Suppliers &
Partners
Finance
Network & Security
Infrastructure
Process
Product
Customer
information
Payments
History
Customer • Recommendations
• Personalization
• Dynamic Pricing
• Intelligent Ads (Targeting)
• Customer Loyalty Programs
• Customer Offers
• Churn prevention
Neo4j Inc. All rights reserved 2024
10
Uncover Patterns in the Data
Suppliers &
Partners
Finance
Network & Security
Infrastructure
Process
Product
Customer
Employee
Skills
Roles
Human Resources
• Skills management
• Talent learning & development
• Career mgt
• Job search
• Orgs (who is who)
Neo4j Inc. All rights reserved 2024
11
Human Resources
Uncover Patterns in the Data
Suppliers &
Partners
Finance
Process
Product
Customer
Network & Security
Infrastructure
Assets
Access
patterns
Location
• Account/identity control
• Threat detection
• Adaptive & Intelligent access control
• Zero trust
• Reputation scoring
Neo4j Inc. All rights reserved 2024
12
Human Resources
Uncover Patterns in the Data
Suppliers &
Partners
Network & Security
Infrastructure
Process
Product
Customer
Transactions
Customer
Product
Finance
• Fraud detection
• Circular payments
• Anti-money laundering
Neo4j Inc. All rights reserved 2024
13
Human Resources
Uncover Patterns in the Data
Suppliers &
Partners
Finance
Process
Customer
Network & Security
Infrastructure
Inventory
Transactions
Reviews
Product
• Product pricing
• Product inventory
• Product recommendations
• New Product introductions
• Product Customizations
Neo4j Inc. All rights reserved 2024
14
Human Resources
Uncover Patterns in the Data
Network & Security
Infrastructure
Process
Product
Customer
Finance
Product
Supplier
Inventory
Suppliers &
Partners
• Route planning & optimization
• Risk Analysis
• Inventory planning
• Real-time shipment tracking
Neo4j Inc. All rights reserved 2024
15
Human Resources
Uncover Patterns in the Data
Suppliers &
Partners
Finance
Network & Security
Infrastructure
Product
Customer
Sales
Events
Activity
Resources
Process
• Bottleneck identification
• Process improvement
• Process monitoring
• Process automation
Neo4j Inc. All rights reserved 2024
16
Connect Your Graphs to Drive Transformation
Suppliers &
Partners
Finance
Customer
Network & Security
Infrastructure
Process
Employees
Product
• Recommendations
• Personalization
• Dynamic Pricing
• Intelligent Ads (Targeting)
• Customer Loyalty Programs
• Customer Offers
• Churn prevention
• Product pricing
• Product inventory
• Product recommendations
• New Product introductions
• Product Customizations
• Account/identity control
• Threat detection
• Adaptive & Intelligent access control
• Zero trust
• Reputation scoring
• Route planning &
optimization
• Risk Analysis
• Inventory planning
• Real-time shipment
• Bottleneck identification
• Process improvement
• Process monitoring
• Process automation
• Skills management
• Talent learning & development
• Career mgt
• Job search
• Orgs (who is who)
• Fraud detection
• Circular payments
• Anti-money laundering
Neo4j Inc. All rights reserved 2024
Uncovering knowledge from data drives innovation
17
Neo4j Inc. All rights reserved 2024
Helping Solve the World’s Most Challenging
Problems Across Every Industry
Financial
Services
Telco Retail Manufacturing Life
Sciences
Technology Logistics Government
18
Neo4j Inc. All rights reserved 2023
Unified Database:
Accelerating Insights to Knowledge
Intelligent Operational Systems Better Predictions for Analytics
Graph Transactions,
Storage & Querying
Graph Analytics, ML,
& Data Science
Neo4j Inc. All rights reserved 2023
Index-free Adjacency = Lightning-Fast Queries
Relational Database Neo4j Graph Database
Data is connected
as it is stored
Lightning-fast retrieval of
data and relationships via
pointer chasing
20
We found Neo4j to be literally thousands of times
faster than our prior MySQL solution, with queries
that require 10-100 times less code.
- Dr. Volker Pacher, Senior Staff Architect at eBay
● Automated Upgrades
● Zero Maintenance
● Scalable and Elastic, On-Demand
● Enterprise-Grade Security
● High Availability
● Simple Pricing, Consumption-Based
● Procure through Aura Console or via
Cloud Marketplace
Focus on on Your app, not Infrastructure
Neo4j Inc. All rights reserved 2023
22
Neo4j Inc. All rights reserved 2023
Answer Most Critical Business Questions
What’s important? What’s unusual? What’s next?
23
Neo4j Inc. All rights reserved 2023
24
Make Sense Of Data Relationships
70+ pretuned, parallelized algorithms Iterate fast with different data sets & models,
version trained models.
Bring the context of your connected data into
a format that other pipelines can ingest
The Largest Catalog of
Graph Algorithms
Native Graph Catalog and
Analytics Workspace
Graph Vector Embeddings
for Machine Learning
Uncover Relationships in the Data
Snowflake – Strategic Partnership
Goal: Create Graph Analytics as integrated offering in the Snowflake Data Cloud
Neo4j Inc. All rights reserved 2023
25
Opportunity
● 9.4k+ enterprise customers worldwide use Snowflake
● Snowflake container service is strategic investment for
Snowflake to drive new use cases (GenAI, Graph Analytics etc)
● Neo4j to deliver Graph Analytics through Snowflake container
service
Benefits
● Integrated Governance with 0 ETL
● Access to more than 65 algorithms directly in Snowflake
environment
● Use familiar SQL for Snowflake users
Roadmap
● Timeline: Partnership announcement June 4th with MVP EAP,
GA Q4 2024
Neo4j Native
App
Announcing
Deployed a Neo4j-powered
digital twin of London's
intricate transport network,
enabling real-time incident
response to cut congestion
and drive significant
economic savings.
20%
Reduction in
total fraud
Application
decision
<2 sec
Applications
processed
per year
800K
Neo4j Inc. All rights reserved 2023
Rise of Generative
AI
Neo4j Inc. All rights reserved 2024
GenAI is predicted to boost global
GDP by 7% while doubling productivity
improvements over the next decade
TheNext Growth Engine
28
The best thing,
The best thing about,
The best thing about AI,
The best thing about AI is,
The best thing about AI is its,
The best thing about AI is its ability,
The best thing about AI is its ability to,
The best thing about AI is its ability to learn,
The best thing about AI is its ability to learn from,
The best thing about AI is its ability to learn from experience.
Hallucinates
Limited
input sizes
for
fine tuning
Lack
of enterprise
domain
knowledge
Inability
to verify
answers
Sensitive
to prompt (input)
phrasing
Ethical and
data bias
concerns
Neo4j Inc. All rights reserved 2024
30
Limitations of GenAI
Neo4j Inc. All rights reserved 2024
GenAI Needs Knowledge Graphs
LLMs
31
KGs +
Better Together
Knowledge
Facts
Context
Language
Statistics
Creativity
32
Impact Radar for
Generative AI
Neo4j Inc. All rights reserved 2024
1
2
3
LLMs for Language Generation
RAG-based GenAI Applications
GenAI Use Cases
Knowledge Graph Construction and GraphRAG
33
Neo4j Inc. All rights reserved 2024
1 LLMs for Language Generation
GenAI Use Cases
2
3
RAG-based GenAI Applications
Knowledge Graph Construction and GraphRAG
34
Neo4j Inc. All rights reserved 2023
Generate
Personalized
Natural Language
Experiences
35
Neo4j Inc. All rights reserved 2024
2
3
RAG-based GenAI Applications
GenAI Use Cases
1 LLMs for Language Generation
3 Knowledge Graph Construction and GraphRAG
36
Neo4j Inc. All rights reserved 2023
Grounding With
Retrieval Augmented
Generation
(Graph-RAG)
37
Knowledge graphs enable search with
explicit and implicit (vector) relationships
38 Neo4j Inc. All rights reserved 2024
Why can’t I just use standard vector
databases for knowledge lookup?
Neo4j Inc. All rights reserved 2024
Neo4j Inc. All rights reserved 2024
Vectors act as an
integration point
between geometric
and topological
worlds
40
Neo4j Inc. All rights reserved 2024
3
GenAI Use Cases
Knowledge Graph Construction and GraphRAG
2 RAG-based GenAI Applications
1 LLMs for Language Generation
41
Historically, creating
a knowledge graph
from unstructured
text was difficult
Graph Builder uses
LangChain to simplify
Knowledge Graph
Creation from
unstructured data.
© 2023 Neo4j, Inc. All rights reserved. 44
Uncovering relationships in data drives breakthroughs
Cloud powers the future of connected data and applications
Knowledge graphs + generative AI enables intelligent apps
© 2023 Neo4j, Inc. All rights reserved.
T ha nk you!

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GraphSummit Paris - The art of the possible with Graph Technology

  • 1. Sudhir Hasbe T he A rt of the P ossib le w ith G ra p h Chief Product Officer Sudhir.hasbe@neo4j.com
  • 2. Neo4j Inc. All rights reserved 2023 The world is changing 2
  • 3. Neo4j Inc. All rights reserved 2023 THE WORLD IS CHANGING Massive trends are transforming industries 3
  • 5. 5 But data is locked in columns & rows
  • 6. 6 You’re missing valuable connections that are hidden in the data
  • 7. Neo4j Inc. All rights reserved 2024 7 Data, meet Graph. Model your data like your business, with a connected view of dynamic relationships
  • 8. Neo4j Inc. All rights reserved 2024 8 Model Your Data Like Your Business Suppliers & Partners Finance Customer Network & Security Infrastructure Process Product Human Resources
  • 9. Neo4j Inc. All rights reserved 2024 9 Human Resources Uncover Patterns in the Data Suppliers & Partners Finance Network & Security Infrastructure Process Product Customer information Payments History Customer • Recommendations • Personalization • Dynamic Pricing • Intelligent Ads (Targeting) • Customer Loyalty Programs • Customer Offers • Churn prevention
  • 10. Neo4j Inc. All rights reserved 2024 10 Uncover Patterns in the Data Suppliers & Partners Finance Network & Security Infrastructure Process Product Customer Employee Skills Roles Human Resources • Skills management • Talent learning & development • Career mgt • Job search • Orgs (who is who)
  • 11. Neo4j Inc. All rights reserved 2024 11 Human Resources Uncover Patterns in the Data Suppliers & Partners Finance Process Product Customer Network & Security Infrastructure Assets Access patterns Location • Account/identity control • Threat detection • Adaptive & Intelligent access control • Zero trust • Reputation scoring
  • 12. Neo4j Inc. All rights reserved 2024 12 Human Resources Uncover Patterns in the Data Suppliers & Partners Network & Security Infrastructure Process Product Customer Transactions Customer Product Finance • Fraud detection • Circular payments • Anti-money laundering
  • 13. Neo4j Inc. All rights reserved 2024 13 Human Resources Uncover Patterns in the Data Suppliers & Partners Finance Process Customer Network & Security Infrastructure Inventory Transactions Reviews Product • Product pricing • Product inventory • Product recommendations • New Product introductions • Product Customizations
  • 14. Neo4j Inc. All rights reserved 2024 14 Human Resources Uncover Patterns in the Data Network & Security Infrastructure Process Product Customer Finance Product Supplier Inventory Suppliers & Partners • Route planning & optimization • Risk Analysis • Inventory planning • Real-time shipment tracking
  • 15. Neo4j Inc. All rights reserved 2024 15 Human Resources Uncover Patterns in the Data Suppliers & Partners Finance Network & Security Infrastructure Product Customer Sales Events Activity Resources Process • Bottleneck identification • Process improvement • Process monitoring • Process automation
  • 16. Neo4j Inc. All rights reserved 2024 16 Connect Your Graphs to Drive Transformation Suppliers & Partners Finance Customer Network & Security Infrastructure Process Employees Product • Recommendations • Personalization • Dynamic Pricing • Intelligent Ads (Targeting) • Customer Loyalty Programs • Customer Offers • Churn prevention • Product pricing • Product inventory • Product recommendations • New Product introductions • Product Customizations • Account/identity control • Threat detection • Adaptive & Intelligent access control • Zero trust • Reputation scoring • Route planning & optimization • Risk Analysis • Inventory planning • Real-time shipment • Bottleneck identification • Process improvement • Process monitoring • Process automation • Skills management • Talent learning & development • Career mgt • Job search • Orgs (who is who) • Fraud detection • Circular payments • Anti-money laundering
  • 17. Neo4j Inc. All rights reserved 2024 Uncovering knowledge from data drives innovation 17
  • 18. Neo4j Inc. All rights reserved 2024 Helping Solve the World’s Most Challenging Problems Across Every Industry Financial Services Telco Retail Manufacturing Life Sciences Technology Logistics Government 18
  • 19. Neo4j Inc. All rights reserved 2023 Unified Database: Accelerating Insights to Knowledge Intelligent Operational Systems Better Predictions for Analytics Graph Transactions, Storage & Querying Graph Analytics, ML, & Data Science
  • 20. Neo4j Inc. All rights reserved 2023 Index-free Adjacency = Lightning-Fast Queries Relational Database Neo4j Graph Database Data is connected as it is stored Lightning-fast retrieval of data and relationships via pointer chasing 20
  • 21. We found Neo4j to be literally thousands of times faster than our prior MySQL solution, with queries that require 10-100 times less code. - Dr. Volker Pacher, Senior Staff Architect at eBay
  • 22. ● Automated Upgrades ● Zero Maintenance ● Scalable and Elastic, On-Demand ● Enterprise-Grade Security ● High Availability ● Simple Pricing, Consumption-Based ● Procure through Aura Console or via Cloud Marketplace Focus on on Your app, not Infrastructure Neo4j Inc. All rights reserved 2023 22
  • 23. Neo4j Inc. All rights reserved 2023 Answer Most Critical Business Questions What’s important? What’s unusual? What’s next? 23
  • 24. Neo4j Inc. All rights reserved 2023 24 Make Sense Of Data Relationships 70+ pretuned, parallelized algorithms Iterate fast with different data sets & models, version trained models. Bring the context of your connected data into a format that other pipelines can ingest The Largest Catalog of Graph Algorithms Native Graph Catalog and Analytics Workspace Graph Vector Embeddings for Machine Learning Uncover Relationships in the Data
  • 25. Snowflake – Strategic Partnership Goal: Create Graph Analytics as integrated offering in the Snowflake Data Cloud Neo4j Inc. All rights reserved 2023 25 Opportunity ● 9.4k+ enterprise customers worldwide use Snowflake ● Snowflake container service is strategic investment for Snowflake to drive new use cases (GenAI, Graph Analytics etc) ● Neo4j to deliver Graph Analytics through Snowflake container service Benefits ● Integrated Governance with 0 ETL ● Access to more than 65 algorithms directly in Snowflake environment ● Use familiar SQL for Snowflake users Roadmap ● Timeline: Partnership announcement June 4th with MVP EAP, GA Q4 2024 Neo4j Native App Announcing
  • 26. Deployed a Neo4j-powered digital twin of London's intricate transport network, enabling real-time incident response to cut congestion and drive significant economic savings. 20% Reduction in total fraud Application decision <2 sec Applications processed per year 800K
  • 27. Neo4j Inc. All rights reserved 2023 Rise of Generative AI
  • 28. Neo4j Inc. All rights reserved 2024 GenAI is predicted to boost global GDP by 7% while doubling productivity improvements over the next decade TheNext Growth Engine 28
  • 29. The best thing, The best thing about, The best thing about AI, The best thing about AI is, The best thing about AI is its, The best thing about AI is its ability, The best thing about AI is its ability to, The best thing about AI is its ability to learn, The best thing about AI is its ability to learn from, The best thing about AI is its ability to learn from experience.
  • 30. Hallucinates Limited input sizes for fine tuning Lack of enterprise domain knowledge Inability to verify answers Sensitive to prompt (input) phrasing Ethical and data bias concerns Neo4j Inc. All rights reserved 2024 30 Limitations of GenAI
  • 31. Neo4j Inc. All rights reserved 2024 GenAI Needs Knowledge Graphs LLMs 31 KGs + Better Together Knowledge Facts Context Language Statistics Creativity
  • 33. Neo4j Inc. All rights reserved 2024 1 2 3 LLMs for Language Generation RAG-based GenAI Applications GenAI Use Cases Knowledge Graph Construction and GraphRAG 33
  • 34. Neo4j Inc. All rights reserved 2024 1 LLMs for Language Generation GenAI Use Cases 2 3 RAG-based GenAI Applications Knowledge Graph Construction and GraphRAG 34
  • 35. Neo4j Inc. All rights reserved 2023 Generate Personalized Natural Language Experiences 35
  • 36. Neo4j Inc. All rights reserved 2024 2 3 RAG-based GenAI Applications GenAI Use Cases 1 LLMs for Language Generation 3 Knowledge Graph Construction and GraphRAG 36
  • 37. Neo4j Inc. All rights reserved 2023 Grounding With Retrieval Augmented Generation (Graph-RAG) 37
  • 38. Knowledge graphs enable search with explicit and implicit (vector) relationships 38 Neo4j Inc. All rights reserved 2024
  • 39. Why can’t I just use standard vector databases for knowledge lookup?
  • 40. Neo4j Inc. All rights reserved 2024 Neo4j Inc. All rights reserved 2024 Vectors act as an integration point between geometric and topological worlds 40
  • 41. Neo4j Inc. All rights reserved 2024 3 GenAI Use Cases Knowledge Graph Construction and GraphRAG 2 RAG-based GenAI Applications 1 LLMs for Language Generation 41
  • 42. Historically, creating a knowledge graph from unstructured text was difficult
  • 43. Graph Builder uses LangChain to simplify Knowledge Graph Creation from unstructured data.
  • 44. © 2023 Neo4j, Inc. All rights reserved. 44 Uncovering relationships in data drives breakthroughs Cloud powers the future of connected data and applications Knowledge graphs + generative AI enables intelligent apps
  • 45. © 2023 Neo4j, Inc. All rights reserved. T ha nk you!
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