This document discusses the importance of ensuring data is ready for AI applications. It notes that while most businesses invest in AI, only 4% of organizations say their data is truly AI-ready. It identifies several issues that can arise from using bad data for AI, including bias, poor performance, and inaccurate predictions. The document advocates for establishing strong data governance, quality practices, and integration capabilities to address issues like completeness, validity, and bias. It provides examples of how two companies leveraged these approaches to enhance their AI and machine learning models. The document emphasizes that achieving trusted AI requires a focus on data integrity throughout the data journey from generation to activation.