Futures beyond distribution

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Keynote lecture delivered by Nik Baerten (Pantopicon) at the occasion of PostNL's 2016 GDP Masterclass Pharma & Care on Sep 15, 2016.

F U T U R E S B E Y O N D D I S T R I B U T I O N
N I K B A E R T E N - N I K @ PA N T O P I C O N . B E - @ PA N T O P I N I K

exploring the future to anticipate change“

"There is no reason anyone
would want a computer in
their home."
“
Ken Olsen,  
founder of Digital Equipment Corporation
1977

"Almost all of the many
predictions now being made
about 1996 hinge on the
Internet's continuing
exponential growth. But I
predict the Internet will soon
go spectacularly supernova
and in 1996 catastrophically
collapse."
“
Robert Metcalfe, founder of 3Com, 1995

your business is  
no well-organised island,  
it’s a messy ecosystem

it’s all about asking  
(the right) questions

the question is not what will,
but what if?

WARNING
If any of the following applies:
this is ridiculous!
why would anybody want this?
maybe in a hundred years!
what does this have to do with my business?
maybe you’re not thinking hard enough.

“The future is already here, it
is just unevenly distributed.”
“
William Gibson

01
what if medicine
changes (even
more)?

From stemcells to bladder Wake Forest Institute for Regenerative Medicine

Healseeker/Plan-It Commander J&J, Yulius Academie et al.

OpenCareLab FlandersInShape with Pantopicon for Design Platform Flanders

02
what if R&D,
production &
distribution get a
baby?

Production/processing during transportation fishing industry

03
what if ownership &
(human) control
become liabilities?

Tesla factory Freemont, California (USA)

APM Terminal Rotterdam (The Netherlands)

Autonomous truck (artist impression) Artem Smirnov & Vladimir Panchenko

04
what if data
becomes more
valuable than stuff?

Project title ClientQuantified self dataviz Databetic.com

Parents as citizen scientists Boston Children’s Hospital

Open design & C2C services in Mobilotoop Design Platform Vlaanderen

DRIVEN BY DESTINATION
cross-network, destination-based logistics

07
what if pharma
becomes less
central to care?

08
what if cure & care
become
synonymous to
failed prevention?

Behaviour change strategy cards Artefact Group

09
what if the future
makes the price of
today’s distribution
look like a free
lunch?

Societal cost of transport (ecological, mobility, health, …)

10
what if the
mosquito becomes
an elephant?

Peter Piot
“We are not prepared  
for a new epidemic.”

‘drug delivery by’ genetically modified organisms using CRISPR

thank you
nik baerten - nik@pantopicon.be - @pantopinik
“
pantopicon.be @pantopiconbe

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Linga Mudra(Mark of Siva) generates excessive heat within the body

Karuna Yoga Vidya Peetham

Benefits: Linga mudra generates excessive heat within the body and is very useful for dealing with colds. It also helps in boosting the immune system and makes the body more resistant to colds and similar infections. The benefits of penis posture also extend to the respiratory system and it can help loosen the phlegm accumulated from the throat. This posture also helps in weight loss. Discomfort experienced in an air conditioned room is relieved by this mudra. Difficulty in breathing can be relieved by this mudra. Congested nose can be relieved by this mudra immediately and one can get good sleep. It controls the flow of the menstrual cycle. Performing the Linga mudra with the Sun Mudra gives better results – both 15 minutes each, one after the other. When navel center is shifted from its original place, comes back to its place by this mudra.

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Futures beyond distribution

1. F U T U R E S B E Y O N D D I S T R I B U T I O N N I K B A E R T E N - N I K @ PA N T O P I C O N . B E - @ PA N T O P I N I K

2. exploring the future to anticipate change“

3. "There is no reason anyone would want a computer in their home." “ Ken Olsen,   founder of Digital Equipment Corporation 1977

4. "Almost all of the many predictions now being made about 1996 hinge on the Internet's continuing exponential growth. But I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse." “ Robert Metcalfe, founder of 3Com, 1995

6. there can be no taboos

7. your business is   no well-organised island,   it’s a messy ecosystem

8. it’s all about asking   (the right) questions

9. the question is not what will, but what if?

10. WARNING If any of the following applies: this is ridiculous! why would anybody want this? maybe in a hundred years! what does this have to do with my business? maybe you’re not thinking hard enough.

11. “The future is already here, it is just unevenly distributed.” “ William Gibson

12. 01 what if medicine changes (even more)?

13. From stemcells to bladder Wake Forest Institute for Regenerative Medicine

14. Healseeker/Plan-It Commander J&J, Yulius Academie et al.

15. bacteriophage therapy

16. miDiagnostics nanopil

17. Diagnostics for All

18. OpenCareLab FlandersInShape with Pantopicon for Design Platform Flanders

19. 02 what if R&D, production & distribution get a baby?

20. Production/processing during transportation fishing industry

21. Smart caps Vitality | Enchanted Objects

22. 03 what if ownership & (human) control become liabilities?