This document discusses data lineage and strategies for improving data governance. It begins with an overview of a webcast on data lineage and introduces the speakers. It then discusses the importance of data governance and challenges organizations face with data complexity, volume, and regulatory compliance. Specific challenges to effective data lineage when transitioning to cloud, increasing data sources, and growing data are explored. The document presents a case study of a global bank that used data integration and quality tools to build an anti-money laundering process. It concludes with recommendations to assess current data understanding and lineage use within the next 90 days to strengthen governance.