This document discusses how artificial intelligence is being used in marketing. It notes that the AI marketing valuation is projected to grow from $12 billion in 2020 to $35 billion in 2024 and $105 billion in 2028. Marketers are using AI for social media analytics to monitor metrics and data. AI allows for highly efficient analysis of consumer engagement and keywords. Marketers can then generate targeted ads. While AI poses privacy and job security concerns, supplementing marketers with AI may help companies succeed. The future of AI in marketing roles and cost benefits is uncertain.