Content Marketing Strategy for B2B: A Guide in 10 Easy Steps outlines a 10 step process for developing an effective content marketing strategy for B2B businesses, including: 1) defining the case for change and gaining buy-in, 2) aligning the content marketing plan with business goals and brand, and 3) establishing an editorial process. Key aspects are defining audiences, mapping the buyer journey, creating a content production process, and prioritizing "big rocks" and "turkey slices" content. The goal is to distribute content across owned, earned, and paid channels to drive traffic and engagement.