Creativity and innovation are important for adapting to changing environments. Creativity involves producing novel and useful ideas while innovation is the successful implementation of creative ideas. Factors that influence creativity include individual characteristics like personality and motivation as well as environmental factors at the group, organizational, and societal levels. Motivation, resources, management practices, group characteristics, and organizational culture can all impact creativity. Pressures and impediments like lack of autonomy or excessive workloads can inhibit creativity while factors like encouragement and support can promote creativity.