FabriQate GKIA Presentation-Jun2010

Time honored tradition with cutting edge technology

The time honored tradition of Golden Key … with TECHNOLOGY and CREATIVE teams under one roof 2010 NOMINEE web ecommerce bespoke web 2.0 facebook apps mobile iPhone apps iPad apps mobile sites creative design branding 3D video social media digital marketing viral campaigns community mgmt internationalize digitize conceptualize interpretation

meet the team 这就是我们的队伍 ALL WORK is done by Our China based team No thing is sub-contracted to a third-party

time honored tradition + HYB RID HYB RID cutting edge technology

LONDON GUANGZHOU NEWYORK food & hospitality retail film & media technology other

Customer Satisfaction is king And Quality is the difference

Customer Satisfaction is Most important… That equals Increased Sales and Higher Profits ,[object Object],[object Object],… and that’s why our work is driven by SATISFACTION & SURPRISE Cost per ENGAGEMENT STATS IT

Unity is Power + Golden Key Explodes as a Brand + Area Hotels, Property and Service Brands Dominate Their Marketplace + Customers Access the best Services in China and Golden Key Win’s Over International Brands

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WEB Content mgmt & micro-sites Ecommerce platforms Web 2.0 bespoke & web apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],USER experience guides our web development process

MOBILE our asset and yes… we do develop APPS iPad iPhone & Android: Froyo

Translation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today's marketplace is a global one, and it's vitally important to speak your prospects' languages anywhere in the world. Thanks to our translation services we can tailor your website's content to any of the most widely spoken languages in the world—English, Spanish, German, French and Japanese. Many people feel that you need to duplicate your site online in multiple languages. That's simply not true. Just build one complete brochure page online outlining the property's value positioning in the language your customer's speak. Expand your market, stay ahead of your competition!

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The web is everywhere! But how many websites do you really use? Market Research Media Planning Finalise Digital Strategy Monitor & Police Get Brief Budget & Limitations Spreading & seeding Create specific Campaigns Digital Media Marketing

made possible only due to our hybrid approach : TECHNOLOGY + CREATIVE ANALYSIS Research 1 VISUAL GRAPHICS User Interface 2 CODE & CONTENT Testing 3 MARKETING SEO, Paid, Viral 4 MAINTENANCE Upgrades 5 LAUNCH Live end-to-end DIGITAL DEVELOPMENT

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Find a place. Live translation. Call to Book. Connect back with hotel. Like a concierge that’s with the user everywhere.. On the go Hotel Concierge – on the go iPhone app

Video steaming Catalogue Videos Images Portfolio Web-based backend Publicis Groupe iPhone app

Micro-Site Publicis Groupe Website

Streaming video content Movies. Showtimes. Cinemas. Magazine. Competitions. Social Media. Completely driven by a web-based backend. Film Studio app iPad app

Case-study: Olympics – London 2012 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SOCIAL MEDIA community management Responding to comments Creating Positive SENTIMENT Owning Search Engine Top Positions and Building Brands through Online New Media PR Maintaining accuracy and promoting the Golden Key and Member Hotel Brands Dominating Social Media Platforms Beating the competition Own the Internet

Social Media Has now allowed …

New Digital Media accessed by target market Mobile Game Viral Social Media Web based Mobile Other interactive Editorial Reviews Content Sharing 3D Games AdverGames SMS Mkting iPhone Apps Augmented Reality Mobile Sites Micro-Sites Humour Sites Influential Blogs Social Networks Tagging Viral Videos Media planning: Match the audiences digital footprint

FabriQate GKIA Presentation-Jun2010

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FabriQate GKIA Presentation-Jun2010