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ETHNOGRAPHIC RESEARCH
DR. MAHESWARIJAIKUMAR
• Ethnography is a branch of
human enquiry.
• It is associated with the field of
anthropology.
• It focuses on the culture of a
group of people with an aim to
understand their world view.
TYPES
• 1.MACRO ETHNOGRAPHY.
• 2.MICRO ETHNOGRAPHY
MICRO ETHNOGRAPHY
Is the study of more narrow
aspects of a culture
MACRO ETHNOGRAPHY
Is the studies broader
aspects of a chosen culture.
• Ethnographic research is a method
of conducting enquiry of a life
process by studying individuals,
artefacts, or documents in their
original or natural setting.
• It includes both anthropology &
historical forms of research.
• In health care, ethnographic studies
provide the health providers an
accesses to health beliefs & health
care practices about cultural
behaviour & practices affecting
people.
CHARACTERISTICS
• Ethnographers study about cultural
groups of interest through an
extensive field work.
• It is labor intensive & time
consuming task, which could involve
several months.
• Ethnographic studies require a
certain level of intimacy with the
cultural groups under study, this
requires a long term interaction &
participation with them in their
living environment.
• Researchers use themselves as
instruments in the ethnographic
studies. The investigators spend
their time with group members to
collect data through informal
interactions & observations rather
than using a formal tool for data
collection.
• The investigator studies on three major
aspects of cultural life in ethnographic
studies, i.e.,
• 1.CULTURAL BEHAVIOUR-What
members of culture do ?.
• 2.CULTURAL ARTEFACTS –what
members of culture make & use.
• 3.CULTURAL SPEECH – What people in
culture group say
• Ethnographers depend upon several
sources of data collection such as in-
depth interviews, record analyses &
observation of physical evidences
(photographs, diaries, letters etc)
EXAMPLE
• A study focusing on blood
donation beliefs of women living
in rural areas of Tamil Nadu.
THANK YOU

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ETHNOGRAPHIC RESEARCH

  • 2. • Ethnography is a branch of human enquiry. • It is associated with the field of anthropology. • It focuses on the culture of a group of people with an aim to understand their world view.
  • 4. MICRO ETHNOGRAPHY Is the study of more narrow aspects of a culture
  • 5. MACRO ETHNOGRAPHY Is the studies broader aspects of a chosen culture.
  • 6. • Ethnographic research is a method of conducting enquiry of a life process by studying individuals, artefacts, or documents in their original or natural setting. • It includes both anthropology & historical forms of research.
  • 7. • In health care, ethnographic studies provide the health providers an accesses to health beliefs & health care practices about cultural behaviour & practices affecting people.
  • 8. CHARACTERISTICS • Ethnographers study about cultural groups of interest through an extensive field work. • It is labor intensive & time consuming task, which could involve several months.
  • 9. • Ethnographic studies require a certain level of intimacy with the cultural groups under study, this requires a long term interaction & participation with them in their living environment.
  • 10. • Researchers use themselves as instruments in the ethnographic studies. The investigators spend their time with group members to collect data through informal interactions & observations rather than using a formal tool for data collection.
  • 11. • The investigator studies on three major aspects of cultural life in ethnographic studies, i.e., • 1.CULTURAL BEHAVIOUR-What members of culture do ?. • 2.CULTURAL ARTEFACTS –what members of culture make & use. • 3.CULTURAL SPEECH – What people in culture group say
  • 12. • Ethnographers depend upon several sources of data collection such as in- depth interviews, record analyses & observation of physical evidences (photographs, diaries, letters etc)
  • 13. EXAMPLE • A study focusing on blood donation beliefs of women living in rural areas of Tamil Nadu.
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