This document discusses List Services Corporation (LSC), a company that provides marketing automation, CRM, database, and digital services. It summarizes LSC's history since being founded in 1980 and acquiring other digital brands. It also introduces the PIE (Personalized Interaction Engine), which analyzes customer behavior across channels to provide insights. Finally, it describes LSC's capabilities around capturing customer data, mapping IP addresses to organizations, and using contextual advertising and keywords to target accounts.