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06/02/2018
1
1
©2017 Talend
Enacting the Data Subjects Access Rights for GDPR
with Data Services and Data Management
Enacting the Data Subjects Access Rights for GDPR
with Data Services and Data Management
Track & Trace Capture & Connect Secure & Protect Certify & Curate Publish & Share
2
Data is the New Oil… …But Beware of the Oil Spill
BREAKING NEWS
Last year’s privacy fines would be 79
times higher under GDPR
and Data Flaws
Data Leaks, Privacy Violations and Data Flaws
Equifax breach exposed data
for 143M consumers
“Personalization can
deliver 5 to 8* ROI on
marketing spend and lift
sales by 10% +” Alteryx S3 Cloud Storage Data Leak
Exposes Data on 123M Americans
GDPR delivers the governance framework and best practices for data protection
06/02/2018
2
3
#2
Over 95% of firms say they fall under under the GDPR Scope
GDPR is a Data Management Challenge
Believe they current
Consent
are accurate
Are yet to prepare estimations
on how many Requests for
Erasure they’ll receive
64% 10%
#1
#3
Have a plan to automate
Data Subject
Access Request
11%
Data PortabilityRights to be forgotten Consent Management
The TOP 3 Challenges for GDPR Compliance (source IAPP, EY, Deloitte)
4
ACME
Business Goals (LOB)
• Increase Spring sales by $3M
through personalization
campaign
• Needs to be done in 2 weeks
IT Concerns (IT)
• Need a Customer 360° view
• Propagate opt-ins across
customer apps
• Time to market (normally 8
weeks)
Risk Concerns (DPO)
• Need for a GDPR Privacy
Impact Assessment (Art 35)
• Consider opt-in consent (Art 7)
• Deliver proof of consent (Art 7)
and data portability (Art 20)
GDPR USE CASE
Personalizing Customer Online Experience in a compliant way
06/02/2018
3
5
How to achieve compliance?
1. Find the opt-in data
Marketing
App
MobileCRM
Data Lake
Customer Portal
GDPR Data Hub
3. Propagate across customer
facing systems
2. Integrate into the Customer
360° view
4. Deliver right to be forgotten
and data portability
6
Part 1: Master the Data subject 360° view with consent
Data
Maps
GDPR
Data Hub
IT
Know where your data is and propagate them across systems
Find the
opt-in
data ?
Marketing
Capture
the opt-in
data
Bus. Intelligence
Analytics
CRM Systems
Propagate
across
systems E-commerce
Data Mmgt Platform
Marketing
06/02/2018
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7
8
06/02/2018
5
9
10
06/02/2018
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11
12
06/02/2018
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13
14
06/02/2018
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15
16
Part 2: Deliver a Data Subject Access Rights Portal
How can I Access and
port my personal data?
Deliver Personal Data as a Service to your Data Subjects
Data Subject GDPR Data Hub
Data Subject Portal
06/02/2018
9
17
18
06/02/2018
10
19
20
Part 3: Manage the right to be forgotten
Cascade governance with audit trail down to the finest grain
GDPR Data Hub
Data Subject
Bus. Intelligence
Analytics
CRM Systems
Request for the right
to be forgotten.
Propagate
Erasure
E-commerce
Data Mmgt Platform
Marketing
06/02/2018
11
21
22
06/02/2018
12
23
24
ACME
Business Benefits (LOB)
• Conversion rates
• Time to market
• Silent Compliance
IT BENEFITS (IT)
• Reduced costs
• Agility & Collaboration
• Data Quality and Control
Risk Benefits (DPO)
• Accelerated Compliance
• Single Point of Control
• Customer trust
Takeaways
Turning GDPR into business benefits
06/02/2018
13
25
©2017 Talend
Enacting the Data Subjects Access Rights for GDPR
with Data Services and Data Management
Enacting the Data Subjects Access Rights for GDPR
with Data Services and Data Management
Track & Trace Capture & Connect Secure & Protect Certify & Curate Publish & Share

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Enacting the Data Subjects Access Rights for GDPR with Data Services and Data Management

  • 1. 06/02/2018 1 1 ©2017 Talend Enacting the Data Subjects Access Rights for GDPR with Data Services and Data Management Enacting the Data Subjects Access Rights for GDPR with Data Services and Data Management Track & Trace Capture & Connect Secure & Protect Certify & Curate Publish & Share 2 Data is the New Oil… …But Beware of the Oil Spill BREAKING NEWS Last year’s privacy fines would be 79 times higher under GDPR and Data Flaws Data Leaks, Privacy Violations and Data Flaws Equifax breach exposed data for 143M consumers “Personalization can deliver 5 to 8* ROI on marketing spend and lift sales by 10% +” Alteryx S3 Cloud Storage Data Leak Exposes Data on 123M Americans GDPR delivers the governance framework and best practices for data protection
  • 2. 06/02/2018 2 3 #2 Over 95% of firms say they fall under under the GDPR Scope GDPR is a Data Management Challenge Believe they current Consent are accurate Are yet to prepare estimations on how many Requests for Erasure they’ll receive 64% 10% #1 #3 Have a plan to automate Data Subject Access Request 11% Data PortabilityRights to be forgotten Consent Management The TOP 3 Challenges for GDPR Compliance (source IAPP, EY, Deloitte) 4 ACME Business Goals (LOB) • Increase Spring sales by $3M through personalization campaign • Needs to be done in 2 weeks IT Concerns (IT) • Need a Customer 360° view • Propagate opt-ins across customer apps • Time to market (normally 8 weeks) Risk Concerns (DPO) • Need for a GDPR Privacy Impact Assessment (Art 35) • Consider opt-in consent (Art 7) • Deliver proof of consent (Art 7) and data portability (Art 20) GDPR USE CASE Personalizing Customer Online Experience in a compliant way
  • 3. 06/02/2018 3 5 How to achieve compliance? 1. Find the opt-in data Marketing App MobileCRM Data Lake Customer Portal GDPR Data Hub 3. Propagate across customer facing systems 2. Integrate into the Customer 360° view 4. Deliver right to be forgotten and data portability 6 Part 1: Master the Data subject 360° view with consent Data Maps GDPR Data Hub IT Know where your data is and propagate them across systems Find the opt-in data ? Marketing Capture the opt-in data Bus. Intelligence Analytics CRM Systems Propagate across systems E-commerce Data Mmgt Platform Marketing
  • 8. 06/02/2018 8 15 16 Part 2: Deliver a Data Subject Access Rights Portal How can I Access and port my personal data? Deliver Personal Data as a Service to your Data Subjects Data Subject GDPR Data Hub Data Subject Portal
  • 10. 06/02/2018 10 19 20 Part 3: Manage the right to be forgotten Cascade governance with audit trail down to the finest grain GDPR Data Hub Data Subject Bus. Intelligence Analytics CRM Systems Request for the right to be forgotten. Propagate Erasure E-commerce Data Mmgt Platform Marketing
  • 12. 06/02/2018 12 23 24 ACME Business Benefits (LOB) • Conversion rates • Time to market • Silent Compliance IT BENEFITS (IT) • Reduced costs • Agility & Collaboration • Data Quality and Control Risk Benefits (DPO) • Accelerated Compliance • Single Point of Control • Customer trust Takeaways Turning GDPR into business benefits
  • 13. 06/02/2018 13 25 ©2017 Talend Enacting the Data Subjects Access Rights for GDPR with Data Services and Data Management Enacting the Data Subjects Access Rights for GDPR with Data Services and Data Management Track & Trace Capture & Connect Secure & Protect Certify & Curate Publish & Share
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