What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
What trends will shape the (digital) marketing agency of the future? It’s a constant question that agencies and clients are always asking, and always looking for answers. And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond the trends.
How can agencies (and clients) prepare for success years from now? Based on everything we’ve seen — research, conferences, work, email lists, happy hours … We set out to pull together key elements that agencies and clients need to be acting on now for success in the future.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
What trends will shape the (digital) marketing agency of the future? It’s a constant question that agencies and clients are always asking, and always looking for answers. And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond the trends.
How can agencies (and clients) prepare for success years from now? Based on everything we’ve seen — research, conferences, work, email lists, happy hours … We set out to pull together key elements that agencies and clients need to be acting on now for success in the future.
Edelman's Digital Marketing Trends for 2017Tlell MacRae
Digital media is facing challenges with transparency and accountability as programmatic advertising has grown rapidly. In response, the paid media industry is adapting in two key ways:
1) Traditional media companies are accelerating their digital transformation by pursuing programmatic TV buying and offering cross-channel advertising programs.
2) Brands are shifting investment to channels that are digital but tangible, such as digital out of home, podcasting, and event sponsorships through mobile and social platforms, which provide advantages of digital targeting but can be easily verified.
This document discusses 7 key marketing trends for 2014, including:
1) Moving abandonment remarketing efforts earlier in the customer journey by targeting browser abandonment.
2) Capturing email opt-ins from physical store locations using mobile technologies integrated with point-of-sale systems.
3) Building actionable customer databases with robust data that can be used to personalize marketing in real-time.
4) Personalizing websites like Amazon and Netflix by tailoring content and offers to individual visitors based on their data.
25 44 male on digital- india- media habitsAlisha Gupta
Detailed analysis of media habits of male on internet, india. Media habits on digital- Male india. Covers- Social media, mobile, com score details. Video viewing trends. etc
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Great mobile campaigns strive to increase brand relevance, drive emotional connections and solve problems, choose immersive, visually-compelling ad formats, create their own engagement ecosystem through apps and sites, set mobile as a cornerstone and build with other channels, and drive change and social impact. Emerging areas for growth include leveraging chatbots and virtual screen demos to drive trial, accelerating adoption of augmented and virtual reality, gaining a better understanding of engagement, and implementing targeting that's more balanced with creative quality.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
1) In 2019, AR and VR technologies will be more widely adopted by major brands, as their costs decrease and capabilities increase. Up to 88% of companies plan to use AR in marketing.
2) Video content will dominate the internet, claiming over 80% of web traffic. Marketers who do not incorporate engaging video into their strategies will fall behind.
3) As consumers increasingly rely on online reviews, businesses will implement techniques like "review brushing" to detect and remove fake reviews, restoring trust in review platforms.
The document discusses predictions for digital marketing in 2017. It predicts that mobile users will continue to increase and mobile strategies will be more important. It also predicts that influencer marketing will become more fundamental as consumers look to influencers for purchasing guidance. Another prediction is that 360-degree product videos will increase in use for sales teams given their engagement benefits. Finally, it predicts live streaming will grow as platforms provide more options, and effective tactics will be to give live exclusive behind-the-scenes access. The document provides analysis and examples to support each prediction.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Mobile commerce trends will dominate 2021, with mobile apps and social commerce expected to rise. Sales from smartphones and tablets are forecast to increase, with shopping via mobile apps outperforming mobile web. One-click ordering, voice shopping, mobile chatbots, and augmented reality are also trends to watch as consumers shift to mobile-first shopping behaviors. Omnichannel experiences and mobile payments will continue growing in popularity as retailers adapt to customers shopping across channels and devices.
Black Friday has been established as an undeniably powerful moment that mobilizes the consumer public; Therefore, we composed a presentation, in which we analyzed every perspective of Black Friday, coming to conclusions and providing directions that aim to help companies achieve the best possible result in this competitive period.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
This is a succinct guide for getting your digital marketing strategy right. Full of research to back up tips for data, mobile, video, programmatic and more. Written by the Head of Digital Marketing Advisory for TORI Global, Dominic Yacoubian.
Digital marketing trends in 2017 will include:
1) Mobile traffic will continue to grow as the desktop slips, so mobile-focused marketing should be a top priority.
2) Search algorithms will continue to evolve rapidly as more content is added online, requiring unique, on-theme content optimized for audiences.
3) Social media will become an important conversion channel in addition to reach, with tools to directly convert social prospects to buyers.
4) Quality, unique content will remain king as the online environment grows more competitive.
The document discusses how social media has become serious business and an important part of marketing strategy. It notes that the recent political uprisings in Tunisia showed how social media like mobile phones allow information to spread instantly. While some companies simply hire people to manage social media profiles, a real strategy is needed. Organizations will need to define social media policies this year. Examples are given of how companies like KLM and ING are using social media effectively for customer service and marketing by actively engaging on platforms like Twitter and monitoring networks for customer feedback. The challenges for marketers are to understand how to position their organizations for the future in this changing social media landscape.
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
A brief description of the research which I conducted as a part of my master thesis at University of Florence, with prof. Andrea Guazzini as my mentor and prof. Goran MIlas as my co-mentor.
Future Disruptive Consumer Engagement MethodsMiel Van Opstal
About the shift in consumer expectations and the opportunities artificial intelligence and automation bring to strengthen the relationship between brands and their customers. And about how growth hacking principles can bridge the conversation gap that still exists in contextual marketing strategies.
Edelman's Digital Marketing Trends for 2017Tlell MacRae
Digital media is facing challenges with transparency and accountability as programmatic advertising has grown rapidly. In response, the paid media industry is adapting in two key ways:
1) Traditional media companies are accelerating their digital transformation by pursuing programmatic TV buying and offering cross-channel advertising programs.
2) Brands are shifting investment to channels that are digital but tangible, such as digital out of home, podcasting, and event sponsorships through mobile and social platforms, which provide advantages of digital targeting but can be easily verified.
This document discusses 7 key marketing trends for 2014, including:
1) Moving abandonment remarketing efforts earlier in the customer journey by targeting browser abandonment.
2) Capturing email opt-ins from physical store locations using mobile technologies integrated with point-of-sale systems.
3) Building actionable customer databases with robust data that can be used to personalize marketing in real-time.
4) Personalizing websites like Amazon and Netflix by tailoring content and offers to individual visitors based on their data.
25 44 male on digital- india- media habitsAlisha Gupta
Detailed analysis of media habits of male on internet, india. Media habits on digital- Male india. Covers- Social media, mobile, com score details. Video viewing trends. etc
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Great mobile campaigns strive to increase brand relevance, drive emotional connections and solve problems, choose immersive, visually-compelling ad formats, create their own engagement ecosystem through apps and sites, set mobile as a cornerstone and build with other channels, and drive change and social impact. Emerging areas for growth include leveraging chatbots and virtual screen demos to drive trial, accelerating adoption of augmented and virtual reality, gaining a better understanding of engagement, and implementing targeting that's more balanced with creative quality.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
1) In 2019, AR and VR technologies will be more widely adopted by major brands, as their costs decrease and capabilities increase. Up to 88% of companies plan to use AR in marketing.
2) Video content will dominate the internet, claiming over 80% of web traffic. Marketers who do not incorporate engaging video into their strategies will fall behind.
3) As consumers increasingly rely on online reviews, businesses will implement techniques like "review brushing" to detect and remove fake reviews, restoring trust in review platforms.
The document discusses predictions for digital marketing in 2017. It predicts that mobile users will continue to increase and mobile strategies will be more important. It also predicts that influencer marketing will become more fundamental as consumers look to influencers for purchasing guidance. Another prediction is that 360-degree product videos will increase in use for sales teams given their engagement benefits. Finally, it predicts live streaming will grow as platforms provide more options, and effective tactics will be to give live exclusive behind-the-scenes access. The document provides analysis and examples to support each prediction.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Mobile commerce trends will dominate 2021, with mobile apps and social commerce expected to rise. Sales from smartphones and tablets are forecast to increase, with shopping via mobile apps outperforming mobile web. One-click ordering, voice shopping, mobile chatbots, and augmented reality are also trends to watch as consumers shift to mobile-first shopping behaviors. Omnichannel experiences and mobile payments will continue growing in popularity as retailers adapt to customers shopping across channels and devices.
Black Friday has been established as an undeniably powerful moment that mobilizes the consumer public; Therefore, we composed a presentation, in which we analyzed every perspective of Black Friday, coming to conclusions and providing directions that aim to help companies achieve the best possible result in this competitive period.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
This is a succinct guide for getting your digital marketing strategy right. Full of research to back up tips for data, mobile, video, programmatic and more. Written by the Head of Digital Marketing Advisory for TORI Global, Dominic Yacoubian.
Digital marketing trends in 2017 will include:
1) Mobile traffic will continue to grow as the desktop slips, so mobile-focused marketing should be a top priority.
2) Search algorithms will continue to evolve rapidly as more content is added online, requiring unique, on-theme content optimized for audiences.
3) Social media will become an important conversion channel in addition to reach, with tools to directly convert social prospects to buyers.
4) Quality, unique content will remain king as the online environment grows more competitive.
The document discusses how social media has become serious business and an important part of marketing strategy. It notes that the recent political uprisings in Tunisia showed how social media like mobile phones allow information to spread instantly. While some companies simply hire people to manage social media profiles, a real strategy is needed. Organizations will need to define social media policies this year. Examples are given of how companies like KLM and ING are using social media effectively for customer service and marketing by actively engaging on platforms like Twitter and monitoring networks for customer feedback. The challenges for marketers are to understand how to position their organizations for the future in this changing social media landscape.
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
A brief description of the research which I conducted as a part of my master thesis at University of Florence, with prof. Andrea Guazzini as my mentor and prof. Goran MIlas as my co-mentor.
Future Disruptive Consumer Engagement MethodsMiel Van Opstal
About the shift in consumer expectations and the opportunities artificial intelligence and automation bring to strengthen the relationship between brands and their customers. And about how growth hacking principles can bridge the conversation gap that still exists in contextual marketing strategies.
Burberry is developing a new digital strategy to engage customers. It will focus on optimizing their social media presence on Facebook, Twitter and Instagram, developing a responsive mobile-friendly website, using display ads and search engine marketing, personalizing the customer experience through content marketing and emails, and connecting with millennials through apps and mobile websites. The strategy also involves updating retail stores with personalized sections, moving from traditional marketing to more experiential approaches, and maintaining a consistent brand image across all media platforms through fresh content.
This document discusses using data-driven marketing to create contextual engagement and valuable consumer experiences. It summarizes research from a survey of over 350 brands and agencies. Key findings include that the top strategic focus areas for digital marketing managers are digital audience strategy and real-time data and insights. The survey also found that most influential digital marketing channels in 2017 will be social media, mobile, and data-driven marketing. It then discusses how data management platforms can help integrate customer data from various sources to build audience profiles for targeted advertising across channels.
The document discusses driving consumer engagement in the digital age. It notes that consumers now have more control over brands due to the rise of online platforms. Effective engagement requires understanding what consumers want and providing added value through personalized, two-way communication across multiple digital touchpoints. Case studies demonstrate how some companies have successfully engaged consumers by creating useful applications, gathering user-generated content, and tailoring experiences to individuals. The presentation emphasizes focusing on the consumer experience, measuring the right metrics, and testing innovative engagement strategies.
Ends at Service Design Network Global conference. Joe Macleod
This presentation was given at the Service Design Networks Global conference in Madrid. It provides an overview of the theme around the Ends book and Closure Experiences. Particularly for the point of view of services, and in detail considers ends in Financial Services and Health.
The presentation also share ideas, models and processes for improvement in the customer lifecycle to create better and less biased experiences.
Presentation from Retail’s BIG Show, January 15-17, 2017. PIERS FAWKES, Founder and President, PSFK
SCOTT LACHUT, President, Research and Strategy, PSFK
How chatbots will change the future of consumer engagementIris
This document discusses how chatbots are changing customer engagement for brands. It defines chatbots as computer programs that simulate conversation through messaging platforms. Chatbots allow brands to automate tasks like customer service and ecommerce guidance in a cost-effective way. The document outlines why chatbots matter for brands, how people use chatbots, examples of brands using chatbots well for utility and entertainment, best practices, and next steps for brands to consider chatbots.
The Retail Rebels - Who Will Conquer the Connected ConsumerJerry Inman
Just like last year’s fashions and the latest iPhone, Millennials are being replaced by the latest and greatest batch of consumers, Generation Z (also known as The Founders). They are Gen Y’s younger siblings who were born between 1995 and 2009. While Millennials continue to be an important market for many retailers and brands, a new purchasing powerhouse should demand your attention. The oldest members of Gen Z are still teenagers, but they already wield a buying power of $44 billion and command the highest influence on family purchases in history. In fact, 93% of Gen Z parents surveyed said their children influence family spending and household purchases, according to the Deep Focus’ 2015 Cassandra Report Gen Z and this continues through 2016. They also make up nearly 26% of the population giving us more than enough reasons to start paying attention.
Just like with Millennials, retailers need to discover how to genuinely connect with GenZ to build trust and loyalty. But beware - it’s been said that GenZ can’t stand living in the Millennial shadow. To secure the favor of the up-and-coming generation of consumers, you have to know what makes them tick. Of course, figuring this step out requires an understanding of what Generation Z values and where they spend their time.
What has emerged to date? Retail rentals or sharing - these new consumers are becoming increasingly used to the idea of a “sharing economy” – tapping into Uber for rides, Airbnb for places to stay or Rent the Runway for outfits. Retailers need this type of disruptive thinking, a digital business transformation to execute, and change management to adopt behaviors for this new breed of consumers. Even if GenZ isn’t your current target audience today, they will be tomorrow and now is the time to grab their attention, so get ready!
1. The document discusses 10 emerging consumer trends for 2017 based on a survey of over 7,000 internet users.
2. Some of the key trends discussed include the rise of reality time due to increasing video and virtual/augmented reality usage, AI becoming ubiquitous in many applications and devices, and the Internet of Things developing as consumers use more connected devices and apps.
3. Other trends examined are autonomous vehicles leading to a new pedestrian perspective, a desire for merged physical and virtual realities, health issues from new technologies challenging the human body, and smart devices creating new safety issues and opportunities.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Our Guide to Digital disruption Update 2019John Ashcroft
This document discusses digital disruption and its causes. It identifies six global forces shaping digital disruption: 1) increasing connectivity through mobile phones and other devices, 2) the growing number of connected devices and emergence of the internet of things, 3) exponential growth in data creation and need for data storage, 4) lower barriers to market participation. These forces are accelerating changes in business models and challenging traditional companies through new entrants like Uber and Airbnb.
The digital revolution began in the 1950s but truly took off in the 1990s with the invention of the World Wide Web and the growing availability of affordable digital devices. Today over 4 billion people use the internet globally through computers, phones, and other connected devices. E-commerce is also growing significantly across all retail sectors as more customers conduct online searches and purchases. However, the rapid pace of technological change has disrupted many industries and business models. It remains to be seen how businesses, customers, and societies will continue to adapt to an increasingly digital world.
The document discusses disruptive technology and how attitudes have changed for Millennials. It notes that Millennials have delayed many financial and life milestones like completing school, becoming financially independent, marrying, and having children due to the recession and high student debt levels. More young adults are enrolled in school but costs have increased, making it harder to achieve independence. The recession also caused many young people to move back home with their parents. The document suggests technology and attitudes around adulthood will continue to change.
Presentation exploring how consumers use technology. Useful for digital marketers to use to understand the most appropriate platforms and tools for an effective digital marketing strategy.
The document discusses key digital trends that will shape the digital frontier in 2016 and beyond. It outlines 10 trends, including the growth of the Internet of Things and connected devices, the shift to an "outcome economy" focused on results rather than products, the use of virtual and augmented reality to provide immersive experiences, and the increasing role of artificial intelligence and t-commerce in how consumers interact with media and make purchases. The trends reflect an acceleration of the digital world where technology continuously evolves and brands must innovate to meet evolving user needs and preferences.
The document discusses several trends in the evolution of entertainment media and technology:
1) Globalization and advancing technology are changing the landscape of entertainment media, allowing more people to create and distribute content globally to aspiring audiences.
2) The discovery of microchips powered the digital revolution and Internet connectivity, with Moore's Law doubling processor speeds every two years fueling widespread adoption of computers and mobile devices.
3) Digital media has grown rapidly due to the Internet, with mobile devices becoming the preferred platform and driving new opportunities in targeted mobile marketing and commerce.
4) Continued technological advances will further transform entertainment media and society in ways that are difficult to foresee but ensure endless possibilities.
The report covers eight digital trends and their implications for business. It discusses how big data and analytics are at the heart of developing customer insights, and how data and analytics are now more accessible due to decreasing costs. The document provides examples of how Netflix and retailers use big data to improve supply chain management and product recommendations. It also notes that big data is driving significant market growth and investment opportunities.
1. The Internet of Things (IoT) involves connecting physical objects through sensors and networking capabilities. An estimated 6.4 billion IoT devices were in use worldwide in 2016, with that number expected to grow to over 20 billion by 2020.
2. Asian markets are important for IoT adoption, with close to one-third of all connected devices projected to be located in the region by 2020. Chinese manufacturers are developing consumer IoT products for homes, fitness, and more. Data from these devices can provide insights for improved products and services.
3. IoT is enabling new business models, like pay-as-you-drive insurance where activity data from smartwatches can lower premiums. Connected
The Rise of Reality Learning Thought PaperMarek Hyla
This Thought Paper describes how extended reality techniques could be used in the learning space. It was created in the Think Tank CoE of Talent Development and Learning Practice of Accenture Capability Network.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
Digital technology has greatly impacted lives by enabling better communication through video calling services. This has allowed families and friends to stay connected during the pandemic. While computers were initially very large, expensive, and limited to universities and the military in the 1950s, the internet has since revolutionized to become integrated into everyday life for many consumers. People now use various digital devices and access the internet for activities like online shopping, banking, messaging, and watching videos. However, overreliance on technology can also have negative effects like internet addiction, loss of impulse control, and costs associated with internet access.
The document discusses how the digital economy is growing exponentially due to increasing mobile connectivity, social media usage, and data availability. It notes that digital technologies are being adopted faster than ever, with each new technology reaching 1 billion users in less time than the previous. The digital economy is transforming the insurance industry in India. By 2020, it is estimated that three out of four insurance policies in India will be influenced by digital channels like online purchasing. The document argues that Indian insurers need to act now to capitalize on the opportunities of the digital economy by setting digital goals, adapting business models and capabilities, and accelerating existing digital initiatives.
The document discusses how the digital economy is growing exponentially due to increasing mobile connectivity, social media usage, and data availability. It notes that digital technologies are being adopted faster than ever, with each new technology reaching 1 billion users in less time than the previous. The digital economy is transforming the insurance industry in India. By 2020, it is estimated that three out of four insurance policies in India will be influenced by digital channels like online purchasing. The document argues that Indian insurers need to act now to capitalize on the opportunities of the digital economy by setting digital goals, adapting business models and capabilities, and accelerating existing digital initiatives.
The document discusses how digital is transforming the insurance industry globally and in India. It notes that:
- Digital is growing exponentially worldwide, driven by increased mobile usage, social media engagement, and big data capabilities.
- This digital transformation will significantly impact the insurance industry, both positively as an opportunity and negatively as a threat if insurers do not adapt.
- In India specifically, digital influence on insurance is already substantial and expected to grow further, with three out of four insurance policies influenced by digital by 2020. Indian insurers must act now to address this digital disruption.
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From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
This document provides information about KITE, a digital marketing and creative brand agency with over 15 years of experience. It discusses KITE's mission to build uplifting digital marketing strategies using tools like social media, SEO, and online advertising. The document also includes examples of KITE's work for clients in various industries and highlights their services.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
Visual content like videos on platforms like Vine, Snapchat, and Instagram will continue growing in popularity in 2015. Short videos under a minute are effective at targeting the right audience and sharing key information quickly. Social commerce also took steps forward in 2014 and will continue evolving, making the purchase process simpler through features like "Buy" buttons on social networks. However, brands must focus on customer engagement and building genuine relationships before engaging in social media sales. Contextual targeting of social ads will also continue improving in 2015 based on user data and behaviors.
Intelligent storytelling: How to write good stories for social mediaIoana Barbu
Storytelling for social media is not just about magic tales. Your brand is not about products, is about the stories users can see building trough your products and services, with your brand. so start telling them the right stories. With intelligent storytelling.
Measuring and Understanding the Route Origin Validation (ROV) in RPKIAPNIC
Shane Hermoso, APNIC's Training Delivery Manager (Southeast Asia and East Asia), presented on 'Measuring and Understanding the Route Origin Validation (ROV) in RPKI' during VNNIC Internet Conference 2024 held in Hanoi, Viet Nam from 4 to 7 July 2024.
Network Security and Cyber Laws (Complete Notes) for B.Tech/BCA/BSc. ITSarthak Sobti
Network Security and Cyber Laws
Detailed Course Content
Unit 1: Introduction to Network Security
- Introduction to Network Security
- Goals of Network Security
- ISO Security Architecture
- Attacks and Categories of Attacks
- Network Security Services & Mechanisms
- Authentication Applications: Kerberos, X.509 Directory Authentication Service
Unit 2: Application Layer Security
- Security Threats and Countermeasures
- SET Protocol
- Electronic Mail Security
- Pretty Good Privacy (PGP)
- S/MIME
- Transport Layer Security: Secure Socket Layer & Transport Layer Security
- Wireless Transport Layer Security
Unit 3: IP Security and System Security
- Authentication Header
- Encapsulating Security Payloads
- System Security: Intruders, Intrusion Detection System, Viruses
- Firewall Design Principles
- Trusted Systems
- OS Security
- Program Security
Unit 4: Introduction to Cyber Law
- Cyber Crime, Cyber Criminals, Cyber Law
- Object and Scope of the IT Act: Genesis, Object, Scope of the Act
- E-Governance and IT Act 2000
- Legal Recognition of Electronic Records
- Legal Recognition of Digital Signatures
- Use of Electronic Records and Digital Signatures in Government and its Agencies
- IT Act in Detail
- Basics of Network Security: IP Addresses, Port Numbers, and Sockets
- Hiding and Tracing IP Addresses
- Scanning: Traceroute, Ping Sweeping, Port Scanning, ICMP Scanning
- Fingerprinting: Active and Passive Email
Unit 5: Advanced Attacks
- Different Kinds of Buffer Overflow Attacks: Stack Overflows, String Overflows, Heap and Integer Overflows
- Internal Attacks: Emails, Mobile Phones, Instant Messengers, FTP Uploads, Dumpster Diving, Shoulder Surfing
- DOS Attacks: Ping of Death, Teardrop, SYN Flooding, Land Attacks, Smurf Attacks, UDP Flooding
- Hybrid DOS Attacks
- Application-Specific Distributed DOS Attacks
Top UI/UX Design Trends for 2024: What Business Owners Need to KnowOnepixll
Discover the top UI/UX design trends for 2024 that every business owner needs to know. This infographic covers five key trends: Dark Mode Dominance, Neumorphism and Soft UI, Voice User Interface (VUI) Integration, Personalization and AI-Driven Design, and Accessibility-First Design. By staying ahead of these trends, you can create engaging, user-friendly digital products that cater to evolving user needs and preferences. Enhance your digital presence and ensure your designs are modern, accessible, and effective.
Cyber Crime with basics and knowledge to cyber sphereRISHIKCHAUDHARY2
In this ppt you will get to know about the cyber security basics as well as the paradigms that are important in the cyber world.
Also this can be helpful for study purpose in college and schools.
You will also get two case studies which can be helpful for better understand.
5. The world and the world of
marketing are changing with a faster
pace than ever. The consumer no
longer has patience & time for
ordinary ads, commercial
non-engagement and…well, too much
offline brand related work.
6. Here are 5 Top Consumer
Trends are making Digital
Vital for the marketing mix
& changing the Brand
Engagement Rules.
7. 1. “Virtual Reality is best than
my reality”
Virtual reality (VR) is currently the fastest growing form of video traffic,
with Cisco predicting that it will grow 61-fold between 2015 and 2020.2
When video literally means the world, computing power will be directed
at our visual cortex rather than our fingertips.
More than 40 percent of advanced internet users we have surveyed
would like a computer with VR/AR as its main interface.
This “new” reality means it’s time for 5G networks.
8. 2. “The Rise of Artificial
Intelligence”
The idea that a man-made creature could gain awareness has been around for a very long time
– it can be seen in folklore about anthropomorphic golems, and AI sci-fi stories, for example. In
modern science, the idea of creating a digital brain was already around in the 1940s.
Today, AI research and development is booming all over the world. In Bots that make customer
care cost-efficient & practical, in complex machine learning and robots. Behind the
recommendations that streamed media services make based on consumption habits, in the
assistants in our phones. However, half of online active people interviewed by Ericsson
ConsumerLab this year say that they are preoccupied by the AI takeover.
9.
10. 3. “My Body is out of sync”
When trains started to appear in the late 1820s in England, prospective passengers
worried that the human body was simply not built to withstand movement at such
incredible speeds.
Even with 200 years of motorized transportation, we still get car sick; in fact one in
five feels nausea in cars or buses every week, even today.
Consumers believe car sickness will become even worse with autonomous cars.
Moreover, the digital inflation, social media crowded landscape and rise of digital
interfaces makes the brain a lot more exposed to efforts. Medical studies,
innovations, prevention platforms have a great growth space here to come and help.
11. 4. “Social media, social media
everywhere”
In an increasingly globalized world, it feels good to know that there are many like-minded
people around us and that we can have our dear ones close no matter the distances.
These are the two main psychological wins of social media and why it is most certainly
here to stay.
Social media is creating so-called echo chambers where groups repeat and amplify similar
ideas - the niche communities. You’ll want that for your brand so get attached to ones or
build your own now.
More than a quarter of people interviewed by Ericsson ConsumerLab in 2017 say that they
are likely to count on their contacts’ opinion and advice rather than politicians,
spokespeople or authorities.
12.
13. 5. “The smart device safety
paradox ”
Nowadays, we take our phones everywhere we go. If we get lost we can call, text,
look up information on the internet or navigate using Maps or Waze.
More than half of smartphone users already use emergency alarms, tracking or
notifications on their smartphones. Another three in five have emergency contacts
stored in their phone.
But here’s the paradox: three in five of those who say so take more risks because
they rely on their phone to keep them safe. So digital wearables are now one of the
most reliable and intimate source of information and live planning. Thus, your most
valuable brand content must reach these devices.
14.
15. By 2020, customer experience will be the
deciding factor over price and product
across all industries. Unique customer
experiences are popping up all over. And
our out of five users believe that in 5 years
VR and AI will be hardly distinguishable from
actual reality.
And all marketing experiences are more and
more digitally powered. No digital, no data,
no growth.