The document provides an overview of digital marketing, including common goals, channels, and how to develop a digital marketing plan. It discusses increasing awareness, acquiring customers, activating and monetizing leads. It also lists channels like search, social media, email and re-marketing. The document outlines the steps to create a digital marketing plan, from objectives and personas to keywords, platforms and KPIs.
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
This document provides an overview of search engine marketing (SEM). It defines key SEM concepts like paid search, organic search, and search engine optimization (SEO). It also outlines tactics for SEM like keyword research, building targeted ad campaigns, optimizing ad copy, and leveraging different match types and platforms like Google, Yahoo, and Bing. The goal of SEM is to drive qualified traffic to websites through search engine results.
This document provides information about getting started in digital marketing. It recommends starting by reading digital marketing blogs, attending related conferences, starting your own blog, and taking free certifications online. It also discusses various digital marketing job opportunities in India, such as digital marketing manager, content marketing manager, and social media experts. It notes that digital marketing is not yet part of India's education system, creating opportunities. It provides information on earning extra income through freelancing or blogging and lists the top earning bloggers in India. The document also includes terminology used in digital marketing.
This document provides definitions for over 100 terms related to digital marketing and SEO. It includes explanations of common concepts like A/B testing, keywords, paid advertising, analytics, content marketing, and more. The glossary acts as a comprehensive guide to the terminology used in digital marketing.
The document provides an overview of digital marketing, including common goals, channels, and how to develop a digital marketing plan. It discusses increasing awareness, acquiring customers, activating and monetizing leads. It also lists channels like search, social media, email and re-marketing. The document outlines the steps to create a digital marketing plan, from objectives and personas to keywords, platforms and KPIs.
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
This document provides an overview of search engine marketing (SEM). It defines key SEM concepts like paid search, organic search, and search engine optimization (SEO). It also outlines tactics for SEM like keyword research, building targeted ad campaigns, optimizing ad copy, and leveraging different match types and platforms like Google, Yahoo, and Bing. The goal of SEM is to drive qualified traffic to websites through search engine results.
This document provides information about getting started in digital marketing. It recommends starting by reading digital marketing blogs, attending related conferences, starting your own blog, and taking free certifications online. It also discusses various digital marketing job opportunities in India, such as digital marketing manager, content marketing manager, and social media experts. It notes that digital marketing is not yet part of India's education system, creating opportunities. It provides information on earning extra income through freelancing or blogging and lists the top earning bloggers in India. The document also includes terminology used in digital marketing.
This document provides definitions for over 100 terms related to digital marketing and SEO. It includes explanations of common concepts like A/B testing, keywords, paid advertising, analytics, content marketing, and more. The glossary acts as a comprehensive guide to the terminology used in digital marketing.
- The document is a presentation on search engine marketing (SEM) masterclass. It will cover optimizing website ranking in search engines, performing keyword research and benchmarks, implementing best practice SEO, link building strategies, paid search campaigns, managing paid search budgets, ad copywriting, and measuring SEM success. The training will take place from 9am to 5pm with breaks at 10:30am, 12:30-1:30pm, and 3pm. The presenter has over 15 years of training experience.
SEO and SEM are important digital marketing strategies. SEO is the process of improving a website to rank higher organically in search engines through on-page and off-page optimization tactics. SEM is a paid form of advertising where advertisers bid on keywords and ads are shown in search engine results. The top digital marketing companies in India that provide SEO and SEM services are Pinstorm, Techshu, Reprise Media, Ogilvy PR, iStrat, K Web Maker, Webchutney, JWT, McCann Erickson India, and Lowe Lintas.
SEO (Search Engine Optimization) involves increasing the prominence of a web page within relevant search engine results. SEM (Search Engine Marketing) is a form of internet marketing that promotes websites by increasing their visibility in search results. Key aspects of SEO include on-page elements like keywords, metadata, headings and content; off-page elements like links; and technical elements like site speed and structure. Regular reporting measures metrics like traffic, rankings and indexing to evaluate an SEO strategy's effectiveness.
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
This document provides an overview of digital marketing. It discusses what digital marketing is, why people go online, the benefits of digital marketing, what digital marketing consists of, how digital marketing has evolved over time, search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing (SMM). Key components of digital marketing are also outlined.
Digital Marketing Services India offers most reliable and effective Online Marketing Services which include Website Designing, Social Media Marketing, SEO, PPC & Marketing Campaigns - http://digitalmarketingservicesindia.in/
Website and Marketing by Digital Marketing Services India - http://digitalmarketingservicesindia.in/
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
The webinar covered search engine marketing strategies, including:
1) An overview of search engine marketing and the anatomy of search engine results pages, which include paid and organic search listings.
2) Details on optimizing for organic search through content targeting, user experience, and external links to a website.
3) How paid search works on a pay-per-click auction model and tips to improve quality scores without increasing budgets.
4) Key tips for 2015 like using negative keywords, rebuilding campaigns for quality score refreshes, and leveraging remarketing lists and link reclamation.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
The document provides information on various aspects of digital marketing. It defines digital marketing as promoting or creating brand awareness using the internet. It discusses the importance of establishing key performance indicators and objectives for a digital marketing strategy such as reaching the right audience and return on investment. It also describes several common digital marketing tactics including search engine optimization, pay-per-click advertising, social media marketing, email marketing and their benefits and challenges.
Website optimization, also known as search engine optimization (SEO), is the process of improving a website to drive business goals through controlled experimentation. Some key benefits of optimization include low cost results from organic listings, increased traffic, improved brand credibility, and higher returns on investment. Proper optimization techniques involve ensuring relevant and high-quality content, optimizing internal linking, meta tags, images, and domain names, while avoiding negative practices like keyword stuffing and duplicated content. Optimization can help take a business to the next level by bringing in thousands of additional visitors.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
The document provides an overview of a digital marketing taster session that covers topics such as what is digital marketing, search engine optimization (SEO), and social media. The session is split into two hours, with the first hour covering introductions and definitions of key terms, and the second hour involving activities, discussion, and Q&A. Key aspects of digital marketing, SEO, and social media highlighted include the importance of having an online presence, using different online technologies and platforms, and developing a digital marketing strategy and plan.
SEO is important because search engines have become the primary way people find information online. To succeed at SEO, a website needs to make its content accessible and relevant to search engines through techniques like optimizing titles, URLs, meta descriptions and on-page content for target keywords. It also needs to build links, social shares and citations from authoritative sources to gain the search engine's trust. Regular tracking and testing of rankings, usability and conversions is required to continuously improve search performance.
we are bangalore based SEO company services provider in bangalore since 2018. We focused on getting your website to the first page and more traffic & leads
This presentation should give all Website Owners, Brand Marketers an overview about long term SEO strategies and why is it important to think about SEO and a illustration in case of a Life Cycle to push the SEO Roadmap to know: what is to do whats coming next and have we all SEO actions addressed.
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
The document discusses search engine optimization (SEO) strategies for legal websites. It covers technical SEO topics like site architecture, metadata, duplicate content, and website speed. It also discusses ongoing SEO efforts like keyword targeting, content strategy, and link building. The document provides guidance on hiring an SEO company and recommends they have experience in the legal field and can provide a detailed strategic plan.
The document discusses search engine optimization (SEO) and how search engines work. It explains that search engines index websites by crawling them and storing the content in a database. When users search, the search engine compares keywords to its index and ranks pages based on relevancy. The document outlines various on-site and off-site SEO techniques including optimizing titles, meta tags, headings, links, and content. It also discusses the importance of keywords, directory submissions, social media, and link building for off-site optimization.
Search engine optimization (SEO) involves optimizing websites to achieve high rankings in search engines. The document discusses SEO techniques like on-page optimization of titles, meta tags, and content to include keywords. It also discusses off-page factors like link popularity that can help improve search engine rankings. The document provides tips on keyword research, content writing, website optimization, submission to search engines, and link building as key parts of the SEO process. It also lists both recommended and not recommended SEO techniques.
- The document is a presentation on search engine marketing (SEM) masterclass. It will cover optimizing website ranking in search engines, performing keyword research and benchmarks, implementing best practice SEO, link building strategies, paid search campaigns, managing paid search budgets, ad copywriting, and measuring SEM success. The training will take place from 9am to 5pm with breaks at 10:30am, 12:30-1:30pm, and 3pm. The presenter has over 15 years of training experience.
SEO and SEM are important digital marketing strategies. SEO is the process of improving a website to rank higher organically in search engines through on-page and off-page optimization tactics. SEM is a paid form of advertising where advertisers bid on keywords and ads are shown in search engine results. The top digital marketing companies in India that provide SEO and SEM services are Pinstorm, Techshu, Reprise Media, Ogilvy PR, iStrat, K Web Maker, Webchutney, JWT, McCann Erickson India, and Lowe Lintas.
SEO (Search Engine Optimization) involves increasing the prominence of a web page within relevant search engine results. SEM (Search Engine Marketing) is a form of internet marketing that promotes websites by increasing their visibility in search results. Key aspects of SEO include on-page elements like keywords, metadata, headings and content; off-page elements like links; and technical elements like site speed and structure. Regular reporting measures metrics like traffic, rankings and indexing to evaluate an SEO strategy's effectiveness.
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
This document provides an overview of digital marketing. It discusses what digital marketing is, why people go online, the benefits of digital marketing, what digital marketing consists of, how digital marketing has evolved over time, search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing (SMM). Key components of digital marketing are also outlined.
Digital Marketing Services India offers most reliable and effective Online Marketing Services which include Website Designing, Social Media Marketing, SEO, PPC & Marketing Campaigns - http://digitalmarketingservicesindia.in/
Website and Marketing by Digital Marketing Services India - http://digitalmarketingservicesindia.in/
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
The webinar covered search engine marketing strategies, including:
1) An overview of search engine marketing and the anatomy of search engine results pages, which include paid and organic search listings.
2) Details on optimizing for organic search through content targeting, user experience, and external links to a website.
3) How paid search works on a pay-per-click auction model and tips to improve quality scores without increasing budgets.
4) Key tips for 2015 like using negative keywords, rebuilding campaigns for quality score refreshes, and leveraging remarketing lists and link reclamation.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
The document provides information on various aspects of digital marketing. It defines digital marketing as promoting or creating brand awareness using the internet. It discusses the importance of establishing key performance indicators and objectives for a digital marketing strategy such as reaching the right audience and return on investment. It also describes several common digital marketing tactics including search engine optimization, pay-per-click advertising, social media marketing, email marketing and their benefits and challenges.
Website optimization, also known as search engine optimization (SEO), is the process of improving a website to drive business goals through controlled experimentation. Some key benefits of optimization include low cost results from organic listings, increased traffic, improved brand credibility, and higher returns on investment. Proper optimization techniques involve ensuring relevant and high-quality content, optimizing internal linking, meta tags, images, and domain names, while avoiding negative practices like keyword stuffing and duplicated content. Optimization can help take a business to the next level by bringing in thousands of additional visitors.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
The document provides an overview of a digital marketing taster session that covers topics such as what is digital marketing, search engine optimization (SEO), and social media. The session is split into two hours, with the first hour covering introductions and definitions of key terms, and the second hour involving activities, discussion, and Q&A. Key aspects of digital marketing, SEO, and social media highlighted include the importance of having an online presence, using different online technologies and platforms, and developing a digital marketing strategy and plan.
SEO is important because search engines have become the primary way people find information online. To succeed at SEO, a website needs to make its content accessible and relevant to search engines through techniques like optimizing titles, URLs, meta descriptions and on-page content for target keywords. It also needs to build links, social shares and citations from authoritative sources to gain the search engine's trust. Regular tracking and testing of rankings, usability and conversions is required to continuously improve search performance.
we are bangalore based SEO company services provider in bangalore since 2018. We focused on getting your website to the first page and more traffic & leads
This presentation should give all Website Owners, Brand Marketers an overview about long term SEO strategies and why is it important to think about SEO and a illustration in case of a Life Cycle to push the SEO Roadmap to know: what is to do whats coming next and have we all SEO actions addressed.
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
The document discusses search engine optimization (SEO) strategies for legal websites. It covers technical SEO topics like site architecture, metadata, duplicate content, and website speed. It also discusses ongoing SEO efforts like keyword targeting, content strategy, and link building. The document provides guidance on hiring an SEO company and recommends they have experience in the legal field and can provide a detailed strategic plan.
The document discusses search engine optimization (SEO) and how search engines work. It explains that search engines index websites by crawling them and storing the content in a database. When users search, the search engine compares keywords to its index and ranks pages based on relevancy. The document outlines various on-site and off-site SEO techniques including optimizing titles, meta tags, headings, links, and content. It also discusses the importance of keywords, directory submissions, social media, and link building for off-site optimization.
Search engine optimization (SEO) involves optimizing websites to achieve high rankings in search engines. The document discusses SEO techniques like on-page optimization of titles, meta tags, and content to include keywords. It also discusses off-page factors like link popularity that can help improve search engine rankings. The document provides tips on keyword research, content writing, website optimization, submission to search engines, and link building as key parts of the SEO process. It also lists both recommended and not recommended SEO techniques.
Search engine optimization (SEO) is the process of improving the visibility of a website in organic search engine results. SEO involves editing website content and code to increase relevance to keywords and remove barriers to search engines indexing pages. Promoting backlinks is another SEO tactic. Effective SEO requires changes to HTML and content on a site. Black hat SEO uses spammy techniques like keyword stuffing and link farms which can degrade search results and the user experience.
The document provides information on various search engine optimization (SEO) topics, including website domains, what SEO is, how search engines work, search engine rankings, on-page and off-page SEO, SEO factors, tactics and methods (white hat vs. black hat), the SEO process, optimized keywords, finding keywords, primary and secondary keywords, the robot.txt file, sitemaps, backlinks, and link building.
This document provides an overview of search engine optimization (SEO). It defines what a search engine is and how they work by using spiders to index webpages and rank them in search results. It explains that SEO aims to improve a website's natural or organic rankings in search engines through on-page and off-page optimization techniques. The SEO process involves evaluating a website, researching keywords, developing meta tags and content, implementing a linking strategy, and using tools while avoiding black hat techniques. Social bookmarking and pay-per-click (PPC) advertising are also discussed in relation to SEO.
This document provides information about search engine optimization (SEO) techniques. It discusses key SEO strategies like keyword research, on-page optimization with keywords and metadata, link building, content generation, and technical SEO best practices. The document also lists the 10 essential SEO strategies including writing good content, keyword research, on-page keyword optimization, link building, site structuring, analytics, keeping updated on SEO, avoiding blackhat techniques, duplicate content issues, and optimizing meta descriptions and keywords.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
The document provides an overview of search engine optimization (SEO) techniques. It discusses 10 essential SEO practices including writing good content, doing keyword research, using keywords wisely, getting backlinks from other sites, structuring sites for SEO, analyzing site performance, keeping up with latest SEO news, avoiding black hat techniques, preventing duplicate content, and using meta description and keyword tags effectively. The techniques aim to help websites rank higher in search engine results pages.
The document provides an overview of search engine optimization (SEO), including defining SEO, explaining the importance of SEO, describing the different types of SEO (on-page, off-page, technical), and summarizing some major updates to Google's algorithms. SEO involves optimizing websites and content to rank higher in search engine results and get more visitors from search engines by focusing on keywords, links, site speed and structure. The goal of SEO is to help websites be more discoverable online and improve organic traffic and sales.
The document provides an overview of search engines and search engine optimization (SEO). It defines key SEO concepts like crawling, indexing, and serving results which are the main components of a search engine's architecture. It also explains on-site optimization techniques like optimizing titles, meta tags, headings, links, and images. Off-site optimization techniques discussed include link building through press releases, article submissions, social media, and directory submissions. The document emphasizes the importance of user experience, relevant content, and authority/backlinks when optimizing a site.
Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
What sets this course apart is its comprehensive curriculum that covers all critical areas of SEO. You'll dive into keyword research and analysis, on-page optimization, technical SEO, link building, content creation, mobile optimization, local SEO, and much more. Each module is delivered through engaging video lectures, supplemented with downloadable resources, practical exercises, and real-life case studies.
Led by industry experts with extensive experience in SEO, this course ensures you receive up-to-date knowledge and best practices. You'll learn how to leverage powerful SEO tools, implement effective strategies, and track your progress with data-driven analytics. Additionally, you'll explore the importance of user experience, site speed, and mobile responsiveness in SEO success.
By the end of the course, you'll have the skills and confidence to execute a holistic SEO strategy that drives sustainable organic growth for your website or business. You'll understand how to optimize your website's structure, create compelling and search engine-friendly content, build authoritative backlinks, and monitor your website's performance using advanced SEO analytics.
Enroll in "The Complete SEO Course" today and unlock the potential of your website. Stand out from the competition, increase your online visibility, and attract a targeted audience to achieve your business goals. Don't miss this opportunity to master the art of SEO and revolutionize your digital presence. Get started now and make your mark in the world of search engine optimization.
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
Search engines aim to provide the most relevant results to users by considering various on-page factors like content, page speed, authority and user experience. While keyword stuffing and other manipulative tactics used to work, search engines now prioritize natural, unique content and a good user experience over optimization. Modern SEO involves both classic on-page techniques as well as new approaches like optimizing for speed, enhancing search result details, getting social shares and producing valuable content to improve ranking. The focus is on creating a seamless search and landing experience for users rather than individual optimizations.
Search engine optimization (SEO) involves optimizing websites to increase their visibility in organic search engine results. The key activities in SEO include identifying relevant keywords, creating high-quality content optimized for both users and search engines, including relevant links from other sites, and measuring results. SEO is important because search engines are a major way users find websites, so optimizing sites can drive more traffic. Technical, on-page, and off-page factors all influence a site's rankings in search engines.
SEO (search engine optimization) is the practice of increasing traffic to websites through organic search results. It involves optimizing aspects like keywords, metadata, links, and content to improve rankings. White hat SEO follows search engine guidelines through techniques like quality content, proper metadata usage, easy navigation and quality links. Black hat SEO uses unethical techniques like keyword stuffing, cloaking, hidden text and duplicate content to manipulate rankings.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
This document provides information about KITE, a digital marketing and creative brand agency with over 15 years of experience. It discusses KITE's mission to build uplifting digital marketing strategies using tools like social media, SEO, and online advertising. The document also includes examples of KITE's work for clients in various industries and highlights their services.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
Visual content like videos on platforms like Vine, Snapchat, and Instagram will continue growing in popularity in 2015. Short videos under a minute are effective at targeting the right audience and sharing key information quickly. Social commerce also took steps forward in 2014 and will continue evolving, making the purchase process simpler through features like "Buy" buttons on social networks. However, brands must focus on customer engagement and building genuine relationships before engaging in social media sales. Contextual targeting of social ads will also continue improving in 2015 based on user data and behaviors.
Intelligent storytelling: How to write good stories for social mediaIoana Barbu
Storytelling for social media is not just about magic tales. Your brand is not about products, is about the stories users can see building trough your products and services, with your brand. so start telling them the right stories. With intelligent storytelling.
Generation AI report by Cheil India__.pdfSocial Samosa
31% expect AI to provide expert advice, replacing visits to specialists. 41% fear that overdependence on AI will reduce creative or critical thinking skills.
Helene Jelenc - Transactional Pages That Rank: Insights From a Multi-Year StudyHelene Jelenc
Derived from original research conducted by Flow SEO. We examined over 1000 SaaS landing pages and selected the top 112 URLs to figure out what it takes to rank in the top 10 results. This talk will dive into the top findings, dispel a few SEO myths, and some clever examples of real-life strategies from top software brands.
Lead Generation Simplified: Essential Steps for Successdheerajpansare88
Simplify your lead generation process with our essential steps infographic. This guide covers four key areas to help you generate and nurture quality leads:
Market Research: Conduct thorough research to understand your target market. Identify their needs, pain points, and preferences to create tailored marketing campaigns.
Content Creation: Develop engaging and informative content that addresses your audience’s challenges and interests. Use a mix of content formats such as blog posts, videos, infographics, and whitepapers.
Channel Promotion: Promote your content through a variety of channels to increase visibility and reach. Utilize social media, email marketing, SEO, and paid advertising to distribute your content.
Lead Tracking: Monitor your leads using advanced CRM and analytics tools. Track their engagement with your content and tailor your follow-up strategies to their behaviors and needs.
By following these steps, you can enhance your lead generation efforts and drive business success. For more tips and professional services, check out Arkentech Solutions.
The Evolution of Engagement Metrics in Social Media MarketingSofia Tsempera
Beyond Likes and Shares: The Evolution of Engagement Metrics in Social Media Marketing delves into the changing landscape of social media metrics, moving beyond traditional measures like likes and shares. It explores alternative metrics such as comments, time spent on content, and sentiment analysis, emphasizing the importance of meaningful engagement. The presentation also highlights the role of active engagement indicators like participation in polls and surveys, as well as metrics related to community health and brand advocacy. Attendees gain insights into connecting social media engagement to conversion metrics, leveraging social listening tools for sentiment analysis, and adapting to platform changes. With real-world examples and practical strategies, the presentation equips marketers to optimize their efforts and drive better results in today’s dynamic social media environment.
Top Digital Marketing Companies in Hyderabad 3.pdfEditvo
Hyderabad, the burgeoning tech hub of India, has become a hotspot for digital marketing. With a blend of traditional businesses and modern startups, the city offers fertile ground for digital marketing agencies to thrive. This article delves into the top digital marketing companies in Hyderabad, exploring their services, expertise, and what makes them stand out in a competitive market.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Dear Readers,
Client service management encompasses a range of functions aimed at ensuring optimal client satisfaction and fostering long-term relationships. Key functions include client support, where issues and inquiries are addressed promptly and effectively, and client on boarding, which involves guiding new clients through the initial setup and integration processes. Account management is another crucial function, involving regular communication and updates to keep clients informed and engaged. Additionally, client service management involves monitoring and analyzing client feedback to continuously improve services and address any emerging needs. Overall, these functions work together to create a positive client experience and drive business growth.
Here are few function explanation for better understanding.
Happy learning
How to do SEO with free tools - Arnout HellemansSearchNorwich
This talk from Dutch SEO legend, Arnout Hellemans is about how to use free tools to get started in SEO and start finding things that you can easily improve.
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Mastering Modern Marketing: Latest Techniques and Strategies for SuccessMuhammad Talha Rafiq
In this comprehensive presentation, i explore the evolving landscape of marketing and branding. Dive into a detailed analysis of various marketing types, including traditional and digital methods, and discover how businesses can effectively promote and sell their products or services in today's competitive market.
Key Sections Covered:
Definition of Marketing: Understanding the core concept of marketing and its role in business success.
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This presentation is a must-read for anyone looking to enhance their understanding of modern marketing techniques and apply them effectively to drive business growth.
In today’s digital-first era, leading the pack in local search visibility is not just beneficial—it's crucial.
But it’s not without its challenges, especially with so many new developments in search lately.
Watch as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO. We’ll show you exclusive tips designed to enhance your local SEO strategy and scale the visibility of your businesses.
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This session is designed for optimizers who are ready to move beyond rigid testing roadmaps and embrace a more dynamic, iterative approach. We'll delve into the principles of Kaizen, the Japanese philosophy of continuous improvement, and how it can revolutionize your testing practices.
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SEO Essentials for 2021
1. The most important elements for
successful search engine optimization in 2021
Essentials
2. “The best place to hide a dead
body is the second page of
Google search”.
Have you heard this by now?
There is no big singular
development that can fly a website
to the first position in Google
Searches, but there is a lot of work
you can put into obtaining such an
amazing result, with a clever mix of
content and technical deployments
on the website.
SEO stands for Search Engine
Optimization - the process of
increasing the traffic to a website
through search engine results.
Introduction
3. 3
THE SEARCH EXPERIENCE, TODAY
•93% of online experiences begin with a
search engine
•Google searches accounts for 92.26% search
engine market share
•61% of internet users do research on a
product online before making a purchase
THE ROLE OF CONTENT
•47% of consumers view 3-5 pieces of a
company’s content before talking to a
salesman
•1,890 words is the average word count of first-
page results on Google
•81% of people perform some type of online
research before making a large purchase
The global SEO Experience in 2020
THE ROLE OF TECHNOLOGY
•Bounce rate increments by 50% for every 2
extra seconds that your website takes to
load
•61% of mobile searchers are more likely to
contact a local business with a mobile-
friendly site
•Voice search accounts for 10% share of
total searches
•40% of mobile website visitors will leave
your site if it takes more than 3 seconds to
load.
Data provided by
Enabler Space. Source here.
4. Over 5.5 billion
searches are
performed on
Google every day,
on desktop and
mobile.
95% of users don’t
even scroll past the
first page of the
SERPs (Search
Engine Result
Pages).
21% of users access
more than one of the
search results.
27% of the global
online population is
using voice search
on mobile.
4
How are
people
using
the power
of search?
6. Read
further on this:
Google
Algorithms
When you enter a query in the search box, the search engine is returning
millions of results in seconds. Every search engine (Google, Bing, Yandex)
has a crawler (a program that browses the Internet) that analyzes all the
relevant content that can be found on the Internet and chooses what it
considers relevant to your search.
The results are evaluated by an algorithm that collects technical
information like page speed, meta-tags, social signals, internal linking,
backlinks and so on.
It also takes into account details about user behaviour, such as search
history, location, time spent by visitors on a website, and number of visits.
In other words, Google trusts pages that people trust and will recommend
pages that other users have found useful.
All in all, there are over 200 ranking factors used by Google in its
algorithm, and you can check many boxes using the appropriate SEO
techniques. The pages that pass this assessment are returned on the first
positions, the ones that are not optimized will end up on a lower position.
Where dead bodies are hidden.
How SEO works
7. 7
“Google only
loves you when
everyone else
loves you first.”
Wendy Piersall –
Artist, Design Expert & Author
8. Alt Attribute
HTML code that provides information used by search engines and screen readers (for blind and visually-impaired people) to understand the
contents of an image. Also known as: Alt Text
Anchor-text
The text of a link to a webpage. It’s usually blue or underlined on a page, to be visible and to encourage actions.
Broken Link
A link that leads to a 404 not found. Typically, a link becomes broken when a website goes offline, a webpage is removed without
implementing a redirect or the destination URL is changed without implementing a redirect.
Canonical URL
An HTML code element that specifies a preferred website URL, when multiple URLs have the same or similar content, to reduce duplicate
content. If you have similar content for two pages, you will use Canonical tag to help Google understand that content you want it indexed.
Cache
A technology that temporarily stores web content, such as images, to reduce future page loading times.
Crawler
A program search engines use to crawl the web. Bots visit webpages to collect information and add or
update a search engine’s index. Also known as: Bot, Spider, Web Crawler
SEO essential terms
9. SEO essential terms
Keyword Density
How often a word or phrase appears within the content of a webpage. At best, this unproven concept is outdated, if ever really mattered to
search engines. There is no ideal percentage that will help a webpage rank better.
Link Building
A process designed to get other trusted and relevant websites to link to your website to help improve your organic search rank and visibility.
Meta Description
A tag that can be added to the “head section of an HTML document. It acts as a brief description of your page (max. 160 characters) that is
displayed in Google Search results below the link title.
Nofollow Attribute
A meta tag that tells search engines not to follow one specific outbound link. This is done in cases when a website doesn’t want to pass authority
to another webpage or because it’s a paid link.
Off-Page SEO
Demand generation and brand awareness activities that take place outside of a website. In addition to link building, promotion tactics can
include social media marketing, content marketing, email marketing, influencer marketing.
On-Page SEO
These activities all take place within a website. In addition to publishing relevant, high-quality content,
on-page SEO includes optimizing HTML code (e.g., title tags, meta tags), information architecture, website
navigation, and URL structure.
Outbound Link
A link that directs visitors to a page on a different website than the one they are currently on.
10. Do-follow
A link that doesn’t use the “nofollow” attribute. In other words, a link.
Domain Authority
The overall “strength” of a website, built up over time, which can help a new page rank well quickly, even before that content has earned links or
engagement.
Duplicate Content
When a significant amount of content contained on one webpage matches or is incredibly similar to content that exists elsewhere on the same
website or a completely different website.
Heading
Heading tags (H1-H6) separate content into sections, based on importance, with H1 being the most important and H6 being the least important.
Heading tags help you highlight the most important parts of the page. We only use one H1 on each page and this is the title of the page, we use H2
for subtitles or other important content elements and so on. We use Headings in order on a page, from H1 to H6 and we don’t skip.
Inbound Link
A link to a webpage that originates from an external website. For example, if Search Engine Journal were to
link to Google, that would count as an inbound link on Google’s side; if Google were to link to Search Engine
Journal, that would be an inbound link on SEJ’s side.
Keyword Cannibalization
A type of self-competition that occurs when multiple pages from one website rank for the same query on a
SERP. This can result in a lower CTR, diminished authority, and lower conversion rates than from having
one consolidated webpage that ranks well.
SEO essential terms
11. SEO essential terms
PageRank
According to Google: “PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each
link to a page on your site from another site adds to your site’s PageRank. Not all links are equal.”
Page Speed
The amount of time it takes for a webpage to completely load. Page speed is ranking factor.
Ranking Factor
An individual component which contributes to a complex series of algorithms that determine where webpages should appear with the organic
search results for a specific query.
Redirect
A technique that sends a user (or search engine) who requested one webpage to a different (but equally relevant) webpage. There are two types
of redirects: 301 – Permanent and 302 - Temporary
robots.txt
The Robots Exclusion Protocol (or Standard) is a text file, accessible at the root of a website, that tells search engine crawlers which areas of a
website should be ignored.
Search Engine Results Page (SERP)
The page search engines display to users after conducting a search. Typically, search engines show about
10 organic search results, sorted by relevance.
Search volume
The number of searches that are expected for a keyword within a certain period (usually the
search volume is returned for a month).
13. “No website can stand
without a strong
backbone.
And that backbone is
technical SEO.”
Neil Patel –
top SEO expert, founder of Kissmetrics.com and
Ubersuggest
14. Technical SEO consists of
behind-the-scenes
optimizations like site
architecture, page load
speeds, data markups, mobile
friendliness and more.
Technical SEO includes all the
improvements made in the
code of the website,
information that Google reads
in addition to all the content
we can see (texts, images,
videos, etc.).
Technical SEO Technical SEO focuses on improving the technical aspects
of a website. Here are some points you must check:
1. Ensure your content is crawlable and indexable, so Google
can see and read it
2. Use https instead of http, as the secure version of your
website
3. Create a sitemap that includes all pages you want Google to
read
4. Fix duplicate content and similar issues that might decrease
Google’s trust in the quality of your content
5. Use robots.txt file
6. Make sure your website loads fast
7. Use Open Graph Protocol
8. Make sure that you have a clean site structure and navigation
9. Use a customized 404 page that is returning a 404 status
code
10. Use a good cache policy for your resources (all the jpeg, pdf
resources should be cached for one year)
16. Here is a useful checklist for OnPage SEO performance:
1. Relevancy regarding the keyword - if the keyword is present in the title,
heading and body of the text, Google will consider your content relevant for
that search
2. Add your title into a H1 tag and make sure to use the keyword you are
interested in
3. Wrap subheadings in H2 tags
4. Optimize the title tag and meta description. Title tag should contain the
keyword, a separator - “|” and the website name. It should have around 60
characters. Eg: Red dress - how to wear it | Websitename
5. Write a catchy meta-description, include the benefit for the user if he clicks
on your website, include a CTA. Write around 160 characters.
6. Optimize your URL - keep it short, use the keywords and avoid special
characters (_, %, diacritics, etc).
7. Optimize images - all your images should be saved using the keywords and
the words should always be separated by “-”. The images should also have Alt-
tag - a description of the image.
8. Use external links to relevant and trustworthy sources (wikipedia, CNN,
webmd, mayoclinic etc). Don’t add external links to websites that are not
secure (don’t have https:// at the beginning of the link).
TOOLS:
Extension to check meta
tags: SEO META
Extension for keywords
research: Keyword surfer
Free tool for keyword
research: Google keyword
planner
OnPage SEO
17. The most used and effective Off Page techniques are:
1. Get backlinks from trustworthy websites: get other trusted and relevant websites to link to
your website to help improve your organic search rank and visibility. Link building can be done by:
• Conducting outreach to media outlets, bloggers, influencers, and webmasters.
• Attracting editorial links naturally, by publishing various types of high-quality or sensational content.
• Forging partnerships.
2. Make your users trust you: build a strong and trustworthy brand and a community
that returns to read your content. In other words, if they are presented with two links to click on, one of
them being your website, they should love and trust you enough to choose you.
3. Improve your social media presence: visits coming from social media accounts
increase your visibility and number of visits, thus increasing Google’s trust in your content.
OffPage SEO
18. Content SEO focuses on creating content that helps your page to rank higher in SERP.
Here is a useful checklist for actions:
1. Follow all the steps from On Page SEO
2. Make sure that your content is useful and unique
3. Make sure that your content is valuable
4. Always think about your users
5. Spy on your competitors - make sure that your content is better
6. Always search for the keywords you want to include in Google - make sure that you
understand user’s intent and you know who ranks on first three positions.
Content SEO
“Better content is outweighing more content.”
– Rand Fishkin, CEO & Founder
of the SEOMz leading SEO tool
20. “Successful SEO is not about
tricking Google. It’s about
PARTNERING with Google to
provide the best search results for
Google’s users.”
– Phil Frost, Main Street ROI
21. In 2020, Google made some algorithm updates, one of them important (called Core Updates) and some less
significant. Sometimes, such updates can influence the ranking of websites and can influence the actions you have
to take in order to improve results. Here are some of the most important updates:
● January 2020 Core Update (January 13, 2020): changes noticed include disclosure of affiliate links, content
quality reviews, new standards for pet health content, reviews on spam content.
● May 2020 Core Update (May 4, 2020): travel, real estate, health, pets & animals, and people & society saw the
biggest fluctuations with rankings.
● September 29, 2020 and October 12, 2020 - Indexing Bug affecting indexing and canonicalization have been
fixed.
Changes and trends to follow in 2020:
The Google’s EAT update has influenced the SEO actions in 2019 and 2020 regarding building trust in the quality
of the content. To rank well on Google, you need to nurture your brand by building its expertise, authority, and
trustworthiness.
Voice Search Optimization has grown immensely in 2020, and now thanks to Siri, Alexa and other virtual
assistants, more than half of the online searches are made through voice.
Secure Websites – a HTTPS protocol uses encrypted data for secure communication, unlike HTTP protocol. Usage
of HTTPS will ensure a trust factor about your website to your audience.
SEO in 2020
22. Prepare your website for Core Web Vitals algorithm update, expected in
2021. Experts say this update will be “not so much about the text of the page,
which are traditional ranking signals, but more about the user experience and
what it's like, how pleasant it is to use the page, how useful it is.”
Google’s new page experience update is based on some metrics and those are
called core metrics or core web vitals. They are:
o Largest Contentful Paint (LCP) - check the loading time of a page from a user
point of view. If your LCP is below 2 sec then its good if it’s under 4 sec it’s
categorized as needs improvement. Anything greater than 6 is a poor LCP
value.
o First Input Delay (FID) - the time duration that a user takes to interact on your
page after they have opened it. FID under 100ms is considered good.
o Cumulative Layout Shift (CLS) - the visual stability of your page. Google
considers anything below 0.1 sec as a good CLS.
What to expect in 2021
23. Must-follow in
2020-2021:
1. Provide the best user experience,
considering the Core Web Vitals algorithm
update
2. Write for the users, their needs and
expectations, don’t just target keywords
without bringing added value
3. Increase brand awareness - make people
trust your brand through valuable content
4. Improve your social media presence
5. Focus more on the value you bring and
less on the products you sell
6. Save images using next-gen format
7. Increase the quantity and quality of
video content
23
24. Too many consumer journeys start with an online search for
you not to care about SEO. Millions of “google it” are told or
thought every year. After all, a brand or a website values is
given by the impact it has on its customers.
“If you’re not on Google you don’t exist” is not a cliché. It
tells us that you should be present and ranking well in the
most important online space that answers your potential
buyer’s questions. Fortunately, there are ways we can do
this, together. And good SEO is a strategic, long lasting
investment in your business.
- Ioana, KITE Agency CoFounder & Marketing Strategist