The key challenges we found were that, the more overweight children are, the greater the risk of Diabetes.
Nearly 1 in every 3 American adults is obese & almost 2/3 are overweight. More, seriously, Obesity is continuing on the rise.
Recently, the US Surgeon General has declared Obesity in children & adolescents in the US – an EPIDEMIC. Adolescents are being diagnosed with type 2 Diabetes at an alarming rate! Some of the reasons for this trend is a lack of physical activity & increased consumption of fast foods that are high in calories & fat.
We hope that this Diabetes Risk Reduction App with mHealth Gamification will motivate people who are at high risk of obtaining Diabetes to use our App regularly, and thereby exercising more often and always eating healthy.
MyGym is a mobile app that lets gym members reserve equipment for their workout before they get to the gym. Gym managers can manage gym flow and easily maintain gym equipment. Project for Business of UX course to design client solution.
Team: Denise Borges, Monica Caraway, Susan Oldham, Suryaprakash Vijayaraghavan
Boots will partner with schools to educate children on health and wellness through their Meducator program. Meducators will visit primary and secondary schools to organize active events like sports days and encourage healthy eating and lifestyle choices. They will aim to prevent diseases by targeting health education at young people and promoting sustainable behaviors.
This document describes a weight loss program called Lighten Up that is designed for hospitals, employers, and communities. Lighten Up uses team-based competitions to encourage weight loss and behavior change among participants. It has shown success with over 32,000 participants and a 400% return on investment. The program aims to improve health and reduce healthcare costs. Testimonials praise Lighten Up for yielding results and being a turnkey wellness solution.
This document provides a group project report for a marketing management course. It includes an analysis of the restaurant industry covering topics such as the economy, laws and regulations, costs, competition, and technology. It then presents the group's proposed restaurant concept called La' Giardino, including its mission statement, SWOT analysis, target market, marketing goals, and marketing mix strategies. The key details are that the group proposes an Italian garden-themed restaurant targeting upper and middle-income families in the Shahrai Faisal area of Karachi, Pakistan with competitive pricing and a focus on fresh, healthy foods.
~Our mission is to eradicate preventable diseases, minimize trial and error, increase patient understanding by supporting a wholistic ecosystem that shifts health management to wellness 2.0; whole-life personalized wellness
Evanston Mental Health Services aims to provide mental health care to young adults aged 20-25 in Evanston, Ohio who earn less than $20,000 annually. The facility will offer therapy services, career coaching, group therapy rooms, a cafeteria, transportation assistance, a yoga wellness center, and telehealth capabilities. The goals are to treat mental illnesses like anxiety and depression through alternative therapies rather than prescription drugs, and help patients lead productive lives through employment assistance. As a new partnership, the business leverages the staff's experience and a patient-centered approach to compete in the growing mental healthcare market.
IDEA Clinics & Centres proposes to establish a network of diabetes, endocrinology, and obesity clinics across India to provide integrated care services. They currently operate 6 clinics in Hyderabad, Bengaluru, and Chennai with plans to expand to 10 clinics by the end of 2016 and 100 clinics in the next 5 years. The document is an investment proposal seeking equity funding to further expand the IDEA Clinics network to other major cities in India and establish it as a national organization.
IDEA Clinics & Centres is seeking investment to expand its network of diabetes, endocrinology, and obesity clinics across India. It currently operates 6 clinics in Hyderabad, Bengaluru, and Chennai staffed by 20 endocrinologists. The proposal seeks $1.5 million to open 10 more clinics by the end of 2016 and reach 100 clinics within 5 years. IDEA Clinics provides integrated care for conditions like diabetes, thyroid disorders, obesity, and other hormonal issues through clinics, telemedicine, home visits, and partnerships with hospitals and other organizations. Its competitive advantages include its specialized clinical team, comprehensive services, and focus on affordable care.
MyGym is a mobile app that lets gym members reserve equipment for their workout before they get to the gym. Gym managers can manage gym flow and easily maintain gym equipment. Project for Business of UX course to design client solution.
Team: Denise Borges, Monica Caraway, Susan Oldham, Suryaprakash Vijayaraghavan
Boots will partner with schools to educate children on health and wellness through their Meducator program. Meducators will visit primary and secondary schools to organize active events like sports days and encourage healthy eating and lifestyle choices. They will aim to prevent diseases by targeting health education at young people and promoting sustainable behaviors.
This document describes a weight loss program called Lighten Up that is designed for hospitals, employers, and communities. Lighten Up uses team-based competitions to encourage weight loss and behavior change among participants. It has shown success with over 32,000 participants and a 400% return on investment. The program aims to improve health and reduce healthcare costs. Testimonials praise Lighten Up for yielding results and being a turnkey wellness solution.
This document provides a group project report for a marketing management course. It includes an analysis of the restaurant industry covering topics such as the economy, laws and regulations, costs, competition, and technology. It then presents the group's proposed restaurant concept called La' Giardino, including its mission statement, SWOT analysis, target market, marketing goals, and marketing mix strategies. The key details are that the group proposes an Italian garden-themed restaurant targeting upper and middle-income families in the Shahrai Faisal area of Karachi, Pakistan with competitive pricing and a focus on fresh, healthy foods.
~Our mission is to eradicate preventable diseases, minimize trial and error, increase patient understanding by supporting a wholistic ecosystem that shifts health management to wellness 2.0; whole-life personalized wellness
Evanston Mental Health Services aims to provide mental health care to young adults aged 20-25 in Evanston, Ohio who earn less than $20,000 annually. The facility will offer therapy services, career coaching, group therapy rooms, a cafeteria, transportation assistance, a yoga wellness center, and telehealth capabilities. The goals are to treat mental illnesses like anxiety and depression through alternative therapies rather than prescription drugs, and help patients lead productive lives through employment assistance. As a new partnership, the business leverages the staff's experience and a patient-centered approach to compete in the growing mental healthcare market.
IDEA Clinics & Centres proposes to establish a network of diabetes, endocrinology, and obesity clinics across India to provide integrated care services. They currently operate 6 clinics in Hyderabad, Bengaluru, and Chennai with plans to expand to 10 clinics by the end of 2016 and 100 clinics in the next 5 years. The document is an investment proposal seeking equity funding to further expand the IDEA Clinics network to other major cities in India and establish it as a national organization.
IDEA Clinics & Centres is seeking investment to expand its network of diabetes, endocrinology, and obesity clinics across India. It currently operates 6 clinics in Hyderabad, Bengaluru, and Chennai staffed by 20 endocrinologists. The proposal seeks $1.5 million to open 10 more clinics by the end of 2016 and reach 100 clinics within 5 years. IDEA Clinics provides integrated care for conditions like diabetes, thyroid disorders, obesity, and other hormonal issues through clinics, telemedicine, home visits, and partnerships with hospitals and other organizations. Its competitive advantages include its specialized clinical team, comprehensive services, and focus on affordable care.
Digital Health Company Information SessionTeri Morris
Introduction to Digital Health, why it's important to companies and individuals, how technology disrupts and what's ahead for health, a look at employee wellness, and more.
The document discusses challenges and opportunities in healthcare management education. It argues that a good approach is to empower students to learn for themselves through real-life opportunities, mistakes, and learning from each other and recent graduates. Technology like wikis, blogs, and online learning can facilitate this. The focus should be on teaching practical skills like entrepreneurship and helping students develop their own career paths and digital reputations.
This document provides information about an organization called the Organization for Hepatitis Awareness. The key points are:
- Hepatitis is a major problem in Pakistan, with over 15 million people infected. The organization aims to create more awareness about hepatitis prevention and treatment.
- The organization plans to arrange free medical camps and treatment, revolutionize societal attitudes towards hepatitis patients, and prevent viral transmission.
- It will focus on educating the public, especially women, and ensuring government commitment to addressing the "silent epidemic" of hepatitis in Pakistan.
The document discusses a debate over the copyright of photos taken by macaque monkeys that were set up by photographer David Slater. Wikimedia uploaded the photos to their website without Slater's permission, arguing that only humans can own copyright. While some agree copyright belongs to Slater since he set up the cameras, copyright law currently states only the photographer, human or not, can own the rights. The essay argues Slater deserves copyright as his work set up the situation for the photos to be taken.
The document outlines a proposal for a youth wellness center called Fit Now. The center aims to prevent and decrease obesity and diabetes in children by promoting healthy behaviors and lifestyles. A SWOT analysis identifies strengths like knowledgeable staff and affordable services, but also weaknesses like limited trained professionals and high overhead. The marketing plan includes a budget of $22,000 for advertising on TV, radio, pamphlets and posters. The timeline starts with awareness campaigns in September and moves to interventions like memberships and classes in October and evaluation in November.
The document discusses concepts and tools of social marketing. It emphasizes understanding consumers and using insights to develop strategies that address consumer wants, needs and motivations. Specifically, it recommends segmenting audiences and understanding competition for attention in order to craft appealing messages and programs. Examples focus on using these principles to increase smoking cessation, particularly among routine workers who are heavy smokers.
This document provides a marketing plan for a new healthy food delivery app called Healthalicious. It begins with an executive summary of the market opportunity in healthy eating and food delivery in India. It then outlines the company's goals and strategy, which include targeting students, families, fitness enthusiasts and professionals. Key tactics discussed include developing a premium app with meal planning features, partnering with gyms and student housing, and positioning the brand as a healthy solution for all hunger needs. An implementation plan describes the organizational structure, business processes, and phased rollout approach across multiple Indian cities.
The most innovative companies to watch in 2021TheBusinessFame
Innovation and challenges act as two sides of a coin. But, it is only a visionary that can successfully execute and operate on those lines. In our edition of ''The Most Innovative Companies to Watch in 2021'', we bring to you organizations
from across the globe who are way ahead of time. In our Cover Story, Jump to Health, gives us a 360- degree solution in these times where heath is Wealth.
The document describes a proposed mobile app called Nutrition Expert that connects users with personal nutrition coaches. The app would provide customized nutrition plans and daily guidance from coaches to help users meet their health and fitness goals in a disciplined way. It outlines the app's features, business model, target market of health-conscious individuals, and development timeline.
What's next in healthcare digital marketing?Shawn M. Gross
The document discusses how healthcare organizations can better engage patients through digital marketing strategies that focus on personalized experiences and valuable health content delivered through mobile apps and social media. It emphasizes building lifelong relationships with patients by providing health resources and programs that are integrated into patients' daily lives beyond just clinical encounters. Creating "addictive experiences" using digital tools was presented as a way to increase patient loyalty, service utilization, and overall marketing effectiveness for healthcare providers.
The marketing plan aims to increase awareness and foot traffic to Northern Colorado Psychological Services Clinic through various tactics targeting high school seniors and working adults aged 35+. Key tactics include participating in local events, promoting the clinic's affordable services on social media platforms like Facebook and Twitter, and hosting a "Stress Free Week" event on campus to provide counseling sessions for students. The plan's success will be evaluated through surveys tracking how clients heard about the clinic and analyzing engagement metrics on social media.
The document provides a marketing plan for Northern Colorado Psychological Services Clinic. It includes an executive summary, research on target markets, a competitor analysis, SWOT analysis, and proposed tactics including events, promotions, social media, and public relations. Tactics will target high school females ages 15-19 and adults ages 35 and up. Events, Facebook, Twitter, YouTube, and evaluations will be used to promote the clinic's services and increase recognition. Foot traffic and awareness will be measured through surveys and social media analytics to evaluate the plan.
This document provides an overview of a community hypertension prevention initiative called Younger Hearts. It includes prototypes and tools developed for the program by Bridgeable, a strategic design firm, in partnership with the Heart and Stroke Foundation of Canada. The document outlines 12 "rules" to guide implementation of the program. It also includes an intake experience map, prototypes for various touchpoints in the participant journey, and a scorecard tool for evaluating the program. The goal is to support long-term implementation of a best-in-class community-based health program to help pre-hypertensive adults aged 55 and over manage their blood pressure.
Listening to employers how health systems-masterCentralPAHEF
On March 3, 2016 at Highmark Blue Shield there were healthcare executives gathered for the Healthcare Executive Forum of Central PA's quarterly event. The three speakers shared their experiences, which opened doors for discussion and furthering healthcare in our transition of providing quality care. These speakers included: The speakers were: Moderator: Terry Madonna, Director of the Center for Politics and Public Affairs, Franklin and Marshall College; Speakers: John Holmes, VP, Finance-Population Health and Payor Contracting, Wellspan Health; David Vasillaros, Esq., The Benecon Group; Diane Hess, CLU CEBS, Interim Executive Director, Lancaster County Business Group on Health. This American College of Healthcare Executive's event was worth 1.5 face to face credits. Visit our website for full biographies and more at www.centralpa.ache.org.
What’s next in healthcare digital marketing?White Rhino
It's time to think beyond hospital digital marketing table stakes and embrace a new generation of provider digital marketing. It’s “advertising without the ads” and works best when weaved into the organization’s operational fabric. A recent presentation at the Greystone Healthcare Internet Conference shares how creating valuable digital services can build engaging, life-long patient relationships that improve hospital service, raise satisfaction and build a better care experience.
This document provides an overview of Su Clinica, a community health center. It details the services provided, including clinical services across pediatrics, dental, women's health and more. It discusses the center's role as a Federally Qualified Health Center and its focus on serving the uninsured and those in poverty in Cameron and Willacy Counties. The document also outlines policies, procedures, emergency preparedness plans and compliance programs expected to be followed by employees, students and volunteers at Su Clinica.
Su Clinica Familiar Orientation presentation 2014dentalweb
This document provides an overview of Su Clinica, a community health center. It details the services provided, including clinical services across pediatrics, dental, women's health and more. It discusses the center's role as a Federally Qualified Health Center and its focus on serving the uninsured and those in poverty in Cameron and Willacy Counties. The document also outlines policies, procedures, emergency preparedness plans and compliance programs expected to be followed by employees, students and volunteers at Su Clinica.
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The document proposes developing a Ship Emission Rating Index (SERI) to rate how environmentally friendly individual ships are based on factors like fuel type, engine performance, and emissions. It discusses existing tools to measure ship emissions and identifies key factors that contribute to emissions. The goal is to build a predictive model using machine learning to dynamically calculate each ship's SERI and help reduce carbon emissions in the shipping industry.
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The document discusses challenges and opportunities in healthcare management education. It argues that a good approach is to empower students to learn for themselves through real-life opportunities, mistakes, and learning from each other and recent graduates. Technology like wikis, blogs, and online learning can facilitate this. The focus should be on teaching practical skills like entrepreneurship and helping students develop their own career paths and digital reputations.
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- The organization plans to arrange free medical camps and treatment, revolutionize societal attitudes towards hepatitis patients, and prevent viral transmission.
- It will focus on educating the public, especially women, and ensuring government commitment to addressing the "silent epidemic" of hepatitis in Pakistan.
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The document outlines a proposal for a youth wellness center called Fit Now. The center aims to prevent and decrease obesity and diabetes in children by promoting healthy behaviors and lifestyles. A SWOT analysis identifies strengths like knowledgeable staff and affordable services, but also weaknesses like limited trained professionals and high overhead. The marketing plan includes a budget of $22,000 for advertising on TV, radio, pamphlets and posters. The timeline starts with awareness campaigns in September and moves to interventions like memberships and classes in October and evaluation in November.
The document discusses concepts and tools of social marketing. It emphasizes understanding consumers and using insights to develop strategies that address consumer wants, needs and motivations. Specifically, it recommends segmenting audiences and understanding competition for attention in order to craft appealing messages and programs. Examples focus on using these principles to increase smoking cessation, particularly among routine workers who are heavy smokers.
This document provides a marketing plan for a new healthy food delivery app called Healthalicious. It begins with an executive summary of the market opportunity in healthy eating and food delivery in India. It then outlines the company's goals and strategy, which include targeting students, families, fitness enthusiasts and professionals. Key tactics discussed include developing a premium app with meal planning features, partnering with gyms and student housing, and positioning the brand as a healthy solution for all hunger needs. An implementation plan describes the organizational structure, business processes, and phased rollout approach across multiple Indian cities.
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Innovation and challenges act as two sides of a coin. But, it is only a visionary that can successfully execute and operate on those lines. In our edition of ''The Most Innovative Companies to Watch in 2021'', we bring to you organizations
from across the globe who are way ahead of time. In our Cover Story, Jump to Health, gives us a 360- degree solution in these times where heath is Wealth.
The document describes a proposed mobile app called Nutrition Expert that connects users with personal nutrition coaches. The app would provide customized nutrition plans and daily guidance from coaches to help users meet their health and fitness goals in a disciplined way. It outlines the app's features, business model, target market of health-conscious individuals, and development timeline.
What's next in healthcare digital marketing?Shawn M. Gross
The document discusses how healthcare organizations can better engage patients through digital marketing strategies that focus on personalized experiences and valuable health content delivered through mobile apps and social media. It emphasizes building lifelong relationships with patients by providing health resources and programs that are integrated into patients' daily lives beyond just clinical encounters. Creating "addictive experiences" using digital tools was presented as a way to increase patient loyalty, service utilization, and overall marketing effectiveness for healthcare providers.
The marketing plan aims to increase awareness and foot traffic to Northern Colorado Psychological Services Clinic through various tactics targeting high school seniors and working adults aged 35+. Key tactics include participating in local events, promoting the clinic's affordable services on social media platforms like Facebook and Twitter, and hosting a "Stress Free Week" event on campus to provide counseling sessions for students. The plan's success will be evaluated through surveys tracking how clients heard about the clinic and analyzing engagement metrics on social media.
The document provides a marketing plan for Northern Colorado Psychological Services Clinic. It includes an executive summary, research on target markets, a competitor analysis, SWOT analysis, and proposed tactics including events, promotions, social media, and public relations. Tactics will target high school females ages 15-19 and adults ages 35 and up. Events, Facebook, Twitter, YouTube, and evaluations will be used to promote the clinic's services and increase recognition. Foot traffic and awareness will be measured through surveys and social media analytics to evaluate the plan.
This document provides an overview of a community hypertension prevention initiative called Younger Hearts. It includes prototypes and tools developed for the program by Bridgeable, a strategic design firm, in partnership with the Heart and Stroke Foundation of Canada. The document outlines 12 "rules" to guide implementation of the program. It also includes an intake experience map, prototypes for various touchpoints in the participant journey, and a scorecard tool for evaluating the program. The goal is to support long-term implementation of a best-in-class community-based health program to help pre-hypertensive adults aged 55 and over manage their blood pressure.
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Diabetes Risk Reduction App with mHealth Gamification
1. DIABETES RISK REDUCTION APP
LET’S PREVENT DIABETES THROUGH PHYSICAL EXERCISE AND HEALTHY NUTRITION!
2. INNOVATIVE DIABETES RISK REDUCTION APP
▪ The Challenge
▪ Survey Results – What do our customers say?
▪ Our Solution
Our Targeted Customers
Our Value Proposition
How will we Operate?
Who will we Partner with?
What will our Key Activities be?
How will we Communicate with our Customers?
What are our Key Resources?
What are our Revenue Streams?
What is our Cost Structure?
3. THE CHALLENGE – MORE OBESE CHILDREN, THE GREATER THE RISK OF DIABETES
▪ The key challenges we found were that, the more overweight children are,
the greater the risk of Diabetes.
▪ Nearly 1 in every 3 American adults is obese & almost 2/3 are overweight.
▪ More, seriously, Obesity is continuing on the rise.
▪ Recently, the US Surgeon General has declared Obesity in children &
adolescents in the US – an EPIDEMIC.
▪ Adolescents are being diagnosed with type 2 Diabetes at an alarming rate!
Some of the reasons for this trend is a lack of physical activity & increased
consumption of fast foods that are high in calories & fat.
4. WHO ARE OUR TARGETED CUSTOMERS?
▪ Mainly focused on a school-aged children population, especially
those at risk for developing diabetes and obesity.
▪ Other segments of the population like at-risk adults or adults
who want to adopt a healthier lifestyle may also use it.
▪ It could also be paid for and distributed by schools, health
organizations, and/or health insurance companies.
▪ Start by targeting small- to medium- sized Corporations
▪ Future Prospectives includes the whole Corporate Staff.
▪ Insurance Companies.
▪ Individual Employees.
5. WHAT IS OUR VALUE PROPOSITION
Our Diabetes Prevention App is an innovative, easy & convenient tool that will assist patients in managing their
diabetes. The use of this app by diabetes patients will assist with:
Promote Healthy
Nutrition
Obesity
Reduction
Diabetes
Risk
Reduction
6. HOW WILL WE OPERATE?
We will have a :
▪ Dedicated personal assistance with schools
teachers and administrators.
▪ Automated Services where SMS alerts are used
for personal messages.
▪ Community Services providing forums for
discussions on diabetes prevention, obesity
and nutrition.
▪ Self service education on diabetes prevention.
▪ Communicating with medical professionals,
nutritionists, and exercise experts.
7. WHO WILL WE PARTNER WITH?
Some key partners in our efforts to combat diabetes & obesity
(which are ultimately often tied together) are:
▪ teachers (who can promote this to parents and students)
▪ doctors (who can recommend it to their patients)
▪ Progressive health insurance companies (who want to project an
image of caring for the whole patient and preventative health)
▪ Peers (making it cool and exciting to participate, so there will be
peer pressure and social influence to create more healthy habits
for a lifetime health.
▪ IT Providers/Mobile Software Developers
▪ Health and Fitness Specialists/ Coachers
▪ Third Party Billing Companies (PayPal)
8. WHO WILL WE PARTNER WITH?
▪ Health & Wellness Product Companies
interested in cross promotion plan.
▪ Primary health centers
▪ Government health department
▪ Private Hospitals
▪ Mobile operators
▪ Pharmaceutical Companies
9. WHAT WILL OUR KEY ACTIVITIES BE?
▪ Promote physical activity.
▪ Improve eating habits (more high fibre foods, particularly fresh
vegetables & less high-sugar foods & drinks) .
▪ Stress reduction activities. (The onset of diabetes can often be
correlated to a very stressful event occurring just before. So teaching
people how to effectively manage it is important too.)
▪ Provide effective Wellness Programs aimed to offer real benefits that
lead to tangible health behaviour changes.
▪ Offer an online platform & apps where wellness programs can be
customized for individual's Wellness needs & culture.
▪ Assisting technology through which data could be entered by plugging
in low end mobile
▪ Networking of Local entrepreneur or village doctor who would assist
through regular training
▪ Training of social workers, hospital/healthcare staff
10. HOW WILL WE COMMUNICATE WITH OUR CUSTOMERS?
We will have a:
Diabetes Prevention Website
Diabetes Prevention Mobile App
Diabetes Prevention Forums.
Social Media sites such as Twitter and Facebook.
Videos
11. HOW WILL WE COMMUNICATE WITH OUR CUSTOMERS?
We will have a:
Events - Workshops – Webinars
Content Generation - Blogs –Newsletters
Local doctors
Primary health centers
Local pharmacy
Schools
12. WHAT ARE OUR KEY RESOURCES?
We will have:
▪ People to create and update SMS text messages, information on
the website, to moderate the forum, run the social media,
market it, and create and update the app itself.
▪ The technology of the app itself programmed and automated.
▪ Continuously updated diabetes prevention information based on
the latest studies.
▪ Advanced Knowledge in Business Processes.
▪ Health and Fitness Experienced Professionals.
▪ Technical Experts.
13. WHAT ARE OUR KEY RESOURCES?
We will have:
▪ Regulations and Quality Assurance.
▪ Highest Data Privacy & Security.
▪ 24/7 Customer Support Service.
▪ Network of trained manpower for education and
assisting
▪ Assisting assets/technology to integrate data capture
▪ Software/hardware integration by nearby hospitals and
other stakeholders
▪ Human computer interface designers
14. WHAT ARE OUR REVENUE STREAMS?
Some revenue streams we're considering are (including any
combination of):
▪ Ads and sponsorship from companies promoting healthier lifestyles.
For example, healthier food choices, exercise equipment, gym
chains, health insurance companies, etc
▪ A one-time app downloaded fee. (Probably not only that since this
requires frequent updating.)
▪ A monthly membership fee.
▪ Selling the service in mass to health care organizations, health
insurance companies who are very forward thinking or want an
image of being progressive and preventative, schools, etc.
▪ Consulting Revenue, Service Revenue, App Revenue
15. WHAT ARE OUR REVENUE STREAMS?
Some revenue streams we're considering are
(including any combination of):
▪ Annually paid by Insurance Companies
▪ Subscription Models
▪ Incentives: Coupons, Great Deals
▪ Through membership drive-customer/patient
▪ Through mobile carriers revenue sharing
▪ Through third party tie ups like product companies
for non medical consumables
16. WHAT IS OUR COST STRUCTURE?
▪ Although we want to keep the costs down and
make it accessible to as many people as possible,
we also want to make it a valuable tool.
▪ We don't want to limit it to SMS messages and we
do want to have some bells and whistles that make
it fun, exciting, and engaging for our audience.
▪ Many of them are used to living in a fast-paced,
electronic world. Therefore, we will use a balance
between a cost-driven and value-driven cost
structure.
▪ Health Analysis/ Health Risk Assessment Tools
17. WHAT IS OUR COST STRUCTURE?
▪ Capital Expenses
▪ Advertising Expenses – Mkt
▪ Software/App development-App and tie up
with service providers
▪ Investment in assisting technology
▪ Training of Trainers-rural/remote doctors or
educated rural youth
18. CUSTOMER DEVELOPMENT
The goal of the interview is to test our value propositions. We
want to learn about the:
▪ daily habits of our customers related to the value
propositions
▪ value our app could bring to our customers
▪ most important value proposition in order to develop a
"minimal viable product" that attracts first customers
19. VALUE PROPOSITION: RISK DETECTION
Hypothesis: People want to know their risk of
getting diabetes.
▪ What do you know about diabetes?
▪ Do you know someone having diabetes? Tell
me more about him or her?
▪ Do you think you might be at risk of getting
diabetes? Why? Why not?
20. VALUE PROPOSITION: OBESITY REDUCTION (GAME)
Hypothesis: It is easier for people to loose
weight when it is linked to a game.
▪ Did you ever try to loose weight?
▪ What was the hardest thing?
21. VALUE PROPOSITION: OBESITY REDUCTION (ONLINE CHAT)
Hypothesis: It is important for people in the
process of losing weight to have contact to
others.
▪ When you are trying to achieve something. Do
you tell others about it?
▪ Whom would you tell if you want to loose
weight?
22. VALUE PROPOSITION: DETECTING CORN SYRUP & HIGH SUGAR ITEMS
Hypothesis: It is hard for school children to
detect high fructose corn syrup and high
sugar items by themselves.
▪ Do you know what fructose corn syrup is?
▪ Do you know where the syrup is used?
23. VALUE PROPOSITION: 20-MINUTE-TIMER
Hypothesis: People find it hard to have a
feeling for a "20-minute-wait" before a
second helping at mealtimes.
▪ Describe a typical meal. What do you
eat? How long does it take? Do you serve
yourself? How many servings do you
normally take?
24. VALUE PROPOSITION: ALARMS
Hypothesis: People having diabetes sometimes
forget important tasks in their everyday life.
▪ Do you sometimes forget things?
▪ What do you forget often?
▪ Do you have someone who reminds you?
▪ Do you set alarms for yourself?
25. VALUE PROPOSITION: RECORD INFORMATION ON BLOOD SUGAR LEVELS
Hypothesis: It is meaningful for people to
know about their blood sugar level
regarding to food and beverages drunk.
▪ Do you record you blood sugar level
regularly?
26. VALUE PROPOSITION: STRESS-MANAGEMENT
Hypothesis: Breathing techniques are a
good way for our customers to support
stress reduction.
▪ Do you suffer from stress?
▪ What helps you to reduce stress?
27. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP
On a scale from 1-5(Bad, Poor, Okay, Good,
Excellent) how do you rate our Diabetes Risk
Reduction App for:
▪ “scanning foods and beverages from the
words on a container” to get calorie
information?
▪ For recording what they have eaten or what
they have drunk
28. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP
How do Customer’s Rate Our Diabetes Risk Reduction
App?
On a scale from 1-5(Bad, Poor, Okay, Good, Excellent)
how do you rate our Diabetes Risk Reduction App for:
▪ For measuring Body Mass Index (BMI)
▪ For sending educational text to diabetes adults &
children to prevent future diabetes complications
▪ For the automatic 20 minute timer before getting a
second plate of food
29. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP –
On a scale from 1-5(Bad, Poor, Okay,
Good, Excellent) how do you rate our
Diabetes Risk Reduction App for:
▪ Teaching breathing games to manage
stress
▪ The set of alarms to encourage the
adults and children to work harder at
doing things like exercise so as to
develop healthy behaviours
30. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP –
On a scale from 1-5(Bad, Poor, Okay, Good,
Excellent) how do you rate our Diabetes Risk
Reduction App for:
▪ For improving the life of adults and children
who have diabetes or a high risk of diabetes
▪ The overall service of our Diabetes Risk
Reduction App
31. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP
How do Customer’s Like Our Diabetes Risk
Reduction App?
▪ What do you most like about our Diabetes
Risk Reduction App?
▪ What do you least like about our Diabetes
Risk App?