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Simple. Friendly. Smart.

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Oscar Health Insurance
Oscar Health Insurance

This document discusses how health insurance is becoming simpler and more consumer-focused. It outlines four key ways that one insurance company keeps things simple: 1) limiting details until needed through simple visual design, 2) reducing complexity by understanding it with experts on staff, 3) using data to guide users instead of complex menus, and 4) staying focused by learning to cut non-essential functionality. The importance of design is highlighted in building the company, growing customers, and keeping up with changes. Future goals include even simpler plans, smarter member engagement, and integrating with doctor offices.

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simple friendly smart
$ Health Insurance is was the worst
health insurance is changing (fast) 40 million individuals getting insurance Shop for insurance like everything else Insurers can’t say no!
customer is the consumer Focus on branding, technology, customer service Tech tools that guide members to care Make it simple
what makes us simple? 4 key ingredients
1. simple because our visual design Friendly and approachable Clear and limited calls to action Hide details until needed
2. simple because we get complexity Backgrounds as analysts and data scientists In-house insurance experts Focus on primary use cases
3. simple because we’re data smart Search instead of menus Natural language instead of medical terminology Turn offline experiences into online ones
(555) 867-5309
(555) 867-5309
4. simple because we are focused Learn to say no Cut functionality along the way Design for what you have
anatomy of simple 1. Limit actions and details until needed 2. Reduce complexity by understanding it 3. Put data to work instead of users 4. Stay focused
importance of design Helped build the company Crucial to customer growth and engagement Keeps pace with our thinking rather than our doing
what’s next? Simpler than your cell phone plan Smarter member engagement Integration into doctor offices
thanks albert isaksson andrew borovsky bryan young dawn williamson fredrik nylander herman carlsson john loser mario schlosser robert lindgren robin davey sara wajnberg ! eddie@hioscar.com

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Simple. Friendly. Smart.

  • 3. health insurance is changing (fast) 40 million individuals getting insurance Shop for insurance like everything else Insurers can’t say no!
  • 4. customer is the consumer Focus on branding, technology, customer service Tech tools that guide members to care Make it simple
  • 5. what makes us simple? 4 key ingredients
  • 6. 1. simple because our visual design Friendly and approachable Clear and limited calls to action Hide details until needed
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 2. simple because we get complexity Backgrounds as analysts and data scientists In-house insurance experts Focus on primary use cases
  • 16.
  • 17.
  • 18.
  • 19. 3. simple because we’re data smart Search instead of menus Natural language instead of medical terminology Turn offline experiences into online ones
  • 20.
  • 21.
  • 22.
  • 23.
  • 26.
  • 27. 4. simple because we are focused Learn to say no Cut functionality along the way Design for what you have
  • 28.
  • 29.
  • 30. anatomy of simple 1. Limit actions and details until needed 2. Reduce complexity by understanding it 3. Put data to work instead of users 4. Stay focused
  • 31. importance of design Helped build the company Crucial to customer growth and engagement Keeps pace with our thinking rather than our doing
  • 32. what’s next? Simpler than your cell phone plan Smarter member engagement Integration into doctor offices
  • 33. thanks albert isaksson andrew borovsky bryan young dawn williamson fredrik nylander herman carlsson john loser mario schlosser robert lindgren robin davey sara wajnberg ! eddie@hioscar.com
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