Dell's core strategy elements included build-to-order manufacturing, mass customization, just-in-time inventory, direct sales, customer service and information sharing with suppliers and customers. Dell formed partnerships with suppliers to gain access to components on an as-needed basis and shared production schedules to facilitate just-in-time delivery. Dell also directly shared extensive information with customers through customized websites to provide customer service and gain insights into customer needs. This virtual integration and information sharing approach allowed Dell to minimize inventory and quickly fulfill custom orders.