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Chapter 2 Decision Making

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This document discusses new technologies that allow customers to purchase items using their cell phones by charging purchases to their phone bills. It could threaten traditional phone companies and they may need counterstrategies. Porter's 5 forces model is discussed to analyze barriers to entry and switching costs for this new technology. Mobile commerce and smartphones are also summarized, along with decision support systems, business intelligence, artificial intelligence techniques, and enterprise systems.

Technology
1 of 31
Chapter 2: Strategic Decision-Making Decision-Making Systems
Closing Case # 1: Say “Charge it” with your cell phone! ,[object Object],[object Object]
Question… ,[object Object],[object Object],[object Object]
Porter’s 5 Forces Analysis ,[object Object]
M-Commerce ,[object Object],[object Object]
SmartPhones ,[object Object],[object Object]
Decision-Making ,[object Object],[object Object]
Decision-Making ,[object Object],[object Object]
Enterprise View of Information & IT Executives Managers Analysts Online Analytical Processing: the manipulation of information to create business intelligence Managers deal with courser information . Make decisions based on meaningful aggregation of information ,[object Object],[object Object],[object Object],[object Object]
Decision Support Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example of DDS Demonstrate Sensitivity Analysis: Change Sales Demonstrate What-If Analysis: Change an Assumptions variable Demonstrate Goal-Seek Analysis: Change total profit to a sales goal
Specialized Decision-Support Systems ,[object Object],[object Object],[object Object],[object Object],[object Object]
Week 2-Day 2 Decision Support Systems & Business Intelligence Overview
Executive Information Systems (EIS) ,[object Object],[object Object]
Components typical of an EIS
Functions offered by an EIS ,[object Object],[object Object],[object Object]
Digital Dashboards ,[object Object],[object Object],[object Object]
Business Intelligence ,[object Object],[object Object],[object Object],[object Object],Taking BI to the Next Level
Business Performance Categories ,[object Object],[object Object],[object Object]
Artificial Intelligence (AI) ,[object Object]
AI Systems in Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]
Expert Systems ,[object Object],[object Object]
Neural Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Intelligent Agents ,[object Object],[object Object],[object Object],[object Object]
Bots have other applications ,[object Object],Bot’s are and will continue to populate our homes & businesses!! Top 10 bot sites Unique visitors, December 2001 Bot Shoppers Bot Shoppers BizRate.com 10,771,000 WhenU.com 689,000 DealTime.com 5,509,000 10Wizard.com 323,000 MySimon 2,995,000 BonusTree.com 257,000 ClicktheButton.com 948,000 BestWebBuys.com 218,000 PriceScan 752,000 AvenueMe.com 216,000
Data Mining ,[object Object],[object Object]
How does AI improve Data mining? ,[object Object],[object Object]
Introduction to Enterprise Systems ,[object Object],[object Object],[object Object],[object Object]
SCM : involves the management of flows between and among the stages in a supply chain to maximize total supply chain effectiveness & profitability planning for the procurement of materials, assembly of finished products from these materials, and distribution of products to customers.
Distributed Systems ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Effective SCM Systems Remember Porter’s 5 forces Analysis?

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Chapter 2 Decision Making

  • 1. Chapter 2: Strategic Decision-Making Decision-Making Systems
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  • 11. Example of DDS Demonstrate Sensitivity Analysis: Change Sales Demonstrate What-If Analysis: Change an Assumptions variable Demonstrate Goal-Seek Analysis: Change total profit to a sales goal
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  • 13. Week 2-Day 2 Decision Support Systems & Business Intelligence Overview
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  • 29. SCM : involves the management of flows between and among the stages in a supply chain to maximize total supply chain effectiveness & profitability planning for the procurement of materials, assembly of finished products from these materials, and distribution of products to customers.
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  翻译：