business communication.pptx

Developing and
delivering business
presentations
Presented to: Sir Abdul Majid

Group members:
 Zeeshan Ali Qaisar (21020920-095)
 Muhammad Sheraz (21020920-115)
 Mubarak Ali (20020920-154)
 Faisal Maqsood (21020920-117)

Developing and delivering business
presentations:
Define Your Purpose and Audience:
 Understand the purpose of your presentation (inform, persuade, entertain, etc.).
 Identify your target audience and tailor your content to their interests, needs, and
knowledge level.
Research and Content Creation:
 Gather relevant and accurate information to support your key points.
 Create a clear and concise outline of your presentation, including an introduction, main
points, and a conclusion.
 Use data, examples, stories, and visuals to enhance your message and make it
memorable.

Structure Your Presentation:
 Start with a compelling opening to capture the audience's attention (e.g., a question, a
surprising fact, a story).
 Organize your main points logically, using a consistent flow and transition between
each section.
 Use a mix of text, images, graphs, and multimedia to keep the audience engaged.
Design and Visuals:
 Choose a professional and cohesive design template that aligns with your brand or
topic.
 Use clear fonts, contrasting colors, and appropriate visuals to enhance readability and
visual appeal.
 Avoid clutter and overly complex graphics that might distract from your message.
Practice and Rehearsal:
 Practice delivering your presentation multiple times to ensure smooth delivery and
confidence.
 Pay attention to your pace, tone, and body language.
 Solicit feedback from colleagues or mentors to make improvements.

Engage Your Audience:
 Involve your audience through interactive elements, questions, or discussions.
 Encourage participation and address potential objections to make your presentation
more dynamic.
Delivering the Presentation:
 Maintain eye contact with the audience and establish a positive rapport.
 Speak clearly, confidently, and at an appropriate pace.
 Use gestures and body language to emphasize key points.
Handling Questions and Feedback:
 Be prepared to answer questions confidently and concisely.
 If you're unsure of an answer, offer to follow up later.
 Welcome feedback and use it constructively to improve future presentations.

Time Management:
 Practice within the allotted time to ensure you don't rush or exceed the time limit.
 Anticipate potential time-consuming sections and adjust accordingly.
Follow Up:
 Provide additional resources, contact information, or references for interested
audience members.
 Send a follow-up email with a summary of key points and any requested information.

Developing presentations in social
environment:
Developing presentations in a social environment involves tailoring your
communication to engage and connect with your audience in a more informal and
interactive manner.
Understand Your Audience:
 Get to know your audience's interests, preferences, and knowledge levels to customize
your content accordingly.
 Consider the social dynamics and group dynamics at play to create a relatable and
engaging presentation.
Choose a Relevant and Engaging Topic:
 Select a topic that resonates with the interests or needs of your social audience.
 Incorporate stories, anecdotes, and examples that are relatable and spark
conversations.

Be Relatable and Approachable:
 Adopt a friendly and approachable tone to establish a connection with your audience.
 Use humor and relatable anecdotes to create a comfortable and enjoyable atmosphere.
Keep it Interactive:
 Encourage audience participation through questions, polls, discussions, or interactive
activities.
 Create opportunities for the audience to share their thoughts, experiences, and
insights.
Visuals and Media:
 Utilize visuals, such as images, videos, and slides, to complement your message and
keep the audience engaged.
 Incorporate relatable and culturally relevant visuals that resonate with your social
audience.

Storytelling:
 Craft compelling narratives that captivate your audience and convey your message
effectively.
 Use personal stories or case studies that connect with the experiences of your social
audience.
Foster Open Conversations:
 Create an environment where the audience feels comfortable asking questions and
sharing their opinions.
 Be open to different perspectives and encourage diverse viewpoints.
Address Real-World Applications:
 Relate your presentation content to real-life scenarios and practical applications that
the audience can relate to.

Developing presentations with slides and
visuals:
Creating presentations with effective slides and visuals is essential for engaging your
audience, conveying information clearly, and enhancing the overall impact of your
message.
Understand Your Content:
 Begin by thoroughly understanding your presentation content, main ideas, and key
messages.
 Identify the most critical points you want to convey to your audience.
Plan Your Storyline:
 Develop a clear and logical storyline that guides your presentation from start to finish.
 Outline the introduction, main points, supporting details, and conclusion.

Choose an Appropriate Design:
 Select a visually appealing and cohesive design template that aligns with your topic and
branding.
 Ensure that your chosen design enhances readability and doesn't distract from your
message.
Keep Slides Simple:
 Follow the "less is more" principle – avoid cluttered slides with too much text or
graphics.
 Use bullet points, concise phrases, or keywords to convey key information.
Utilize Visuals Effectively:
 Incorporate relevant images, graphs, charts, and icons to illustrate your points and
make your content more engaging.
 Ensure visuals are high-quality, clear, and easily understandable.

Maintain Consistency:
 Use consistent fonts, colors, and formatting throughout your presentation for a
polished and professional look.
 Maintain a uniform style for headings, body text, and captions.
Focus on Legibility:
 Choose fonts that are easy to read and appropriate for your presentation setting.
 Use a font size that is large enough for everyone in your audience to read comfortably.
Use Animations Sparingly:
 Incorporate animations and transitions only when they add value to your message, such
as emphasizing a point or revealing information gradually.
 Avoid excessive animations that can become distracting.
Create Visual Hierarchy:
 Arrange content on each slide in a way that highlights the most important information.
 Use size, color, and position to guide the viewer's attention to key elements.

Tell a Visual Story:
 Craft a narrative that weaves your visuals and slides into a coherent and engaging
storyline.
 Use visuals to complement and reinforce your spoken words.
Practice and Refine:
 Rehearse your presentation to ensure smooth transitions between slides and to gauge
the timing.
 Make adjustments based on your practice sessions to improve the flow and
effectiveness of your visuals.
Test Equipment and Setup:
 Check the compatibility and functionality of the presentation equipment and software
you'll be using.
 Adjust screen resolutions and settings to ensure your visuals appear as intended.

Be Prepared for Technical Issues:
 Have a backup plan in case of technical difficulties, such as having printed handouts or
a PDF version of your presentation.
Solicit Feedback:
 Share your presentation with colleagues or mentors to get feedback on both the
content and visuals.
 Make revisions based on their suggestions to enhance the overall quality.

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