The document provides information about the history and growth of Box8, an Indian food delivery startup. It discusses how Box8 was founded in 2012 and has grown to serve over 22,000 meals daily across 100+ outlets. It highlights Box8's focus on desi taste, technology, and logistics to provide a good customer experience. The document also outlines Box8's past advertising efforts on social media and insights into potential offerings for consumers and corporate customers. It shares Box8's plans to use various marketing channels like posters, hoardings, newspapers, and social media for future promotions.
Subway follows a make-to-order production process where sandwiches are assembled after receiving a customer's order. Key aspects of their operations include maintaining buffer inventories of various ingredients and condiments to allow independent functioning of production stages. The single source of sauces acts as a bottleneck that could limit production. Inventory management aims to meet demand variations while reducing costs through analyzing reorder points and lead times.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
This document discusses the corporate strategy and planning of Subway restaurants. It begins with an introduction to one of Subway's busiest locations in New Zealand. It then analyzes Subway's external environment using a PESTLE analysis and discusses how sociocultural and technological factors impact the business. The organizational structure and franchising model is outlined, followed by a SWOT analysis identifying Subway's strengths, weaknesses, opportunities, and threats. The document concludes with an overview of Subway's differentiation strategy and the author's positive feelings about its success over the past 50 years.
Perfetti Van Melle launched a new snack brand called "Stop Not" in India in December 2011. It currently comes in four flavors - Full Masala, Spicy South, Tangy Tomato, and Khatti Metthi. As one of the largest confectionery companies in India, Perfetti Van Melle hopes to leverage its strong brand, distribution channels, and marketing experience to compete in the growing Indian snack food market. However, the document also notes some weaknesses like the product's lack of taste and need for improved packaging.
This plans book outlines strategies to help Subway distance itself from a scandal and improve its brand reputation. It proposes redesigning elements like introducing a new spokeswoman named Jenny the sandwich artist, partnering with Uber for delivery services, and enhancing the Subway app to make ordering and tracking nutrition more interactive. The target market is non-vegetarian men and women aged 20-34 who are health conscious but want a quick meal. Objectives include establishing a caring image, boosting sales and popularity, and presenting a "fresher" brand. A SWOT analysis identifies strengths like customization but also weaknesses like inconsistent quality. The redesign aims to address these issues through community partnerships, social media involvement, and digital upgrades
PANDEY_CAFE will be the only restaurant among all the competition which focuses the entire menu on healthy and low-fat cooking ,
VISION:- TO BE AMONG THE CREATIVE AND INNOVATIVE LEADER IN THE CAFE MARKET.
STRATEGY:-keep PANDEY CAFE standards high and execute the concept so that word-of-mouth will be our main marketing force.
PRODUCT:-The products being offered at PANDEY_CAFE are-a cosmopolitan flair, comfortable atmosphere, striking decor, entertainment, engaging clientele along with an international menu.
PANDEY_CAFE is located at Near Residential area as well as
National Airport .
ADDRESS/DESCRIPTION:-
->Aberdeen Bazaar ,Port Blair ,Andaman Nicobar Islands
PRABHAT PANDEY-Owner/Manager
Subway follows a make-to-order production process where sandwiches are assembled after receiving a customer's order. Key aspects of their operations include maintaining buffer inventories of various ingredients and condiments to allow independent functioning of production stages. The single source of sauces acts as a bottleneck that could limit production. Inventory management aims to meet demand variations while reducing costs through analyzing reorder points and lead times.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
This document discusses the corporate strategy and planning of Subway restaurants. It begins with an introduction to one of Subway's busiest locations in New Zealand. It then analyzes Subway's external environment using a PESTLE analysis and discusses how sociocultural and technological factors impact the business. The organizational structure and franchising model is outlined, followed by a SWOT analysis identifying Subway's strengths, weaknesses, opportunities, and threats. The document concludes with an overview of Subway's differentiation strategy and the author's positive feelings about its success over the past 50 years.
Perfetti Van Melle launched a new snack brand called "Stop Not" in India in December 2011. It currently comes in four flavors - Full Masala, Spicy South, Tangy Tomato, and Khatti Metthi. As one of the largest confectionery companies in India, Perfetti Van Melle hopes to leverage its strong brand, distribution channels, and marketing experience to compete in the growing Indian snack food market. However, the document also notes some weaknesses like the product's lack of taste and need for improved packaging.
This plans book outlines strategies to help Subway distance itself from a scandal and improve its brand reputation. It proposes redesigning elements like introducing a new spokeswoman named Jenny the sandwich artist, partnering with Uber for delivery services, and enhancing the Subway app to make ordering and tracking nutrition more interactive. The target market is non-vegetarian men and women aged 20-34 who are health conscious but want a quick meal. Objectives include establishing a caring image, boosting sales and popularity, and presenting a "fresher" brand. A SWOT analysis identifies strengths like customization but also weaknesses like inconsistent quality. The redesign aims to address these issues through community partnerships, social media involvement, and digital upgrades
PANDEY_CAFE will be the only restaurant among all the competition which focuses the entire menu on healthy and low-fat cooking ,
VISION:- TO BE AMONG THE CREATIVE AND INNOVATIVE LEADER IN THE CAFE MARKET.
STRATEGY:-keep PANDEY CAFE standards high and execute the concept so that word-of-mouth will be our main marketing force.
PRODUCT:-The products being offered at PANDEY_CAFE are-a cosmopolitan flair, comfortable atmosphere, striking decor, entertainment, engaging clientele along with an international menu.
PANDEY_CAFE is located at Near Residential area as well as
National Airport .
ADDRESS/DESCRIPTION:-
->Aberdeen Bazaar ,Port Blair ,Andaman Nicobar Islands
PRABHAT PANDEY-Owner/Manager
Foodpanda is an online food delivery service launched in Singapore in 2012. It has since expanded to over 40 countries and aims to be the largest food delivery portal worldwide. Foodpanda connects customers to over 35,000 restaurants globally, offering deals and promotions. In India specifically, Foodpanda works with over 12,000 restaurants across 1,200 cities. The company's goal is to gain 10-15% of the Indian market share by 2017 through its mobile app and website.
SUPPLY AND DISTRIBUTION CHANNEL OF SUBWAYSaloni Aul
This document provides an overview of the Subway sandwich chain, including its products, operations, and business model. Some key points:
- Subway is a leading global sandwich chain with over 45,000 restaurants across 112 countries. It focuses on making fresh sandwiches and salads in front of customers.
- In addition to submarine sandwiches, Subway's menu includes wraps, salads, baked goods, and breakfast items. Their core product is the submarine sandwich.
- Subway restaurants customize orders to customer specifications and cater to dietary restrictions in different countries. Store operations emphasize food safety, customer service, and cleanliness.
- The franchise model allows for easy opening of new locations and has supported Subway
Swiggy launched several creative marketing campaigns during the 2019 IPL cricket season to increase food orders. One campaign offered 60% off food orders placed within 6 minutes of an IPL six being hit. Dubbed "Swiggy Sixes", it drove a 30% increase in orders during matches compared to non-match days. Swiggy also ran a social media challenge called "#SwiggyVoiceofHunger" where people recreated the shape of foods using voice notes, garnering over 150,000 entries and helping Swiggy gain 30,000 new social media followers. The campaigns successfully boosted Swiggy's food delivery orders and brand awareness during a key period.
Chai point-marketing and business modelNiraj Kumar
Chai Point is a tea cafe chain in India founded by Amuleek Singh Bijral in 2010. It aims to provide a clean environment to enjoy a perfect cup of chai, capitalizing on India's tea culture. Chai Point has expanded to over 50 outlets across major Indian cities and uses technology like a cloud-based POS system and IoT-enabled chai dispensers. The company focuses on quality, customer service, and sustainability through initiatives like biodegradable packaging and an electric vehicle fleet. Chai Point also operates the Mountain Trail Academy tea training center and pioneered innovations such as a heat-retaining disposable flask for deliveries.
Café Coffee Day is a coffee chain founded in 1996 in the United Arab Emirates with the mission to offer world-class coffee experiences at affordable prices. It has grown to 83 outlets across 7 Emirates and has also expanded to Cairo, Kuwait, Doha, and Khartoum. Café Coffee Day sources coffee from 5000 acres of coffee estates in the Middle East. Its main target customers are youth aged 15-29, especially students and young professionals, as it aims to be a "third place" away from home and work.
The document outlines an IMC plan for Tea Trove to target youth aged 15-30. Currently, tea is seen as boring and for older people, while coffee is seen as youthful. The plan aims to position tea as a drink for bonding over discussions. Strategies include promoting tea's cultural appeal through decor, activities like karaoke and live music, and an online "Chai Why" campaign. Progress will be monitored through increased social media engagement, YouTube views, word-of-mouth, and higher footfalls converting to sales.
Skinny's is a growing fast casual restaurant chain that offers healthy food options. It has 64 locations currently open in the Northeast, generating $100 million in annual revenue. The presentation outlines Skinny's strategic plan to continue expanding nationwide by opening in more cities on the West Coast and establishing monthly membership programs. Key performance indicators include increasing revenue to $500 million, occupying major cities, and maintaining high customer satisfaction and low employee turnover rates.
The document is a project report on Havmor Ice-cream Ltd submitted by Khubib Hikmat to Som-Lalit Institute of Business Administration. It provides an overview of Havmor including its founding in 1944 in Karachi, relocation to Ahmedabad after partition, and growth to become one of the largest food chains in Gujarat. The report also describes Havmor's production process, product range, human resources, marketing, and corporate social responsibility initiatives.
Domino's Pizza is the world's second largest pizza chain with over 9,000 stores across 60 countries. Founded in 1960 in Michigan, Domino's focuses on home delivery and has a network of over 300 stores in India. Key products include pizzas, breadsticks, pastas and wings. Domino's emphasizes a vision of being the best pizza delivery company through its mission of consistently delighting customers with great tasting food and friendly service. The company utilizes a hub-and-spoke distribution model and focuses on intensive online and mobile ordering to drive growth.
Nestle India is a subsidiary of Swiss company Nestle S.A. that provides consumers in India with globally standard food products committed to long term growth. It insists on honesty, integrity and fairness in business. Nestle India has 8 manufacturing facilities across India and 4 branch offices located in major cities. It produces products like milk, baby food, beverages, cooking aids and chocolate. The company has received several awards for sustainability reporting, corporate governance and branding in recent years.
Business plan or business proposal on restaurant business @soauniversity #ibcssuraj satpathy
The document is a business plan for a proposed restaurant near ISKCON temple in Bhubaneswar, India. The plan outlines objectives to maintain food costs below 35% and expand marketing. It details the menu, market analysis, management structure, financial projections, and competitive edges including an appealing design and incentive programs. The restaurant aims to attract students, families and business people with Indian classics and international cuisine in a contemporary environment.
GCMMF, which owns the Amul brand, launched vegetable pizzas under the SnowCap brand in 2001 in Ahmedabad, Gujarat priced between Rs. 20-25, much lower than competitors. It planned to introduce pizzas in other western Indian cities and potentially nationwide. GCMMF aimed to open 3,000 pizza retail franchise outlets across India by 2005 to sell the pizzas. A key strategy was supplying mozarella cheese at a bulk discounted rate of Rs. 140/kg compared to Rs. 146/kg in the market, allowing retailers to price pizzas lower than competitors. The goal was to make pizzas as widely consumed as ice cream through low prices that expanded the cheese market.
The document summarizes Nescafe's new communication strategy and advertising campaign in India.
The campaign includes two parts - "Know Your Neighbors" launched in January 2011 and "My First Cup" launched in November 2011. It features celebrities Deepika Padukone, Purab Kohli, Karan Johar, and Vir Das as brand ambassadors targeting coffee drinking youth and non-coffee drinkers.
The ads use a lighthearted tone to position Nescafe as a conversation starter and showcase how one can enjoy different coffee preparations at home. Consumer response has been positive with the potential to increase further through celebrity engagement on social media.
- Diety aims to introduce a chain of diet restaurants in Egypt serving healthy meals to address the growing focus on nutrition and wellness among educated Egyptians.
- Market research found a lack of decent diet restaurants with satisfying portions and variety. Diety will offer 40 items from different cuisines in a cozy atmosphere.
- The target segment is Egyptians and foreigners aged 30-50 in cities like Mohandessien who earn over 100k annually and live active lifestyles. Meals will be customized based on individual nutrition profiles and goals.
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
The document outlines a business plan for CRUSH Café, a new restaurant to be located in Dhanmondi, Dhaka. The plan discusses the restaurant's mission to provide quality food and service. It details objectives to control food costs and increase customer satisfaction. Management positions and responsibilities are defined. The location was chosen for its access to the target upper-middle and middle class markets. A variety of international foods will be served. Marketing strategies include advertising, promotions, and building customer loyalty. Financial projections account for costs, sales, and future expansion goals.
Social Media Communication Strategy- Blue Tokai CoffeeAbhishek Anand
Blue Tokai Coffee was founded in 2013 by a Delhi-based couple to introduce people to high-quality coffee grown in India and develop a coffee culture. They aim to make quality coffee more accessible by freshly roasting beans on order, giving credit to farmers, hygienically packing and safely delivering customized coffee according to preferences with transparency. To reach their target audience, Blue Tokai utilizes social media platforms like Instagram, Facebook and Twitter and should also partner with Starbucks to share their story.
This document provides information about The Works branding agency and a presentation they created. It includes:
- The names and roles of 4 people on The Works team
- An agenda for a 50 minute presentation covering brand case studies, introductions, and a finish
- Sections on The Works' structure, clients, work, people and focus on making happier humans
It also includes a case study for the Black Hawk pet food brand covering their brand character, conversation hierarchy, growth marketing tactics and a brand journey timeline from identifying issues to celebrating results. Metrics shown include a 42% increase in product sales and 165% increase in conversation volume.
This document provides details for a marketing brief for Popcorn, Indiana, a company that makes healthier snack foods. It describes the company's mission to create delicious whole grain snacks and their target consumer as anyone who enjoys natural snacks. The brief asks participants to develop a nationwide marketing campaign that will make Popcorn, Indiana's products synonymous with delicious snacking and drive sales by getting many new customers to try the products and become repeat buyers through word-of-mouth recommendations. Judging criteria focus on the originality and relevance of ideas, the creative execution's ability to engage audiences, how well ideas solve the business problem, and incorporating the snacks into customers' lifestyles.
Foodpanda is an online food delivery service launched in Singapore in 2012. It has since expanded to over 40 countries and aims to be the largest food delivery portal worldwide. Foodpanda connects customers to over 35,000 restaurants globally, offering deals and promotions. In India specifically, Foodpanda works with over 12,000 restaurants across 1,200 cities. The company's goal is to gain 10-15% of the Indian market share by 2017 through its mobile app and website.
SUPPLY AND DISTRIBUTION CHANNEL OF SUBWAYSaloni Aul
This document provides an overview of the Subway sandwich chain, including its products, operations, and business model. Some key points:
- Subway is a leading global sandwich chain with over 45,000 restaurants across 112 countries. It focuses on making fresh sandwiches and salads in front of customers.
- In addition to submarine sandwiches, Subway's menu includes wraps, salads, baked goods, and breakfast items. Their core product is the submarine sandwich.
- Subway restaurants customize orders to customer specifications and cater to dietary restrictions in different countries. Store operations emphasize food safety, customer service, and cleanliness.
- The franchise model allows for easy opening of new locations and has supported Subway
Swiggy launched several creative marketing campaigns during the 2019 IPL cricket season to increase food orders. One campaign offered 60% off food orders placed within 6 minutes of an IPL six being hit. Dubbed "Swiggy Sixes", it drove a 30% increase in orders during matches compared to non-match days. Swiggy also ran a social media challenge called "#SwiggyVoiceofHunger" where people recreated the shape of foods using voice notes, garnering over 150,000 entries and helping Swiggy gain 30,000 new social media followers. The campaigns successfully boosted Swiggy's food delivery orders and brand awareness during a key period.
Chai point-marketing and business modelNiraj Kumar
Chai Point is a tea cafe chain in India founded by Amuleek Singh Bijral in 2010. It aims to provide a clean environment to enjoy a perfect cup of chai, capitalizing on India's tea culture. Chai Point has expanded to over 50 outlets across major Indian cities and uses technology like a cloud-based POS system and IoT-enabled chai dispensers. The company focuses on quality, customer service, and sustainability through initiatives like biodegradable packaging and an electric vehicle fleet. Chai Point also operates the Mountain Trail Academy tea training center and pioneered innovations such as a heat-retaining disposable flask for deliveries.
Café Coffee Day is a coffee chain founded in 1996 in the United Arab Emirates with the mission to offer world-class coffee experiences at affordable prices. It has grown to 83 outlets across 7 Emirates and has also expanded to Cairo, Kuwait, Doha, and Khartoum. Café Coffee Day sources coffee from 5000 acres of coffee estates in the Middle East. Its main target customers are youth aged 15-29, especially students and young professionals, as it aims to be a "third place" away from home and work.
The document outlines an IMC plan for Tea Trove to target youth aged 15-30. Currently, tea is seen as boring and for older people, while coffee is seen as youthful. The plan aims to position tea as a drink for bonding over discussions. Strategies include promoting tea's cultural appeal through decor, activities like karaoke and live music, and an online "Chai Why" campaign. Progress will be monitored through increased social media engagement, YouTube views, word-of-mouth, and higher footfalls converting to sales.
Skinny's is a growing fast casual restaurant chain that offers healthy food options. It has 64 locations currently open in the Northeast, generating $100 million in annual revenue. The presentation outlines Skinny's strategic plan to continue expanding nationwide by opening in more cities on the West Coast and establishing monthly membership programs. Key performance indicators include increasing revenue to $500 million, occupying major cities, and maintaining high customer satisfaction and low employee turnover rates.
The document is a project report on Havmor Ice-cream Ltd submitted by Khubib Hikmat to Som-Lalit Institute of Business Administration. It provides an overview of Havmor including its founding in 1944 in Karachi, relocation to Ahmedabad after partition, and growth to become one of the largest food chains in Gujarat. The report also describes Havmor's production process, product range, human resources, marketing, and corporate social responsibility initiatives.
Domino's Pizza is the world's second largest pizza chain with over 9,000 stores across 60 countries. Founded in 1960 in Michigan, Domino's focuses on home delivery and has a network of over 300 stores in India. Key products include pizzas, breadsticks, pastas and wings. Domino's emphasizes a vision of being the best pizza delivery company through its mission of consistently delighting customers with great tasting food and friendly service. The company utilizes a hub-and-spoke distribution model and focuses on intensive online and mobile ordering to drive growth.
Nestle India is a subsidiary of Swiss company Nestle S.A. that provides consumers in India with globally standard food products committed to long term growth. It insists on honesty, integrity and fairness in business. Nestle India has 8 manufacturing facilities across India and 4 branch offices located in major cities. It produces products like milk, baby food, beverages, cooking aids and chocolate. The company has received several awards for sustainability reporting, corporate governance and branding in recent years.
Business plan or business proposal on restaurant business @soauniversity #ibcssuraj satpathy
The document is a business plan for a proposed restaurant near ISKCON temple in Bhubaneswar, India. The plan outlines objectives to maintain food costs below 35% and expand marketing. It details the menu, market analysis, management structure, financial projections, and competitive edges including an appealing design and incentive programs. The restaurant aims to attract students, families and business people with Indian classics and international cuisine in a contemporary environment.
GCMMF, which owns the Amul brand, launched vegetable pizzas under the SnowCap brand in 2001 in Ahmedabad, Gujarat priced between Rs. 20-25, much lower than competitors. It planned to introduce pizzas in other western Indian cities and potentially nationwide. GCMMF aimed to open 3,000 pizza retail franchise outlets across India by 2005 to sell the pizzas. A key strategy was supplying mozarella cheese at a bulk discounted rate of Rs. 140/kg compared to Rs. 146/kg in the market, allowing retailers to price pizzas lower than competitors. The goal was to make pizzas as widely consumed as ice cream through low prices that expanded the cheese market.
The document summarizes Nescafe's new communication strategy and advertising campaign in India.
The campaign includes two parts - "Know Your Neighbors" launched in January 2011 and "My First Cup" launched in November 2011. It features celebrities Deepika Padukone, Purab Kohli, Karan Johar, and Vir Das as brand ambassadors targeting coffee drinking youth and non-coffee drinkers.
The ads use a lighthearted tone to position Nescafe as a conversation starter and showcase how one can enjoy different coffee preparations at home. Consumer response has been positive with the potential to increase further through celebrity engagement on social media.
- Diety aims to introduce a chain of diet restaurants in Egypt serving healthy meals to address the growing focus on nutrition and wellness among educated Egyptians.
- Market research found a lack of decent diet restaurants with satisfying portions and variety. Diety will offer 40 items from different cuisines in a cozy atmosphere.
- The target segment is Egyptians and foreigners aged 30-50 in cities like Mohandessien who earn over 100k annually and live active lifestyles. Meals will be customized based on individual nutrition profiles and goals.
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
The document outlines a business plan for CRUSH Café, a new restaurant to be located in Dhanmondi, Dhaka. The plan discusses the restaurant's mission to provide quality food and service. It details objectives to control food costs and increase customer satisfaction. Management positions and responsibilities are defined. The location was chosen for its access to the target upper-middle and middle class markets. A variety of international foods will be served. Marketing strategies include advertising, promotions, and building customer loyalty. Financial projections account for costs, sales, and future expansion goals.
Social Media Communication Strategy- Blue Tokai CoffeeAbhishek Anand
Blue Tokai Coffee was founded in 2013 by a Delhi-based couple to introduce people to high-quality coffee grown in India and develop a coffee culture. They aim to make quality coffee more accessible by freshly roasting beans on order, giving credit to farmers, hygienically packing and safely delivering customized coffee according to preferences with transparency. To reach their target audience, Blue Tokai utilizes social media platforms like Instagram, Facebook and Twitter and should also partner with Starbucks to share their story.
This document provides information about The Works branding agency and a presentation they created. It includes:
- The names and roles of 4 people on The Works team
- An agenda for a 50 minute presentation covering brand case studies, introductions, and a finish
- Sections on The Works' structure, clients, work, people and focus on making happier humans
It also includes a case study for the Black Hawk pet food brand covering their brand character, conversation hierarchy, growth marketing tactics and a brand journey timeline from identifying issues to celebrating results. Metrics shown include a 42% increase in product sales and 165% increase in conversation volume.
This document provides details for a marketing brief for Popcorn, Indiana, a company that makes healthier snack foods. It describes the company's mission to create delicious whole grain snacks and their target consumer as anyone who enjoys natural snacks. The brief asks participants to develop a nationwide marketing campaign that will make Popcorn, Indiana's products synonymous with delicious snacking and drive sales by getting many new customers to try the products and become repeat buyers through word-of-mouth recommendations. Judging criteria focus on the originality and relevance of ideas, the creative execution's ability to engage audiences, how well ideas solve the business problem, and incorporating the snacks into customers' lifestyles.
Subway aims to offer fresh, made to order, affordable, and nutritious sandwiches and quick meals. It specializes in submarine sandwiches. The brand goals are to deliver top sales, high customer counts, and excellent customer experience to be the #1 quick service restaurant. Its purpose is to inspire members to "Create Great" by embracing opportunities, crafting craveable and nutritious affordable sandwiches, and delivering a superior customer experience while being a trusted community partner. The brand positioning is "accessible quality" - that a delicious sandwich with fresh ingredients should be for all, and everyone can have easy access to the quality of food they deserve.
Good Design-thinking is Good Business tools.pdfDharam Mentor
Subway aims to offer fresh, made to order, affordable, and nutritious sandwiches and quick meals. It specializes in submarine sandwiches. The brand's positioning is accessible quality - offering a delicious sandwich with fresh ingredients at a price everyone can afford. Subway strives to be number one in quick service restaurants through excellent sales, customer counts, and customer experience while inspiring members to "Create Great" by embracing opportunities, crafting craveable and nutritious affordable sandwiches, and delivering superior service. Its promise is to inspire vibrant living through nutritious, affordable, and convenient food choices that make a difference.
Most Promising Food & Beverage Companies in 2021Swiftnlift
“The future belongs to those who believe in the beauty of their dreams.” and in sharing happiness with others you decode your dream which in turn becomes the joy for others, this is what today’s interview is about...
“Pull up a chair. Taste. Come join us. Life is so endlessly delicious” with Curryosity so here is the glimpse interview within our serving window
Digital Food Marketing - 10 Of The Most Delicious Opportunities for 2014Big Spaceship
People's relationship with food is quickly evolving. Here are some ideas on how to Internet better for the edibles and juiceables.
If you like food and the Internet, you might enjoy the long version of this presentation here: http://spcshp.it/foodmarketing
Having a product is great but do you have a brand that captures consumer imagination and is built for the long-run?
In the startup world, especially, the focus on short-term growth often means that investment in longer-term elements, ie brand, fall by the wayside. Whether a startup or trillion dollar business, you should never stop investing in your brand.
A brand is so much more than a logo or a colour scheme and your values have to mean more than some post-its stuck on a wall. It's everything you do, say, think and create. It's how you hire, retain staff, build culture, provide solutions to problems and acquire customers.
With increasing competition and greater consumer demand for brands to stand for something, to neglect investing in your brand because it seems too hard, time-intensive, costly or simply, unimportant, is a mistake.
Here are some simple steps to help you think about and build greater structure into the brands you're building and the stories you're telling along with examples of brands who nail purpose and some who miss the mark.
Millennials and Generation Z consumers are snacking more frequently, with an increase in snacking 5-7 times per day. Solarti aims to empower consumers with better snack choices and a personalized experience. By leveraging consumer data and community building, Solarti can drive innovation to bring new snack products to market in just 4 months, faster than traditional brands. Solarti solves problems like a lack of innovation, inconvenience, and non-transparency in the food industry by developing unique, nutritious snacks based on consumer feedback.
Dineout is an Indian startup that began in 2012 as an online restaurant table reservation service. It has since expanded to offer additional services like payments and discounts, becoming a one-stop platform for the entire dining experience. Dineout now has over 1 million monthly users and partners with more than 4,000 restaurants across 8 Indian cities. The company has succeeded due to its ability to listen to customers and evolve quickly by adapting its model based on changing needs and behaviors. Its integrated payment and discount offerings also foster loyalty among users and partner restaurants.
The document provides information about The Works branding and customer experience agency. It includes details about the team members and their experience, as well as an agenda for a 50 minute presentation covering brand case studies, introductions, and a finish. The Works began as a small van-based operation and has grown significantly since. The agency focuses on making customers, employees, and brands happier through strategic work that improves experiences.
Incredibowls is a new fast casual restaurant opening in Staten Island, New York that will serve healthy food and beverages. The owners, Diego Sanchez and Monica Sanchez, aim to build a loyal customer base of 1,200 regular lunch customers in the first year by filling the need for nutritious and affordable meals in the area. Incredibowls will offer fresh juices, small plates, soups and desserts for both dine-in and delivery. The owners have experience in restaurants and nutrition and will focus on sustainable and local ingredients to provide their community with healthy options.
Naaniz is a business that aims to empower Indian housewives by providing a platform to sell their handicrafts and culinary products. It addresses challenges like lack of opportunities for women entrepreneurs and difficulties organizing informal labor. The solution is an e-commerce marketplace connecting home-based vendors to customers. Key aspects include finding qualified sellers, helping them develop brands, quality checks, and marketing support. The presentation outlines Naaniz's operations, accomplishments since launch in 2016, management team, and financial projections showing plans to expand into new cities with funding. It compares Naaniz favorably to competitors by focusing specifically on women vendors and products.
This is a brief description about the brand KFC and also their marketing strategies such as product,place ,price , promotion and also the consumers behavior towards them with B2c B2B models.
1) The document introduces a new peanut butter spread called Peanut Joy created by a team to market to students and people on the go in the Pacific Northwest.
2) Peanut Joy aims to provide the flavor of peanut butter with higher protein and extra vitamins for a healthy, inexpensive snack that can boost nutrition when quick meals are the only option.
3) The team's marketing strategy is to target a local demographic and establish a brand identity through social media and a website to carve a niche against major peanut butter brands and attract customers.
The business plan is for a company called Sweetbits that produces and sells various flavored sweets and snacks. The company aims to target customers with low budgets, especially students, by providing tasty yet affordable products. Sweetbits plans to ensure high product quality through careful manufacturing processes. Financially, the company forecasts earning a profit within its first week of operations. The marketing strategy involves promoting the products on campus and establishing brand loyalty through reward programs. Regulatory compliance and capital structure are also addressed in the business plan.
Young marketer 3 final round - bui nguon anh tuanmrkelvin2094
The document provides details on the marketing plan for a new branded rice product called VINARICE. It begins with an overview of the rice market in Vietnam and background on the company. It then discusses segmentation of customers, with a focus on "Waverers" as the core target. Customer research revealed they want rice that tastes good but also makes them feel secure. The brand idea positions VINARICE as providing both tasty rice and the best security through a "100% self-contained" production process. A launch plan aims to first shock customers about unknown facts related to rice production, then allow them to experience VINARICE to feel secure, and amplify these messages through public relations.
Young Marketers 3 - The Final Round + Bùi Ngươn Anh Tuấn mrkelvin2094
The document provides details on the launch of a new branded rice product called VINARICE. It includes the following key points:
1. VINARICE is a joint venture between an FMCG company and agricultural company aiming to capture 20% market share of the branded rice market.
2. The target segment is "Waverers", those who are satisfied but not completely satisfied with unbranded rice and open to switching brands.
3. The brand idea is to position VINARICE as the most "secured" rice through a 100% self-contained production process for rice and agricultural chemicals.
4. The launch plan involves a communication campaign using TV, newspapers, and in-
Young Marketers 3 - The Final Round + Bùi Ngươn Anh Tuấnmrkelvin2094
The document provides details on the launch of a new branded rice product called VINARICE. It includes the following key points:
1. VINARICE is a joint venture between an FMCG company and agricultural company aiming to capture 20% market share of the branded rice market.
2. The target segment is "Waverers" who are satisfied but not completely satisfied with unbranded rice and open to switching brands.
3. The brand idea is to position VINARICE as the most "secured" rice through a 100% self-contained production process for rice and agricultural chemicals.
4. The launch plan involves a communication campaign using media and on-ground activities to raise
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The document outlines tasks completed by Janvi Shah, Jay Dhandhukiya, and Foram Prajapati. It includes identifying pain points for Rustomjee brand, creating buyer personas and content calendars, and drafting social media posts, tweets, a listicle, and blog topics related to purchasing a home and celebrating holidays with children.
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8+8+8 Rule Of Time Management For Better ProductivityRuchiRathor2
This is a great way to be more productive but a few things to
Keep in mind:
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- The key is to be mindful of your time allocation and strive for a healthy balance across the three categories.
3. INTRODUCTION
Founded in 2012 by two IIT graduates - Anshul Gupta & Amit Raj - BOX8 started as a small outlet in
a corporate cafeteria. The idea was to serve Irresistible Desi Meals in a convenient, easy-to-carry box.
Today, we serve over 22,000+ meals every day across our 100+ outlets in Mumbai, Pune, Bangalore,
& Gurgaon!
Our 3 pillars of desi taste, tech, and logistics define our goal to provide a delightful end-to-end
experience every single time. Complete control over all aspects of food delivery - food quality, taste,
technology, & delivery - allows us to provide you with a world-class food ordering experience!
You’re spoilt for choices with our unique Fusion Boxes, All-in-1 meals, Desi Openers, Steak Meals,
Salads, Paratha Wraps, Sandwiches, Curries, Biryanis, Desserts, & Natural Ice-creams. We have
a wide range of hand-picked, chef-crafted options with a desi mix in anything you pick!
Superfast Delivery is our forte! We deliver piping hot meals in under 38 mins. with no delivery
charges. And did you know, we deliver late in the night till 1 AM? Oh yes, we do! ;)
The next time you feel ‘hangry’, remember that Desi Meals are just a few clicks away! :)
4. PAST ADVERTISING
Overall impressions for A Day With Box8 crossed over 14 million with Box8 enjoying
an enhancement of more than 15K followers on their social media handles on
Facebook, Twitter and Instagram.
The brand achieved their targets by working together with Influencers who helped
them reach the right youth audience through social media.
5. INSIGHTS
CONSUMERS:
1. OFFERS, PROMOCODE & DEALS WILL BE PROVIDED TO CONSUMERS.
2. SPECIAL OFFERS & DEALS WILL BE PROVIDED TO CORPORATE & BUSINESS HOUSES FOR
BULK ORDERS.
3. BOX8 WALLET WILLADD ON 10 POINTS ON EACH ORDERS WHICH CAN BE REDEEMED IN
YOUR NEXT ORDER
4. VENDING MACHINES BY BOX8 PROVIDE MEAL THAT IS HOT, HYGIENIC, AFFORDABLE & ON-
THE-GO MEALS ARE IDEAL FOR LARGE COMPANIES, UNIVERSITIES, CO-WORKING SPACE,
AIRPORTS, RAILWAY STATIONS. SO THAT IT IS CONVIENENT FOR THE PEOPLE WHO DO NOT
WANT TO CARRY THERE TIFFINS.
INDUSTRY:
1. BOX8 WILL PROVIDE ONE TIME MEAL FOR ITS STAFF.
13. GANTT CHART (1 YEAR PLAN)
MEDIUM JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
YOUTUBE - - - ✓ ✓ ✓ ✓ - - - - ✓
NEWSPAPER ✓ ✓ ✓ - - - - - - - ✓ -
HOARDING - - - - - - - ✓ ✓ ✓ - -
SOCIAL
MEDIA
- - ✓ ✓ ✓ ✓ ✓ - - - - ✓
14. INVERTED PYRAMID OF EFFECTS
1. 90% awareness SOCIAL MEDIA
2. 70% knowledge / comprehension
NEWSPAPER create interest in the brand
among 70%
3. 40% YOUTUBE create positive feelings
about the brand amongst 40%
4. 25% SOCIAL MEDIA preference and
preference among 25%
5. 20% trail HOARDING Obtain trail
amongst 20%
6. 5% repurchase /regular use SMS
Develop & maintain regular use of
product amongst 5%
16. Mission: We always wondered why all the major food chains come
from outside India! Why not an Indian origin brand which celebrates
Indian food the way it should be? We set upon the journey to fill the
void that we felt existed - making ‘better’ Indian food available.
Anywhere. Anytime. A made in India brand for sumptuous Desi
meals.
If we look deeply, we realise only Box8 is a true Food-Tech firm
playing in the entire value chain. By doing something like this they
can have better margins but will take greater time to scale as can
be seen their growth trajectory.
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