The Data Driven Enterprise - Roadmap to Big Data & Analytics Success

Editor's Notes

1. Data driven is a mindset It is knowing the numbers, being interested in the data and planning based on number Becoming in popular culture– Numbers (TV series), Freakonomics, Show – Money ball (predicted) – Nate Silver – predicted outcome
2. Why now: 14M on FB Instagram – 4-5M Twitter – 4M SP – 90-95% Australian population Mobile Broadband – over 115% (Top 3 in world) Fixed broadband – 27 per 100 households. 60% have a tablet 7M Broadband customers – 10M dwellings
3. Full service bank for consumers/SME/Large corporate Top 10 Bank in Argentina and ICBC first outside of Asia Organic growth slowing needed initiatives for continued growth Cross sell ration was lower than peers (2.1 vs 2.7) Selling to existing customer is cheaper and more profitable than adding new ones Proactive ( outbound call, Direct emails) Reactive ( CRM apps, phone system, website, call center audio, mobile bank, branch turn, ATM)
4. Overview of Company US Veterans are committing suicide at an alarming rate Some disturbing statistics: 22 US veterans per day commit suicide Suicide rates are roughly double those of general US population 21% of overall suicides in USA are veterans 12,500 calls per month to veterans crisis line (30% are related of suicide) Durkeim project aims to proactively predict negative events such as suicide in the US veterans population and prevent it. Outcomes Dedicated to applied research on predictive suicide risk: Multidisciplinary team of psychiatrists, US Veterans Administration and AI (Machine learning) Phase 1: Developed linguistic-driven prediction models to estimate the risk of suicide. (from VA medical records). Generated Datasets of single keywords and multi-word phrases and constructed prediction models using machine learning algorithms Outcomes – Phase 2 Sucidality prediction at scale Expand the data available for VA physicians with real time social media feeds from 100,000+ US Veterans to medical database Clinicians get a dashboard to monitor risks based on this realtime data Can provide real-time triage upon detection of critical event Durkheim Project (Phase 2) - Proactive Clinician dashboard Clinician dashboard Technology Benefits/Metrics Phase 1 - Data model’s predictive accuracy was statistically significant (at least 65% accurate) Proactive platform for refining predictive models and suicide prevention at scale
5. Walmart Mobile Walmart’s mobile apps innovate convenient ways to shop online or in-store. Shoppers can scan items for price and information while in-store, as well as locate items by aisle. They can use their mobile device to plan an efficient shopping trip by checking to see if an item is in stock, browsing Rollbacks and coupons for their local store, and getting driving directions. Customers can easily access their lists, read reviews, and of course buy online with Walmart.com's feature-packed mobile app. Sam's Club Redesign The newly redesigned samsclub.com offers a full-service, online membership warehouse assortment offering more than 1,600 items. The new site features Click’n’Pull, in which members can place orders online for pickup within 24 hours at their local Sam's Club. Members select from more than 2,500 items in their local club’s inventory and get an email when the order is ready. Click’n’Pull is currently available in Alaska, Arkansas, Florida, Missouri, Oklahoma, Pennsylvania, Texas, Utah and Washington and will continue to roll out across Sam’s Clubs at more than 460 facilities nationwide. THE TRENDING PAGE The Trending Now page introduces discovery shopping by displaying items recently bought on Walmart.com. Browsing relevant and timely Walmart.com items brings fun and inspiration to the shopping experience, making it easy to discover and buy. The Trending page helps us expand our reach into new audience segments by driving traffic into product areas through the highly visual browsing experience. BIG FAST DATA For projects that call for data and analysis that scale beyond today's technologies, @WalmartLabs relies on the Big Fast Data team. Big Fast Data acquires, develops, and operates the data feeds, analysis tools, and infrastructure that are the foundation of @Walmartlabs' work. BFD supports hundreds of developers, data scientists, and analysts as they use the latest open-source tools and data of the world's largest retailer to help people save money and live better. SPARK STUDIO Spark Studio integrates popular Walmart.com pins from Pinterest to create a discovery shopping experience on Walmart.com. Shoppers inspire each other by browsing and pinning products by category like brands, color, and top-pinned. Select a pin to get more information, re-pin it, rate or review it, or buy it from Walmart.com. POLARIS Our next-generation search engine connects millions of shoppers with what they want and surfaces other items based on their likely interests. Built from the ground up by @WalmartLabs, Polaris uses semantic search technology to anticipate the intent of a shopper’s search to deliver highly relevant results.