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BI Consultancy - Data, Analytics and Strategy

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Shivam Dhawan
Shivam Dhawan

The presentation describes my views around the data we encounter in digital businesses like: - Looking at common Data collection methodologies, -What are the common issues within the decision support system and optimiztion lifecycle, - Where are most of failing? and most importantly, "How to connect the dots and move from Data to Strategy?" I work with all facets of Web Analytics and Business Strategy and see the structures and governance models of various domains to establish and analyze the key performance indicators that allow you to have a 360º overview of online and offline multi-channel environment. Apart from my experience with the leading analytic tools in the market like Google Analytics, Omniture and BI tools for Big Data, I am developing new solutions to solve complex digital / business problems. As a resourceful consultant, I can connect with your team in any modality or in any form that meets your needs and solves any data/strategy problem.

Data & Analytics
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DATA STRATEGY
OUR Business OBJECTIVES
“We Build Experiences
“We Manage User Behaviour
“We Optimize Outcomes
WORKING AROUND DATA
DATA Planning Media Planning Social Listening Search Queries USER INTENT Research Web Analytics A/B testing UX & Usability USER VOICE Returns User Satisfaction Goal & Conversion ROI & Revenues RESULTS
Behavior DATA Planning Media Planning Social Listening Search Queries USER INTENT Research Web Analytics A/B testing UX & Usability USER VOICE Returns User Satisfaction Goal & Conversion ROI & Revenues RESULTS
Behavior DATA Planning Media Planning Social Listening Search Queries USER INTENT Research Web Analytics A/B testing UX & Usability USER VOICE Returns User Satisfaction Goal & Conversion ROI & Revenues RESULTS
Behavior DATA Planning Media Planning Social Listening Search Queries USER INTENT Research Web Analytics A/B testing UX & Usability USER VOICE Returns User Satisfaction Goal & Conversion ROI & Revenues RESULTS
Behavior DATA Planning Media Planning Social Listening Search Queries USER INTENT Research Web Analytics A/B testing UX & Usability USER VOICE Returns User Satisfaction Goal & Conversion ROI & Revenues RESULTS
DATA IS MYSTERIOUS
DATA: Light blue White Black Sleeveless Neck bow
DATA: Light blue White Black Sleeveless Neck bow
DATA on its own is NOTHING
It’s not just about DATA
but what it MEANS
&howitRELATES
totheOUTCOME
DATA DRIVES DECISIONS
DATA DRIVES DECISIONS
DATA DRIVES DECISIONS
The DATA that drives our DECISIONS
The DATA that drives our DECISIONS
High Volume High Quality The DATA that drives our DECISIONS
High Volume High Quality Behavioral Attitudinal The DATA that drives our DECISIONS
High Volume High Quality Behavioral Attitudinal Actual Artificial The DATA that drives our DECISIONS
High Volume High Quality Behavioral Attitudinal Actual Artificial systematic observations semi-structured collection The DATA that drives our DECISIONS
High Volume High Quality Behavioral Attitudinal Actual Artificial systematic observations semi-structured collection The DATA that drives our DECISIONS
THAT’S A LOT OF DATA
Quantitative WHAT happens and WHEN HOW it happens and WHY Qualitative
Quantitative WHAT happens and WHEN HOW it happens and WHY Qualitative
It is not much use to know WHAT is happening if you don’t know WHY
It is not much use to know WHAT is happening if you don’t know WHY You can’t know WHY things are happening if you don’t know WHAT is happening
Quantitative Top Down Analysis
What we want to measure KPIs / Key Metrics Collection of Data Analyze Metrics Benchmark Improve Quantitative Top Down Analysis
What we want to measure KPIs / Key Metrics Collection of Data Analyze Metrics Benchmark Improve Quantitative Top Down Analysis Bottom Up Analysis Qualitative
Quantitative Top Down Analysis Bottom Up Analysis Qualitative What we want to measure KPIs / Key Metrics Collection of Data Analyze Metrics Benchmark Improve Prove Hypothesis Collect Data Devise Experiment How can we improve? Why is this happening? Analyze existing trends
What we want to measure KPIs / Key Metrics Collection of Data Analyze Metrics Benchmark Improve Prove Hypothesis Collect Data Devise Experiment How can we improve? Why is this happening? Analyze existing trends Quantitative Top Down Analysis Bottom Up Analysis Qualitative
What’s in the Middle? What we want to measure KPIs / Key Metrics Collection of Data Analyze Metrics Benchmark Improve Prove Hypothesis Collect Data Devise Experiment How can we improve? Why is this happening? Analyze existing trends
What we want to measure KPIs / Key Metrics Collection of Data Analyze Metrics Benchmark Improve Prove Hypothesis Collect Data Devise Experiment How can we improve? Why is this happening? Analyze existing trends What’s in the Middle?
DECISIONS What we want to measure KPIs / Key Metrics Collection of Data Analyze Metrics Benchmark Improve Prove Hypothesis Collect Data Devise Experiment How can we improve? Why is this happening? Analyze existing trends What’s in the Middle?
Till now, > How Business Intelligence works > BI approach and methodologies towards DATA > What informs our decisions
IT WAS SIMPLE
IT WAS SIMPLE
What we want to measure KPIs / Key Metrics Collection of Data Analyze Metrics Benchmark Improve Prove Hypothesis Collect Data Devise Experiment How can we improve? Why is this happening? Analyze existing trends What’s in the Middle?
REPORTS What we want to measure KPIs / Key Metrics Collection of Data Analyze Metrics Benchmark Improve Prove Hypothesis Collect Data Devise Experiment How can we improve? Why is this happening? Analyze existing trends What’s in the Middle?
APPROACH DATASOURCE Adapted from work of Christian Rohrer 2008 X Multivariate (live A/B) testing X Eye Tracking X Usability Lab Studies X Customer email Feedback X Intercept Surveys X Data Analysis / Mining X Live UX assessments X Participatory Design X Focus Groups X Card sorting X Desirability studies X social Listening solutions X Message board mining X Email Surveys
?

BI Solutions Directing Metrics to Strategy
SHIVAM
Parting Notes Connect with me asking ‘How do we… Bridge cultural gaps Design and Manage integrated web teams Develop DATA reliance with reliable data Generate analytical awareness Improve on tools, methodologies and standards
THANKS Follow me @ShvmDhwn More Here… Connect -

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