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Business Communication Skills for
Managers
Module 7: Public Speaking
Why learn about public speaking in
business?
Effective Public Speaking
Learning Outcomes: Effective Public Speaking
7.1 Identify key principles of effective public speaking
7.1.1 Discuss key characteristics of public speaking
7.1.2 Discuss the importance of public speaking in a business setting
7.1.3 Identify various audience needs and expectations that can be
addressed by a speech
7.1.4 Identify the five steps of developing an effective speech
What is Public Speaking?
Public speaking is, simply, an oral presentation or speech delivered to a live
audience. It is generally a formal or staged event, although impromptu
speeches are a common occurrence—and they can be a defining career
moment.
Examples:
• attending a client meeting and being asked to explain a procedural or
technical point
• attending a management meeting and being called upon to defend your
recommendations through research and analysis that you have conducted.
What is Public Speaking?
Nine Characteristics of Effective Public Speakers:
1. Confidence
2. Passion
3. Practice
4. Speak Naturally
5. Authenticity
6. Keep it Short and Sweet
7. Connect With Your Audience
8. Paint a Picture Through Storytelling
9. Repetition
Benefits of Public Speaking
Public speaking increases your potential:
• to connect
• to create
• to reach and impact your audience
Toastmasters International Guide to Successful Speaking notes,
“There is perhaps no greater skill [to] help you build your career or business than
effective public speaking.”
Audience Expectations
Your first and most important test as a
speaker:
CLEARLY communicate the purpose
AND benefits of
attending your speech.
As a speaker, you have the obligation to factor your audience into the design
and development of your speech.
Developing an Effective Speech
The 5 Steps of Developing an Effective Speech:
1. Choose your topic
2. Develop your benefit statement
3. Develop your positioning statement
4. Derive your title
5. Create your content
Discussion
Why does a public speech transcend a one-dimensional transfer of
information?
Delivery Techniques
Learning Outcomes: Delivery Techniques
7.2 Describe delivery techniques for use during a public speech
7.2.1 Discuss effective ways to begin your speech
7.2.2 Discuss strategies to effectively use body language and gestures
to emphasize your message
7.2.3 Discuss strategies to effectively use vocal variety to emphasize
your message
7.2.4 Identify types of language to avoid in your speech
Starting Your Speech
Best ways to start a speech:
1. Use a quote
2. Start with “What if...?” or “Imagine…”
3. Ask a Question
4. Use a dramatic pause or silence
5. Cite a statistic
6. Share a meaning statement
What NOT to do: Thank the audience for the opportunity to speak; or, “Today
I’m going to be talking about…”
Body Language and Gestures
7 Benefits of Incorporating Gestures Into Your Speech:
1. Clarifies and supports your words
2. Dramatizes your ideas
3. Lends emphasis and vitality to the spoken word
4. Helps dissipate nervous tension
5. Functions as visual aids
6. Stimulates audience participation
7. Helps You Become Highly Visible
Vocal Variety
6 Key Elements, Errors, and Practices to Develop Greater Vocal Impact:
• Volume--try to vary your voice
• Pitch and Resonance (a low pitch is preferred)
• Pace and Pause (slower pace is seen as more credible)
• Intonation (use all patterns appropriately):
• Ending a sentence with a rising tone indicates a question or suggestion
• Ending a sentence with a descending tone is usually interpreted as an order
• A flat intonation is used to indicate a statement
Language Choices
One of the most common barriers to communication is jargon, the terminology
associated with a given profession.
An in-depth understanding can lead to oversimplification or over-complication
when explaining a foreign concept.
How to avoid confusion:
• Eliminate bullet points
• Use stories and analogies
• Display images and diagrams to illustrate your point
Practice Question 1
You're tasked with presenting the overarching rollout of a new IT system
that will change workflow for your whole company. You will be presenting
to the entire division in a large auditorium. Your speech will be followed up
by smaller, how-to oriented presentations for individual teams. Your primary
objective should be to:
a] communicate the project process and benefits using common
terminology and/or visuals
b] use jargon to establish credibility and confidence in successful project
completion
c] convey the complexity of the project, using appropriate technical
terminology
Audience Engagement
Learning Outcomes: Audience Engagement
7.3 Identify the role and importance of your audience
7.3.1 Describe techniques to gain and keep an audience's attention
7.3.2 Discuss effective ways to use audience participation
7.3.3 Discuss appropriate ways to respond to questions without
derailing a presentation
Audience and Rapport
5 Techniques to Capture and Maintain an Audience’s Attention:
1. Surprise: reengages the audience’s brain
2. Suspense: slowly build your idea like a verbal puzzle
3. Storytelling: Share a compelling story to illustrate your point
4. Senses: The greater the sensory engagement, the stronger the interest
5. Involve: invite participation
Audience Participation
Ideas to to integrate your audience:
• Volunteer exercise
• Audience survey
• Question
• Q&A
• Partner exercise
• Small group exercise
• Written exercises or note-taking
Responding to Questions
Set clear ground rules during audience engagement to maintain control
throughout audience participation and prevent groups from becoming bored
or distracted.
Use Four Step Approach to Managing Q&A’s
1. Listen: don’t jump to conclusions
2. Understand: paraphrase to confirm understanding
3. Communicate & Involve
4. Respond: Direct response to both the questioner and the rest of the
audience
Activity
Do an internet search to find examples of TedTalks that involve an
example of the following:
• Surprise
• Suspense
• Storytelling
• Senses
• Involve
Speech Tips and Techniques
Learning Outcomes: Speech Tips and Techniques
7.4 Discuss tips and tricks to giving an effective speech
7.4.1 Discuss various strategies for overcoming common fears and
anxiety about public speaking
7.4.2 Discuss public speaking strategies of effective public speakers
Overcoming Fears and Anxiety
10 Tips for Managing Performance Anxiety:
1. Know your topic
2. Get organized
3. Practice, rinse, and repeat
4. Challenge worries
5. Visualize your success
6. Do some deep breathing
7. Focus on your material
8. Don’t fear a moment of silence
9. Recognize your success
10. Get support
Pro Tips
Understand the power of pathos: Emotion often drives decision making and
opinion formation.
Believe in your message: You do not want to come across as insincere.
Keep your speech brief: Too much information creates a cognitive backlog
and state of anxiety in your audience.
Make it memorable: Take time to condense your big idea into a short,
memorable phrase.
Practice Question 2
You joined a Toastmasters International group and have built confidence
and credibility as a speaker. You’ve set your sights on speaking at a TEDx
event, and you’re experimenting with speech structures. You specifically
want to make a persuasive speech that moves people to donate to and
support your non-profit.
Given that you only have 18 minutes, what elements should you
incorporate into your speech?
a] credibility, logic, and emotion
b] credibility
c] credibility and logic
Quick Review
• What are the 9 characteristics of effective of public speakers?
• What are the 5 Steps of developing an effective speech?
• What are the 7 Benefits of incorporating gestures into your speech?
• Name 5 techniques to capture and maintain an audience’s attention.
• What is a 4 step approach to managing Q&A’s?
• What are 10 Tips for managing performance anxiety?
Remember to understand the power of pathos, believe in your message, keep
your speech brief, and make it memorable!

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BCommManagers_07.pptx

  • 1. Business Communication Skills for Managers Module 7: Public Speaking
  • 2. Why learn about public speaking in business?
  • 4. Learning Outcomes: Effective Public Speaking 7.1 Identify key principles of effective public speaking 7.1.1 Discuss key characteristics of public speaking 7.1.2 Discuss the importance of public speaking in a business setting 7.1.3 Identify various audience needs and expectations that can be addressed by a speech 7.1.4 Identify the five steps of developing an effective speech
  • 5. What is Public Speaking? Public speaking is, simply, an oral presentation or speech delivered to a live audience. It is generally a formal or staged event, although impromptu speeches are a common occurrence—and they can be a defining career moment. Examples: • attending a client meeting and being asked to explain a procedural or technical point • attending a management meeting and being called upon to defend your recommendations through research and analysis that you have conducted.
  • 6. What is Public Speaking? Nine Characteristics of Effective Public Speakers: 1. Confidence 2. Passion 3. Practice 4. Speak Naturally 5. Authenticity 6. Keep it Short and Sweet 7. Connect With Your Audience 8. Paint a Picture Through Storytelling 9. Repetition
  • 7. Benefits of Public Speaking Public speaking increases your potential: • to connect • to create • to reach and impact your audience Toastmasters International Guide to Successful Speaking notes, “There is perhaps no greater skill [to] help you build your career or business than effective public speaking.”
  • 8. Audience Expectations Your first and most important test as a speaker: CLEARLY communicate the purpose AND benefits of attending your speech. As a speaker, you have the obligation to factor your audience into the design and development of your speech.
  • 9. Developing an Effective Speech The 5 Steps of Developing an Effective Speech: 1. Choose your topic 2. Develop your benefit statement 3. Develop your positioning statement 4. Derive your title 5. Create your content
  • 10. Discussion Why does a public speech transcend a one-dimensional transfer of information?
  • 12. Learning Outcomes: Delivery Techniques 7.2 Describe delivery techniques for use during a public speech 7.2.1 Discuss effective ways to begin your speech 7.2.2 Discuss strategies to effectively use body language and gestures to emphasize your message 7.2.3 Discuss strategies to effectively use vocal variety to emphasize your message 7.2.4 Identify types of language to avoid in your speech
  • 13. Starting Your Speech Best ways to start a speech: 1. Use a quote 2. Start with “What if...?” or “Imagine…” 3. Ask a Question 4. Use a dramatic pause or silence 5. Cite a statistic 6. Share a meaning statement What NOT to do: Thank the audience for the opportunity to speak; or, “Today I’m going to be talking about…”
  • 14. Body Language and Gestures 7 Benefits of Incorporating Gestures Into Your Speech: 1. Clarifies and supports your words 2. Dramatizes your ideas 3. Lends emphasis and vitality to the spoken word 4. Helps dissipate nervous tension 5. Functions as visual aids 6. Stimulates audience participation 7. Helps You Become Highly Visible
  • 15. Vocal Variety 6 Key Elements, Errors, and Practices to Develop Greater Vocal Impact: • Volume--try to vary your voice • Pitch and Resonance (a low pitch is preferred) • Pace and Pause (slower pace is seen as more credible) • Intonation (use all patterns appropriately): • Ending a sentence with a rising tone indicates a question or suggestion • Ending a sentence with a descending tone is usually interpreted as an order • A flat intonation is used to indicate a statement
  • 16. Language Choices One of the most common barriers to communication is jargon, the terminology associated with a given profession. An in-depth understanding can lead to oversimplification or over-complication when explaining a foreign concept. How to avoid confusion: • Eliminate bullet points • Use stories and analogies • Display images and diagrams to illustrate your point
  • 17. Practice Question 1 You're tasked with presenting the overarching rollout of a new IT system that will change workflow for your whole company. You will be presenting to the entire division in a large auditorium. Your speech will be followed up by smaller, how-to oriented presentations for individual teams. Your primary objective should be to: a] communicate the project process and benefits using common terminology and/or visuals b] use jargon to establish credibility and confidence in successful project completion c] convey the complexity of the project, using appropriate technical terminology
  • 19. Learning Outcomes: Audience Engagement 7.3 Identify the role and importance of your audience 7.3.1 Describe techniques to gain and keep an audience's attention 7.3.2 Discuss effective ways to use audience participation 7.3.3 Discuss appropriate ways to respond to questions without derailing a presentation
  • 20. Audience and Rapport 5 Techniques to Capture and Maintain an Audience’s Attention: 1. Surprise: reengages the audience’s brain 2. Suspense: slowly build your idea like a verbal puzzle 3. Storytelling: Share a compelling story to illustrate your point 4. Senses: The greater the sensory engagement, the stronger the interest 5. Involve: invite participation
  • 21. Audience Participation Ideas to to integrate your audience: • Volunteer exercise • Audience survey • Question • Q&A • Partner exercise • Small group exercise • Written exercises or note-taking
  • 22. Responding to Questions Set clear ground rules during audience engagement to maintain control throughout audience participation and prevent groups from becoming bored or distracted. Use Four Step Approach to Managing Q&A’s 1. Listen: don’t jump to conclusions 2. Understand: paraphrase to confirm understanding 3. Communicate & Involve 4. Respond: Direct response to both the questioner and the rest of the audience
  • 23. Activity Do an internet search to find examples of TedTalks that involve an example of the following: • Surprise • Suspense • Storytelling • Senses • Involve
  • 24. Speech Tips and Techniques
  • 25. Learning Outcomes: Speech Tips and Techniques 7.4 Discuss tips and tricks to giving an effective speech 7.4.1 Discuss various strategies for overcoming common fears and anxiety about public speaking 7.4.2 Discuss public speaking strategies of effective public speakers
  • 26. Overcoming Fears and Anxiety 10 Tips for Managing Performance Anxiety: 1. Know your topic 2. Get organized 3. Practice, rinse, and repeat 4. Challenge worries 5. Visualize your success 6. Do some deep breathing 7. Focus on your material 8. Don’t fear a moment of silence 9. Recognize your success 10. Get support
  • 27. Pro Tips Understand the power of pathos: Emotion often drives decision making and opinion formation. Believe in your message: You do not want to come across as insincere. Keep your speech brief: Too much information creates a cognitive backlog and state of anxiety in your audience. Make it memorable: Take time to condense your big idea into a short, memorable phrase.
  • 28. Practice Question 2 You joined a Toastmasters International group and have built confidence and credibility as a speaker. You’ve set your sights on speaking at a TEDx event, and you’re experimenting with speech structures. You specifically want to make a persuasive speech that moves people to donate to and support your non-profit. Given that you only have 18 minutes, what elements should you incorporate into your speech? a] credibility, logic, and emotion b] credibility c] credibility and logic
  • 29. Quick Review • What are the 9 characteristics of effective of public speakers? • What are the 5 Steps of developing an effective speech? • What are the 7 Benefits of incorporating gestures into your speech? • Name 5 techniques to capture and maintain an audience’s attention. • What is a 4 step approach to managing Q&A’s? • What are 10 Tips for managing performance anxiety? Remember to understand the power of pathos, believe in your message, keep your speech brief, and make it memorable!
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