Arkay Marketing & PR Capabilities Deck

About Arkay
Marketing & PR
Arkay Marketing & PR helps brands to connect with their target market by creating
‘Brandgelists’ through event activations, music, social media, public relations and
lifestyle elements most relevant to consumers.
Arkay Marketing helps companies establish credible brands through branded event
sampling, in-store promotions, on-site branding, cross promotion campaigns, viral
marketing, and advertising (both online and off).
Arkay Marketing specializes in the creation, execution and management of affinity
marketing programs and sponsorship activation for clients like ONE Coconut Water,
Red Bull, Ethos Water, the Suparossa Restaurant Group and more.
Arkay Marketing & PR develops campaigns to help brands connect with their
consumer’s lifestyles and interests through authentic touch points and unique
branded interactions.
 Arkay Marketing's Core Competencies include:
 Experiential Marketing
 Multicultural Marketing
 Social Media / Viral Marketing
 PR / Guerrilla Marketing / Street Teams
 Brand Strategy
 Product Sampling
 Event Production
 College Marketing
 Influencer Marketing

Experiential
Marketing
Creating touch points with consumers and driving brands daily
A marketing strategy that directly engages consumers as well as invites and
encourages them to participate in the evolution of your brand. Rather than
looking at consumers as passive, we believe that consumers should be actively
involved in the production and co-creation of marketing programs therefore
developing a lasting relationship with your brand.
Consumer Engagement is the ultimate point in which a brand and a consumer
connect in order to offer a true experience related to the brand’s core values. It
is a long term connection that must be enhanced over time.
Experiential Marketing done well, means connecting with audiences who want to
hear from you in relevant, meaningful, and interesting ways.
➢ 75% of consumers say that participating in a live marketing experience
makes them more receptive to the brand’s advertising
➢ 75% said they would be extremely or very likely to tell others after
participating in a live marketing event, extending impact through word-of-
mouth
➢ 8 out of 10 consumers who participated in experiential marketing in the
past said that they’d told others about their experience
➢ 76% of Fully Engaged customers have had in person interactions, versus 48%
of Actively Disengaged customers

Social Media
Marketing
Digital media is increasingly integrated into our daily lives, whether
we’re using our mobile devices to search for product
recommendations, connecting with colleagues on social networks, or
posting our own content, videos and photos. How is your brand
effectively managing these online experiences to engage customers
and create conversations?
Our team effectively integrates online and offline communications
strategies – including owned, earned, paid and shared content – to
make the most of your marketing investment.
From social media strategy and activation to community/channel
development and management to content creation, we share our
digital know-how to build online programs that forge meaningful
interactions with your target audience.
We can also start with an in-depth review of your current digital
engagement activities (and/or what your competitors are doing) to
offer creative solutions.

Influencer
Marketing
We identify relevant thought-leaders, building
mutually beneficial, long-term relationships,
product and information seeding.
The possibilities for branded content are
growing. Knowing how effective social media
and word-of-mouth are at turning prospects
into loyal customers, brands must also look
beyond publishing their own content and
harness the power of influencers and their
audiences to help tell their story.
We help brands tap these influencers to create
and distribute original, authentic content that
shows how to integrate your product into the
daily lives of their massive and motivated
followings.
And, because their success as influencers has
been built upon their ability to understand the
needs and desires of their audiences, they are
experts at what will resonate and are some of
the most trusted sources of product reviews.

Brand Strategy
We use real world brand strategy to grow your brand.
Simply put, your brand is your promise to your customer. It tells them what they can expect
from your products and services, and it differentiates your offering from your competitors’.
Arkay Marketing & PR can help you deﬁne your brand, identify your consumer, develop
strategies to reach those consumers, execute campaigns, and deliver quantiﬁable results.
Your target audience has a need.
 A clear & honest brand is a barrier to the competition. It helps you simplify, sell, and
succeed.
 Your brand promise fills their need and reflects your passion.
 Your brand strategy is the style with which you deliver your promise.
 Your brand position makes you No.1 so the audience resolves their need with you not the
competition.

Product Sampling
We specialize in getting your products into
the hands of your target consumers
 Product sampling extends a company’s advertising
and marketing campaigns to the streets generating
memorable brand experiences and social media
coverage among target consumers.
 Although labor intensive and often an expensive
method of targeting customers, conversions to sales
can range between 20% to 90% for various brands.
With effective sampling, marketers can create brand
loyalty and assist in the launch of a product through
word of mouth.
 We have conducted product sampling campaigns for
clients such as Pepsi, ONE Coconut Water, Core
Water, Schick Razors, True Toniqs, Monster Energy,
Marlboro, Camel, and others.
 We recruit, train and deploy brand smart street teams,
guerilla marketers, trade show staff and more.

Collegiate
Marketing
College students are a finicky,
often wary group of
consumers. We've got the skills
to reach them.
This year, college students will
spend well over $28 billion on
everything from school supplies to
eating out to daily needs.
So where does all that money go?

Public Relations
At Arkay Marketing & PR, we have a talent for getting people talking about our clients for all the right
reasons.
We know that successful public relations stems from the ideal combination of extensive industry
knowledge, savvy media relations and natural people skills. Our Public Relations Team is experienced
at developing relationships with key press from New York to California.
Our real expertise lies in our ability to know when, where and how to get our clients noticed. We
create the right kind of buzz, in the right publications, targeted to the right audience. The best PR
starts with a clearly-defined goal. We then craft customized messages and push them out to the
appropriate channels to help position our clients as the thought leaders they are, gaining exposure for
their products and services.
Our Public Relations services include:
 Media relations
 Media training
 New product launches
 Event management
 Press releases
 Deskside editor visits
 Issues management
 Reputation management

Let’s Get Started!
CONTACT US
Arkay Marketing & PR
Lucy Rendler-Kaplan
www.arkaymarketing.com
arkaylucy@gmail.com

Arkay Marketing & PR Capabilities Deck

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