The white paper discusses how enterprises are facing exponentially growing amounts of data that is breaking down traditional storage architectures. It outlines NetApp's approach to addressing big data challenges through what it calls the "Big Data ABCs" - analytics, bandwidth, and content. This allows customers to gain insights from massive data sets, move data quickly for high-performance applications, and store large amounts of content for long periods without increasing complexity. NetApp provides solutions to help enterprises take advantage of big data and turn it into business value.